TIS FACTS KRAKOW TRABLIN TRABLIN INTERNATIONAL SUMMIT

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Ezra Sparks
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1 TIS KRAKOW FACTS TRABLIN TRABLIN INTERNATIONAL SUMMIT

2 TRABLIN INTERNATIONAL SUMMIT (TIS) KRAKOW, AN INTERNATIONAL CONFERENCE THAT GATHERED BLOGGERS AND INFLUENCERS FROM ALL OVER THE WORLD WITH SPEAKER AND MASTERCLASS SESSIONS IN A TWO DAY CONFERENCE AT SHERATON GRAND KRAKOW IN KRAKOW. TRABLIN S GOAL IS TO ENHANCE INFLUENCER MARKETING AND TO CONTRIBUTE A NEW PERSPECTIVE IN GIVING INFLUENCERS A PROFESSIONAL STATUS TO THEIR WORK. SPEAKER SESSIONS AT TIS KRAKOW WERE VERY MUCH FOCUSED TO THIS AREA.

3 COMMUNICATION OF TIS EVENT I T K R A K O W S U M M P O L A N D I AM ATTENDING #TISkrakow I N T E R N A T T R A B L I N I O N A L

4 EVENT POSTER TIS KRAKOW FACTS - TIS KRAKOW 2018 SUMMARY - TRABLIN SAVE THE DATE MAY 2&3 TRABLIN INTERNATIONAL SUMMIT Sheraton Grand Kraków KRAKOW, POLAND TRABLIN Join #TISkrakow

5 TRABLIN S WEBSITE

6 SOCIAL MEDIA POSTS TIS KRAKOW FACTS - TIS KRAKOW 2018 SUMMARY - TRABLIN NEWSLETTERS TO MORE THAN 25K BLOGGERS & INFLUENCERS AROUND THE WORLD

7 TIS PASSES

8 BLOGGER & INFLUENCER PASS TIS KRAKOW FACTS - TIS KRAKOW 2018 SUMMARY - TRABLIN 129 TISkrakow REGULAR PRICE BLOGGER & INFLUENCER PASS SAVE THE DATE MAY 2 & 3, 2018 TRABLIN INTERNATIONAL SUMMIT TRAVEL INDUSTRY PROFESSIONAL PASS 249 TISkrakow #TISkrakow TRAVEL INDUSTRY PROFESSIONAL PASS SAVE THE DATE MAY 2 & #TISkrakow TRABLIN INTERNATIONAL SUMMIT REGISTRATION INCLUDES: Keynote Sessions KRK Access to all Speaker Sessions Workshop with Travel Industry 3 Pre-TIS experiences Lunch & coffee break All official events Masterclass Sessions REGISTRATION INCLUDES: Keynote Sessions Access to all Speaker Sessions KRK Networking with bloggers and influencers 1 Pre-TIS experiences Lunch & coffee break All official events Masterclass Sessions

9 PRE-TIS TOURS

TIS KRAKOW PRE-TIS TOURS TIS KRAKOW FACTS - TIS KRAKOW 2018

influencers around Krakow in exchange of a table at

10 TIS KRAKOW PRE-TIS TOURS TIS KRAKOW FACTS - TIS KRAKOW 2018 SUMMARY - TRABLIN APRIL 28TH, 29TH, 30TH & MAY 1ST: Pre TIS Free Tours around Krakow. Tour operators offered free tours for bloggers and influencers around Krakow in exchange of a table at networking on the first afternoon and request bloggers and influencers to post photos using # of each company.

11 WELCOME NIGHT

TIS KRAKOW WELCOME NIGHT TIS KRAKOW FACTS - TIS KRAKOW 2018 SUMMARY - TRABLIN

30 hs at Palac Wielopolskich: current building of the Magistrate of Krakow who

Features included that night: Welcome by the Mayor of Krakow, Mr Jacek

City Hall, Krakow with the eyes of a blogger speaker Monika Jagiełło, Joanna

12 TIS KRAKOW WELCOME NIGHT TIS KRAKOW FACTS - TIS KRAKOW 2018 SUMMARY - TRABLIN TUESDAY, MAY 1st, 2018: Welcome Night hs hs at Palac Wielopolskich: current building of the Magistrate of Krakow who offered their salon as a gratitude for Trablin to organize a Welcome Night. Features included that night: Welcome by the Mayor of Krakow, Mr Jacek Majchrowski to all attendees, Szymon Gatlik, Marketing Specialist at Krakow City Hall, Krakow with the eyes of a blogger speaker Monika Jagiełło, Joanna Słowińska s concert, Banquet in the Lea and Kupiecka Hall with presentation about food from Kraków - speaker Kuba Janicki.

13 OWL I M AN OWL SCHEDULE TIS KRAKOW FACTS - TIS KRAKOW 2018 SUMMARY - TRABLIN Wednesday 2 Thursday I M AN OWL 8.15hs 8.45hs 9.00hs 10.00hs 10.45hs 11.15hs 12hs 12.45hs 13.30hs TIS Check In Opening session TRABLIN CEO Helene Sula Aggie Lal Shawn Owens 14.30hs Workshop 16.30hs Zach Houghton Coffee Break Skye Class Lunch Prize Draw 17.00hs T he End! 9hs 10hs 10.45hs 11.15hs 12hs 12.45hs 13.30hs 15.00hs 18hs Ian Anderson Gray Coffee Break Magdalena Lunch Żelazowska Federica Di Nardo Anneka Roberts Justin Wagner Masterclasses

14 TIS KRAKOW SCHEDULE APRIL 28TH, 29TH, 30TH & MAY 1ST: Pre TIS Free Tours around Krakow. TUESDAY, MAY 1ST: Welcome Night Palac Wielkopolskich, Square of all Saints Krakow. 5.30PM to 8.30PM TIS KRAKOW FACTS - TIS KRAKOW 2018 SUMMARY - TRABLIN WEDNESDAY, MAY 2ND: 08:15 08:45 TIS Check-in 08:45 09:00 Opening session Carola Valls, TRABLIN CEO 09:00 10:00 Keynote speaker 1 Zach Houghton Purpose-driven marketing, influencer campaigns, and storytelling 10:00 10:45 Speaker 1 Helene Sula Understanding the Instagram Algorithm in 2018 how to grow your account and engagement without spammy tactics. 10:45 11:15 Coffee break 11:15 12:00 Speaker 2 Aggie Lal Everything I wished I knew when I started working with brands 12:00 12:45 Speaker 3 Skye Class How to Communicate Better In Your Stories 12:45 13:30 Speaker 4 Shawn Owens Data Driven Influencer Marketing Leads to Strategic ROI 13:30 14:30: Lunch 14:30 16:30 Networking Prize Draw WEDNESDAY, MAY 2ND: TIS Gathering : 7 9 Szara Ges Restaurant, Rynek Główny 17, Kraków *ONLY FOR BLOGGERS & SPEAKERS Wednesday 2 THURSDAY, MAY 3RD: 09:00 10:00 Keynote speaker 2 Ian Anderson Gray Thursday How Social Media and Content Marketing changes the game 10:00 10:45 Speaker 5 Federica Di Nardo Content creation: developing your personal style 10:45 11:15 Coffee break 11:15 12:00 Speaker 6 Anneka Roberts Harnessing the full potential of influencer marketing 12:00 12:45 Speaker 7 Magdalena Żelazowska How to cooperate with national tourism boards? A seminar for travel bloggers 12:45 13:30 Speaker 8 Justin Wagner Video Marketing: Making Content Actionable 13:30 14:30: Lunch 15:00 18:00 Masterclass Sessions

15 THURSDAY, MAY 3RD: MASTERCLASS SESSIONS: H TO H H TOBIAS HOITEN How to take beautiful photographs as a Travel Blogger for Instagram H PATRIKA ALIS Influencer Content Planning: Creating a successful, engaging influencer brand H LYDIA YANG Influencers and Bloggers, a dirty word on the mouths of hotels and airline brands in this time and age? H GABRIELA TEISU How food becomes the real motivation for travel H ANNEMARIE STREHL The Power of Creative Angles and Innovative Storytelling in Video H ERIK MOHN How to Sell Without Selling Out: Building Authentic Partnerships with Brands & Tourism Boards H EMMA DAI Building Your Brand Through Graphic Design and Photography H GIOVANNA SILVESTRE Niche blogging and monetizing through online product selling H JUSTIN WAGNER How to Activate Your Content Coffee, tea, water and small pastries were available all day during both Conference days. Lunch was included in the ticket on both days. A gourmet serving of fish, meat, pasta, vegetables, salads and dessert. Choices of food for vegetarians, vegans, halal, gluten free, etc. were taken into account. Networking where travel industry professionals, tour operators, tourism boards, PR Agencies gather with bloggers and influencers. A chance for bloggers to meet those who want to work in the Influencer Marketing area and a chance for professionals to meet face to face with the bloggers they might want to hire for future campains. All attendees got the chance of pàrticipate in any masterclass sessions of their interest, most of them were focused on blogging and influencer marketing and some were focused on professionals.

16 SPEAKERS KEYNOTE 2SPEAKERS 8SPEAKERS

17 KEYNOTE SPEAKERS TIS KRAKOW FACTS - TIS KRAKOW 2018 SUMMARY - TRABLIN ZACH HOUGHTON IAN ANDERSON

18 SPEAKERS TIS KRAKOW FACTS - TIS KRAKOW 2018 SUMMARY - TRABLIN HELENE SULA ANNEKA ROBERTS

19 SKYE CLASS FEDERICA DI NARDO

20 AGGIE LAL SHAWN OWENS

21 MAGDALENA ŻELAZOWSKA Topic: Video Marketing: Making Content Actionable JUSTIN WAGNER

22 MASTERCLASS SESSIONS 9EXPERTS 3PARALLEL MASTERCLASSES

23 MASTERCLASS SESSIONS TIS KRAKOW FACTS - TIS KRAKOW 2018 SUMMARY - TRABLIN Masterclass Sessions were given by Experts who offer their expertise on Travel Writing, Phoptography, Graphic Design, Digital Marketing, Strategic Partnership tips and more.

24 TIS GATHERING

WEDNESDAY, MAY 2nd, 2018: TISgathering - 7pm at

The restaurant served finger food, red wine, white

25 WEDNESDAY, MAY 2nd, 2018: TISgathering - 7pm at Szara Ges Restaurant An evening for bloggers, speakers, experts and TRABLIN team to have a chance to chat and get to know eachother better. The restaurant served finger food, red wine, white wine, and soft drinks for 2 hours at an elegant and traditional place.

26 TIS KRAKOW RESULTS

27 TWITTER RESULTS

30 INSTAGRAM RESULTS

33 TRABLIN INTERNATIONAL SUMMIT TRABLIN

Compliance: Making Sense of the Details. 17th Annual

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