NAEM Governance - Board of Director s Boardbooks
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1 NAEM Governance - Board of Director s Boardbooks Monday, May 7, 2012 Boston, Mass. NAEM, The Premier Association for EHS Management 1612 K St. NW, Suite 1002, Washington, DC P: (202)
2 Board of Directors Meeting Agenda Monday, May 7, 2012 Boston, Mass. 3 p.m. Welcome and Association Business- Carol Singer Neuvelt Meeting Expectations: Kelvin Roth Executive Director s Report: Carol Singer Neuvelt Financial Update: Frank Macielak 4 p.m. Member Dues Proposal and Communication Strategy Carol Singer Neuvelt, NAEM 5:30 p.m. Future of Association 6:30 p.m. Meeting Adjourns 6:30 p.m. Dinner at the Hotel Sheraton Framingham NAEM, The Premier Association for EHS Management 1612 K St. NW, Suite 1002, Washington, DC P: (202)
3 Executive Director s Report Carol Singer Neuvelt
4 Executive Directors Report Board of Directors Meeting May 7, 2012, Framingham, MA
5 Agenda Meeting Expectations Executive Directors Report Financial Update Membership Dues Proposal and Communication Strategy Future of Association Other Association Business 2
6 State of the Association The overall economy continues to have an influence on NAEM Focused on expanding our audience, NAEM s events are successfully attracting new participants. The creation of unique content t and research information is bolstering organizational brand awareness. We are realizing the next phase of strategic plan. The management of NAEM continues to mature.
7 Growth Metrics Overall membership is expanding slowly given turnover Event participation continues to increase, and with new participants p New program development in underway The influence of Social media is showing Ensuring fiscal responsibility 4
8 New to NAEM this Year Developing programs and activities in each key area: Launching Benchmarking with new FTE hired Establishing initial Leadership Program Rolling out Working Groups Academic Membership Rolling out Working Groups, Academic Membership and other connectivity efforts
9 Other Business Chapter/LNG Transition Intellectual Property Support Working Group Development Elections o s 6
10 Q1 Financials As of 3/31/ B/(W) Actual Budget Actual Y-T-D vs Y-T-D Full Year Y-T-D PY Actual REVENUE: Memberships Forum Programs (34) Other TOTAL Revenue 240 1, EXPENSES: Program Operating (6) TOTAL Expenses 265 1, NET Income (25)
11 Committee Assignments Current NAEM committees Audit ByLaws John Guttmann Finance Frank Macielak*, John Reichling Governance Kelvin Roth* Benchmarking Mark Hause, * Marketing Sandy Nessing,* Bruce Karas, Verne Shortel Strategic Planning Deb Hammond, Mike Miller LNG Liaison - Briana
12 Membership Proposal 9
13 Why is NAEM taking Action The cost of doing business over the past 20 years has increased but NAEM has never raised membership dues At the same time, the Association has significantly improved the value of membership by increasing benefits and has worked to ensure that high-value professional education exists for the broader community Under the current structure, the cost to deliver member services is greater than the revenue received from membership dues. Our dues across all categories of membership remain lower than competitive organizations with analogous offerings 10
14 NAEM is Financially Solid Membership dues provide important stability to NAEM s income This proposal is about positioning NAEM for future growth 11
15 Members & benefits have changed Over the course of 20 years: Benefits of membership have grown significantly Cost of delivering those benefits has changed What and how we are delivering benefits have evolved The 2010 strategic vision changed how NAEM does business Greater emphasis on content & publishing Members value the change 12
16 The cost of Member Benefits is outpacing dues Revenue 13
17 What s included in the cost of Membership Benefits Direct and Operational Expenses Governance Member Resources/Benchmarking Web site and Technology Membership Meeting Program Discounts Publications Office Expenses/Equipment Anticipated Future Investments FTE Research Analyst and followon benchmark production software FTE Member Services Staff Support Improved IT and network security Additional LNG and Working Group Support Content development Staffing 14
18 The Competitive Market $1,000 - $5,000 $ $10,000 $10,000 - $25,000 $25,000-$50,000 NAEM World Environment Global l Environmental Business for Social Center (WEC) Management Initiative Responsibility (BSR) (GEMI) Auditing Boston College Association of Climate World Business Council Roundtable Center for Corp. Change Officers (ACCO) for Sustainable Citizenship Development (WBCSD) Individual MAPI or CB Council Sustainable Brands ORC (Environmental + Health &S Safety) Corporate Social Responsibility Officers Association (CRO) AHC Group The Manufacturers Alliance for Productivity and Innovation (MAPI) Conference Board (CB) GreenBiz Executive Corporate Eco Forum Network 15
19 The Proposal Phase I Updated the revenue categories to accommodate growth in the size of corporations Creation of new type of membership Expansion of benefits for corporate members Phase II Establishment of tailored and add-on program pricing Increases membership revenue by approximately $150,000* * = Calculations is based on 2012 membership 16
20 Corporate Member Proposal Gross Revenue Proposed Dues Companies Impacted Less than $500 million $1,750 2 $500M $5 billion $3, $5B - $10 billion $5, $10B - $25 billion $6, Greater than $25 billion $7,
21 Affiliate Member Proposal Gross Revenue Proposed Dues Companies Impacted Less than $1 million $1,500 5 $1M - $10 million $2, $10M - $50 million $3,000 5 $50M - $100 million $3,500 5 $100M - $1 billion $4, Greater than $1B $4,
22 Other Membership Proposals Membership Proposed Dues Government /Non-Profit $850 Academic $850 Membership Individual NAEM Member $225 Student Member $50 Proposed Dues 19
23 Member Benefits Member Benefits Corporate Affiliate Individual Exclusive, semi-annual Learning Meetings Executive Briefing Series Benchmarking & Quick-Poll Surveys Recognition of Corporate Leadership Free access to Local Networking Groups Online Membership Directory Subscription to Newsletters & E-News Key Practice Area Content Discounts to NAEM Programs Members-Only Online Discussion Groups Sponsorship/Advertising Discounts for NAEM Programs Free access to on-demand webinar library Discounted access to Working Groups Discounted access to Emerging Leaders Program Enterprise-wide memberships for Individuals 20
24 Tailored additions to Membership Phase II Evaluation of potential ti tailored additional program opportunities, such as: Select Groups Proposed Notes Rate Chapter Member $30 Included for Corporate, Non-Profit and Affiliate members Emerging Leaders $25 Included for student members. Up to passes included for each Corporate member Working Groups $45 Up to passes per group included for each Corporate member 21
25 Positioning us for future growth requires adjustments Today The cost of doing business over the past 20 years has increased but NAEM has never raised membership dues. We ve continued to improve the value of membership by increasing benefits and providing education for the broader community. Our dues across all categories of membership remain lower than competitive organizations with analogous offerings. This proposal is about positioning NAEM for future growth and meeting future needs. 22
26 Communication Timeline (proposed) May 2012 Proposal presented to NAEM Board of Directors Board of Regents with dues increase proposal FAQ on membership dues Structure developed June 2012 Letter mailed to corporate, affiliate, and individual NAEM members on membership advancement and dues increase Membership dues communication package posted on naem.org Follow-up of letter sent to Membership October 2012 Follow-up membership /letter. Presentation ti at the BoD, BoR, Affiliates Council meeting January 2013 New NAEM dues structure is instated > Do we want to offer members the chance to renew in 2012 at the same rate? 23
27 Questions & Next Steps Questions: Phase I Board of Directors Action May 7 th Meeting > Review Draft Proposal > Deliberate and take action (vote) Board of Regents May 8 th Meeting > Present New Dues Structure Phase II NAEM proposal on Tailored Benefits Structure August Board of Directors Review - September > BoD approval required for a portion of the proposed changes. 24
28 Back up Slides For the Board of Regents Presentation 25
29 Membership Benefits have changed 1991: NAEM is founded. 2001: NAEM launches Affiliates Council Guide. 2005: NAEM launches webinar series. 2008: NAEM launches The Green Tie blog. 2008: Restructured NAEM Governance to create a Board of Directors and a Board of Regents, moving from 2 meetings a year to 4 or more 1996: First NAEM website launches. It did not have an online membership directory or online resources 2003: NAEM introduces online member directory and redesigned website. 2006: NAEM launches electronic bi-monthly E-News 2009: NAEM launches annual Member Appreciation week, including free webinar programming 26
30 NAEM since the Strategic Vision NAEM hires a Communications Manager NAEM defines and refreshes its branding New website launches YouTube channel launches Green Metrics that Matter research AC Webinar series launches NAEM takes over all operational and financial management of NAEM Local Networking Groups NAEM hires a full-time Member Services Manager Regents Briefing series es launches Green Tie blog begins publishing twice a week NAEM publishes the Green Tips Guide Record Content Portals Emerging attendance launch with 60+ Leaders at the Forum pages program launches NAEM launches Strategic Vision NAEM upgrades online directory and networking groups NAEM publishes case study on Southern Company 27
31 Members Value the Improvements In a recent survey, more than 90 % of NAEM members said they were satisfied or very satisfied with the current benefits of membership: NAEM has made significant improvements in the past two years by expanding media options and staying more connected with members. So, I would just suggest to keep those aspects growing. You're doing a great job. Perhaps you could surprise & delight with more services, but I honestly can't think of any right now. I think NAEM is on the right track. 28
32 The cost of delivering benefits has Increased Conference Costs have gone up Infrastructure Costs have increased Enhanced Benefits involve new costs Meeting costs have risen by nearly 50% since 2000 Each content page requires the support of 2 staff members and between 2-12 hours to prepare 29
33 And there s more Competition for Events than ever Before 30
34 Enhanced Benefits Corporate Members: Individual Members Affiliate Members Free access to ondemand webinar library Up to 100 individual NAEM memberships for your EHS and Sustainability team Access to Membersonly Working Groups Access to Membersonly Working Groups Enhanced online content (case studies, presentations, research) on naem.org Evergreen Affiliates Council Guide Access to certain Members-only Working Groups Preferred pricing for sponsorship/exhibit opportunities 31
35 Financial Reports Profit & Loss, Budget vs. Actual
36 Financial Reports Balance Sheet Prev Year Comparison
37 NAEM 10:10 AM Balance Sheet Prev Year Comparison 04/26/2012 As of March 31, 2012 Cash Basis Mar 31, 12 Mar 31, 11 $ Change ASSETS Current Assets Checking/Savings Bank of America-Operating 17, , , M&T-Cash Inflow 453, , , Wells Fargo-Reserve 112, , Petty Cash Total Checking/Savings 582, , , Total Current Assets 582, , , Other Assets Equipment & Furniture 70, , Equip & Furn-Accum Deprec -35, , Total Other Assets 35, , TOTAL ASSETS 617, , , LIABILITIES & EQUITY Equity 3900 Retained Earnings 614, , , Net Income 3, , , Total Equity 617, , , TOTAL LIABILITIES & EQUITY 617, , , Page 1 of 1
38 Financial Reports Profit & Loss Budget vs. Actual
39 10:27 AM NAEM 05/01/12 Profit & Loss Budget vs. Actual Cash Basis January through March 2012 Jan - Mar 12 Budget $ Over Budget Ordinary Income/Expense Income Membership Dues 123, , , Program Services 114, , , Other Income 16, , , Total Income 255, ,346, ,091, Expense Program Expenses 34, , , Operating Expenses 218, , , Total Expense 252, ,340, ,088, Net Ordinary Income 3, , , Other Income/Expense Other Income Interest Income Total Other Income Net Other Income Net Income 3, , , Page 1
40 Financial Reports Profit & Loss Previous Year Comparison
41 10:31 AM NAEM 05/01/12 Profit & Loss Prev Year Comparison Cash Basis January through March 2012 Jan - Mar 12 Jan - Mar 11 $ Change Ordinary Income/Expense Income Membership Dues 123, , , Past Program Services , , Program Services 114, , , Other Income 16, , Taxable Income , , Total Income 255, , , Expense Program Expenses 34, , , Operating Expenses 218, , , Current Program Expenses , , Past Program Services Expenses , , Total Expense 252, , , Net Ordinary Income 3, , , Other Income/Expense Other Income Interest Income Total Other Income Net Other Income Net Income 3, , , Page 1
42 Financial Reports Profit & Loss Summary
43 NAEM as of 3/31/ B/(W) vs. (in 000's) Actual Y-T-D BUDGET Y-T-D PY Actual 3/31/2011 Full Year 3/31/2012 Y-T-D REVENUE: Memberships Forum Programs (34) Other TOTAL REVENUE 240 1, EXPENSES: Program Operating (5) TOTAL EXPENSES 265 1, NET INCOME (25)
44 Membership Dues Proposal
45 Membership Dues Proposal Introduction for Review by the NAEM Board of Directors
46 Corporate Member Proposal Presented on 5/1 Gross Revenue Proposed Dues Companies Impacted Less than $500 million $1,500 2 $500M $5 billion $3, $5B - $10 billion $5, $10B - $25 billion $6, Greater than $25 billion $7, Option B Gross Revenue Proposed Dues Companies Impacted Less than $500 million $1,500 2 $500M $5 billion $3, $5B - $10 billion $5, $10B - $25 billion $6, Greater than $25 billion $7,
47 Affiliate Member Proposal Gross Revenue Proposed Dues Companies Impacted Less than $1 million $1,500 5 $1M - $10 million $2, $10M - $50 million $3,000 5 $50M - $100 million $3,500 5 $100M - $1 billion $4, Greater than $1B $4,
48 Other Membership Proposals Membership Proposed Dues Government /Non-Profit $850 Academic $850 Membership Individual NAEM Member $225 Student Member $50 Proposed Dues 4
49 Member Benefits Member Benefits Corporate Affiliate Individual Exclusive, semi-annual Learning Meetings Executive Briefing Series Benchmarking & Quick-Poll Surveys Recognition of Corporate Leadership Free access to Local Networking Groups Online Membership Directory Subscription to Newsletters & E-News Key Practice Area Content Discounts to NAEM Programs Members-Only Online Discussion Groups Sponsorship/Advertising Discounts for NAEM Programs Free access to on-demand webinar library Discounted access to Working Groups Discounted access to Emerging Leaders Program Enterprise-wide memberships for Individuals 5
50 Tailored additions to Membership Phase II Currently in concept stage, NAEM is evaluating the potential ti of tailored additional program opportunities, such as: Select Groups Proposed Notes Rate Chapter Member $30 Included for Corporate, Non-Profit and Affiliate members Emerging Leaders $25 Included for student members. Up to passes included for each Corporate member Working Groups $45 Up to passes per group included d for each Corporate member 6
51 Positioning us for future growth requires adjustments Today The cost of doing business over the past 20 years has increased but NAEM has never raised membership dues. We ve continued to improve the value of membership by increasing benefits and providing education for the broader community. Our dues across all categories of membership remain lower than competitive organizations with analogous offerings. This proposal is about positioning NAEM for future growth and meeting future needs. 7
52 Communication Timeline (proposed) May 2012 Proposal presented to NAEM Board of Directors Board of Regents with dues increase proposal FAQ on membership dues Structure developed June 2012 Letter mailed to corporate, affiliate, and individual NAEM members on membership advancement and dues increase Membership dues communication package posted on naem.org Follow-up of letter sent to Membership October 2012 Follow-up membership /letter. Presentation ti at the BoD, BoR, Affiliates Council meeting January 2013 New NAEM dues structure is instated > Do we want to offer members the chance to renew in 2012 at the same rate? 8
53 Questions & Next Steps Questions: Phase I Board of Directors Action May 7 th Meeting > Review Draft Proposal > Deliberate and take action (vote) Board of Regents May 8 th Meeting > Present New Dues Structure Phase II NAEM proposal on Tailored Benefits Structure August Board of Directors Review - September > BoD approval required for a portion of the proposed changes. 9
54 Elections Process Nominations
55 Board of Directors - Election Process Monday, May 7, 2012 Boston, Mass. BOARD COMPOSITION Officers - President - Second Vice President - First Vice President - Treasurer & Secretary Ex-Officio Members - Past President - General Counsel - Affiliates Council President - Executive Director Members- at- Large (Bylaws require between 3 and 8, currently there are 7--5 Regents, 2 Individuals) - 6 Regents - 2 Individual Members ELECTION SCHEDULE Elections are held every two years. Board members serve 2 year terms. The new slate of board members is approved at the October election meeting for prior to the January 1st start of the new term. GOVERNANCE COMMITTEE ROLE AND COMPOSITION The Board of Directors shall appoint a Governance Committee at least 60 days before the election meeting The Responsibility of the Governance Committee is to develop the slate of candidates for the Board of Directors and Officers for the Election Meeting Governance Committee composition: immediate Past President of the Association and 4-6 members of the Board of Regents ELECTION TIMELINE By no later than July 16th, The Board of Directors shall appoint a Governance Committee - The Board of Directors shall determine the number of Directors-at-Large to be elected By August 10th, The Governance Committee shall nominate a slate of Directors at Large and submit it to the Board of Regents. The slate should include a short bio for each nominee By September 1st, The Governance Committee shall nominate a slate of Officers. The slate should include a short bio for each nominee Election Meeting is on October 15th Full slate of Officers and Directors is voted up or down NAEM, The Premier Association for EHS Management 1612 K St. NW, Suite 1002, Washington, DC P: (202)
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