Full Year 2012 Results Presentation 13 February 2013

Transcription

1 Full Year 2012 Results Presentation 13 February (0)

2 AGENDA 2012 Group highlights Mario Guevara Category highlights Mario Guevara Consolidated results Jim DiPietro 2013 New products by categories Mario Guevara Market assumptions and operational trends Mario Guevara 2

3 BIC IN 2012 Solid Performance of the Consumer Business in a challenging Environment Accelerated Investments in Research & Development, including Innovation and Manufacturing Capacities Strong Cash Generation 3

4 GROUP 2012 KEY FIGURES Net Sales: 1,898.7 million euros +4.1% +0.7% +2.8% As reported At constant currencies On a comparative basis Consumer business (85% of total sales) +5.3% Developed markets +5.6% Developing markets +4.7% Advertising & Promotional Products (15% of total sales) -9.2% Normalized* Income from Operations: million euros (+3.1%) % 19.7% 20.2% Consumer business 22.2% * See glossary exc. Normalized* IFO margin Special Premium Advertising & Promotional Products 8.6% 4

5 GROUP 2012 KEY FIGURES In euros Reported EPS: +11.2% Net Cash Position In million euros Dec Dec-12 5

6 BIC IN 2012 Operational Performance 19.9% 19.7% 17.5% 17.9% 17.4% 15.1% 15.3% 17.2% Normalized* IFO margin 10.1% 10.1% 7.0% 6.5% 5.0% 4.6% 4.7% 3.3% 2.4% 1.6% -0.6% 5.9% 3.1% 2.8% 2.1% 0.7% Net Sales growth at constant currencies Net Sales growth on a comparative basis * See glossary 6

7 BIC IN 2012 Continued Investments - Consumer Brand Support Products Brand building France Mexico Poland Europe China BIC Stationery Flagship store in Shanghaï Korea Subway decoration 7

8 BIC IN 2012 Continued Investments to support future growth CAPEX 52% Development CAPEX (capacities and new products) 5.3% 5.9% % 3.4% % % 125 Construction of a writing instrument facility in Tunisia Better serve the Middle-East and African markets Expansion of our shaver packaging facility in Mexico Support the growth of our North and Central America Markets BIC APP new ERP Improve customer service Total Capex to sales 8

9 BIC IN 2012 Continued Investments to support future growth Research and Development and New Products 25% 25% 24% 22% % 21% 22% 21% /3 of R&D spending dedicated to portable fuel cell device project Successful integration of Angstrom Power Strengthened partnership with CEA (Commissariat à l Energie Atomique et aux Energies Alternatives) on the core fuel cell technology Product launch expected within 4 years, in line with initial plan Research and Development Expenses (in M ) New Products as % of sales 9

10 BIC IN 2012 Cash Generation In million euros Strong increase of cash from operations Improved working capital as % of sales Free Cash Flow before acquisitions and disposals* Free Cash Flow after acquisitions and disposals* * See glossary 10

11 BIC IN 2012 Shareholders Remuneration In euros Dividend Proposal to the AGM (May 15, 2013): 2.56 euros ordinary dividend** per share (+16.4%) % 37% 38% 38% 45% 44% 44% 46% Attributed fiscal year Dividend Per Share Exceptional dividend EPS Pay-out ratio* * On ordinary dividend ** Payment 29 may 2013 subject to the approval the AGM of May 15,

12 BIC IN 2012 Shareholders Remuneration In million euros Total Cash returned to Shareholders In 2004 In 2005 In 2006 In 2007 In 2008 In 2009 In 2010 In 2011 In 2012 In 2013 est. Ordinary dividend Exceptional dividend Share buyback * Estimates based on 31-DEC-2012 number of shares outstanding excluding treasury shares 12

13 AGENDA 2012 Group highlights Mario Guevara Category highlights Mario Guevara Consolidated results Jim DiPietro 2013 New products by categories Mario Guevara Market assumptions and operational trends Mario Guevara 13

14 BIC IN 2012 Consumer business 1,607.6 million euros net sales Change Évolution on a à comparative base comparable basis Breakdown by geographies +6.3% +5.3% 36% DEVELOPING MARKETS 27% EUROPE EUROPE +3.0% NORTH AMERICA +7.8% DEVELOPING MARKETS +4.7% 37% NORTH AMERICA 14

15 BIC STATIONERY IN 2012 Market trends and market share evolution Market trends BIC market share 15

16 BIC STATIONERY IN 2012 Volumes (in billion of units) Net Sales (in million euros) * See glossary Volumes and Net Sales % chge on a comparative basis* % % Net sales growth on a comparative basis* 9.4% 7.7% 6.5% 3.4% 1.5% -4.7% 4.0% 1.7% Q1 Q2 Q3 Q4 Developed markets Europe: low-single digit growth Market share gains Strong performance of France Benelux, Romania, and Poland Office Suppliers Channel once again impacted by the challenging economic environment North America: mid-single digit growth Slight decrease of market share Elevated brand support activity from competitors supporting their new products initiatives Continued price pressure from private labels in the Office Products channel Developing markets: low-single digit increase Good performance in Middle-East and Africa Leadership maintained in Classic ball pens and strong growth in value-added ball pens in Latin America where the market was flat (softening economic trends) Sales driven by a brand awareness campaign and product range expansion in Asia Full Year 2012 Q Accelerated slowdown in Office Products channel in Europe Good performance in North America performance compared to Q Unexpected returns in a few Latin American countries due to adjustment of customer inventories. Sales of BIC products to consumers (sell-out) remained good with continued market share gains in most countries (notably Brazil - Mexico) 16

17 BIC LIGHTERS IN 2012 Market trends and market share evolution Market trends BIC market share 17

18 BIC LIGHTERS IN 2012 Volumes and Net Sales Volumes (in billion of units) Net Sales (in million euros) % chge on a comparative basis* % % Developed markets Full Year 2012 Europe: mid-single digit growth Good performance of Eastern Europe Distribution gains in large countries (France, Italy) despite on-going imports of non-compliant Asian lighters North America: mid-single digit growth Market share gains in both the U.S. and Canada Continuous success of added-value sleeve products Sustained growth in Multi-purpose lighters Net sales growth on a comparative basis* 10.3% 9.3% 12.0% Developing markets: low-single digit increase In Latin America: lighter market affected by anti-tobacco regulations and important tax increases, notably in Brazil. Market shares gains in most countries In Middle-East and Africa: good performance thanks to distribution gains In Asia: sales driven by improved distribution strategy in convenience stores and sleeves designed specifically for the region 5.7% 6.7% 2.5% 3.2% 2.4% Q * See glossary Q1 Q2 Q3 Q4 Good performance in North America 18

19 BIC SHAVER IN 2012 Market trends and market share evolution Market trends BIC market share 19

20 SHAVER MARKETS EVOLUTION % change vs YAG value Western Europe USA 6.7% 5.5% -2.0% -2.7% -2.7% -2.3% -3.1% -3.6% 4.2% 4.0% 2.7% 3.2% 2011 YTD Oct Total One Piece Refillable Source: USA: IRI FDMX Dec 2011 & 2012 Europe: Nielsen Dec 2011 & YTD Oct 2012 (*France, Spain, Italy, Greece) 20

21 BIC SHAVER IN 2012 Volumes (in billion of units) Net Sales (in million euros) % Volumes and Net Sales % chge on a comparative basis* % % Net sales growth on a comparative basis* 18.6% 13.5% 14.4% Developed markets Full Year 2012 Europe: low-single digit growth Challenging environment in the southern countries Market share gains in most countries (France, Sweden, Greece, Ukraine) Success of Classic 3 blade products (BIC 3, BIC Flex 3 with movable blades, BIC Simply Soleil for women) North America: double digit growth Continued market share gains in the U.S. (near 2 points year on year) Success of our new products (BIC Soleil Savvy for women and BIC Hybrid 4 advance for men) Effective promotional campaigns. Expanded distribution and strong shelf presence High level of promotion from our competitors Developing markets: double digit growth Good resistance of our single and twin blades products Rapid growth of our 3-Blade BIC Comfort 3 4.9% 5.1% 6.5% 3.1% Q * See glossary Q1 Q2 Q3 Q4 Continued market share gains in the U.S. despite aggressive competitors promotional campaigns 21

22 BIC OTHER PRODUCTS IN 2012 Change in net sales on a comparative basis Net Sales (in million euros) % chge on a comparative basis* % 17.3% 19.5% 16.8% Solid performance of BIC Sport (36.0% of other consumer products category): +27.8% at constant currencies Success of the Stand-Up-Paddle boards, particularly in North America Disposal of the Phone card distribution business in France (+0.8 million euros net proceed) 5.9% 3.3% 4.3% -2.5% -7.8% Q1 Q2 Q3 Q4 * See glossary 22

23 BIC IN 2012 Consumer Business Activities Normalized* IFO margin Stationery Lighters Shavers 14.2% 15.3% 15.7% 39.1% 37.7% 38.0% 18.2% 17.3% 17.9% excluding Special Premium excluding Special Premium excluding Special Premium Improved manufacturing efficiency and strict cost control Increase in raw materials (rare earth for flint) Slightly less favourable cost absorption * See glossary 23

24 ADVERTISING AND PROMOTIONAL PRODUCTS 2012 U.S. market dynamics 2012 U.S. market evolution by product segments Total market up 5% Apparel +12% 30% 9% Writing Instruments +3% 7% Hard Goods +1% Calendars -2% 54% Sources: BIC estimates based on PPAI and ASI Q reports 24

25 BIC APP IN 2012 * See glossary Net sales Net Sales (in million euros) Net sales growth on a comparative basis* -8.8% -0.7% Normalized* IFO margin* % chge on a comparative basis* % -9.8% -11.3% -10.0% -10.8% -11.3% -12.2% Q1 Q2 Q3 Q4 8.1% 7.6% 8.6% Excluding special premium 25 Full Year 2012 Stationery (49% of BIC APP sales) Europe Continued very challenging economic environment in Southern countries North America First half was slightly positive compared to last year Second half sales affected by the implementation of our new ERP (shipment delays) Developing Markets Continued good performance Hard goods (31% of BIC APP sales) Europe Strongly impacted by the economic situation in Southern Europe Good performance of new products North America Pressure from low priced suppliers Developing Markets Performed best thanks to new products Calendars (20% of BIC APP sales) Market share maintained in a soft market Q North America Stationery and Hard Goods Further impact of customer service issues (new ERP) Calendar business Slightly impacted by the new ERP Europe Southern Europe countries continued to suffered (double digit sales decline in Spain, Greece and Italy) Northern Europe countries (France, Germany and the Netherlands) impacted by the consolidation of our product portfolio (focus given on the most profitable items)

26 AGENDA 2012 Group highlights Mario Guevara Category highlights Mario Guevara Consolidated results Jim DiPietro 2013 New products by categories Mario Guevara Market assumptions and operational trends Mario Guevara 26

27 2012: FROM NET SALES TO IFO BIC Group In million euros Change Change at constant currencies* Change on a comparative basis* Net Sales 1, , % +0.7% +2.8% Gross Profit % Normalized* IFO % Income from Operations % * See glossary 27

28 2012: FROM NORMALIZED* IFO TO REPORTED IFO BIC Group In million euros Normalized* IFO Restructuring costs Impairment of goodwill and trademarks related to the disposals of PIMACO B to B divisions Impairment of goodwill recorded in Other Consumer products, recognizing the challenging market conditions in some non-core product segments in Greece Gains on disposals / Real Estate / others IFO as Reported * See glossary 28

29 2012 NORMALIZED* INCOME FROM OPERATIONS MARGIN 19.9% % % Investments in future growth 2011 normalized IFO margin Gross Margin Brand support Increase in fuel cell expenses Other operating expenses 2012 normalized IFO margin Special Premium impact 2012 normalized IFO margin excluding special premium * See glossary 29

30 2012: FROM IFO TO GROUP NET INCOME BIC Group In million euros Normalized* IFO Non recurring items IFO Interest income Finance costs Income before Tax Income tax Tax rate 33.0% 31.9% Income from associates Group Net Income Average number of shares outstanding net of treasury shares 47,565,299 47,339,322 EPS Normalized* EPS * See glossary 30

31 2012 CAPEX In million euros 125 BIC APP 9% STATIONERY 21% 89 OTHERS 15% % 14% 37% 40% 52% SHAVERS 32% LIGHTERS 23% Of which development CAPEX (capacities and new products) 31

32 2012 WORKING CAPITAL BIC Group In million euros December 2010 December 2011 December 2012 Total Working Capital Total Group -6.4 Of which inventories Of which Trade and other receivables Stationery Lighters Shavers Other Products Continued impact of strategic raw materials inventory built Of which Trade and other payables BIC APP -4.8 Working Capital as % of sales Inventories as % of sales 30.6% 30.3% 24.6% 18.8% 22.5% 21.3%

33 NET CASH POSITION In million euros Operations Shareholders Remuneration Net Cash From Operations: M December 2011 Net Cash Position Cash from operations Impact of working capital Other Cash Flow From Operations CAPEX Divestitures & real estate gains 2011 Dividend Payment Share buyback Exercise of stock options and liquidity contract Others December 2012 Net Cash Position (1): Ordinary dividend: million euros Special dividend : 85.3 million euros (2): Total FY 2012 share buy-back: 20,878 shares 1.6 million euros 33

34 BALANCE SHEET In million euros Assets Equity & Liabilities Tangible assets Intangible assets Net cash position Shareholders equity Others Working capital* Others * Working capital = Net Inventory + Trade and other receivables Trade and other payables Other assets and liabilities 34

35 AGENDA 2012 Group highlights Mario Guevara Category highlights Mario Guevara Consolidated results Jim DiPietro 2013 New products by categories Mario Guevara Market assumptions and operational trends Mario Guevara 35

36 BIC STATIONERY IN 2013 New Products and line extension Cristal Gel Refresh Erasable highlighter tape 36

37 BIC STATIONERY IN 2013 The Touch Screen technology is creating a revolution, changing how people communicate, work and write A fast growing market New needs emerging on the market In million units Note taking App Drawing/ Sketching App 2013 est est est. Learning how to write App Source: IHS isuppli 37

38 BIC STATIONERY IN BIC Competitor 2 Competitor 3 Competitor 5 Competitor 7 Competitor 9 Competitor 10 Competitor 12 38

39 BIC LIGHTERS IN 2013 Europe North America Latin America Asia 39

40 BIC SHAVERS IN 2013 Developing countries Europe : BIC Flex O3 Control, A shaver designed for young men starting to buy their own shaver Consumer Target: Young Men years U.S.: BIC Soleil Shave & Trim An ingenious trimmer head that slides on & off disposable razor Consumer Target: Women years 3 spring-mounted blades Less irritations Easy to rinse (movable blades) Pivoting head Lubricating strip Lanolin & Vitamin E Moisturizing Skin softening & smoothing Sensitive green color 40

41 BIC SHAVERS IN 2013 Developing countries Latin America: BIC Flex 4 A 4 blades rechargeable shaver with moveable blade technology Systems market evolution in Brazil 4 moveable blade head Value / Evolution vs previous year* +8% +10% +14% A compelling offer (price + performance) to enter the emerging and evolving Latin American refillable shaver market *: Public data and BIC estimates New Handle Design 41

42 BIC APP IN 2013 Focus on customer service & innovation 42

43 AGENDA 2012 Group highlights Mario Guevara Category highlights Mario Guevara Consolidated results Jim DiPietro 2013 New products by categories Mario Guevara Market assumptions and operational trends Mario Guevara 43

44 2013 MARKET ASSUMPTIONS Stationery Lighters Total market expected to grow low to mid-single digit On-going competitive pressure in the Office Product channel in developed countries Continued steady growth in developing markets driven by income and literacy growth Flat to slight decline in mature markets Mid single digit growth in developing markets Shavers Advertising & Promotional Products Total market expected to grow low to mid-single digit Accelerated new product and promotional activity from competitors in developed markets Continued steady growth in developing markets Low to mid-single growth expected in the U.S. Continued challenging environment in Europe (notably southern Europe) 44

45 Net sales evolution on a comparative basis and normalized IFO margin Stationery Consumer Lighters +6.7% +4.1% +2.6% +11.6% +8.6% +4.3% 3 years average: 13.9% 12.1% 14.2% 15.3% 3 years average: 37.7% 36.2% 39.1% 37.7% Shavers +7.6% +9.1% +10.1% BIC APP -3.3% -10.4% -9.2% 3 years average: 16.6% 3 years average: 8.3% 14.2% 18.2% 17.3% 9.2% 8.1% 7.6%

46 GROUP 2013 OUTLOOK Consumer Business Net sales growth* in line with mid-term targets Continue to leverage our Quality and Price positioning to further strengthen our positions thanks to distribution gains Advertising and Promotional Business Net sales* expected to be stable to slightly increasing Continued focus on customer service New Product and innovation in imprinting technology to better answer evolving customer and end-users needs Focus on cash generation Continued investments in future profitable growth Brand support Increased manufacturing facilities Tunisia writing Instrument and Mexico shaver facilities Portable fuel cell * On a comparative basis 46

47 Appendix

48 2012 NET SALES Main exchange rate evolution vs. euro % of sales 48 Average rate 2011 Average rate 2012 % of change US Dollar 42% % Brazilian Real 11% % Mexican Peso 5% % Canadian dollar 3% % Australian dollar 2% % South African Zar 2% % Non Euro European countries 5% Sweden % Russia % Poland % British Pound % % of sales Average rate Q4 11 Average rate Q4 12 % of change US Dollar 43% % Brazilian Real 15% % Mexican Peso 3% % Canadian dollar 3% % Australian dollar 3% % South African Zar 3% % Non Euro European countries 5% Sweden % Russia % Poland % British Pound %

49 2012 GROUP NET SALES EVOLUTION By geography Change on a comparative basis* Q1 12 Q2 12 Q3 12 Q Europe North America Developing Markets +15.3% +7.8% +4.3% +2.8% +3.5% +5.8% +5.8% +4.7% +0.8% +0.5% +0.1% -2.7% -3.5% -0.3% -1.8% * See glossary 49

50 2012 CONSUMER PRODUCTS NET SALES EVOLUTION By geography Change on a comparative basis* Q1 12 Q2 12 Q3 12 Q Europe North America Developing Markets +18.9% +7.9% +5.9% +5.2% +5.2% +5.4% +3.0% +1.2% +8.5% +7.8% +8.0% +0.4% +4.7% -0.2% -0.9% * See glossary 50

51 2012 NET SALES BREAKDOWN By category 15% ADVERTISING & PROMOTIONAL PRODUCTS 33% STATIONERY 3% OTHER CONSUMER PRODUCTS 20% SHAVERS 29% LIGHTERS 51

52 2012 NET SALES BREAKDOWN By geography 31% DEVELOPING MARKETS 26% EUROPE 43% NORTH AMERICA 52

53 GROUP QUARTERLY FIGURES In million euros FY 09 Q1 10 Q2 10 Q3 10 Q4 10 FY 10 Q1 11 Q2 11 Q3 11 Q4 11 FY 11 Q1 12 Q2 12 Q3 12 Q4 12 FY 12 Net Sales 1, , , ,898.7 YoY actual changes YoY changes at constant currencies* YoY changes on a comparative basis* +10.0% +22.7% +20.4% +18.7% +8.9% +17.2% +8.4% -2.3% -5.0% -0.7% -0.4% +8.6% +5.2% +4.4% -1.2% +4.1% +10.1% +21.6% +12.0% +8.7% +1.6% +10.1% +4.9% +3.5% +0.2% +0.3% +2.1% +7.1% +0.4% -1.7% -2.2% +0.7% -0.6% +8.8% +3.5% +9.6% +2.6% +5.9% +6.6% +4.7% +0.8% +1.1% +3.1% +9.0% +3.1% +0.5% -0.4% +2.8% IFO Normalized IFO* IFO margin 13.8% 12.6% 19.5% 18.3% 15.2% 16.6% 20.0% 19.5% 19.2% 16.0% 18.6% 18.5% 23.8% 20.5% 14.8% 19.5% Normalized IFO margin* 15.3% 14.2% 18.2% 18.7% 17.0% 17.2% 20.3% 21.5% 19.4% 18.3% 19.9% 18.3% 24.0% 20.0% 16.2% 19.7% Income before tax Net Income EPS * See glossary 53

54 GROUP QUARTERLY FIGURES BY GEOGRAPHY In million euros FY 09 Q1 10 Q2 10 Q3 10 Q4 10 FY 10 Q1 11 Q2 11 9M 11 Q3 11 Q4 11 FY 11 Q1 12 Q2 12 Q3 12 Q4 12 FY 12 Europe Net Sales YoY actual changes YoY changes at constant currencies* YoY changes on a comparative basis* % +1.6% +2.0% -2.2% +4.2% +1.3% +0.1% +0.3% -0.3% -6.6% -1.4% -0.7% -5.7% -9.8% -8.9% -6.4% % +0.6% +0.6% -3.3% +3.1% +0.5% +0.2% +0.3% +0.2% -6.6% -1.4% -0.8% -6.1% -10.9% -9.6% -7.0% % +0.6% +0.6% -3.3% +0.5% +2.0% +0.9% +1.2% +1.0% -5.6% -0.4% +4.3% +0.8% -3.5% -2.7% -0.3% North America Net Sales YoY actual changes YoY changes at constant currencies* YoY changes on a comparative basis* % +33.8% +24.9% +4.3% +20.7% +0.6% -11.5% -8.0% -10.4% +0.5% -5.9% +19.8% +15.2% +11.3% +4.8% +12.4% % +23.4% +11.9% -4.3% +13.2% -1.0% -0.3% -0.9% -1.4% -0.1% -0.7% +15.3% +2.8% -1.8% +0.5% +3.5% % +1.4% +14.1% -2.0% +5.0% +1.9% +1.7% +0.6% -1.4% -0.1% +0.4% +15.3% +2.8% -1.8% +0.5% +3.5% Developing markets Net Sales YoY actual changes YoY changes at constant currencies* YoY changes on a comparative basis* % +27.7% +29.3% +27.5% +27.4% +24.7% +10.4% +11.1% -0.4% +2.5% +8.6% +4.3% +3.6% +8.1% -2.6% +3.1% % +11.2% +13.4% +15.3% +13.8% +16.6% +14.0% +10.9% +2.9% +6.5% +9.6% +4.7% +4.5% +7.8% +0.1% +4.1% % +14.0% +11.5% +4.6% +8.1% +10.5% +5.8% +5.8% +7.8% +0.1% +4.7% * See glossary 54

55 GROUP CONSUMER In million euros FY 09 Q1 10 Q2 10 Q3 10 Q4 10 FY 10 Q1 11 Q2 11 Q3 11 Q4 11 FY 11 Q1 12 Q2 12 Q3 12 Q4 12 FY 12 Net Sales 1, , , ,607.6 YoY actual changes +12.3% +12.9% +22.5% +13.1% +15.3% +13.8% +2.4% -2.1% +2.6% +3.6% +9.6% +6.4% +5.7% +0.9% +5.6% YoY changes at constant currencies* YoY changes on a comparative basis* +10.3% +4.6% +12.2% +5.2% +7.9% +9.8% +8.0% +2.8% +4.1% +6.0% +8.4% +2.1% +0.2% +0.5% +2.7% +10.3% +4.6% +12.2% +5.2% +7.9% +9.8% +8.0% +3.3% +4.8% +6.3% +10.6% +5.3% +2.9% +2.8% +5.3% IFO Normalized IFO* IFO margin 15.1% 18.3% 21.3% 20.3% 15.1% 18.9% 24.5% 22.7% 21.4% 15.7% 21.0% 22.5% 25.9% 22.7% 16.1% 21.9% Normalized IFO margin* 16.4% 18.4% 21.4% 20.4% 16.0% 19.2% 24.5% 24.7% 21.4% 18.2% 22.2% 22.1% 26.0% 22.0% 16.7% 21.9% * See glossary 55

56 STATIONERY In million euros FY 09 Q1 10 Q2 10 Q3 10 Q4 10 FY 10 Q1 11 Q2 11 Q3 11 Q4 11 FY 11 Q1 12 Q2 12 Q3 12 Q4 12 FY 12 Net Sales YoY actual changes +12.5% +9.2% +24.2% +9.9% +14.0% +13.4% -1.8% -3.6% +1.4% +1.3% +8.1% +10.2% +0.2% +1.0% +5.0% YoY changes at constant currencies* YoY changes on a comparative basis* -2.7% +10.7% +1.9% +14.1% +1.1% +6.7% +9.4% +3.4% +1.5% +4.0% +4.1% +7.7% +6.5% -4.7% +1.7% +2.6% -2.7% +10.7% +1.9% +14.1% +1.1% +6.7% +9.4% +3.4% +1.5% +4.0% +4.1% +7.7% +6.5% -4.7% +1.7% +2.6% IFO Normalized IFO* IFO margin 8.5% 6.9% 16.6% 16.5% 4.0% 11.9% 17.3% 18.0% 13.3% 7.2% 14.2% 16.8% 22.7% 13.9% 5.0% 15.3% Normalized IFO margin* 9.6% 7.4% 16.8% 16.6% 4.0% 12.1% 17.3% 18.0% 13.3% 7.2% 14.2% 16.3% 22.9% 13.4% 5.8% 15.3% * See glossary 56

57 LIGHTERS In million euros FY 09 Q1 10 Q2 10 Q3 10 Q4 10 FY 10 Q1 11 Q2 11 Q3 11 Q4 11 FY 11 Q1 12 Q2 12 Q3 12 Q4 12 FY 12 Net Sales YoY actual changes +5.9% +12.8% +22.3% +26.3% +20.6% +20.5% +14.9% +4.9% +0.4% +6.0% +6.2% +11.2% +7.9% +9.3% 3.5% +7.9% YoY changes at constant currencies* YoY changes on a comparative basis* +5.3% +10.4% +11.0% +13.5% +11.4% +11.6% +10.3% +12.0% +5.7% +6.7% +8.6% +9.3% +2.5% +3.2% +2.4% +4.3% +5.3% +10.4% +11.0% +13.5% +11.4% +11.6% +10.3% +12.0% +5.7% +6.7% +8.6% +9.3% +2.5% +3.2% +2.4% +4.3% IFO Normalized IFO* IFO margin 32.1% 38.2% 38.1% 36.7% 32.0% 36.1% 40.8% 41.7% 38.8% 35.6% 39.1% 37.3% 40.2% 39.4% 34.4% 37.8% Normalized IFO margin* 34.0% 38.0% 38.1% 36.7% 32.5% 36.2% 40.8% 41.7% 38.8% 35.7% 39.1% 37.3% 40.5% 38.0% 35.0% 37.7% * see glossary 57

58 SHAVERS In million euros FY09 Q1 10 Q2 10 Q3 10 Q4 10 FY 10 Q1 11 Q2 11 Q3 11 Q4 11 FY 11 Q1 12 Q2 12 Q3 12 Q4 12 FY 12 Net Sales YoY actual changes +1.7% +12.8% +11.6% +19.0% +14.3% +14.5% +15.6% +7.6% +0.1% +5.1% +6.6% +20.6% +9.2% +21.4% +4.4% +13.8% YoY changes at constant currencies* YoY changes on a comparative basis* +2.4% +10.9% +3.3% +9.1% +7.7% +7.6% +11.9% +13.5% +5.1% +6.5% +9.1% +18.6% +4.9% +14.4% +3.1% +10.1% +2.4% +10.9% +3.3% +9.1% +7.7% +7.6% +11.9% +13.5% +5.1% +6.5% +9.1% +18.6% +4.9% +14.4% +3.1% +10.1% IFO Normalized IFO* IFO margin 11.3% 15.8% 15.5% 13.3% 10.2% 13.6% 20.3% 19.6% 19.8% 13.3% 18.2% 16.3% 18.3% 22.9% 11.1% 17.4% Normalized IFO margin* 12.5% 15.7% 15.6% 13.4% 12.3% 14.2% 20.3% 19.6% 19.8% 13.3% 18.2% 16.3% 18.4% 22.1% 11.6% 17.3% * See glossary 58

59 OTHER CONSUMER PRODUCTS In million euros FY 09 Q1 10 Q2 10 Q3 10 Q4 10 FY 10 Q1 11 Q2 11 Q3 11 Q4 11 FY 11 Q1 12 Q2 12 Q3 12 Q4 12 FY 12 Net Sales YoY actual changes +7.8% +3.3% +8.2% -6.4% +2.7% +4.9% +3.5% -11.6% -16.6% -5.1% -25.9% -33.4% -33.9% -30.5% -31.0% YoY changes at constant currencies* YoY changes on a comparative basis* +5.4% 0.0% +5.2% -8.3% +0.1% +3.3% +4.3% -10.8% -16.2% -5.0% -26.1% -35.1% -35.5% -29.8% -31.8% +5.4% 0.0% +5.2% -8.3% +0.1% +3.3% +4.3% -2.5% -7.8% -0.5% +5.9% +17.3% +19.5% +16.8% +14.3% IFO * Normalized IFO* * See glossary 59

60 ADVERTISING & PROMOTIONAL PRODUCTS (BIC APP) In million euros FY 09 Q1 10 Q2 10 Q3 10 Q4 10 FY 10 Q1 11 Q2 11 Q3 11 Q4 11 FY 11 Q1 12 Q2 12 Q3 12 Q4 12 FY 12 Net Sales YoY actual changes % +71.8% +4.6% -2.8% +25.7% -15.5% -23.3% -17.4% -11.6% -16.7% +2.1% -1.9% -2.4% -9.2% -3.6% YoY changes at constant currencies* % +62.8% -4.4% -8.7% +19.8% -16.6% -16.5% -10.9% -11.9% -13.7% -0.7% -9.8% -11.3% -12.2% -9.2% YoY changes on a comparative basis* -3.6% -4.1% -0.4% -5.1% -3.3% -8.8% -11.3% -10.0% -10.8% -10.4% -0.7% -9.8% -11.3% -12.2% 9.2% IFO Normalized IFO* IFO margin 8.3% -12.3% 11.4% 9.5% 15.4% 7.6% -6.7% 0.6% 8.0% 17.0% 6.4% -7.0% 10.3% 8.9% 9.3% 6.1% Normalized IFO margin* 10.4% -4.2% 3.8% 11.4% 20.2% 9.2% -4.9% 1.8% 9.7% 18.9% 8.1% -6.6% 10.5% 8.9% 13.8% 7.6% * See glossary 60

61 MISCELLANEOUS Capital evolution: As of December 31, 2012, the total number of issued shares of SOCIÉTÉ BIC is 48,378,297 shares, representing: 68,450,657 voting rights, 67,611,166 voting rights excluding shares without voting rights. Total treasury shares at the end December 2012: 839,

62 GLOSSARY At constant currencies: Constant currency figures are calculated by translating the current year figures at prior year monthly average exchange rates. All net sales category comments are made at constant currencies or comparative basis. Comparative basis: At constant currencies and constant perimeter. Figures at constant perimeter exclude the impacts of acquisitions and/or disposals that occurred during the current year and/or during the previous year, until their anniversary date. Normalized IFO: Normalized for 2012 means excluding restructuring, the costs of BIC APP integration plan, the gain on the disposal of the phone cards distribution business in France and real estate gains - for 2011 excluding restructuring, impairment of goodwill and trademarks related to the disposal of PIMACO business to business divisions in Brazil, impairment of goodwill related to other products Greece consumer division and the gain on the disposal of REVA peg business. Free cash flow before acquisitions and disposals: Net cash from operating activities - net capital expenditures +/- other investments Free cash flow after acquisitions and disposals: Net cash from operating activities - net capital expenditures +/- other investments acquisitions/disposals of equity investments / subsidiaries/business lines 62

63 DISCLAIMER This document contains forward-looking statements. Although BIC believes its expectations are based on reasonable assumptions, these statements are subject to numerous risks and uncertainties. A description of the risks borne by BIC appears in section Risks and Opportunities of BIC Registration Document filed with the French financial markets authority (AMF) on March

64 2013 AGENDA 1 st Quarter 2013 results April 25, 2013 Conference Call 2012 AGM May 15, 2013 Meeting BIC Headquarter in Clichy 2 nd Quarter & 1 st Half 2013 results August 1, 2013 Conference Call 3 rd Quarter 2013 results October 23, 2013 Conference Call All dates to be confirmed 64