RO N A N D E R E N N ES S E Practice Leader, Consumer Technology Ovum

Transcription

1 OVUM VIEW RO N A N D E R E N N ES S E Practice Leader, Consumer Technology Ovum P R E S E N TAT I O N Digital Economy 2030: Prepare for New Consumer Experiences 1

2 12 YEARS AGO (2006) 2

3 HABITS DIE HARD Awake time use by activity, USA 2006 vs 2016 Telephone calls, mail and e- mail Other activities Organizational, civic, and religious activities Caring for and helping others Purchasing goods and services Personal care Eating and Drinking Household activities Working and work-realted activities (incl. education) Leisure and sports 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% % 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Consumer expenditure by type, US 2006 vs Personal care Education Apparel and services Entertainment Other Healthcare Insurance and pensions Food & Drink Transportation Housing Source: Bureau of Labor Statistics 3

4 BUT LITTLE CHANGES CAN HAVE BIG IMPACT Time use change by activity, US Organizational, civic, and Other activities Sleeping Household activities Personal care Leisure and sports Caring for and helping others Working and work-realted Eating and Drinking Purchasing goods and services Telephone calls, mail and Value Happiness Fast fashion Consumerism Consumer expenditure change by type, US Healthcare Education Entertainment Other Housing Insurance and pensions Personal care Food & Drink Transportation Apparel and services -20.0% -15.0% -10.0% -5.0% 0.0% 5.0% 10.0% -30.0% -20.0% -10.0% 0.0% 10.0% 20.0% 30.0% 40.0% Source: Bureau of Labor Statistics 4

5 MEGA TRENDS THAT WILL SHAPE THE NEXT 12 YEARS Entertainment Communications Commerce Lifestyle Virtual immersion Everywhere commerce Intelligence of things Data consumerization 5

6 VIRTUAL IMMERSION: VR TECHNOLOGY LIMITATIONS WILL BE ADDRESSED FROM 2023 ONWARDS Pre 2016: Experimental : First gen : Mobile-led : Fully immersive + haptics Global VR & AR apps revenues ($bn) VR AR 6

7 EVERYWHERE COMMERCE: FROM ONE-CLICK BUY TO ONE-CLICK SELL Everybody can sell Repeat purchases will be automated Commerce revolution Long-term impact Near instant delivery it s there before you know it Secure and transparent everywhere in the world Frictionless shopping instant gratification 7

8 Market impact INTELLIGENCE OF THINGS: VISION AI TO CREATE REACTIVE ENVIRONMENTS Long-term game Self-driving cars Iris/Face recognition Emotion capture Omnichannel search 3D scanning Organize visual memory Lip synching technology Logo tracking Source: HomeCourt and Apple Sports analysis and training Source: Laan Labs Today Source: Orbital Insight 8

9 DATA CONSUMERIZATION: ACTIONABLE SELF QUANTIFIABLE DATA FOR LIFESTYLE IMPROVEMENTS Health/Fitness trackers for the elderly Targeted entertainment using biometric response 9

10 BUSINESS MODEL TRANSFORMATION: MORE EFFECTIVE BUYING Premium immersion Another sensory dimension to be monetized via VR and haptics Subscription or pay per play/use Object-as-a-service Rental model on subscription or/and pay per use prevails over ownership-based purchases Digital butler subscription Ultimate digital assistant that organizes your and your family digital life Source: Teslasuit 10

11 WHAT WILL START TO DISAPPEAR BY

12 HOW DO WE GET TO THERE? 1. Create an ecosystem for 3D volumetric content 2. Open up vision AI capabilities to developers 3. Empower consumers with e-commerce tools to sell/recycle 4. Facilitate data consumerization in a secure and safe environment 5. Future proof your pricing structure against new business models 12

13 CLOSING REMARKS 13

14 JOIN US 14

15 THANK YOU AND SEE YOU AT DIGITAL FUTURES 2019!