The 2004 Canada Survey of Giving, Volunteering, and Participating: NEWFOUNDLAND AND LABRADOR

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1 The 2004 Canada Survey of Giving, Volunteering, and Participating: NEWFOUNDLAND AND LABRADOR

2 DONATING: Donations Types of organizations supported Donor characteristics: - Age - Education level Donation methods Donations and decisionmaking Motivations and barriers to giving Content VOLUNTEERING: Volunteering Types of organizations supported Volunteer characteristics: - Education level - Presence of children Volunteer activities Length of involvement Motivations and barriers Employer support Mandatory community service

3 % population donating Types of donation 100% 93% 66% 74% 50% 0% E Use with caution 1% E Financial Food Clothing or goods Included donation in will or life Types of donation insurance

4 Financial donations 93% of Newfoundlanders and Labradorians (411,000 residents) made financial donations in In comparison, 85% of Canadians donated Newfoundland and Labrador donors each donated an average of $297, with a median donation amount of $115 - Canadian donors contributed an average of $400 each, with a median donation of $120 Donors in Newfoundland and Labrador donated a total of approximately $122 million

5 Donor rate Donor rate 100% 75% 77% 79% 82% 84% 90% 83% 88% 90% 93% 93% 50% 25% 0% BC AB SK MB ON QC NB NS PE NL

6 Average annual donation Average annual donation $600 $500 $400 $467 $500 $431 $455 $488 $351 $378 $391 $300 $297 $200 $176 $100 $0 BC AB SK MB ON QC NB NS PE NL

7 FINDINGS: Concentration of support Although the vast majority of residents donate, most of the money donated comes from a small minority of donors - The 10% of Newfoundlander and Labradorian donors who donated $638 or more accounted for 54% of the total value of donations - The top 25% of donors (those who contributed $290 or more) together contributed 76% of total donations The bottom half of donors contributed less than $115 and contributed 7% of donations

8 Concentration of support 60% 50% 54% 40% 25% 22% 20% 7% 16% 15% 10% 0% < $115 $115 - $289 $290 - $637 $638 Amount of annual donation % donors % total donation value

9 FINDINGS: Types of organizations supported Newfoundlanders and Labradorians more likely than residents of other provinces to donate to most types of organizations Particularly true of organizations working in the areas of: - Social services - Religion - Health Majority of donation value went to Religion organizations Other organization types received much smaller percentages of donation value, including ones that are quite commonly supported

10 Types of organizations supported Health & hospitals Social services Religion Education & research Sports & recreation Law, advocacy & politics International Environment Development & housing Grant-making & fundraising Arts & culture Other E Use with caution 76% 62% 63% 43% 56% 38% 34% 21% 21% 18% 9% 6% 5% 7% 4% 8% 3% 3% 2% E 13% 1% E 3% 5% 3% 0% 20% 40% 60% 80% Newfoundland & Labrador Other provinces

11 Types of organizations supported $0 $225 $450 Health & hospitals $47 76% Social services $45 63% Religion 56% $307 Education & research $34 34% Sports & recreation $30 21% Law, advocacy & politics 9% $31 International 5% $97 Environment 4% $20 Development & housing 3% $95 Grant-making, fundraising & voluntarism promotion 2% E $76 Arts & culture 1% E $54 Other 5% $68 E Use with caution 0% 40% 80% Donor rate Average annual donation

12 Types of organizations supported Health & hospitals Social services Religion Education & research Sports & recreation Law, advocacy & politics 13% 10% 15% 8% 4% 5% 2% 2% 1% 24% 41% 62% International Development & housing Other 1% E 2% E 1% F 1% F E Use with caution. F Sample size too small to use. 0% 20% 40% 60% 80% % total number of donations % total value of donations

13 Types of organizations supported IMPLICATIONS: Organizations need to be aware of the level of support their cause receives from donors - Breadth and depth of their donor pool Also need to consider the pattern of donations their cause tends to receive implications for many aspects of donations (e.g., solicitation methods) - Wide base of support with low levels of donation? - Narrow base of support with high levels of donation?

14 FINDINGS: Donor characteristics Likelihood of donating and amounts given tend to vary according to personal and economic characteristics of the individual Together these factors produce the total donation amount for any group Some groups contribute more than might be expected, given their representation in the population, while others contribute less Although characteristics are treated separately here, many are inter-related

15 Donor rate Average annual donation 100% 85% Donor characteristics: Age 96% 94% 95% 94% 94% $1,000 75% $750 50% $560 $500 25% 0% E Use with caution $108 $191 E $268 $351 $ to to to to to and older Donor rate Average annual donation $250 $0

16 30% Donor characteristics: Age 24% 27% 20% 16% 16% 19% 18% 20% 15% 14% 14% 10% 11% 5% 0% 15 to to to to to and older % population % total donation value

17 Donor rate Average annual donation Donor characteristics: Sex 100% 91% 96% % % $292 $ % 150 0% Male Female 0 Donor rate Average annual donation

18 Donor characteristics: Sex 60% 49% 47% 51% 53% 40% 20% 0% Male Female % population % total donation value

19 Donor rate Average annual donation Donor characteristics: Marital status 100% 96% 87% 89% 91% $1,000 75% $750 50% $510 $500 25% $327 $175 E $263 E $250 0% Married or common-law Single, never married Separated or divorced Widow or widower $0 E Use with caution Donor rate Average annual donation

20 Donor characteristics: Marital status 80% 60% 66% 74% 40% 20% 0% E Use with caution Married or common-law 24% 13% Single, never married 5% 4% E 5% Separated or divorced % population % total donation value 8% E Widow or widower

21 Donor rate Average annual donation Donor characteristics: Education level 100% 94% 97% 97% $1,000 90% 89% 75% $750 50% $512 E $500 25% $250 $200 $317 E $289 $250 0% E Use with caution Less than high school Graduated from high school Donor rate Some postsecondary Postsecondary diploma Average annual donation University degree $0

22 Donor characteristics: Education level 40% 38% 38% 30% 20% 10% 26% 21% 16% 10% 8% 8% E 13% 23% 0% E Use with caution Less than high school Graduated from high school Some postsecondary Postsecondary diploma % population % total donation value University degree

23 Donor rate Average annual donation Donor characteristics: Labour force status 100% 96% 86% 92% % 450 $318 50% $ $191 25% 150 0% Employed Unemployed Not in the labour force Donor rate Average annual donation 0

24 Donor characteristics: Labour force status 80% 60% 52% 59% 40% 41% 38% 20% 0% E Use with caution 7% 4% E Employed Unemployed Not in the labour force % population % total donation value

25 Donor rate Average annual donation Donor characteristics: Household income 100% 88% 93% 97% 99% 90% 95% $1,000 75% $750 $566 E 50% $500 25% $219 $244 $273 $363 $274 E $250 0% E Use with caution Less than $20,000 $20,000 to $39,999 Donor rate $40,000 to $59,999 $60,000 to $79,999 $80,000 to $99,999 Average annual donation $100,000 or more $0

26 Donor characteristics: Household income 30% 25% 20% 20% 22% 21% 21% 17% 19% E 14% 13% 10% 10% 10% 9% E 0% E Use with caution Less than $20,000 $20,000 to $39,999 $40,000 to $59,999 $60,000 to $79,999 $80,000 to $99,999 % population % total donation value $100,000 or more

27 Donor rate Average annual donation Donor characteristics: Presence of children 100% $400 93% 93% 94% 94% 75% $324 $326 E $300 50% $238 E $242 $200 25% $100 0% No children in household Pre-school aged children only Both pre-school and school aged children School aged children only $0 E Use with caution Donor rate Average annual donation

28 Donor characteristics: Presence of children 80% 60% 63% 69% 40% 20% 26% 21% 0% No children in household E Use with caution F Sample size too small to use 6% 5% E 4% Pre-school aged children only F Both pre-school and school aged children % population % total donation value School aged children only

29 Donor rate Average annual donation Donor characteristics: Religious attendance 100% 99% 92% % % $ % $ % Weekly attendee Not a weekly attendee 0 Donor rate Average annual donation

30 Donor characteristics: Religious attendance 80% 75% 60% 51% 49% 40% 20% 25% 0% Weekly attendee Not a weekly attendee % population % total donation value

31 Newfoundland and Labrador s top donors Groups that give disproportionately large amounts: - Were 45 years of age or older - Were married or in a common-law relationship - Were employed - Held a university degree - Had an annual household income of $100,000 or more - Had no children in the household - Attended religious services on a weekly basis

32 IMPLICATIONS: Donor characteristics Some groups tend to give more than others and are potentially much more lucrative - However, the particular cause frequently has a significant effect Can use these patterns to better understand what levels of support are reasonable to expect from particular groups of donors - Comparison of the levels of support your organization receives with typical levels of support may provide additional insights Keep in mind many donor characteristics change - Implications for donor stewardship and what constitutes a reasonable ask

33 FINDINGS: Donation methods Tend to donate via same methods as residents of other provinces, but much more likely to use some of the more common methods such as door-to-door canvassing, sponsoring someone in an event, and places of worship Although some of these methods are very common, they do not necessarily translate into large donations - Over half of donation value through place of worship - Other methods much lower percentage of donation value and much more equally distributed - Most moderately common methods have roughly same relative efficiency

34 Donation methods Door-to-door canvassing Sponsoring someone Place of worship At shopping centre or on street In memoriam At work Charity event Mail request TV/radio request Telephone request On own Other 65% 33% 56% 34% 50% 35% 36% 30% 30% 24% 25% 23% 24% 22% 22% 27% 17% 8% 11% 8% 4% 8% 4% 8% 0% 10% 20% 30% 40% 50% 60% 70% Newfoundland & Labrador Other provinces

35 Donation methods Door-to-door canvassing Sponsoring someone Church collection At shopping centre or on street Mail request In memoriam At work Charity event TV/radio request Telephone request On own Other 29% 6% 13% 3% 11% 58% 10% 3% 8% 7% 7% 6% 7% 6% 6% 7% 4% 2% 3% 1% 1% 1% 1% 2% 0% 20% 40% 60% % total number of donations % total value of donations

36 IMPLICATIONS: Donation methods Organizations need to be constantly aware of the interplay between various factors, including donor rate and donation yield - Think about how your chosen methods fit with your cause, your fundraising strategy and your financial needs Important to note that the CSGVP can shed no light on one critical factor that organizations need to carefully consider: solicitation costs

37 FINDINGS: Donations and decision making Newfoundlanders and Labradorians more likely not to make decisions in advance: - More likely not to decide amounts in advance - Give their larger donations in response to being asked Most likely to donate to a mix of familiar and new organizations from year to year However, donors who make donation decisions in advance contribute disproportionately larger amounts - Mixed strategies also important

38 Pattern of Giving Decide in advance annual donation amount Do not decide in advance annual donation amount 14% 18% 86% 82% Decide in advance which organization will receive larger donations Always give larger donations in response to someone asking Both 12% 13% 20% 32% 55% 68% Always donate to the same organizations 32% 34% Vary the organizations donated to 24% 27% Both 44% 39% 0% 30% 60% 90% 120% Newfoundland & Labrador Other provinces

39 Decision-Making for large donations Decide in advance annual donation amount Do not decide in advance annual donation amount 14% 23% 86% 77% Decide in advance which organization will receive larger donations Always give larger donations in response to someone asking Both 20% 12% 20% 32% 48% 68% Always donate to the same organizations 32% 34% Vary the organizations donated to 24% 15% Both 44% 51% 0% 30% 60% 90% 120% % donors % total donation value

40 IMPLICATIONS: Donations and decision making Generally donors practicing planned or mixed strategies have a better yield for fundraisers Need to have ask in front of potential donors when they are making their donation decisions - A challenge - may be easier with an established donor base However, clear that lack of an established, ongoing relationship is not a disqualifier to the ask - Churn and reactive decision making are the norm

41 FINDINGS: Motivations Newfoundland and Labrador donors most likely to donate due to: - Compassion towards those in need - Desire to help a cause in which they believe - Desire to help their community More likely than donors in other provinces to be motivated by most factors - Exceptions include tax credits from government and being personally affected by the cause of the organization

42 Motivations Feel compassion towards people in need To help a cause in which personally believes To make a contribution to the community 94% 89% 91% 86% 84% 79% Personally affected by the cause of the organization 62% 63% To fulfil religious obligations or beliefs 35% 31% Income tax credit 15% 20% 0% 25% 50% 75% 100% Newfoundland & Labrador Other provinces

43 Barriers FINDINGS: Newfoundland and Labrador donors most likely to say they did not give more because: - Could not afford to give more - Happy with what they already gave Least likely to not give more because: - Did not know how - Difficulty finding worthy cause Newfoundland and Labrador donors somewhat more likely than donors in other provinces to say they were happy with what they had already given - Less likely to think money donated would not be used efficiently or to volunteer time instead of donating

44 Barriers to donating more Could not afford to give more Happy with what was already given Gave money directly to people, not through an organization Did not like the way in which requests were made No one asked Gave voluntary time instead of money Did not think money would be used efficiently Did not know where to make a contribution Hard to find a cause worth supporting 41% 37% 32% 34% 28% 22% 26% 31% 22% 30% 16% 11% 10% 9% 76% 72% 71% 64% Newfoundland & Labrador 0% 25% 50% 75% 100% Other provinces

45 IMPLICATIONS: Motivations and barriers Provincial patterns are a general guideline only; considerable variation depending on the specific context - Just because a given motivation or barrier is commonly reported it does not mean that it is the most important for your particular cause, your donor pool, your solicitation methods or your organization Monetary support only one piece of the puzzle Motivations and barriers experienced by donors change as their circumstances change - Consider implications of changing donor pools

46 Volunteering 42% of Labradorians and Newfoundlanders (187,000 residents) volunteered in % of Canadians volunteered Newfoundland and Labrador volunteers each contributed an average of 188 hours, with a median of 80 volunteer hours - Canadians as a whole volunteered an average of 168 hours per year, with a median of 61 hours Newfoundland and Labrador volunteers contributed a total of 35 million hours

47 Volunteer rate Volunteer rate 60% 45% 45% 48% 54% 50% 50% 44% 48% 47% 42% 34% 30% 15% 0% BC AB SK MB ON QC NB NS PE NL

48 Average annual volunteer hours Average hours volunteered BC AB SK MB ON QC NB NS PE NL

49 FINDINGS: Concentration of support Although somewhat less than half of Newfoundland and Labrador residents volunteered, an even smaller minority were responsible for most volunteer hours - The 10% of volunteers who contributed 463 or more hours accounted for 52% of total volunteer hours - The top 25% of volunteers (199 hours or more) accounted for 76% of total volunteer hours Half of volunteers contributed less than 80 hours, collectively accounting for 7% of total volunteer hours

50 Concentration of support 60% 50% 52% 40% 25% 24% 20% 7% 17% 15% 10% 0% < to to Annual volunteer hours % volunteers % total volunteer hours

51 IMPLICATIONS: Volunteering Newfoundland and Labrador residents less likely than residents of almost all other provinces to volunteer Volunteer somewhat more hours than national average Organizations heavily dependent on a very small segment of the population for most of their volunteer hours - Should anything happen to that portion of the population or to change their habits, effects on organizations could be very significant

52 FINDINGS: Types of organizations supported Newfoundland and Labrador residents most likely to volunteer for organizations working in the areas of: - Social services - Education and research - Religion - Sports and recreation Pattern of volunteering generally similar to other provinces Widespread support does not necessarily mean volunteers contribute many volunteer hours

53 Types of organizations supported Social services Education & research Religion Sports & recreation Health & hospitals Development & housing Environment Law, advocacy & politics Arts & culture Bus./Prof. Ass'ns & Unions E Use with caution 13% 11% 12% 12% 12% 10% 10% 11% 9% 8% 6% 4% 2% E 3% 2% E 2% 1% E 3% 1% E 2% 0% 2% 4% 6% 8% 10% 12% 14% Newfoundland & Labrador Other provinces

54 Types of organizations supported Social services Religion Education & research Sports & recreation Health & hospitals Development & housing Environment Law, advocacy & politics Arts & culture Business & professional associations & unions E Use with caution % % % 82 10% 138 9% 41 6% 153 2% E 111 2% E 62 1% E 91 1% E 63 0% 7% 14% Volunteer rate Average annual volunteer hours

55 IMPLICATIONS: Types of organizations supported Organizations need to be aware of the nature of their volunteer base - Narrow but highly committed, with volunteers providing large numbers of hours? - Broad, but less committed? - Implications for many other aspects of volunteering Also need to understand the role of their cause relative to volunteering generally Unlike donating in that upper bound of time is more limited - Tend to support fewer organizations

56 FINDINGS: Volunteer characteristics Likelihood of volunteering and the number of hours volunteered tend to vary according to personal and economic characteristics of the individuals involved These factors interact to produce the total volunteer hours for any group Some groups contribute more than might be expected, given their representation in the population, while others contribute less - Although personal and economic characteristics are treated separately here, many are inter-related - Generally, potential disproportion less than with charitable giving

57 Volunteer rate Average annual volunteer hours Volunteer characteristics: Age 75% % 53% 42% % % % 206 E 30% % 100 0% E Use with caution 15 to to to to to and older Volunteer rate Average annual volunteer hours 0

58 Volunteer characteristics: Age 30% 20% 10% 18% 16% 16% 13% 21% 21% 20% 19% 16% E 14% 14% 11% E 0% E Use with caution 15 to to to to to and older % population % total volunteer hours

59 Volunteer rate Average annual volunteer hours Volunteer characteristics: Sex 60% % % % % % 75 0% Male Female 0 Volunteer rate Average annual volunteer hours

60 Volunteer characteristics: Sex 60% 49% 51% 50% 50% 40% 20% 0% Male Female % population % total volunteer hours

61 Volunteer rate Average annual volunteer hours 75% Volunteer characteristics: Education 69% % 35% % 42% % % E 100 0% E Use with caution Less than high school Graduated from high school Volunteer rate Some postsecondary Postsecondary diploma University degree Average annual volunteer hours 0

62 Volunteer characteristics: Education 50% 44% 40% 38% 30% 26% 24% 20% 10% 16% 14% E 14% E 8% 5% E 13% 0% E Use with caution Less than high school Graduated from high school Some postsecondary Postsecondary diploma % population % total volunteer hours University degree

63 Volunteer rate Average annual volunteer hours Volunteer characteristics: Marital status 50% 43% 46% % % % % Married or common-law Volunteer rate Single, never married Separated or divorced Widow or widower Average annual volunteer hours 0

64 Volunteer characteristics: Marital status 80% 60% 66% 70% 40% 20% 24% 24% 0% E Use with caution Married or common-law Single, never married 5% 4% E 5% Separated or divorced % population % total volunteer hours 2% E Widow or widower

65 Volunteer rate Average annual volunteer hours Volunteer characteristics: Labour force status 60% % 45% % 35% E 167 E % % 75 0% E Use with caution Employed Unemployed Not in the labour force Volunteer rate Average annual volunteer hours 0

66 80% Volunteer characteristics: Labour force status 60% 52% 60% 40% 41% 35% 20% 0% F Sample size too small to use. 7% F Employed Unemployed Not in the labour force % population % total volunteer hours

67 Volunteer rate Average annual volunteer hours 75% Volunteer characteristics: Household income 263 E 60% % % 41% 56% 193 E % % 24% % Less than $20,000 $20,000 to $39,999 $40,000 to $59,999 $60,000 to $79,999 $80,000 to $99,999 $100,000 or more 0 E Use with caution Volunteer rate Average annual volunteer hours

68 30% 20% 10% Volunteer characteristics: Household income 20% 9% E 26% 25% 22% 16% 13% 24% 11% 10% E 10% 14% E 0% E Use with caution Less than $20,000 $20,000 to $39,999 $40,000 to $59,999 $60,000 to $79,999 $80,000 to $99,999 % population % total volunteer hours $100,000 or more

69 Volunteer rate Average annual volunteer hours Volunteer characteristics: Presence of children 75% % % 48% 55% % 36% 142 E 121 E 100 0% E Use with caution No children in household Pre-school aged children only Volunteer rate Both pre-school and school aged children School aged children only Average annual volunteer hours 0

70 80% Volunteer characteristics: Presence of children 60% 63% 54% 40% 20% 0% E Use with caution No children in household 6% 6% E 4% Pre-school aged children only 3% E Both pre-school and school aged children % population % total volunteer hours 26% 36% School aged children only

71 Volunteer rate Average annual volunteer hours 75% Volunteer characteristics: Religious attendance % % 42% % 100 0% Weekly attendee Not a weekly attendee 0 Volunteer rate Average annual volunteer hours

72 80% Volunteer characteristics: Religious attendance 75% 60% 60% 40% 20% 25% 40% 0% Weekly attendee Not a weekly attendee % population % total volunteer hours

73 Top volunteers Groups that volunteer disproportionately large numbers of hours: - Married or in a common-law relationship - Hold a postsecondary diploma or university degree - Employed - Annual household income of $60,000 or more - Have school-aged children (only) in the household - Attend religious services on a weekly basis Again, although these characteristics are treated separately, many tend to be related

74 IMPLICATIONS: Volunteer characteristics Some groups volunteer disproportionately large amounts of time, but less pronounced than with donations - May be less of an issue of identifying high yield segments and more of an issue of tuning recruitment, volunteer activities, etc. for particular population segments Patterns shown here are for volunteering generally significant variations depending on the cause Useful to compare the characteristics and contributions of your volunteers with the patterns presented here

75 FINDINGS: Volunteer activities Newfoundland and Labrador volunteers most likely to: - Fundraise - Organize or supervise events - Sit on committees or boards Pattern of activities somewhat different from other provinces: - More likely to fundraise, to sit on committee or board, and to canvas - Less likely to counsel or provide advice, or to teach, educate or mentor Generally, most common activities account for the most volunteer time, but not universally true

76 Fundraising Organizing or supervising events Sitting on a committee or board Collecting, serving or delivering food Teaching, educating, or mentoring Driving Canvassing Office work Maintenance or repair Coaching, refereeing, or officiating Counseling or providing advice Providing healthcare or support Conservation or environmental protection First aid, firefighting, or search & rescue Unspecified activities Volunteer activities Newfoundland & Labrador 46% 45% 47% 41% 36% 33% 25% 25% 30% 24% 20% 23% 15% 23% 25% 20% 18% 19% 19% 19% 27% 19% 19% 18% 16% 12% 7% 7% 10% 57% 0% 30% 60% % volunteers Other provinces

77 Volunteer activities Sitting on a committee or board Fundraising Organizing or supervising events Office work Teaching, educating, or mentoring Providing health care or support Collect, serving, or delivering food Coaching, refereeing, or officiating Counseling or providing advice First-aid, fire fighting, or search & rescue Driving Maintenance or repair Canvassing Conservation or environmental protection Unspecified activities Hours spent volunteering (millions)

78 Volunteer activities IMPLICATIONS: Need to be aware of how prevalent various volunteer activities are and, by extension, size of volunteer pool - Not recruiting solely for a cause also recruiting for an activity - Related implications of underlying personal and economic characteristics, training overhead and length of involvement with organizations Organizations should also consider which of their activities are not found in this list

79 FINDINGS: Length of involvement with organization Almost half of volunteers have been involved with organization for 5 years or more Just 15% have been involved for less than a year Newfoundland and Labrador volunteers more likely than volunteers from other provinces to have been involved for 10 years or more Those who have been involved for 5 years or more contribute disproportionately more hours, while those who have been involved for less than a year contribute less

80 % volunteers Length of involvement with organization 30% 27% 29% 20% 15% 21% 23% 19% 16% 16% 15% 21% 10% 0% < 1 year 1 to < 3 years 3 to < 5 years 5 to < 10 years 10 years or more Length of involvement (years) Newfoundland & Labrador Other provinces

81 Length of involvement with organization 50% 40% 40% 30% 20% 15% 23% 21% 19% 15% 15% 19% 29% 10% 0% E Use with caution 6% E < 1 year 1 to < 3 years 3 to < 5 years 5 to < 10 years 10 years or more Length of involvement (years) % volunteers % total volunteer hours

82 Length of involvement with organization IMPLICATIONS: Degree of churn has significant implications on factors such as recruitment and training costs and the types of activities volunteers can reasonably be assigned Organizations should be aware of how their circumstances match with norms for the province - Again, noticeable variations between causes Although long-term volunteers tend to contribute more hours, depending on the circumstances organizations may not want to weight their tenure mixes towards long-term volunteers - Variation with type of volunteer activity, for example

83 FINDINGS: Motivations Newfoundlanders and Labradorians most likely to volunteer because: - Want to make a contribution to the community - Use their skills and experiences More likely than volunteers in other provinces to report a number of motivations, including: - Desire to explore their own strengths - Desire to meet or network with other people - Friends volunteer - Improved job opportunities - Religious obligations or beliefs

84 Contribution to the community Use skills and experiences Explore own strengths Personally affected by the cause of the organization Network with or meet people Friends volunteer Improve job opportunities Religious obligations or beliefs Motivations 30% 22% 24% 22% 61% 48% 59% 60% 57% 47% 49% 43% 81% 77% 93% 92% 0% 50% 100% % volunteers Newfoundland & Labrador Other provinces

85 FINDINGS: Barriers Newfoundlanders and Labradorians most likely to report as barriers to volunteering: - Lack of time - Inability to make a long term commitment to volunteering Less likely to report as barriers: - Financial costs of volunteering - Dissatisfaction with previous volunteering Pattern of barriers very similar to that seen in other provinces - Non-volunteers somewhat more likely to report a number of barriers

86 Barriers to volunteering more Did not have the time 67% 73% Unable to make long-term commitment 52% 50% Gave enough time already No one asked Gave money instead of time 37% 39% 32% 27% 25% 27% Did not know how to get involved Health problems or physically unable Had no interest Financial cost of volunteering Dissatisfied with a previous experience 16% 13% 15% 16% 13% 16% 12% 11% 8% 7% 0% 40% 80% Newfoundland & Labrador % volunteers Other provinces

87 Barriers to volunteering at all Did not have the time Unable to make long-term commitment Gave money instead of time No one asked 59% 67% 59% 58% 56% 49% 46% 39% Health problems or physically unable Had no interest Did not know how to get involved Gave enough time already Financial cost of volunteering Dissatisfied with a previous experience 28% 26% 28% 23% 24% 22% 17% 15% 12% 15% 8% E 6% 0% 40% 80% E Use with caution Newfoundland & Labrador % non-volunteers Other provinces

88 IMPLICATIONS: Motivations and barriers Provincial patterns are a general guideline only; considerable variation depending on the specific context - Most commonly reported motivations or barriers not necessarily the most important in any given context Motivations and barriers experienced by volunteers change as their circumstances change Always remember that motivations for volunteering do pertain to a specific type of organizations Prevalence of various barriers shifts between volunteers and non-volunteers take into account in recruitment

89 FINDINGS: Employer support 61% of Newfoundland and Labrador volunteers with an employer reported that they had received some form of support for their volunteering (57% in other provinces) Most common forms of support included: - Permission to change work schedule - Use of facilities or equipment - Program to encourage volunteering More likely to report permission to use facilities or equipment for their volunteering and volunteer recognition Less likely to report existence of programs to encourage volunteering

90 Employer support Use of facilities or equipment 31% 36% Change of work hours to volunteer 31% 33% Recognition for volunteering Program to encourage volunteering Paid time off to volunteer 23% 23% 20% 21% 27% 29% Other form of support 7% 10% 0% 20% 40% % volunteers with an employer Newfoundland & Labrador Other provinces

91 IMPLICATIONS: Employer support Organizations should be aware of the prevalence of employer support - Considerable variation from employer to employer - May have implications for recruitment Other organization-related factors include cause, types of volunteer activities organization recruits for, etc. Organizations may also be able to solicit other support from employers

92 FINDINGS: Mandatory community service 4% of volunteers stated that they were required to volunteer for the organization to which they contributed the most hours (3% less than the national average). More than half of those engaged in mandatory community service were required by the organization they volunteered for.

93 Mandatory community service % volunteers engaging in mandatory community service 4% Group or organization Entity mandating community service 63% School 33% E Employer Other F F 96% Yes No E Use with caution F Sample size too small to use. 0% 25% 50% 75% % of those involved in mandatory community service

94 IMPLICATIONS: Mandatory community service Organizations should be aware of the role mandatory community service plays in their province - Generally fairly small Note that topline figures are not universal - More important for many causes - More important amongst many groups of potential volunteers

95 Acknowledgements This project is funded by the Government of Canada s Social Development Partnerships Program. The opinions and interpretations in this report are those of the author(s) and do not necessarily reflect those of the Government of Canada. About Imagine Canada Imagine Canada is a national charitable organization that looks into and out for Canada s charities and nonprofit organizations. Imagine Canada Toronto Imagine Canada Ottawa Imagine Canada Calgary 2 Carlton St., Suite 600 Toronto, ON M5B 1J3 Tel.: Fax: Toll free: Albert St. Ottawa, ON K1P 5G4 Tel.: Fax: Toll free: nd St. SW. East Tower, Bankers Hall Calgary, AB T2P 2S5 Tel.: Fax: For more information about Imagine Canada please visit For more information on the 2007 Canada Survey of Giving, Volunteering and Participating please visit 2009, Imagine Canada. This presentation is licensed under a Creative Commons Attribution- Noncommercial-No Derivative Works 2.5 Canada License. Please contact the copyright holder if you would like permission to use these resources in a manner which is not covered under the current license.