TWN/PuRE net The Hague. The CREM model explained

Transcription

1 TWN/PuRE net The Hague The CREM model explained Hans de Jonge Professor of Real Estate Management & Development CEO Brink Groep 18 September FIRE foto s 1

2 September 18,

3 Found a new building within 10 days old : Berlageweg m2 gfa new : Julianalaan + extensions m2 gfa ca 15% less m2 gfa for more users 3

4 first users: 4 mths after fire; project ready < 1 yr luchtfoto gebouw Sustainable = more multi use & non-territorial (public) space 4

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6 Sustainable = workplaces students & staff merge better use of space 6

7 luchtfoto campus Outline presentation 1. Real estate 2. Developments demandside 3. The challenge 4. Corporate Real Estate Management 14 7

8 1. Real Estate 15 8

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11 2. Developments demand side 21 Economy 22 11

12 Radical change working population Working population (in %) Industry Knowl. 25 Agriculture Services Year Different economies: gross domestic product GDP ($) GDP ($) per capita % GDP in Agricultur e % GDP in Industry % GDP in Services GDP Growth WORLD 70.1 * $10, % 32.0% 64.0% 2.9% NL 0.67 * $40, % 25.5% 72.9% 2.0% EU 14.9 * $33, % 27.1% 70.9% 0.9% USA 14.4 * $47, % 19.2% 79.6% 0.4% Russia 2.3 * $16, % 37.6% 57.7% 5.6% India 3.3 * $2, % 29.0% 53.4% 7.4% China 8.0 * $6, % 48.6% 40.1% 9.0% 24 GDP 2008 estimated Source: The World Factbook, CIA,

13 25 Global GDP in scenarios for Source: World Economic Forum 13

14 World consumption and population % of world consumption (2000) % of world population (2000) USA, Canada 31,5 5,2 Western Europe 28,7 6,4 Eastern Asia, Pacific 21,4 32,9 Latin America, Carabien 6,7 8,5 Eastern Europe, Central Asia 3,3 7,9 Southern Asia 2,0 22,4 Australia, New Zealand 1,5 0,4 Middle-East, Northern Africa 1,4 4,1 Sub-Sahara Africa 1,2 10,9 source: State of the world Luxury goods versus basic needs Yearly expenses worldwide for Extra money, needed worldwide, to reach the following goals make-up 18 medical care for pregnant women 17 pet food (Europe & USA) 17 solving starvation 19 perfume 15 solving illiteracy 5 ocean cruises 14 clean drinking water 10 ice cream in Europe 11 vaccinations for every child 1 in billions of US dollars in billions of US dollars source: State of the world 14

15 Demography

16 Sustainability 16

17 If 6,5 billion people would live a European life style global issues: - resources - land - water - waste - emissions 2050: population 9 bln Primary Energy per capita (GJ) Energyconsumption per capita as a function of GDP ( ) China India Malaysia Russia Brazil Mexico S. Korea Greece Australia 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 UK GDP per capita (PPP, $1995) US France Japan Ireland Source: EIA, UN 17

18 Energy consumption (NL) Energiegebruik Energy consumption EU EU Industrie; industry 30% 30% Gebouwde Omgeving; built 35% environment 35% transport Transport; 35% 35% Bron: De Jonge, H., 2009 Energiegebruik Energy consumption gebouwde built omgeving environment NL rest Overig non-housing Utiliteit; 10% 7% education Onderwijs; 2% 2% care/cure Verzorging; 3% 3% offices 25% Kantoren; 22% housing 63% Woningbouw; 63% Source: Bron: TNO TNO, 2008 Flexibility 36 18

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22 Cost awareness % Use of officespace 75% Empty 50% Temporarily not in use 25% 0% 8:30 9:30 10:30 11:30 12:30 14:00 15:00 16:00 17:00 18:00 22

23 ICT 45 Indication internet use (by Facebook members) Source: New York Times 23

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25 Mobility

26 The challenge 52 26

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29 - 57 Zuidas Masterplan Zuidas 29

30 ODE Oosterdokseiland 4. Corporate Real Estate Management 60 30

31 FOCUS ON INSTITUTION FOCUS ON REAL ESTATE STRATEGIC OPERATIONAL General management Facility management CRE Asset management Cost control CREM stakeholder balance FOCUS ON INSTITUTION FOCUS ON REAL ESTATE STRATEGIC OPERATIONAL General management Facility management CRE Asset management Cost control CREM stakeholder balance 31

32 FOCUS ON INSTITUTION FOCUS ON REAL ESTATE STRATEGIC OPERATIONAL General management Facility management CRE Asset management Cost control CREM stakeholder balance Adding Value (De Jonge 1993) Introduction Growth Maturity Decline Product sales Time The life cycle of organisations 32

33 Adding Value (De Jonge 1993) ENTREPENEURS BUSINESS STRATEGISTS DEALMAKERS CONTROLLERS TASKMANAGERS Engineering buildings Minimizing building costs Standardizing building usage Matching market options Convening the workforce Technical Analytical Problem solving Business planning Strategic CRE competency levels (Joroff 1993) Increase productivity Supporting image Adding Value (De Jonge 1993) Enhancing flexibility Improving culture Stimulating innovation Increasing satisfaction Enhancing synergy Reducing costs Controlling risks Expanding funding possibilities Adding value (Roulac (1993), De Jonge (1993), De Vries (2007)) 33

34 1. Increasing productivity Choosing sites Innovating workplace Retaining professionals Reducing absence Supporting image Sales Attraction for employees

35 69 3. Enhancing flexibility Organisational Financial Technical

36 Dealing with tension organization building(s) org-flex - operating hours - new ways of working - density control jufi-flex - own / lease / financial lease - contract options - financial arrangements tech-flex - expandibility - adaptability - capacity to change (CTC) 71 Flex hierarchy & design strategy market location building market location building durable sustainable temporal demountable re-usable demountable recyclable 72 36

37 4. Improving culture Workplace innovation Communication Stimulating innovation

38 source: Hightech campus Eindhoven 6. Increasing satisfaction

39 7. Enhancing synergy

40 8. Reducing costs Workplace costs Accommodation costs Facility costs TCO Value of benchmarks Controlling risks Inflexibility stock Wrong site Value crunch Work environment Environmental issues

41 10. Expanding funding possibilities Redevelopment Acquisition and disposal Summary presentation 1. Real estate 2. Developments demandside 3. The challenge 4. Corporate Real Estate Management 82 41

42 Assignment 84 42

43 FOCUS ON INSTITUTION FOCUS ON REAL ESTATE STRATEGIC OPERATIONAL General management Facility management CRE Asset management Cost control CREM stakeholder balance Adding Value (De Jonge 1993) Introduction Growth Maturity Decline Product sales Time The life cycle of organisations 43

44 Adding Value (De Jonge 1993) ENTREPENEURS BUSINESS STRATEGISTS DEALMAKERS CONTROLLERS TASKMANAGERS Engineering buildings Minimizing building costs Standardizing building usage Matching market options Convening the workforce Technical Analytical Problem solving Business planning Strategic CRE competency levels (Joroff 1993) Increase productivity Supporting image Adding Value (De Jonge 1993) Enhancing flexibility Improving culture Stimulating innovation Increasing satisfaction Enhancing synergy Reducing costs Controlling risks Expanding funding possibilities Adding value (Roulac (1993), De Jonge (1993), De Vries (2007)) 44