What is entrepreneurship? 1. SHORT SUMMARY

Transcription

1 19 Wht is entrepreneurship? 1. SHORT SUMMARY Totl urtion of this lesson: 45 minutes Wht will the stuents lern? o They will get si entrepreneuril knowlege n will unerstn how the eonomy works. Wht will the stuents o uring this lesson? o Anlysis of the profile of suessful entrepreneur o A se stuy regring soil usiness ie o A short reserh regring entrepreneurship types of entrepreneurship n exmples of strt-ups in ifferent omins o A self-ssessment of entrepreneuril spirit Wht skills re the stuents going to improve? o Oserve, reor n nlyze ftul informtion o Deision mking o Communition skills o Presenttion skills o Time mngement o Tem work Cross-urriulr links: o Geogrphy o Eonomis / Entrepreneurship o Foreign lnguges Mterils neee: o Multimei projetor o Lptop / omputer with spekers o Internet onnetion in the lssroom (if there is no Internet in your lssroom, you n ownlo the online vieos in this lesson in vne n ring them on flsh rive, or lterntively you n sk stuents to form groups n use their smrtphones/tlets in orer to wth the vieos) 164

2 Wht is entrepreneurship? 2. INTRO THE GIST OF IT Tell the stuents tht toy new hpter of the GREENT ourse egins. They lrey lerne lot out the glol environmentl hllenges n how we humns ffet the nturl yles with our tivities. They lso lerne wht sustinility mens, how it is pplie on personl, on usiness, n on more glol level. They got to know lot of innovtive ies of eo entrepreneurs from roun the worl people who elieve they n hnge the worl with wht they o. In this hpter, stuents will fin out how this mission n inspirtion n e turne into relity with the instruments of entrepreneurship. A si requirement for those wishing to engge in usiness is the stuy of entrepreneurship. There re severl types of entrepreneurship (soil, green, politis, reserh, et.). Entrepreneurship is ientifying usiness opportunity n exploiting it. In the imge elow, the profile of suessful entrepreneur is presente. Projet the imge on the sreen in the lssroom n sk the stuents: Juging from this infogrphi n se on wht you lrey know out entrepreneurship, wht oes suessful entrepreneur look like? Wht qulities o they nee? Wht else o you fin interesting from the informtion on the grph? CORE (7 min.) You n fin lrge enough version of this grph whih you n projet on the sreen here: strtupros.om/infogrphi-suessful-entrepreneur-fts-stts/. 165

3 Lesson 19 CORE (8 min.) 3. THE THEORY Tell the stuents tht the onept of entrepreneurship ourre in the erly 18 th entury. The person who seures his or her existene working for someone else s usiness is lle employee; those who hve their own usinesses n work for them re lle entrepreneurs. Often, entrepreneurs re oth owners n employees (Soure: Mriotti, S., Glkin, C. (2012). Antreprenorit Lnsre și ministrre unei feri, Bizzkit, Buurești). Ask the stuents: Do you think eonomi stuies n entrepreneurship re the sme thing? Does one nee egree in eonomi stuies in orer to eome suessful entrepreneur? After olleting some nswers, tell the stuents tht they re going to wth short vieo n they will hve to nswer ouple of questions: Wht is n entrepreneur? (It is importnt to emphsize here tht entrepreneurs not only hve n ie ut tke tion to relize it this is very key hrteristi of entrepreneurs. While other people my think, pln n tlk for yers out n ie, entrepreneurs tully go out there n o it.) Wht fetures oes n entrepreneur hve? Wht n n entrepreneur o for his or her ommunity? Who n e n entrepreneur? Do you think tht in orer to e lle n entrepreneur you neessrily nee to hve for-profit usiness? (Be sure to emphsize the point tht while entrepreneurship is often ssoite with new for-profit strt-ups or estlishe firms, entrepreneuril ehvior n e seen in not-for-profit orgniztions, inluing voluntry setor groups, hritle orgniztions n government. Soure: Wht is n Entrepreneur? : (2:19 min.). After plying the vieo n isussing stuents nswers to the questions, you oul provie them with the following offiil efinitions. You n lso hve the efinitions printe out in vne or written on the fliphrt/whiteor: Entrepreneurship: The pity n willingness to evelop, orgnize n mnge usiness venture long with ny of its risks in orer to mke profit. Entrepreneur: An tive person, with innovtive ies who possesses leership skills n ompetenies, hols or otins the finnil resoures neee for strting usiness, tking risks in this regr, n retes strong tem in orer to evelop profitle usiness. Risk: A hzr tht n ffet the tivity, reputtion or existene of person/ompny/ institution/orgniztion. Profit: The mount of money tht remins of totl inome fter ll expenses were eute. Innovtive: Whih rings something new; person who rries out n introues something new in fiel. Prout: An ojet or mteril goo tht is result of proution proess. Servie: Work (pi/unpi) tht is one for others s n ouption or usiness. 166

4 Wht is entrepreneurship? 4. CASE STUDY Boutique Soile: Soil shops for refurishe si prouts in Lenon Projet to the stuents the se stuy out Boutique Soile: Soil shops for refurishe si prouts in Lenon ville t (Areniel is n entrepreneur from Lenon who ims to help isvntge groups ess si nees). You n hve this oument printe out for eh stuent in the lss so tht they n re it iniviully. Bse on the informtion presente, the stuents will nswer the following questions: Wht hllenges o you think tht the entrepreneurs hve fe? Wht re the hnges rought y this usiness for the people in the region? Wht me their suess possile? Do you think tht this usiness n grow? Wht o you think soil entrepreneurship is? You n hve the stuents re the text iniviully or work in groups epening on your jugement s teher. The se stuy ws foun on the wesite of The Regionl Ativity Centre for Sustinle Consumption n Proution. It is one of the se stuies evelope within the Green Entrepreneurship - Suessful usiness ses of Green Entrepreneurs in the Meiterrnen projet, eing goo exmple of suessful usinesses in the Meiterrnen region. OPTIONAL (12 min.) 5. ENTREPRENEUR PROFILES Ask the stuents if they hve her out Elon Musk n his usiness projets. Proly, they hve her of him, sine he is one of the worl s most populr entrepreneurs. They might lso rememer some of his usiness ventures from the previous lessons of the GREENT ourse. The ie of this exerise is to explore Elon Musk s entrepreneuril trits. Provie the stuents with the io elow n lso ply the vieo right fter it. Elon Musk Elon Reeve Musk (orn in 1971) is Cnin-Amerin usiness mgnte, investor, engineer n inventor. He is the founer, CEO, n CTO of SpeX; o-founer, CEO, n prout rhitet of Tesl Motors; o-founer n hirmn of SolrCity; o-hirmn of OpenAI; o-founer of Zip2; n founer of X.om whih merge with PyPl of Confinity. He is the visionry fore ehin onversion of filures into suesses. At ge 10, he evelope n interest in omputing with the Commoore VIC-20. He tught himself omputer progrmming n t ge 12, sol the oe for BASIC-se vieo gme he rete lle Blstr to mgzine lle PC n Offie Tehnology for pproximtely US$500. A we version of the gme is ville online. As of June 2016, he hs n estimte net worth of US$11.5 illion n is the 83r welthiest person in the worl. In Deemer 2016, Musk ws rnke 21st on Fores list of The Worl s Most Powerful People. Musk hs stte tht the gols of SolrCity, Tesl Motors, n SpeX revolve roun his vision to hnge the worl n humnity. His gols inlue reuing glol wrming through sustinle energy proution n onsumption, n reuing the risk of humn extintion y mking life multiplnetry y setting up humn olony on Mrs. CORE (13 min.) 167

5 Lesson 19 In ition to his primry usiness pursuits, he hs lso envisione high-spee trnsporttion system known s the Hyperloop, n hs propose VTOL supersoni jet irrft with eletri fn propulsion, known s the Musk eletri jet. Soure: Projet the vieo elow to the stuents, then, se on the informtion from the io n from the vieo, sk them to: Mke short esription of Elon Musk n his usinesses. Ientify 3 of Elon Musk s entrepreneuril trits n 3 rules tht he tkes into ount in his usinesses. If you nee inspiring wors, you shoul not o it. Elon Musk : wth?v=1k3filpaw (3:41 min.) Let the stuents work iniviully or in groups n then shre the results of their work with your n their lssmtes. CORE (12 min.) 6. PRACTICAL ACTIVITY Evlution of the entrepreneuril spirit Tell the stuents tht toy they will hve the opportunity to evlute their entrepreneuril spirit. They my hve one this lrey in lesson No.18 (where one of the options ws tking quiz lle Do you hve wht it tkes to e n entrepreneur ), ut this will e ifferent self-evlution n they will e le to think out the ifferenes n similrities with the previous one. Choose one of the two options elow: Low-teh option: Self-ssessment through pper worksheet Evlution of the entrepreneuril spirit worksheet 1 Plese hoose one nswer for eh item elow: Nr. Item Answer options 1. Willingness for epting risks 2 The egree of ontrol of your own existene 3. Innovtive spirit I often tke moerte risks I ept the ie of ssuming some moerte risks I prefer sometimes risky situtions I sty wy s muh s I n of ny kin of risks I like to never epen on nyoy Generlly, I voi to get to epen on others It oesn t other me to epen on others I prefer tht others get the jo one for me I usully pursue the new, the novelty I often ept the novelty It oesn t other me too muh to e introue to the novelty I prefer s muh s possile tht things remin the sme 1 Toe, E.D. (2011). Curs și pliții Euție ntreprenorilă ( html). The questionnire is pte y the working pper Inițiere și ezvoltre ferilor Constntin Ssu, Polirom Pulisher,

6 Wht is entrepreneurship? 4. The level of spirtion 5. Self-onfiene 6. The level of epting unertinty 7. Perseverne 8. Inititive 9. The pity to seize upon n opportunity 10. The ttitue towrs work I relly wnt to eome n importnt person I often feel the nee to e seen n to e reognize I on t islike others to show me their onsiertion I m lwys plese with my sitution I hve the pity to o whtever I wnt I often trust myself I often sk for vie just to e sure I on t o nything without onsulting with someone first Unertinty is ll nturl in my life I m open for unertinty I m not othere y unertinty, ut I o not prefer it I sty wy from unertinty I lwys finish my plns regrless of the ostles I onstntly pursue the gols I hve set I often pursue my gols I give up esily on my plns I on t nee vie to tke tion I o not nee vie, ut I sometimes ept it I often sk for vie for my tions I prefer routine n ler initions I lwys seize upon opportunities tht re offere to me I often seize upon opportunities tht pper I fil to seize upon opportunities I never enefit of opportunities I never feel tire I feel goo when I work It is not relly plesure to work, ut I o not islike it I often o not feel in the fullness of my pities Assessment sle Sore A the results otine in eh olumn. 169

7 Lesson 19 Interprettion To the extent tht the highest sore is otine: 1. on olumn - this mens tht you hve in lrge mesure the qulities require for n entrepreneur (o not forget out knowlege n exploiting your own potentil); 2. on olumn - it is lso onfirmtion of the presene of suh qulities, lthough you shoul not t y yourself, ut together with prtner; 3. on olumn - it woul impose the neessity of t lest one prtner; 4. on olumn - it inites the sene of entrepreneuril qulities (t lest for now). Hi-teh option: Self-ssessment through n online tool Ask stuents to tke iniviully the self-ssessment ville here: This questionnire ws prepre on the sis of reserh n oservtions of the hrteristis of Cnin entrepreneurs in ll inustry setors. On verge, entrepreneurs ten to otin overll results tht re higher thn those of the generl popultion, n this for ll hrteristis. Grnte, the mere ft of otining or filing to otin results in line with those of entrepreneurs is not enough to inite your potentil s n entrepreneur. Mny other ftors ome into ply, inluing your personl irumstnes, your milieu, your experiene, timing, et. Wht these results will o, however, is llow you to ompre your nswers to those of group of entrepreneurs, n to note where they re the sme n where they re ifferent. Whihever option you hoose, e sure to leve enough time for isussion so tht stuents re le to shre their impressions n onlusions. Overll onlusion: Mke sure to reinfore the messge tht stuents might isgree with some of the qulities n ttitues mentione s key entrepreneuril trits in the questionnires n tht is ok. These re ll verge t gthere through reserhing lot of entrepreneurs ut tht oesn t men tht if someone oesn t isply ll of these hrteristis, they n t e n entrepreneur. CORE (5 min.) 7. REFLECTION You n sk the following questions to the whole lss n ollet severl nswers from volunteers. Alterntively you oul sk the stuents to fill in their nswers iniviully in written form in the worksheet provie: Wht woul motivte you the most to strt your own usiness? An lest? Come up with usiness ie for your ommunity. Who is the intene trget group? Wht re the trget group s nees/prolems tht the usiness ie solves? Ientify 3 funing soures for your usiness ie. 8. A LOOK INTO THE FUTURE Tell the stuents tht in the next lesson, se on wht they lrey know out entrepreneurship in generl, they will e le to explore the similrities n ifferenes etween entrepreneurship n green entrepreneurship. 170

8 Wht is entrepreneurship? 9. ADDITIONAL LINKS These re itionl resoures tht you s teher n use in orer to prepre for the lesson roening your knowlege. You n lso use these resoures y ssigning them to the stuents s out-of-lss reing/viewing. Khn Aemy Entrepreneurship Series: or I9FotyBtLWU7IQ. This is the Khn Aemy YouTue hnnel with vieos on entrepreneurship. The hnnel ontins numer of vieos with leing U.S. entrepreneurs n founers of ompnies like Tesl, LinkeIn, Dropox, Virgin Group. You n use some of those vieos to ssign to stuents to wth t home if you wnt to emphsize on the qulities n neessry hrteristis of suessful entrepreneur. They tlk out how they ve strte their usiness n give vie on wht works n wht oesn t. Wht is entrepreneurship? html Entrepreneurship: The 4 Things No One Tells You Aout Entrepreneurship: rtile/ Things You Shoul Know Aout Entrepreneurship, Life An Reltionship-Builing: Entrepreneurship: Lern out entrepreneurship: 12 Mistkes I Me My First Yer s n Entrepreneur : wth?v=qg89geo_ne (24:25 min.). Toy I wnt to tlk to you out the umest mistkes I me my first yer s n entrepreneur. As I ws mking list of ll of the um mistkes I me, I relize tht this episoe oul hve lste six, seven, or even eight hours, ut inste of overing ll of them, I ll just shre the 12 umest mistkes I me my first yer s n entrepreneur. 171

9 Worksheet Wht is entrepreneurship? Lesson 19 Wht woul motivte you the most to strt your own usiness? An lest? Come up with usiness ie for your ommunity. Who is the intene trget group? Wht re the trget group s nees/prolems tht the usiness ie solves? Ientify 3 funing soures for your usiness ie.

10 Worksheet Wht is entrepreneurship? Lesson 19 Evlution of the entrepreneuril spirit worksheet 1 Plese hoose one nswer for eh item elow: Nr. Item Answer options 1. Willingness for epting risks 2 The egree of ontrol of your own existene 3. Innovtive spirit 4. The level of spirtion 5. Self-onfiene 6. The level of epting unertinty 7. Perseverne I often tke moerte risks I ept the ie of ssuming some moerte risks I prefer sometimes risky situtions I sty wy s muh s I n of ny kin of risks I like to never epen on nyoy Generlly, I voi to get to epen on others It oesn t other me to epen on others I prefer tht others get the jo one for me I usully pursue the new, the novelty I often ept the novelty It oesn t other me too muh to e introue to the novelty I prefer s muh s possile tht things remin the sme I relly wnt to eome n importnt person I often feel the nee to e seen n to e reognize I on t islike others to show me their onsiertion I m lwys plese with my sitution I hve the pity to o whtever I wnt I often trust myself I often sk for vie just to e sure I on t o nything without onsulting with someone first Unertinty is ll nturl in my life I m open for unertinty I m not othere y unertinty, ut I o not prefer it I sty wy from unertinty I lwys finish my plns regrless of the ostles I onstntly pursue the gols I hve set I often pursue my gols I give up esily on my plns 1

11 Worksheet Wht is entrepreneurship? Lesson 19 Evlution of the entrepreneuril spirit worksheet 1 Plese hoose one nswer for eh item elow: Nr. Item Answer options 8. Inititive 9. The pity to seize upon n opportunity 10. The ttitue towrs work I on t nee vie to tke tion I o not nee vie, ut I sometimes ept it I often sk for vie for my tions I prefer routine n ler initions I lwys seize upon opportunities tht re offere to me I often seize upon opportunities tht pper I fil to seize upon opportunities I never enefit of opportunities I never feel tire I feel goo when I work It is not relly plesure to work, ut I o not islike it I often o not feel in the fullness of my pities Assessment sle Sore A the results otine in eh olumn. Interprettion To the extent tht the highest sore is otine: 1. on olumn - this mens tht you hve in lrge mesure the qulities require for n entrepreneur (o not forget out knowlege n exploiting your own potentil); 2. on olumn - it is lso onfirmtion of the presene of suh qulities, lthough you shoul not t y yourself, ut together with prtner; 3. on olumn - it woul impose the neessity of t lest one prtner; 4. on olumn - it inites the sene of entrepreneuril qulities (t lest for now). 2