Audience Insight Report
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- Audrey Bishop
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1 Audience Insight Report 2016
2 Introduction Welcome to GAAPweb s 2016 audience insight report. Over 4,000 accountancy & finance professionals from graduate to CFO across all sectors, participated in our candidate survey conducted between July and August 2016, with the majority of respondents (60%) currently senior finance professionals. Sector 0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 1% Purchase Ledger 1% Tax 1% Treasury 1% PQ 1% Payroll 1% NQ 8% 3% Accounts Assistant 1% Accounts Payable 3% Assistant 4% Audit 1% Bookkeeper 5% CFO Manufacturing Banking & Financial Services Accountancy Practice Retail/Wholesale IT/Telecoms Construction Business Services 11% 11% 9% 8% 5% 5% 4% 6% Management 2% Credit Controller Consultancy Services Public Sector 4% 3.% 1% Financial Risk 5% Analyst FMCG Media/Entertainment 3% 3% 5% FP&A Charity 3% Technology 3% Transport 3% 6% Business Partner Oil/Gas/Mining Property/Housing 3% 3% 14% Financial Controller Health 3% Education 3% Pharmaceuticals 2% Utilities 2% 15% Director Travel/Tourism 2% Insurance 2% 15% Manager Leisure Marketing 2% 1% Law 1% All industry sectors were well represented, with Banking & Financial Services, Manufacturing and Accountancy Practice being the most popular.
3 Respondents current employers include:
4 Demographics: Education & qualification ACCA is the most popular of the professional qualifications, with 44% of respondents holding this qualification. AIA 1% 80% AAT 7% 70% 60% ACA 20% 50% 40% 75% ACCA 44% 30% 7% 20% 10% 17% 0% Degree Masters 7% 1% MBA 1% PhD CIMA 28%
5 Demographics: Age by job title Age Job Title Accounts Assistant Assistant NQ Analyst PQ Tax Accounts payable Management Audit Financial Risk FP&A Bookkeeper FP&A Manager Payroll Treasury Financial Controller Purchase Ledger Credit Controller Director CFO The majority of respondents were aged between 35 and 44. Age key Age Age Age Age Age Age 61+
6 Demographics: Gender by job title key Men Women 100% 90% 80% 70% 5% 52% 16% 9% 34% 29% 35% 40% 28% 35% 40% 55% 42% 42% 54% 43% 65% 40% 74% 48% 63% 71% 60% 50% 91% 40% 30% 20% 10% 45% 57% 84% 66% 71% 65% 60% 72% 65% 60% 44% 58% 58% 46% 57% 35% 60% 26% 52% 37% 29% 0 Job Title Assistant Manager Director CFO FP&A Financial Risk Financial Controller Business Partner Audit Treasury Analyst Tax Management NQ Credit Controller Payroll PQ Accounts Payable Purchase Ledger Accounts Assistant Bookkeeper 91% of CFOs and 84% of Directors who participated were male. Gender 54% of Newly Qualified who responded were female, suggesting a trend towards more women joining the profession. 63% 37% Purchase Ledger has the greatest gender parity (52% male 48% female) and Accounts Payable and Bookkeeper have the highest percentage of women professionals with 74% and 71% respectively. 63% of respondents were male
7 Gender & salary Average Salary The gender pay gap on GAAPweb across all job titles is 17,400, with men earning an average of 67,384, compared to 49,975 for women. The 35% variance is significantly higher than the 19.2% gender pay gap reported by the Office for National Statistics. Treasury roles have the biggest overall gender pay gap, with men earning 63,370 compared to 41,607 for women (52% more for men). Male 67,384 Female 49,975 Women earn more than men in 7 of the 22 possible job titles surveyed. Women who work in Financial Risk earn an average of 71,563, 7% more than men. Accounts Payable, Payroll & Purchase Ledger are also roles where women are paid more than men. The most gender neutral job title is Management where women earn 1.6% more than men, with an average salary of 39,967.
8 Professional qualifications & salary Salary 90K 85,197 80K 70K 65,930 60K 50K 51,650 44,844 s with an ACA qualification earn an average salary of 85,197 suggesting that many senior finance roles require ACA qualified candidates. 40K 31,145 30K 20K s with a CIMA qualification average a salary of 65,930, while ACCA qualification holders average 51,650 per year. 10K 0 ACA CIMA ACCA AIA AAT Professional Qualifications
9 65 Job title & average salary 0 10K 20K 30K 40K 50K 60K 70K 80K 90K 100K 110K 120K Job Title CFO 118,207 Director 94,405 FP&A 69,855 Financial Contoller 67,365 Business Partner 63,345 Audit 60,046 Manager 56,097 Treasury 55,135 Analyst 43,299 Tax 42,266 39,889 Management 39,607 NQ 36,250 Credit Contoller 34,524 Payroll 32,292 PQ 28,542 Accounts Payable 25,375 Assistant 23,873 Purchase Ledger 22,216 Accounts Assistant 20,660 Financial Risk 68,241 Bookkeeper 19,138 Salary
10 Job title, salary & location Job Title CFO Director FP & A Financial Risk Financial Controller Business Partner Audit Treasury Manager Analyst Tax Management NQ Credit Controller Payroll PQ Accounts Payable Assistant Purchase Ledger Accounts Assistant Bookkeeper London South East (exc. London) East Midlands South West rth East West Midlands rth West Overseas 131, , , , , , , , ,360 73,578 74,318 76,674 68,545 66,357 72,857 65,020 48,081 53,125 49,492 41,886 37,500 39,583 36,250 36,071 24,688 28,750 32,778 23,438 21,136 96,370 71, ,000 68,803 64,944 53,654 43,750 58,139 46,094 42,500 46,700 44,400 35,625 35,000 51,667 27,500 27,500 23,571 15,000 21,563 15,000 85,972 55,000 95,000 62,857 57,500 70,000 45,000 48,276 45,833 51,667 36,538 37,321 40,000 19,167 55,000 22,500 17,500 16,071 35,000 86,552 75,000 35,000 62,039 58,684 75,833 76,875 48,684 43,750 26,250 45,921 37,500 35,000 23,750 31,875 24,545 14,167 16,071 15,000 81,250 55,000 56,103 58,846 45,000 60,000 48,462 38,571 25,000 34,375 42,500 12,500 35,000 28,125 28,750 20,000 20,833 90,952 67,000 51,250 63,929 59,545 48,438 51,354 31,667 31,250 43,750 35,278 33,125 20,625 23,750 12,500 12,500 21,111 12,500 19,167 83,953 65,156 65,000 60,541 55,000 45,278 15,000 48,605 31,184 38,750 36,641 34,483 65,000 27,500 17,500 20,909 17,500 19,706 16,250 17,500 15,833 96,591 68,676 53,929 70,625 94,286 60,938 58,864 55,952 43,750 49,167 28,723 38,333 37,857 27,500 36,875 30,625 20,000 17,500 20,833 17,500
11 Industry sector & average salary Sector 0 10K 20K 30k 40k 50K 60K 70K 80K Average Salary Oil/Gas/Mining Technology Pharmaceutical Marketing/PR Consultancy Services Media/Entertainment IT/Telecoms FMCG Law Insurance Leisure Health Transport/Logistics Business Services Property/Housing Manufacturing/Engineering Banking & Financial Services Retail/Wholesale Construction Utilities Travel/Tourism Education/Training Charity Public Sector Accountancy Practice 80,964 77,401 75,634 74,884 73,598 71,014 70,450 69,491 68,889 68,773 66,173 65,213 64,048 63,101 61,541 61,060 61,035 60,320 56,863 55,977 55,733 50,774 48,624 48,125 35,020
12 Salary increase by age & gender Age % 39% 46% 48% 55% 68% 61% 54% 53% 45% Gender 33% 33% 40% 52% 62% 67% 67% 60% 48% 38% 53% of our surveyed audience stated that they had received a pay rise in the last 12 months. The results demonstrate that salary increases decline over the course of finance professionals careers, with 67% of accountancy & finance professionals in their 20s recently receiving a salary increase compared to 38% of candidates in their 60s.
13 Salary increase & length of tenure Did you receive a salary increase in the last year? Time in role: Less than a year 1 to 3 years 46% 37% 54% 63% Time in role: 3 to 6 years 6 years + 36% 43% 64% 57%
14 Salary increase & job title Business Partners (71%) and Financial Risk (70%) professionals were the most likely to have received a pay rise in the last 12 months. Bookkeeping (80%) and Payroll (58%) professionals were the least likely to have received a pay increase. Accounts Assistant Accounts Payable Assistant Audit Bookkeeper CFO 44% 49% 42% 47% 32% 80 % 45% 56% 51% 58% 53% 68% 19% 55% Business Partner Director Manager Financial Controller Financial Planning and Analysis Financial Risk Management 29% 40% 37% 42% 37% 30% 37% 71% 59% 63% 58% 70% 70% 63% PQ Purchase Ledger Tax Treasury Credit Controller Analyst Payroll 45% 55% 31% 43% 55% 30% 58% 55% 45% 69% 57% 45% 70% 42%
15 Locations Salary 70K 67,141 66,553 64,752 CFOs earn the most in every region of the UK with London CFOs earning the most, averaging a salary of 131,000 compared to 104,000 in the South West 60K 57,375 55,194 54,195 53,310 50,827 50K The average salary in London across all surveyed candidates was 67,000, while the rth West averages the lowest at 50,827 24% less than London. 40K In London, rth West and West Midlands, CIMA is the qualification most respondants have, while ACCA is more prominent in all other locations. 30K 20K Banking and Financial Services is the most popular sector in London and Overseas, with 14.5% and 13.2% of roles being in this sector, respectively. Outside London and Overseas, Manufacturing/Engineering is the most popular sector, with 23.6% of roles in the rth East in this sector. 10K 0 London Overseas South East East (ex London) Midlands South West rth East West Midlands rth West Office Location
16 Relocation 49% of candidates would be willing to relocate for the right role, with London, the Middle East, Continental Europe and USA being the most likely locations. 54% of London-based accountancy professionals are willing to relocate for the right role. Candidates in the rth West and West Midlands are less willing to relocate, with 59% and 58% looking for roles in their local area. 95% of candidates who are currently working overseas are willing to relocate for a role. East Midlands London rth East rth West 49% 46% 56% 59% 51% 54% 44% South West 41% Overseas Overseas South South East(excluding East(excluding London) London) South West West West Midlands Midlands 5% 56% 53% 59% 95% 44% 47% 41% Aged Aged Aged Aged Aged % 46% 51% 50% 49% 68% 54% 49% 50% 51%
17 Length of time in role & job title The standard time spent in a role is 3 years, with candidates at the start (Accounts Payable 17%) and peak of their career ( Director/CFO 16%) more likely to remain in their job for over 10 years. Director Manager Financial Controller 21% 16% 27% 10% 24% 8% 22% 13% 24% 36% 27% 39% 39% 29% 37% 28% Management Assistant Accounts Payable key Time in role 10 years years 23% 8% 12% 8% 12% 17% 1-3 years Less than a year 43% 26% 35 % 45% 41% 30%
18 Highlights for GAAPweb The average salary of a candidate who has found a job through GAAPweb is 76,087 26% higher than those who haven t. 83% of respondents would recommend GAAPweb to peers and colleagues Good site with a good selection of roles CFO (Health Sector) One of the best job sites for financial professionals FP&A Manager (Engineering Firm) Really good job site with easy navigation and application process Manager (Consultancy Services) Preferable to other websites because of its lack of endlessly repeated roles Business Partner (Education)
19 Sales Team CONTACT DETAILS Marketing Team Andrew Robertson Head of Sales Richard Collins Marketing Manager
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