Global Fitness Industry Overview. Jay M. Ablondi Executive Vice President, IHRSA

Transcription

1 Global Fitness Industry Overview Jay M. Ablondi Executive Vice President, IHRSA

2 About IHRSA International Health, Racquet & Sportsclub Association The Global Health Club Industry Trade Association Non-Profit in 33rd year HQ in Boston, MA USA 10,000+ club & industry supplier members; 5,300+ members outside USA CBI magazine, 78 Countries

3 IHRSA Global Report 2013 Key Findings: Industry continues to grow Strong franchise growth Growth in low cost clubs & small studios (PT, cardio, etc.) U.S. Growth: Non-Member usage, pay for play Latin America strongest Europe recovering and competition intensifying Asia Pacific growth 2014 outlook positive

4

5 Global Market Share of Clubs Africa & Middle East 1% Latin America 30% Europe 31% US & Canada 24% Asia-Pacific 14%

6 Global Market Share of Revenue Latin America 7% Africa & Middle East <1% US & Canada 31% Europe 44% Asia-Pacific 18%

7 Global Market Share of Members Africa & Middle East 2% Latin America 10% Europe 33% US & Canada 42% Asia-Pacific 13%

8 Global Fitness # of Clubs +4.7% Revenue +4.0% Membership +1.8% vs. Last Year

9 Global Obesity Rates Obese Overweight Source: OECD Factbook 2012

10 Global Fitness

11 Global Fitness

12 Global Fitness

13

14

15

16 IHRSA European Health Club Report Key Findings: European Club Industry continues to grow despite economy 17 Countries suffered economic decline Germany strongest, U.K. saw growth in low cost segment Value Added Tax (VAT) impact on fitness (e.g. Portugal hit hard) Poland: Pay for Play popular High rates of inactivity and obesity Similar Trends to Asia: Functional Training, Fun Group Ex and Yoga

17 Europe

18 Europe

19 Europe

20

21

22

23

24

25

26 U.S. Health Club Members (millions)

27 U.S. Health Club Consumers $50 Average Monthly Dues $49 $47 $45 $

28 Average U.S. Health Club Attendance Members and Consumers Avg. attendance HC members Avg. attendance HC consumers

29 Percentage of Individuals Engaging in at Least One Personal Training Session in Past Year U.S. Health Club Consumers 19% 21% 18% 19% 17% 17% All Individuals Male Female HC Members Non-HC Members

30 Personal Training Usage Members vs. Non-Members U.S. Health Club Consumers 40% 48% 21% 29% 14% 26% 11% 13% 1-3x 4-10x 11-20x >20x Members Non-Members

31

32

33

34

35 Additional Research: USA Physical Activity Council Topline Report showed that fitness activities remain popular as more than 60% of Americans participated in fitness sports in th consecutive year in which at least 60% of Americans engaged in fitness activities.

36 Additional Research: USA Staying healthy, flexible, looking better, and maintaining strength are top personal goals. Women likely to have personal goals of feeling better and losing weight. Men likely to have goals of maintaining weight and building muscle. Messaging and programs focused on wellness. Address a range of goals by gender: weight loss & maintenance, muscular development, and overall health/fitness. Ensure variety of small group training and group exercise programming to address specific goals.

37 Expense is, by far, the most common reason for not joining a health club. Many believed that they would feel out of place at a health club especially women. Offering new member trials and range of plans for different budgets. Ensure that new members feel welcome and understand how to navigate the club s offerings.

38 Measuring Customer Feedback The Net Promoter Score (NPS) The Ultimate Question: On a scale of 0-10, How likely is it you would recommend to a friend or colleague?

39 How likely is it that you would recommend this gym? 0 = Not at all Likely 10 = Extremely Likely

40 EXAMPLE: How a NPS is calculated from 960 customer responses

41 The Retention People (TRP) NPS Survey (U.K.) More than 150,700 consumer responses More than 500 club locations Highest individual site score of +70 Lowest individual site score of -27! U.K. Benchmark NPS = +27

42 IHRSA/TRP North American NPS Survey 2013 More than 43,000 consumer responses More than 230 club locations Highest individual site score of +79 Lowest individual site score of -49! North American Benchmark NPS = +43

43 How to utilize NPS Make operational changes based on member feedback Improve staff training re: problem areas & customer service Learn from NPS case studies Measure NPS at least once a year Use it to incentivize staff goals.

44 IHRSA Asia Pacific 2013 Survey Key Findings Biggest Challenges Asia Pacific: Good People Competition Operating Costs Club Culture & Image / Experience

45 IHRSA Asia Pacific 2013 Survey Key Findings Hottest Trends Today? Asia Pacific: Social Media Functional Training Group Ex / Small Group Training Smaller Footprints, Longer Hours On-line Health Info for Consumers

46 FUTURE IHRSA EVENTS March IHRSA rd Annual International Convention & Trade Show San Diego, California USA August 5 8 The IHRSA Institute: Executive Education for Club Professionals University of North Carolina, USA August th Annual IHRSA / Fitness Brasil Latin American Conference & Trade Show São Paulo, Brazil October th Annual IHRSA European Congress Amsterdam, The Netherlands October IHRSA Mercado Fitness Mexico City Conference & Trade Show Santa Fe, Mexico November th Annual ChinaFit / IHRSA China Management Forum Guangzhou, China March 11-14, 2015 IHRSA th Annual International Convention & Trade Show Los Angeles, California. USA

47 Google translation VISIT IHRSA.ORG

48 Available in June 2014 ihrsa.org/research-reports/

49 Read: Ihrsa.org/cbidigital Subscribe:

50

51 IHRSA CONTACTS: Jay Ablondi: IHRSA EVP Global Products Based in Boston, MA USA John Holsinger: IHRSA Director, Asia-Pacific Based in Sydney, Australia Melissa Rodriguez: IHRSA Senior Research Manager Based in Boston, MA USA Thank You!