ICO Market Monthly Analysis October

Transcription

1 ICO Market Monthly Analysis October

2 Introduction ICO Market Analysis October 2018 We are pleased to introduce you to our new ICO Market Monthly Report with analytics and trends for October 2018! This report aims to be your guide to the ICO market. It is based on the data that we carefully collected at ICObench to provide the best analytics. It is aimed to show you the current ICO market state and what it will be like in the nearest future. Since the increasing of the popularity of ICO market, almost $23B has been raised altogether. With over 4.7K projects and 68K professional profiles in enterprise and blockchain published on the platform, we can ensure a clear outlook of the market and its community. We have processed and organized a magnificent amount of data for this report to show you the ICO market and its community s widely differing sides - specifically ICO market size for a variety of industries, countries leading in crypto, projects ratings and ICO market trends. We hope that the data in the research will be useful to you. As always, we work on improvements and will be happy to know if you want to see any additional information in the ICO Market Monthly Report. Thank you for choosing ICObench and we are looking forward to your feedback. Best, ICObench Team This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, ICObench, its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it.

3 Executive Summary The ICO market is still into recession. However, there are positive signals. The ICObench listing fell projects in October which is a sign of ICO becoming less popular. 1/3 of October ICOs rescheduled (1/4 in September) mostly to 2019 as they could not achieve the fund-raising campaign goal during the planned period. The share of successful ICOs decreased from 44% in September to 33% in October. Also, among top 5 the most ambitious ICOs regarding the hard cap only 1 project raised 1/4 of the hard cap while 2 were rescheduled and 2 failed. As for positive signs, the ICO market is becoming more active and mature. October ended up with a greater number of ICOs ended compared to September and the market a year ago. October projects raised together $100 million more than September ICOs and reached more then half a billion USD raised. The ICO market takes on the characteristics of a mature market. ICO projects tend to invite more advisors on average to gain their experience. The share of projects with both soft and hard caps set stabilized at ~70% level and the gap between soft cap and hard cap decreased to 15 times. It signals about the projects goal setting is taken more seriously. A year ago the duration of a funds raising campaign was 1 month on average while it is roughly 2 months during the last 6 months. The market has stable list of top countries standing out regarding the number of ICOs launched and the number of funds raised. Top 5 countries raised almost 2/3 of the total funds raised. The ICObench rating has become a fair measure of an ICO quality. According to the general statistics, ICOs with rating 3.5+ raised almost 2/3 of the total funds and have more than 50% probability to raise funds. Projects rated 3.5+ raised 81% of the total funds raised in October.

4 Table of contents Aggregate Statistics Monthly Statistics Geographical Statistics Industries Statistics Rating Statistics

5 ICO market structure of October 4747 published ICOs ended ICOs not ended ICOs ICOs raised funds ICOs did not raise funds 544 ongoing ICOs 388 upcoming ICOs

6 ICOs raising funds have a higher ICObench rating on average. This trend is also held in October All ICOs ended for all time 3815 ended ICOs 1333 ICOs raised funds Average ICObench rating ICOs did not raise funds Average ICObench rating 2.7 ICOs ended in October ended ICOs 54 ICOs raised funds Average ICObench rating ICOs did not raise funds Average ICObench rating 3.3

7 Roughly 1/3 of October ICOs rescheduled while it was 1/4 in September. Projects tend to prolong the ICO period to achieve the fund-raising campaign goal and there were more such projects in October compared to September October rescheduled ICOs ICOs rescheduled 155 ICOs ended 1/4 1/3 86 ICOs rescheduled 158 ICOs ended 19 Nov-18 Dec /4 2/3 Sep-18 Oct-18

8 October 2018 resulted in an increase of both the Total Funds Raised and Average Funds Raised compared to past statistics Total funds raised Oct-18 $ Sep-18 $ Oct-17 $ All time $ Total ICOs ended Oct Sep Oct All time 3815 Average funds raised Oct-18 $ Sep-18 $ Oct-17 $ All time $ Average Rating Oct Sep Oct All time 2.9 October ICOs raised together more than half a billion USD. It is 26% more than September s result and almost twice lower than the number of funds raised during 1 month a year ago. October s average rating raised compared to September as well.

9 The share of ICOs that raised any positive amount of funds decreased compared to September. However, this index did not fall far from the average Successful ICOs Success Rate* Oct % Sep % Oct % All time % Oct Sep Oct All time 21 HC/SC ratio SC reached SC reached (#) ($) Oct-18 80% 27% Sep-18 63% 24% Oct-17 79% 30% All time 56% 33% HC reached ($) HC reached (#) Oct-18 10% 3% Sep-18 11% 1% Oct-17 22% 12% All time 14% 9% October ended up with a lower success rate compared to the previous month. However, more ICOs reached soft and hard caps 27% and 3%, respectively. It is a good sign of a probable market recovery. The total soft cap was reached by 80% and the total hard cap by 10% in monetary terms. *Success rate = #ICOs raised funds #ICOs ended

10 Neluns stands out among October leaders by the number of funds raised Neluns $136mln INGOT Coin $40mln Orch Network $37mln Neluns is a financial ecosystem, combining within itself a bank that can work with fiat and cryptocurrencies, as well as a cryptocurrency exchange and insurance company. INGOT Coin is a fully integrated Wallet with a Digital Bank, Brokerage, Exchange, Certifier, and ICO Accelerator. Orch.network is an engine for launching decentralized applications. Fanfare $23.5mln Foresting $22.7mln Fanfare is a community-based two-sided platform for creating, curating and converting consumer-generated videos into instant Shoppable Videos for brands. The Foresting Network consists of three blockchain based services: social media, digital banking for Foresting participants and Foresting Lab to support the Foresting community and content creators.

11 Ethereum keeps status of an undisputable leader across platforms to launch an ICO

12 Table of contents Aggregate Statistics Monthly Statistics Geographical Statistics Industries Statistics Rating Statistics

13 ICObench listing is stable during the year except for the period February 2018 April However, October listing slightly declined. It is a sign of the ICO market recession Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18

14 October outperformed September by 30% in terms of the total funds raised. It may be a signal of the ICO market recovery Total funds raised, $ bln Average funds raised, $ mln 18,9 1,56 1,36 1,65 1,74 1,51 13,8 17,3 15, ,9 14,5 0,94 0,73 1,08 1,08 0,63 0,75 0,40 0,51 11,7 10,1 8, ,4 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18

15 The share of projects with both soft and hard caps set stabilized at ~70% level. It signals about the projects goal setting is taken more seriously Both SC&HC available 70% 69% 70% 66% 62% 54% 55% 100% 90% 80% 70% HC available SC available 34% 33% 32% 41% 60% 50% 40% 21% 20% 30% 20% 10% Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 0% Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18

16 The ICO process is taken more seriously. ICOs tend to involve more advisors it is a sign of an increase in the experience sharing Average number of advisors Average number of ratings Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18

17 BTC price and ICO monthly funds raised do not have a clear correlation. However, BTC price stabilized at ~$6500 level and ICO monthly funds raised stabilized at $0.5 1 billion during the last 4 months BTC price and ICO funds raised ETH price and ICO funds raised ICO funds raised, $ bln Average BTC price ICO funds raised, $ bln Average ETH price Average BTC price, $ ,8 1,6 1,4 1,2 1 0,8 0,6 0,4 0,2 Funds raised by ICOs, $ bln Average ETH price, $ ,8 1,6 1,4 1,2 1 0,8 0,6 0,4 0,2 Funds raised by ICOs, $ bln Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18

18 A fund-raising campaign period duration is increasing over time. ICOs need more time to achieve the fund-raising campaign goal in the current market state Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18

19 Table of contents Aggregate Statistics Monthly Statistics Geographical Statistics Industries Statistics Rating Statistics

20 The market has stable list of top countries standing out regarding the number of ICOs launched and the number of funds raised. Top 5 countries raised almost 2/3 of the total funds raised Top 10 countries by funds raised Funds raised, Country $ bln Share USA % Russia % Singapore % 62% Switzerland % UK % Cayman Islands % Estonia % British Virgin Islands % Hong Kong % Canada % Subtotal % Total %

21 Roughly a half of October ICOs raised almost ¾ of the total amount of funds the October ICO market is more concentrated than the general market state Top 10 countries by #ICOs Country ICOs Share Singapore 32 20% USA 15 9% UK 14 9% Switzerland 13 8% Estonia 12 7% Cayman Islands 5 3% Germany 4 3% Cyprus 3 2% Czech Republic 3 2% Russia 3 2% Subtotal % Total % 53% Singapore USA UK Switzerland 47% #ICOS SHARE Other countries 7% 20% 8% 9% 9% Top 10 countries by funds raised Country Funds raised, $ Share USA % Singapore % Switzerland % Estonia % UK % Germany % Cayman Islands % Georgia % Czech Republic % Zimbabwe % Subtotal % Total % 74% Estonia Other countries FUNDS RAISED SHARE 7% 26% Other countries 9% 14% 27% 18%

22 USA and Georgia are closer to the aggregate HC among the October leaders by the amount of funds raised October 2018 Country Total funds raised, Aggregate HC, HC reached $ mln* $ mln* USA % Switzerland % Singapore % Estonia % UK % Germany % Cayman Islands % Georgia % Czech Republic % Zimbabwe % All time Country Total funds raised, Aggregate HC, HC reached $ mln* $ mln* USA % Singapore % Cayman Islands % Switzerland % UK % Hong Kong % Estonia % Russia % Gibraltar % Lithuania % 44% October 2018 HC reached 42% 55% General statistics HC reached 35% 29% 41% 35% 15% 8% 13% 13% 2% 11% 13% 26% 20% 10% 22% 9% 8% USA Switzerland Singapore Estonia UK Germany *Only ICOs with hard cap set are considered Cayman Islands Georgia Czech Republic Zimbabwe USA Singapore Cayman Islands Switzerland UK Hong Kong Estonia Russia Gibraltar Lithuania

23 Almost every October top 10 country by the number of funds raised wes rated higher than average and raised more funds than average October 2018 Country Funds raised, $ Average ICObench rating! USA " Singapore # Switzerland $ Estonia % UK & Germany ' Cayman Islands ( Georgia ) Czech Republic * Zimbabwe Average in October

24 Table of contents Aggregate Statistics Monthly Statistics Geographical Statistics Industries Statistics Rating Statistics

25 Among all ended ICOs the leaders by the number of funds raised are Cryptocurrency and Platform projects. In October 2018 Cryptocurrency industry is #1 Cryptocurrency, $332.5mln Banking, $232.2mln Platform, $230.2mln Investment, $202.5mln Big Data, $66.5mln Business services, $62.0mln Smart Contract, $60.2mln Software, $48.9mln Artificial Intelligence, $46.7mln Media, $44.4mln Retail, $35.3mln Internet, $29.4mln Other, $28.7mln Virtual Reality, $27.7mln Real estate, $22.4mln Sports, $21.8mln Infrastructure, $19.4mln Entertainment, $18.7mln Manufacturing, $8.1mln Communication, $7.8mln Legal, $6.2mln Health, $5.2mln Electronics, $4.0mln Charity, $3.5mln Tourism, $2.9mln Education, $1.6mln Casino & Gambling, $1.4mln Energy, $0.8mln Art, $0.0mln October statistics Total funds raised by industries Millions Cryptocurrency, $12.1bln Platform, $10.9bln Business services, $3.3bln Infrastructure, $3.2bln Banking, $3.1bln Investment, $2.8bln Software, $2.4bln Internet, $2.0bln Smart Contract, $1.6bln Media, $1.4bln Entertainment, $1.3bln Communication, $1.2bln Big Data, $1.0bln Artificial Intelligence, Retail, $0.8bln Health, $0.6bln Casino & Gambling, Other, $0.6bln Energy, $0.4bln Real estate, $0.4bln Electronics, $0.3bln Sports, $0.3bln Manufacturing, $0.3bln Tourism, $0.3bln Education, $0.2bln Virtual Reality, $0.2bln Legal, $0.2bln Charity, $0.1bln Art, $0.1bln General statistics Total funds raised by industries Billions

26 The most popular industries in terms of the number of ratings in October were Artificial Intelligence and Big Data. The most numerous industries by the number of ICOs were Platform, Cryptocurrency and Business services. However, the average ICObench rating across industries is approximately the same Average ICObench rating ICOs Average number of ratings Number of ICOs Number of ratings Art Artificial Intelligence Banking Big Data Business services Casino & Gambling Charity Communication Cryptocurrency Education Electronics Energy Entertainment Health Infrastructure Internet Investment Legal Manufacturing Media Other Platform Real estate Retail Smart Contract Software Sports Tourism Virtual Reality 0

27 During the last 12 months the most numerous industries by the number of ICOs ended are Platform and Cryptocurrency as well as by the amount of the total funds raised. However, leading industries by the average amount of funds raised per ICO are Banking and Media Average funds raised Number of ICOs Millions , Average funds raised ,2 5,5 5,1 5,5 5,2 4,9 6,0 4,4 6,2 5,9 4,4 5,9 8,6 4,0 5,8 2,9 5,6 2,7 3,5 7,2 4,2 6,4 5,2 2,3 3,9 3,7 7,6 2, Number of ICOs 0 0 Platform Cryptocurrency Business services Investment Software Smart Contract Internet Entertainment Banking Infrastructure Communication Artificial Intelligence Big Data Media Other Retail Real estate Health Education Tourism Casino & Gambling Sports Energy Manufacturing Charity Virtual Reality Legal Electronics Art

28 Most of the industries underperformed by the average funds raised in October 2018 compared to the same indicator for the last 12 months Average funds raised deviation (October 2018 vs last 12 months) MILLIONS Sports (1 ICOs) Banking (10 ICOs) Investment (13 ICOs) Real estate (2 ICOs) Cryptocurrency (28 ICOs) Legal (1 ICOs) Other (4 ICOs) Retail (5 ICOs) Virtual Reality (4 ICOs) Big Data (10 ICOs) Artificial Intelligence (10 ICOs) Manufacturing (1 ICOs) Education (1 ICOs) Software (9 ICOs) Tourism (1 ICOs) Media (5 ICOs) Smart Contract (14 ICOs) Charity (1 ICOs) Business services (14 ICOs) Platform (37 ICOs) Entertainment (6 ICOs) Internet (6 ICOs) Infrastructure (4 ICOs) Communication (2 ICOs) Health (3 ICOs) Electronics (2 ICOs) Casino & Gambling (1 ICOs) Energy (3 ICOs) The average amount of funds raised in October differs from the average amount of funds raised in the last 12 months. The most numerous industries regarding the number of ICO projects (Platform, Cryptocurrency and Business Services) raised fewer funds on average than the average in the last 12 months. Sports industry may be considered as an outlier. While Banking industry (10 ICOs completed in October and the average funds raised for the last 12 months $10.7 million) outperformed the market.

29 Table of contents Aggregate Statistics Monthly Statistics Geographical Statistics Industries Statistics Rating Statistics

30 October ICOs allocation is almost equally distributed among rating groups 0% 0% General statistics Total number of all ended ICOs allocation 3% 7% 18% 26% 20% 15% 9% 1% By the end of the October 2018, 3815 ICOs had been completed, and the most significant share of projects was rated with The second place is held by the group of ICOs that has been rated with Projects rated 3.5+ together are a quarter of the total number of ICOs October statistics Total number of ICOs allocation 23% 19% 25% 24% In October 2018 ICOs were almost equally distributed among rating groups between 2.5 and 4.5. Projects rated 3.5+ together are 52% of the total number of ICOs. 0% 0% 1% 1% 4% 3%

31 Projects with ICObench rating 3.5+ raise the majority of the total funds and have a higher probability to raise funds General statistics 62% October statistics 81% 30% 29% 53% Total funds raised allocation 10% 20% 25% 0% 0% 0% 2% 5% 2% 0% 0% 0% 0% 7% 4% 8% 3% %+ 100% 80% %+ 100% 80% Success rate Number of ICOs % 18% 16% 19% 27% 43% 54% 59% 60% 60% 40% 20% Success rate Number of ICOs % 16% 26% 44% 54% 50% 60% 40% 20% Success rate 0 0% % 0 0% 0% 0% 0% % Number of ICOs Success rate Average success rate Number of ICOs Success rate Average success rate

32 ICOs with a greater ICObench rating raise more funds on average General statistics Average funds raised Millions Average number of ratings Among all ended ICOs, projects rated raise a greater amount of funds on average. Higher ratings are more frequent Average funds raised Average number of ratings October statistics Average funds raised Millions Average number of ratings There was only 1 ICO raised funds with ICObench rating It should be considered as an outlier when talking about average indicators. ICOs rated raise the greatest amount of funds on average Average funds raised Average number of ratings

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