PR Survey Results Survey on Sports and Hobbies in Mekong Five Countries (Myanmar, Cambodia, Laos, Vietnam, Thailand) SurveyMY December 2014

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Erik Summers
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1 PR Survey Results Survey on Sports and Hobbies in Mekong Five Countries (Myanmar, Cambodia, Laos, Vietnam, Thailand) SurveyMY December 04

Basic Information of the Mekong Five Countries Myanmar Cambodia Laos Thailand Vietnam Total Population * 5 million 5 million 7 million 67 million 90 million million Language Burmese Khmer Lao Thai

9% Facebook users *.0 million. million 0.

2 Basic Information of the Mekong Five Countries Myanmar Cambodia Laos Thailand Vietnam Total Population * 5 million 5 million 7 million 67 million 90 million million Language Burmese Khmer Lao Thai Vietnamese Capital Naypyidaw Phnom Penh Vientiane Bangkok Hanoi Internet population* 0.7 million 0.9 million 0.85 million 0 million 4 million Internet penetration rate*.% 6.0%.5% 9.7% 4.9% Facebook users *.0 million. million 0.64 million million 8 million Nominal GDP (USD) *4 $,70 $,04 $,697 $5,550 $,07 * Excerpts from data of the World Bank 0 * Excerpts from data of ITU (International Telecommunication Union) 0, etc. In view of the number of Facebook users, it is assumed that these values may deviate from the actual condition though there may also be differences in time of the data. * Excerpts from the country-specific reaches of advertisement exposed to years of age and above in December 04 *4 Estimates at the time of October 04 by IMF 04 Surveymy G.K.. All Rights Reserved

Survey summary Countries: Mekong Five Countries(Myanmar, Cambodia, Laos, Thailand, Vietnam) Survey method:online Screening:People aged 6+ who live in the target countries As to Myanmar, Cambodia and

3 Survey summary Countries: Mekong Five Countries(Myanmar, Cambodia, Laos, Thailand, Vietnam) Survey method:online Screening:People aged 6+ who live in the target countries As to Myanmar, Cambodia and Laos, we recruited participants and collected responses through Smaphone, SurveyMY community on Facebook. As to Thailand and Vietnam, responses were collected from our partner's online panel. Questions: 4 Samples:N=075 Fieldwork : Mid November to mid December 04 Survey executor: Surveymy G.K. Breakdown of samples : Ref. Target countries and surroundings Myanmar Cambodia Laos Thailand Vietnam Total Male Female Total Surveymy G.K.. All Rights Reserved

4 Survey Results 4

Sports they usually watch:overall Football is the most popular in every country, except

Volleyball (64) Football (85) Motor sports (4) Volleyball (9) Volleyball (4) Football (59)

5 Sports they usually watch:overall Football is the most popular in every country, except Thailand. Volleyball, the runner-up. Q What sports do you usually watch? (MA) The figures in brackets show %. Myanmar Cambodia Laos Thai Vietnam Most Popular Football (5) Football (6) Football (9) Volleyball (64) Football (85) Motor sports (4) Volleyball (9) Volleyball (4) Football (59) Volleyball (58) nd Lethwei (4)* Swimming (4) Motor sports (6) Badminton (8) Badminton (5) rd *Burmese traditional boxing currently practiced 04 Surveymy G.K.. All Rights Reserved 5

6 Sports they usually watch: Myanmar 00 % As a whole, half the respondents say football. Motor sports comes next, then Lethwei. Football for many men. Swimming also for women. Q What sports do you usually watch?(ma) 90 % 80 % 70 % 60 % 50 % 40 % 5 Total Male Female 0 % 0 % % 0 % 4 04 Surveymy G.K.. All Rights Reserved 6

7 Sports they usually watch: Cambodia 00 % 90 % 80 % 70 % 60 % 50 % 40 % 0 % 0 % 0 % As a whole, football, then volleyball, followed by swimming. Football for many men. Swimming and badminton also for women. Q What sports do you usually watch? (MA) 0 % Total Male Female Surveymy G.K.. All Rights Reserved 7

8 Sports they usually watch:laos As a whole, football, then volleyball, followed by motor sports. Football for many men. Badminton and swimming also for women. 00 % Q What sports do you usually watch? (MA) 90 % 80 % 70 % 60 % Total Male Female 50 % 40 % 9 0 % 0 % % 0 % 5 04 Surveymy G.K.. All Rights Reserved 8

Sports they usually watch:thailand As a whole, volleyball, then football, followed by badminton and Muay Thai. Football for many men. Volleyball for women.

9 Sports they usually watch:thailand As a whole, volleyball, then football, followed by badminton and Muay Thai. Football for many men. Volleyball for women. 00 % Q What sports do you usually watch? (MA) 90 % 80 % 70 % 60 % Total Male Female 50 % 40 % % % 0 % % 04 Surveymy G.K.. All Rights Reserved 9

10 Sports they usually watch:vietnam As a whole, football, then volleyball, followed by badminton and tennis. Football for many men. Volleyball and badminton also for women. 00 % Q What sports do you usually watch? (MA) 90 % 85 Total 80 % 70 % 60 % 58 5 Male Female 50 % 40 % 0 % % 0 % 0 % Surveymy G.K.. All Rights Reserved 0

(oa SA) Myanmar Cambodia Laos Thailand Vietnam Most favorite Than Paing Cristiano Ronaldo Cristiano Ronaldo Pleumjit Thinkaow Cristiano Ronaldo nd Cristiano

11 Favorite athletes:overall C. Ronaldo and R. Messi are popular in every country. Basically, football players are often associated with. Volleyball players are by the Thais and Taekwondo practitioners by the Cambodians. Q Do you like any particular athletes? If you do, who is the most favorite?(oa SA) Myanmar Cambodia Laos Thailand Vietnam Most favorite Than Paing Cristiano Ronaldo Cristiano Ronaldo Pleumjit Thinkaow Cristiano Ronaldo nd Cristiano Ronaldo ( a tie for st) Lionel Messi Lionel Messi Lionel Messi Lionel Messi rd Kyaw ko ko Sorn Sivmey (taekwondo) Steven Gerrard Cristiano Ronaldo Lê Công Vinh 04 Surveymy G.K.. All Rights Reserved

12 Favorite athletes of their own countries:reference Than Paing (male, football) A Striker for the Myanmar U-9 football team. He scores the only goal that sends Myanmar to the 05 FIFA U-0 World Cup. Kyaw ko ko (male, football) A striker for the Myanmar U- football team. His success includes five goals in the 0 Southeast Asian Games, etc. Sorn Sivmey (female, taekwondo) A Cambodian taekwondo gold medalist in the women s under-7 kg event at 04 Asian Games (Cambodia's first gold medal at the Asian Games since its participation in 954). Pleumjit Thinkaow (female, volleyball) Played for the Volleyball World Final Qualification for the Athens Olympics as a leading player of the Thailand women's volleyball team. Lê Công Vinh (male, football) A Striker for the Vietnamese national team. He played for Consadole Sapporo in Surveymy G.K.. All Rights Reserved

13 Sports they usually do Football and badminton are played by many. In Myanmar alone, more people jog / run. Q What sports do you usually do?(ma) The figures in brackets show %. Myanmar Cambodia Laos Thailand Vietnam Most Popular Jogging/running (9) Football (6) Football (5) Badminton () Badminton (55) nd Football (0) Badminton (5) Badminton (4) Jogging/running (8) Football (45) rd Badminton (5) Cycling (5) Jogging/running (5) Football (6) Jogging/running (6) 04 Surveymy G.K.. All Rights Reserved

14 Sports they usually do: Myanmar As a whole, jogging/running, followed by football, are popular. Many women jog/run, men play football. 00 % Q What sports do you usually do? (MA) 90 % 80 % 70 % 60 % Total Male Female 50 % 40 % 9 0 % 0 % 0 % % 04 Surveymy G.K.. All Rights Reserved 4

15 Sports they usually do: Cambodia As a whole, football and badminton, followed by cycling, are popular. Many women play badminton, men football. 00 % Q What sports do you usually do? (MA) 90 % 80 % 70 % 60 % Total Male Female 50 % 40 % 0 % % % 0 % Surveymy G.K.. All Rights Reserved 5

16 Sports they usually do: Laos As a whole, football and badminton, followed by jogging/running, are popular. Many women play badminton, men football. 00 % Q What sports do you usually do? (MA) 90 % 80 % 70 % 60 % Total Male Female 50 % 40 % 0 % % 0 % 0 % Surveymy G.K.. All Rights Reserved 6

17 Sports they usually do: Thailand As a whole, badminton and jogging/running, followed by football, are popular. Many women play badminton and jog/run, men football. 00 % Q What sports do you usually do? (MA) 90 % 80 % 70 % 60 % Total Male Female 50 % 40 % 0 % % 0 % % 04 Surveymy G.K.. All Rights Reserved 7

18 Sports they usually do: Vietnam As a whole, badminton and football, followed by jogging/running, are popular. Many women play badminton, men football. 00 % Q What sports do you usually do? (MA) 90 % 80 % 70 % 60 % 55 Total Male Female 50 % % % 0 % % 0 % Surveymy G.K.. All Rights Reserved 8

Myanmar Cambodia Laos Thailand Vietnam Most popular Reading (64) Music appreciation (59) Music appreciation (9) Music appreciation (64)

19 Hobbies Music appreciation is most popular, except in Myanmar. Reading, top in Myanmar, comes next, followed by travel, games, etc. Q What is your hobby? (MA) The figures in brackets show %. Myanmar Cambodia Laos Thailand Vietnam Most popular Reading (64) Music appreciation (59) Music appreciation (9) Music appreciation (64) Music appreciation (8) nd Travel (55) Reading (40) Games (7) Reading (45) Video appreciation (78) rd Games (44) Video appreciation (6) Sports (6) Video appreciation (44) Travel (7) 04 Surveymy G.K.. All Rights Reserved 9

20 Hobbies :Myanmar As a whole, reading is most popular, followed by travel and games. Women like to read and travel. Men games and sports. 00 % Q What is your hobby?(ma) 90 % Total 80 % 70 % 60 % Male Female 50 % 40 % % 0 % 0 % % 04 Surveymy G.K.. All Rights Reserved 0

21 Hobbies:Cambodia 00 % Q What is your hobby? (MA) As a whole, music appreciation is most popular, followed by reading and video appreciation. Women like to read and travel. Men games and sports. 90 % 80 % 70 % 60 % 59 Total Male Female 50 % 40 % 0 % 0 % 0 % 0 % Surveymy G.K.. All Rights Reserved

22 Hobbies:Laos As a whole, music appreciation is most popular, followed by games and sports. Women like listening to music and games. Men sports. 00 % Q What is your hobby? (MA) 90 % 80 % 70 % 60 % Total Male Female 50 % 40 % % 0 % 0 % 0 % Surveymy G.K.. All Rights Reserved

23 Hobbies:Thailand 00 % As a whole, music appreciation is most popular, followed by reading and video appreciation. Women like listening to music and reading. Men videos and sports. Q What is your hobby? (MA) 90 % 80 % 70 % 60 % 6 Total Male Female 50 % 40 % % 0 % 0 % % 04 Surveymy G.K.. All Rights Reserved

24 Hobbies:Vietnam 00 % As a whole, music appreciation is most popular, followed by video appreciation and travel. Women like music/video, travel and shopping. Men music/video and sports. Q What is your hobby? (MA) 90 % 80 % 70 % 60 % 50 % Total Male Female 40 % 0 % 0 % 0 % % 04 Surveymy G.K.. All Rights Reserved 4

25 Products they own More than 70% of Internet users own Smartphone in every country. Thailand shows highest car ownership rate, followed by Laos. Low in other countries. Motorbike is essential in Vietnam. Myanmar s small % due to regulations in Yangon. Q Please select the products that you currently own. (MA) 00 % 80 % 60 % 40 % 0 % 0 % Car 49 6 Motorbike Desktop PC Laptop PC Tablet PC Smartphone Digital Compact Camera Digital SLR Camera None of the above Myanmar Cambodia Loas Thailand Vietnam 04 Surveymy G.K.. All Rights Reserved 5

26 Demographics 6

27 Area: Myanmar S Areas of residence (SA) 0 % 0 % 40 % 60 % 80 % Ref. Myanmar's administrative division map Yangon Region 64 Mandalay Region Ayeyarwady Region Bago Region Chin State Kachin State Kayah State Kayin State Magway Region Mon State Naypyidaw Union Territory 0 Rakhine State Sagaing Region Shan State Tanintharyi Region Surveymy G.K.. All Rights Reserved 7

28 Age, occupation and income: Myanmar F Age(SA) F Occupation (SA) F Household monthly income (SA) 0 % 0 % 40 % 60 % 80 % 00 % 0 % 0 % 40 % 60 % 80 % 00 % 0 % 0 % 40 % 60 % 80 % 00 % Public servant Professional service (e.g. legal, tax/accounting or medicine) 6 Less than 00,000 MMK 00,00-00,000 MMK Company employee (upper management level) Company employee (middle management level) Company employee (staff level) 00,00-00,000 MMK 00,00-400,000 MMK Hospitality employee (restaurant, hotel, etc.) Self employed ,00-500,000 MMK 500,00 -,000,000 MMK 8 Part-time employee,000,00 -,500,000 MMK Student 0,500,00 -,000,000 MMK Housewife/househusband Unemployed Other 0 More than,000,000 MMK or more Don't know/prefer not to state MMK(Kyat) USD 04 Surveymy G.K.. All Rights Reserved 8

29 Area: Cambodia S Areas of residence (SA) Ref. Cambodia's administrative division map 0 % 0 % 40 % 60 % 80 % Phnom Penh Kep Pailin Preah Sihanouk Banteay Meanchey BattamBang Kampong Cham Kampong Chhnang Kampong Speu Kampong Thom Kampot Kandal Koh Kong Kratie Mondol Kiri Otdar Meanchey Preah Vihear Prey Veng Pursat Ratana Kiri Siem Reap Stung Treng Svay Rieng Takeo Surveymy G.K.. All Rights Reserved 9

Age, occupation and income: Cambodia F Age(SA) F Occupation (SA) F Household monthly income (SA) 0 % 0 % 40 % 60 % 80 % 00 % 6-9 5 0-9 64 0-9 Public servant Professional service (e.g. legal, tax/accounting or medicine) Company employee (upper management level) Company employee (middle management level) Company employee (staff level) Hospitality employee (restaurant, hotel, etc.

30 Age, occupation and income: Cambodia F Age(SA) F Occupation (SA) F Household monthly income (SA) 0 % 0 % 40 % 60 % 80 % 00 % Public servant Professional service (e.g. legal, tax/accounting or medicine) Company employee (upper management level) Company employee (middle management level) Company employee (staff level) Hospitality employee (restaurant, hotel, etc.) Self employed 0 % 50 % 00 % % 0 % 40 % 60 % 80 % 00 % Less than 00,000R 00,000R - 99,999R 6 400,000R - 599,999R 600,000R - 799,999R 800,000R - 999,999R 8,000,000R -,99,999R 6,00,000R -,99,999R 6 Part-time employee,400,000r -,599,999R Student 45,600,000R -,99,999R 6 Housewife/househusband,400,000R -,99,999R Unemployed Other 6 Over,00,000R Don't know/prefer not to state R (Riel) USD 04 Surveymy G.K.. All Rights Reserved 0

31 Area: Laos S Areas of residence (SA) 0 % 0 % 40 % 60 % 80 % Ref. Laos administrative division map Attapeu Bokeo Bolikhamsai Champasak 5 Hua Phan Khammouane Luang Namtha 0 Luang Prabang 5 Oudomxay Phongsali 0 Sayabouly Salavan Savannakhet Sekong 4 4 Vientiane Capi. 64 Vientiane Prov. 6 Xieng Khouang 04 Surveymy G.K.. All Rights Reserved

32 Age, occupation and income: Laos F Age (SA) F Occupation (SA) F Household monthly income (SA) % 0 % 40 % 60 % 80 % 00 % Public servant Professional service (e.g. legal, tax/accounting or medicine) Company employee (upper management level) Company employee (middle management level) Company employee (staff level) Hospitality employee (restaurant, hotel, etc.) Self employed 0 % 0 % 40 % 60 % 80 % 00 % % 0 % 40 % 60 % 80 % 00 % Below Kip Kip Kip Kip Kip Kip Kip Kip Part-time employee Kip Student 9 Kip Housewife/househusband Kip Unemployed Other 5 Kip Kip or more Don't know/prefer not to state 8000Kip USD 04 Surveymy G.K.. All Rights Reserved

33 Area:Thailand S Areas of residence (SA) 0 % 0 % 40 % 60 % 80 % Ref. Thailand s administrative division map with regional segments (4 segment and Bangkok City) Bangkok Northern 5 Northeastern 6 Central(Exclude Bangkok) 4 Southem 04 Surveymy G.K.. All Rights Reserved

34 Age, occupation and income: Thailand F Age(SA) 0 % 0 % 40 % 60 % 80 % 00 % F Occupation (SA) Public servant 0 % 0 % 40 % 60 % 80 % 00 % F Household monthly income (SA) 0 % 0 % 40 % 60 % 80 % 00 % Below 0,000 Baht Professional service (e.g. legal, tax/accounting or medicine) Company employee (upper management level) Company employee (middle management level) Company employee (staff level) Hospitality employee (restaurant, hotel, etc.) Self employed Baht Baht Baht Baht Baht Baht Baht Baht Part-time employee Student Baht Baht Baht 0 Housewife/househusband Baht 50+ Unemployed Other Baht 00,000 Baht or more Don't know/prefer not to state Baht USD 04 Surveymy G.K.. All Rights Reserved 4

35 Area:Vietnam S Areas of residence (SA) 0 % 0 % 40 % 60 % 80 % Ref. Vietnam s administrative division map with 8 regional segments Northwestern Northeastern Red River Delta 7 North Central Coast 6 South Central Coast Central Highlands Southeastern 46 Mekong Delta 7 04 Surveymy G.K.. All Rights Reserved 5

36 Age, occupation and income: Vietnam F Age(SA) 0 % 0 % 40 % 60 % 80 % 00 % F Occupation (SA) 0 % 0 % 40 % 60 % 80 % 00 % F Household monthly income (SA) 0 % 0 % 40 % 60 % 80 % 00 % Public servant Less than,000,000 VND Professional service (e.g. legal, tax/accounting or medicine) Company employee (upper management level) Company employee (middle management level) 9 0,000,000 -,999,000 VND,000,000 -,999,000 VND 4,000,000-4,999,000 VND 5,000,000-5,999,000 VND Company employee (staff level) 8 6,000,000-6,999,000 VND Hospitality employee (restaurant, hotel, etc.) Self employed 0 7 7,000,000-7,999,000 VND 8,000,000-8,999,000 VND 9,000,000-9,999,000 VND Part-time employee 0,000,000-4,999,000 VND Student 0 5,000,000-9,999,000 VND Housewife/househusband Unemployed 0,000,000-4,999,000 VND 5,000,000-9,999,000 VND 0,000,000 VND or more 8 Other Don't know/prefer not to state 000VND (Dong) USD 04 Surveymy G.K.. All Rights Reserved 6

Chapter 4 Sex Composition, Age Distribution and Marital Status

Chapter 4 Sex Composition, Age Distribution and Marital Status 4.1 Sex Composition The sex ratio of the disabled population at the national level is 129.0 as against 94.7 among the general population indicating