SPONSORSHIP OF CHRISTMAS IN JULY. MAYOR PRO TEMPORE LAUREN MEISTERk- (Scott Olin Schmidt, Interim Council Deputy) U-(f

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Bertha Rogers
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1 CITY COUNCIL NEW BUSINESS MAY 18, 2015 SUBJECT: INITIATED BY: SPONSORSHIP OF CHRISTMAS IN JULY MAYOR PRO TEMPORE LAUREN MEISTERk- (Scott Olin Schmidt, Interim Council Deputy) U-(f MAYOR LINDSEY P. HORVATH. (Kiran Hashmi, Council Deputy) t:a...\----' STATEMENT OF SUBJECT: The City Council will consider sponsorship of "Christmas in July" promotions in 2015 to support the local business community. RECOMMENDATIONS: 1. Approve sponsorship of Christmas in July and related promotions and authorize the use of the City name and logo on invitations, programs, and other collateral materials. 2. Direct Economic Development staff and the Public Information Office to work with a local project curator to recruit a representative selection of employees of West Hollywood businesses to be featured on up to twenty five street pole banners during the month of July in order to raise awareness of the vital contributions which service employees make to the City's economy. Staff will also work with the project curator to design the banners and determine locations for their display. 3. Approve the waiver of event permits, parking validations and associated fees. 4. Allow business entities located within the City of West Hollywood to use official promotional graphics and reduce Fees for Private Class C Special Events by 50% for events scheduled between July 10, 2015 and July 31, Direct the Public Information Office to utilize all appropriate communication tools to promote the event including, but not limited to, the City's website and social media tools. 6. Authorize the Director of Finance and Technology Services to allocate $6,000 from unallocated General Fund reserves to the Special Council Programs AGENDA ITEM 5. E

Account: 100-1-01-00-531001, and increase the budget for Special Council Programs by the same amount, to cover the cost of Christmas in July. 7.

2 Account: , and increase the budget for Special Council Programs by the same amount, to cover the cost of Christmas in July. 7. Authorize the Director of Finance and Technology Services to allocate $6,000 from budgeted funds in the Special Council Programs account number for Christmas in July. 8. Authorize the City Manager to sign all required documents relating to this item. BACKGROUND & ANALYSIS: A summertime celebration of the Christmas Festive period has its origins in Johann Wolfgang von Goethe's book, The Sorrows of Young Werlher, and its 1892 opera adaptation, Werlher. In its original French, the opera sang, "Vous chantez Noel en Jui let... c'est s'y prendre a l'avance" - to sing of Christmas in July makes it come sooner. In 1933, the first known celebration of Christmas in July took place at Camp Keystone, a girls summer camp in North Carolina, which was celebrated by a Christmas tree, a visit from Santa Claus and gift exchanges. The term became more culturally widespread with the 1940 film, Christmas in July. In 1944, the US Postal Service, US Army and Navy officials threw a Christmas in July luncheon in New York City to encourage early holiday mailings to troops serving overseas during World War II. Since the 1950's, marketers and retail establishments looking to liquidate inventory of summer goods and apparel before the traditional "Back to School" sales period have used "Christmas in July" as a promotional holiday. Locally, the summertime can often be among the busiest seasons in local establishments along Santa Monica Boulevard, between the celebrations of LA Pride, July 4th and Labor Day. However, with the annual San Diego Pride Festival the third weekend of July and ComiCon the following week drawing visitors away from West Hollywood, local businesses could benefit from the additional promotion that a Christmas in July celebration would bring. By featuring a representative sample of local service employees, the proposed Christmas in July pole banners will highlight the important contributions that the working men and women of West Hollywood's businesses make to the local economy, while improving morale and encouraging visitors to come meet the individuals featured on the pole banners in real life. Furthermore, businesses will be encouraged to participate in Christmas in July promotions through the temporary reduction in fees for Class C Special Events, such as

3 sidewalk sales, which have minimal impacts on neighboring businesses or residential areas. CONFORMANCE WITH VISION 2020 AND GOALS OF THE WEST HOLLYWOOD GENERAL PLAN: This item is consistent with one of the City's ongoing strategic goals of Promote Economic Development while Maintaining Business Vitality & Diversity. Additionally, this item is consistent with our General Plan goals of: ED-7: Enhance the City as a regional, national and international destination for the entertainment, nightlife, dining and retail industries that are key to West Hollywood's fiscal health. EVALUATION: Upon completion, staff will provide a report on feedback solicited from local businesses ENVIRONMENTAL SUSTAINABILITY & HEAL TH ANALYSIS: N/A OFFICE OF PRIMARY RESPONSIBILITY: Office of Mayor Pro Tempore Lauren Meister and Arts and Economic Development Division FISCAL IMPACT: This item will authorize the Director of Finance and Technology Services to allocate $6,000 from unallocated General Fund reserves to account , and also increase the budget for Special Council Programs by the same amount, in order to cover the cost of the City's sponsorship of Christmas in July.

General Fund Supplemental Appropriations 711114-6130115 Revenues 3/2/2015 MID-YEAR BUDGET ADJUSTMENT Appropriated Revenues Prior Approved Supplemental Expenditures 6/23/14 TRANSFER TO AFFORDABLE

CENTER'S THE SPOT 1/20/2015 FUNDING FOR JUNE 2, 2015, SPECIAL COUNCIL ELECTION 4/6/2015 INCREASE SPECIAL COUNCIL PROGRAMS BUDGET 4/6/2015 COD AND PUBLIC WORKS MANAGEMENT STUDIES 4/20/2015 INCREASE

4 General Fund Supplemental Appropriations Revenues 3/2/2015 MID-YEAR BUDGET ADJUSTMENT Appropriated Revenues Prior Approved Supplemental Expenditures 6/23/14 TRANSFER TO AFFORDABLE HOUSING TRUST FUND FOR DETROIT 10/22/2014 SIGNALIZED PEDESTRIAN CROSSWALKS AND SAFETY MEASURES 11/3/2014 INCREASE GRANTS IN THE SCHOOLS PROGRAM 11/17/2014 RELOCATION ASSISTANCE - LA LGBT CENTER'S THE SPOT 1/20/2015 FUNDING FOR JUNE 2, 2015, SPECIAL COUNCIL ELECTION 4/6/2015 INCREASE SPECIAL COUNCIL PROGRAMS BUDGET 4/6/2015 COD AND PUBLIC WORKS MANAGEMENT STUDIES 4/20/2015 INCREASE SPECIAL COUNCIL PROGRAMS BUDGET 4/20/2015 INITIATION OF ETHICS REFORM & CREATION OF AN ETHICS TASK FORCE 5/4/2015 INCREASE SPECIAL COUNCIL PROGRAMS BUDGET Total Approved Supplemental Expenditures Proposed Supplemental Expenditures 5/18/2015 INCREASE SPECIAL COUNCIL PROGRAMS BUDGET 5/18/2015 CSW ITEMS (LIVE BROADCAST AND MAYORS EVENT) Total Proposed Supplemental Expenditures Appropriations Surplusl(Deficit)Proposed $ $ 1,250,000 $ 1,000,000 $ 1,015,525 $ 14,000 $ 65,000 $ 155,000 $ 4,500 $ 63,920 $ $ 2,342,945 $ $ 56,000 { }

SPECIAL COUNCIL PROGRAMS FISCAL YEAR 2014-15 Date Description 6/23/2014 BUDGET APPROPRIATION FOR SPECIAL COUNCIL PROGRAMS 4/6/2015 BUDGET ADJUSTMENT 4/20/2015 BUDGET ADJUSTMENT 5/4/2015 BUDGET

5 SPECIAL COUNCIL PROGRAMS FISCAL YEAR Date Description 6/23/2014 BUDGET APPROPRIATION FOR SPECIAL COUNCIL PROGRAMS 4/6/2015 BUDGET ADJUSTMENT 4/20/2015 BUDGET ADJUSTMENT 5/4/2015 BUDGET ADJUSTMENT 5/18/2015 PROPOSED BUDGET ADJUSTMENT Total Budgeted Amount Available Amount $ 100,000 $ 4,500 $. 5,000 $ 130,500 Prior Approved Allocations 6/23/2014 TRANS.IENT ART EVENT AND PANEL DISCUSSION 7/21/2014 PEDESTRIAN AND MOTORIST SAFETY CAMPAIGN 8/18/2014 WATER CONSERVATION AND LIFESTYLE EDUCATION CAMPAIGN 10/20/2014 VETERAN'S DAY 2014 (ADDITIONAL FUNDS) 11/3/2014 SOBER NEW YEAR'S EVE (ADDITIONAL FUNDS) 11/17/2014 WEST "JOLL YWOOD" LIGHTING AND DECORATION COSTS 12/15/2014 CO-SPONSORSHIP OF LGBT HEART HEALTH OUTREACH CAMPAIGN 12/15/ /15/2014 1/20/2015 1/20/2015 3/16/2015 4/6/2015 4/20/2015 SPONSORSHIP OF NATIONAL POETRY MONTH SPONSORSHIP OF CITYWIDE RESIDENT VOTER REGISTRATION DRIVE DIGITAL WELL WEST HOLLYWOOD RUNNING/WALKING ROUTES WEST HOLLYWOOD AS A 'HIV ZERO TRANSMISSION' CITY CO-SPONSORSHIP OF #SIZZLE! AT 2015 CSW LA PRIDE CITYWIDE RESIDENT VOTER REGISTRATION DRIVE PUBLIC EDUCATION CAMPAIGN -ANAL CANCER IN GAY MALE COMMUNITY 5/4/2015 LESBIAN SPEAKER SERIES Total Prior Approved Allocations $ 12,500 $ 20,000 $ 1,000 $ 1,500 $ 2,000 $ 2,500 $ ' 124,500 Proposed Allocations 5/18/2015 SPONSORSHIP OF CHRISTMAS IN JULY Total Proposed Allocation. Budgeted Amount Remaining $

CITY COUNCIL NEW BUSINESS MAY 18, 2015

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