Date Publication Type Campaign message URL/Description Picture Digital: Unique Users Print: Circulation

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1 Brassica Growers Association Coverage Report Date Publication Type Campaign message URL/Description Picture Digital: Unique Users Print: Circulation 0/0/0 FPJ Online Yes EU funding rassicagrowersassociationineufundingboost Yes 0,000 0/0/0 Fresh Plaza Online Yes EU funding sicasbackedbyeuropeanunionfunding No Not available 0/0/0 The Grocer Online and in magazine Yes EU funding No, 0, 0/0/0 Farmer's W eekly Online Yes EU funding /brassicacampaignwinsshareofmeufunds.htm No, 0/0/0 Horticulture W eek Online Yes EU funding /brassicagrowerssoleukwinnereumarketingmillions/ No TBC 0/0/0 Red Fox Executive (sector recruitment) Online Yes EU funding No Not available 0/0/0 Shropshire Review Print and Online No Summer salads review_june_0 Yes,000 /0/0 So Darling Online No Summer salads Yes TBC 0/0/0 W oman's W orld Online No Summer salads Yes,000

2 Brassica Growers Association Coverage Report /0/0 Kitchen Goddess Online No Swede cake recipe pzajhg Yes,000 0/0/0 Foodepedia Online No New recipes Love_your_greens_great_recipes.htm Yes TBC /0/0 Kitchen Goddess Online No /0/0 Kitchen Goddess Online No /0/0 Kitchen Goddess Online No /0/0 Fresh Plaza Online No /0/0 FPJ Online Yes Cabbage 'slaw gefennelslaw/#.u_xl_vajhg Kale tabouli Roasted vegetables dbroccolicauliflowerlemongarlic/#.u_xowvajhg Feastival Feastival Yes,000 Yes,000 Yes,000 No Not available Yes 0,000 /0/0 W omen Talking Online Yes New recipes Yes,000 subscribers,,000 DAILY visitors /0/0 W oman's W orld Online Yes Roasted vegetables Yes,000 0/0/0 W oman's W orld Online Yes Kale Tabouli Salad Yes,000 0/0/0 GoodToKnowRecip es Print Yes Swede Wedges recipe Yes,

3 Brassica Growers Association Coverage Report 0/0/0 Countryside magazine Print Yes Sprout crush and pumpkin roast recipes Yes, 0//0 The Guardian Digital No Sprouts and kale make a comeback as green renaissance sees sales soar ov/0/sproutscurlykalesalesgreenveg Yes,,0 0//0 The Guardian Digital No Time has arrived for reacquainting yourself with brussels sprouts ov/0/brusselssproutsroastcookingfelicitycloake Yes,,0 //0 Food Lover Magazine Digital No Sprout image and feature Yes TBC //0 Fresh Produce Consortium Digital Yes Redarling Sprouts Yes TBC //0 Fresh Plaza Digital Yes Redarling sprouts Newsproutvarietysettobedarlingof Christmasdinner Yes Not available //0 Scarborough News Print Yes Finishing Touches Yes, //0 The Times Print Yes Cauli? It's the new kale Yes, //0 FPJ Print No Redarling sprouts 'Purple patch for leading retailers' Yes,000 //0 Coventry Telegraph Print Yes Cracking way to use up leftover sprouts Yes, //0 Nuneaton Telegraph Print Yes Cracking way to use up leftover sprouts Yes, December W aitrose Kitchen Print Yes Brussels sprouts feature Yes 0, 0//0 Cook Vegetarian Print Yes Brussels sprouts feature with recipes Yes 0,000 0//0 The Times Print Yes More sprouts please it's a bumper crop No,

4 Brassica Growers Association Coverage Report 0//0 The Daily Mail Print No More sprouts for everyone bumper crop of sprouts this year, comment from Matt Rawson No,,0 0//0 Scottish Daily Mail Print Yes More Sprouts for everyone! No 0, 0//0 BBC Radio Broadcast: radio No Brassica vegetables for Christmas, dietician discussing nutritional benefits No TBC 0//0 W est Country Food Lover Print Yes Swede Rosti recipe (Page ) and Creamed Brussels Sprouts with Nutmeg (Page /) OVERIssue/resources/index.htm?referrerUrl =http%a%f%ffree.yudu.com%fitem%f details%f%ffoodloverissue Yes TBC 0//0 The Telegraph Digital No Hate Brussels Sprouts? Try these lovely recipes! s//hatebrusselssproutstrytheselovelychristmasrecipes.html,0,0 //0 Food Lover Magazine Digital No Creamed Sprouts with Nutmeg recipe amedsprouts/ Yes 0//0 BBC Radio Broadcast radio Yes Sprouts John Mason, Lincolnshire Field Products N/A 0,,000 listeners per week //0 BBC Radio Broadcast radio Yes Brassicas as feed for livestock N/A 0,,000 listeners per week

5 Brassica Growers Association Coverage Report //0 FPJ Digital Yes Sprouts set to rub shoulders with Dr Who on Xmas TV srubshoulderswithdrwhoonxmastvschedule Yes 0,000 //0 FPC Digital Yes Brussels sprouts become TV stars Yes TBC //0 Fresh Plaza Digital Yes Sprouts to star on Christmas TV Yes Not available //0 LoveFood Digital Yes Taste test: The best variety of Brussels sprouts /tastetestthebestvarietyofbrusselssprouts //0 BBC Radio Broadcast Yes Sprouts Richard Mowbray N/A TBC Yes //0 Independent Digital Yes Christmas food: how to make Brussels sprouts taste good Yes,, //0 Independent Digital Yes Bumper Brussels: Sprouts set to be biggest in0 years after nearperfect growing conditions 0.html?origin=internalSearch Yes,, //0 Independent Print Yes Brussels with muscle Yes 0,

6 Brassica Growers Association Coverage Report //0 Countryfile Broadcast TV Yes Countryfile Christmas special looking at the importance of migrant workers to Brassica growers, enjoying an alternative Polish Christmas dinner with one of Martin Haines' workers N/A. million viewers (week of th Nov) //0 Daily Mail Digital No 0, the year of the monster sprout: sunny autumn has made festive veg a third larger /0yearMONSTERSPROUT Sunnyautumnfestiveveglarger.html Yes,, //0 The Sun Print Yes Brussels buys Brit sprouts Yes,,0 //0 Scottish Sun Print Yes Brussels buys Brit sprouts Yes,0 //0 Daily Star Print Yes Best Xmas for a decade Yes,0 //0 Daily Star Digital Yes Economic boom means Brits get biggest Christmas blowout in a decade news/0/britsgetsetforbiggest Christmasblowoutinadecade Yes,, //0 Reveal Digital Yes Chilli Sprout Stir Fry 0/christmasleftoversmakethistastychillisproutstirfry.html Yes,0 //0 Reveal Digital Yes The Ultimate Cauliflower Cheese /theultimaterecipeforcauliflowercheeseidealwithfestiveroasts.html Yes,0 0/0/0 Horticulture W eek Print Yes Adapting to changes in the marketplace Love Your Greens is succeeding in raising demand for brassicas. Yes, 0/0/0 The Grocer Print Yes Festive Flops has price war taken its toll on festive faves? Yes 0, /0/0 First News Print Yes Tuck In recipe competition Yes 0,

7 Brassica Growers Association Coverage Report /0/0 First News Digital Yes /0/0 FPJ Digital Yes Tuck In recipe competition Yes 0,000 CBBC star unveiled as new face of Brassicas Yes 0,000 /0/0 FPJ Digital Yes Truss gets taste of handsfree tractor on veg grower visit Yes 0,000 /0/0 Fresh Plaza Digital Yes Cauliflower growers demonstrate 'handsfree' tractors Cauliflowergrowersdemonstratehandsfreetractors Yes TBC /0/0 FACE newsletter Digital Yes Tuck In competition Yes 0/0/0 Independent Digital No Move over kale cabbage is the new rising star style/foodanddrink/features/moveoverkale cabbageisthenewrisingstar 00.html?origin=internalSearch Yes,, 0/0/0 Primary Times Digital Yes Aaron Craze Launches Love Your Greens Recipe Competition ncrazelaunchesloveyourgreenscookery competition Yes TBC 0/0/0 Emerald Street Digital Yes Newsletter mention for cauliflowers Yes Over 00,000 subscribers 0/0/0 Cook Vegetarian Print Yes Broccoli 'If someone needed swaying on this ingredient, I d make an enthusiastic advocate' and recipes Yes 0,000

8 Brassica Growers Association Coverage Report 0/0/0 Your Home Print Yes 0/0/0 Horticulture W eek Print Yes 0/0/0 Grow Your Own Print Yes 0/0/0 Honest Mum Digital Yes Swede cake and cabbage and fennel 'slaw recipes Brassicas and salads influenced by current trends Anne Swithinbank The Vegetable Gardener Honest Mum Tuck In competition Yes, Yes, Yes,000 0,000 /0/0 Molly's Guide Digital Yes Tuck In competition /0/0 First News Print Yes Tuck In recipe competition Yes 0, /0/0 A Mummy Too Digital Yes Tuck In recipe competition 0/0/0 W aitrose W eekend Print Yes Flower Sprout sales bloom Yes Yes TBC Yes,000 /0/0 Argus (Brighton) Digital Yes Classic Brassicas the benefits of broccoli No,0 /0/0 Mail Online Digital Yes Red cabbage is the new health craze /RedcabbagenewhealthcrazeSalessoar0consumersseekbenefittentimesvitamingreencounterpart.html Yes,, /0/0 Nottingham Post Print Yes Love Your Greens Tuck In competition Yes, /0/0 Horticulture W eek Digital Yes Record trophies awarded to industry's stars at UK Grower Awards awardedindustrysstarsukgrowerawards 0/edibles/article/ Yes, /0/0 FPJ Digital Yes Berry Gardens sweeps board at grower award bash Yes 0,000

9 Brassica Growers Association Coverage Report /0/0 Fresh Plaza Digital Yes UK Grower of the Year Awards: The Winners GroweroftheYearAwardsTheW inners Yes Not available /0/0 Leicester Mercury Print Yes Preparing beds for Brassicas Yes,00 /0/0 Isle of Thanet Gazette Print Yes Aaron's mouthwatering, original recipes could start a Craze for healthy eating full Aaron story and recipes Yes 0, 0/0/0 W elsh Border Life Print Yes Galloping Gourmet Penne with purple sprouting broccoli and pine nuts recipe Yes 0,000 0/0/0 Vegetable Farmer Print Yes Brassica and Leafy Salad awards LYG cake bar photo published, and a photo of chairman Matt Rawson Yes,00 0/0/0 NFU Digital Yes 0/0/0 The Portsmouth News Print Yes NFU members scoop prizes at the Grower Awards mention of BGA's award Good enough to eat preparing beds for Brassicas Yes TBC No,0 0/0/0 Corwen Bala Free Press Print Yes Good enough to eat preparing beds for Brassicas Yes, /0/0 Primary Times Digital Yes Cooking with kids sprout croquettes recipe and Tuck In competition information Yes /0/0 Primary Times Digital Yes Cooking with kids roast swede wedges recipe and Tuck In competition information Yes

10 Brassica Growers Association Coverage Report 0/0/0 Cake and Bake Show Digital Yes Aaron Craze working with the Love Your Greens campaign to promote Brassicas Yes TBC /0/0 Lancashire Evening Post Print Yes PR agency wins campaign award Yes, /0/0 Produce Business UK Digital Yes Meat Free Week presents marketing potential for produce Yes TBC /0/0 BBC Radio Jersey Broadcast radio N/A Love Your Greens campaign discussing consumer perception poll results and highlighting Tuck In competition ( mins secs) N/A,000 listeners /0/0 Bolton FM Broadcast radio N/A Love Your Greens campaign discussing consumer perception poll results and highlighting Tuck In competition ( mins secs) N/A 0,000 listeners /0/0 Sunrise radio Broadcast radio N/A Love Your Greens campaign discussing consumer perception poll results and highlighting Tuck In competition ( mins secs) N/A,000 listeners /0/0 BBC Radio Cumbria Broadcast radio N/A Love Your Greens campaign discussing consumer perception poll results and highlighting Tuck In competition ( mins secs) N/A 0,000 listeners /0/0 Downtown radio Broadcast radio podcast N/A Love Your Greens campaign discussing consumer perception poll results and highlighting Tuck In competition ( mins secs) N/A,000 listeners 0

11 Brassica Growers Association Coverage Report /0/0 Severn FM Broadcast radio podcast N/A Love Your Greens campaign discussing consumer perception poll results and highlighting Tuck In competition ( mins secs) N/A,000 listeners /0/0 Fun Kids Broadcast radio podcast N/A Love Your Greens campaign discussing consumer perception poll results and highlighting Tuck In competition mins secs) N/A TBC /0/0 CityBeat Broadcast radio N/A Love Your Greens campaign discussing consumer perception poll results and highlighting Tuck In competition copy mention in news bulletins N/A,000 listeners /0/0 Inspire FM Broadcast radio N/A Love Your Greens campaign discussing consumer perception poll results and highlighting Tuck In competition ( mins secs) N/A 0,000 listeners /0/0 Yorkshire Coast Broadcast radio N/A Love Your Greens campaign discussing consumer perception poll results and highlighting Tuck In competition ( mins secs) N/A,000 listeners /0/0 Faversham Times Print Yes Give the green light to super vegetables Aaron Craze partnership and recipes Yes, /0/0 Canterbury Times Print Yes Give the green light to super vegetables Aaron Craze partnership and recipes Yes, /0/0 Herne Bay Times Print Yes Give the green light to super vegetables Aaron Craze partnership and recipes Yes,

12 Brassica Growers Association Coverage Report /0/0 W hitstable Times Print Yes Give the green light to super vegetables Aaron Craze partnership and recipes Yes,0 /0/0 Express FM Broadcast radio N/A Love Your Greens campaign discussing consumer perception poll results and highlighting Tuck In competition ( mins secs) N/A 0,000 listeners /0/0 Contest Cook Digital Yes Love Your Greens Tuck In competition oveyourgreens No TBC /0/0 Cook Vegetarian Digital No Purple Sprouting Broccoli and butterbean recipe included in newsletter Yes TBC /0/0 W aves FM Broadcast radio N/A Love Your Greens campaign discussing consumer perception poll results and highlighting Tuck In competition ( mins 0secs) N/A,000 listeners 0/0/0 British Farmer and Grower Print Yes South growers in the medals Yes,0 0/0/0 Yorkshire Post Print Yes Now eat up your greens Aaron's recipes and campaign Yes,0 0/0/0 W aitrose W eekend Print Yes You can't beat a Cornish cauliflower' Yes TBC /0/0 Money Saving Expert Digital Yes Free seeds featured on Martin's weekly newsletter and also on the website forum ad.php?t=0&utm_source=mse_newsle tter&utm_medium=freebies&utm_term=apr lt&utm_campaign=forum&utm_content=&_ga =..0. No million users a month

13 Brassica Growers Association Coverage Report /0/0 Hello! Print Yes Aaron's recipes sprout kebabs, chinese cabbage soup, broccoli frittata, swede ice cream, cauliflower crème brulee Yes, /0/0 Live Ribble Valley Print Yes Aaron's recipes broccoli frittata Yes,000 /0/0 Cook Vegetarian Print Yes Cabbage and fennel slaw recipe featured in 'veggie summer' recipe supplement Yes 0,000 /0/0 Primary Times Digital Yes Aaron's kohlrabi crostini recipe withkidsroastedkohlrabicrostini Yes TBC /0/0 RHS Newsletter Digital Yes Tuck in competition included on newsletter Yes TBC /0/0 BT.com Digital Yes Free seeds giveaway No,,000 /0/0 MSN Digital Yes Free Seeds giveaway No,00,000 0/0/0 RHS School Gardening Digital Yes Aaron Craze and Tuck In Competition Yes Not available 0/0/0 Jamie Print Yes Love Your Greens full page advert Yes, 0/0.0 Jamie Food Revolution supplement Print Yes Love Your Greens full page advert included in supplement within main magazine Yes,

14 Brassica Growers Association Coverage Report PENDING COVERAGE: Date Publication Type Campaign message URL/Description Picture Digital: Unique Users Print: Circulation April/May Derbyshire Times Print Yes Recipes will publish one per week Yes,

15 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Summary Page Broccoli Swede Turnip Cauliflower Cabbage Kale Vegetables Brussel Sprouts Carrots Peas Green Beans Sweetcorn Parsnip Potato NET: Ever % % 0 0% % % 0 0% % % % % 0 % 0 % 00 00% NET: Monthly or more % % 0 % % % 0 % 0 0% % % % % % % NET: Weekly or more % 0% 0 % % % % % % % % % 0 % % Every day % % % % % % % A few times a week % % % % 0 % % % % % % % % % Once a week % % % % 0 0% % % % % % % % 0 % Once a fortnight % % % % % % % % % 0 % % % % Once a month % % 0 % % % 0 % 0% % % % % % 0 % A few times a year % % 0 % % % % 0 0% % % % % % % Once a year % % % 0 % % % % % % 0 % Less often than once a year % % 0 0% % % % % % % 0 % % Never % % 0 0% % % 0 0% % % % % 0 % %

16 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male NET: Ever % % % % % % % % 0% % % % 0% % % % % % % % % % % % 0% % NET: Monthly or more % % % % % % % 0% % 0% % 0% % % % % 0% % % % % 0% % % % % 00 NET: Weekly or more % % % % % % % % % % % % % 0% % % % % 0% % % % % % % % Every day % % % % % % % % % % % % % % % % % % A few times a week % % % % % % % % 0% % % % % % 0% % % % % % % % 0% 0% % % 0 0 Once a week % 0% % % % % % % % % % % % % % % % % % % % 0% % % % % Once a fortnight % % % % % % 0% % % % % % % % 0% % % % % % % % % % % % Once a month % 0% % % % % % % % % % % 0% % % % % % % % % % % % % % A few times a year % % 0% % % % % % % % % % % % % % % % % % % % % 0% % % Once a year % % % % % % % % % % % % % % % % % % % Less often than once a % % % % % % % % % % % % % % % % % % % % % % year 0 0 Never % % % % % % % % 0% % % % 0% % % % % % % % % % % % 0% % Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Broccoli

17 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Broccoli Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more NET: Ever % % % % % % % % % 00 % 0 % % % % % % % % 0 % % 00% % NET: Monthly or more % % 0 % 0 % % % % % % % % 0 % % % 0 % % 0% % % % % % NET: Weekly or more % 0 0% % 0 % % % % % % 0% % 0% % 0 % % % % 0 % % 0 % % % Every day % % % % % % % % % % % % % A few times a week % % 0 % % 0% 0% % % 0 % % % % % 0% % 0 % % % % % % Once a week % % 0 % 0 % % % % % 0% % % % % % % % % % % % % % Once a fortnight % % % % % % % % % % % % % % % % % % % % 0% % Once a month % % % % % % % 0 % % % % % % % 0 % % % % % % % A few times a year % % 0 % % 0% 0 % % % 0% % % 0 % % % % % 0% % 0 % % Once a year % % % % % % % % % % % % % % % % Less often than once a year % % % % % % % % % % % % % % Never % % % % % % % % % % % % % % % 0 % % % % % %

18 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Broccoli Page Anglia Gram Gran Meri Scot Tyne Wales pian ada London dian tish Tees & Cent ral Which of the following ITV regions do you live in? York shire Single Mar ried Marital Status Civil Part Co ner Hab ship iting NET: Married/ Civil part ner ship/ co hab iting NET: Widowedseparateddivorced Separated Wid owed Divorced country NET: Ever % % % % 0 % % % % % % % % % % % % 0 % % 0 % 0 % % NET: Monthly or more % % % 0 % % % 0% % % % 0% % 0 % 0% % % % 0 % % 0 % % NET: Weekly or more % % % % % 0 % % % % 0% % 0 % % % % 0 0% 0 % % % % % Every day % % % % % % % % % % A few times a week % % % 0 % % % % % 0 % % % % % 0 % % % % % % % 0% Once a week % % % % % % 0 % % % % % % % % % % % 0 % % % % Once a fortnight % % % % % % % % % % % % % 0% % % % 0% % % % Once a month % % % % % 0% % % % % % % % 0 % % % 0% % 0% % A few times a year % 0 0% % % % % 0% % 0% % % % % 0 % % % % 0 % % % Once a year % % % % % % % % % Less often than once a year % % % % % % % % % 0 % % % % % % Never % % % % % % % % % % % % % % % % % % % % %

19 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Broccoli Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Ever % % % % % 0 0% % 0% % % % % % % 00% 0 % % % % % % NET: Monthly or more % % % 0 % % % 0 % % % % % % % % % % % % % % % NET: Weekly or more % % % % % % 0% 0% % % % % % % % % % % 0% 0% % Every day % % % % % % % % % A few times a week % % % % % % % 0 % % % % % 0% % % 0 % % % % % % Once a week % 0% % % 0 % 0% % % % % % % 0 % % % % % % % % % Once a fortnight % 0% % % % % % % % % % % % % 0% % 0% % % % % Once a month % 0% % % % % % % % % % % % % % % % % % A few times a year % % % % % % % % % % % % % % % % 0% % % % % Once a year % % % % % % % % % Less often than once a year % % 0% % % % % % % % % % Never % % % % % 0% % 0% % % % % % % 0 % % % % % %

20 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male NET: Ever 0% 0% % % % % % 0% % % % % % 0% % % % % % % % % % % % % NET: Monthly or more 0% % % % % % % 0% % % % % % % % % % % % 0% % % % % % % NET: Weekly or more % % % % % % % % % % % 0% % % % % % % % % % % % % 0% 0% Every day % % % % % % % 0 0 A few times a week % % % % % % % % % % % % % % % % % % % % % % % % % % 0 0 Once a week % % % % % % % % % % % % % % % % % % % % % % % % % % Once a fortnight % % % % % % % % 0% % % % % % % % % % % % % 0% % % % % Once a month % % % % % % % % % 0% 0% % % % % % % % % % % % % % % % 0 A few times a year % % 0% % % % % % % % % % % % % % % % % % % % % % % % 0 Once a year % % % % % % % % % % % % % % % % % % % % % % % % % % Less often than once a % % % % % % % % % % % % % % % % % % % % % % % % % % year 0 0 Never 0% 0% % % % % % 0% % % % % % 0% % % % % % % % % % % % % Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Swede

21 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Swede Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more NET: Ever % 0% 0 % % % % % % % % 0 % 0 0% % % 0% 0 % % 0 % % 0% 00% 0% NET: Monthly or more % 0 % % % % 0 % % % % % % % % % % % % % 0 % % 0% % NET: Weekly or more 0% % % % % % % % % % % % % 0% % % 0 % % 0 % % % % Every day % % % % A few times a week % % % % % % % % % % % % % % % % % % % % Once a week % 0 % % % % % % % % 0% % % % % % % % % % % 0% % Once a fortnight % % % % % % % % 0% % % % 0% % % 0 0% % 0% % 0% % Once a month % % % % % 0 % % 0 % % % % % 0% % 0% % 0% % % 0 % % A few times a year % 0 % % 0% % 0% % % % % % % % % % % % % 0 % 0% % % Once a year % % 0 % % % % 0 % % % % % % % % % % % % Less often than once a year % 0 % 0 % 0 % % % % 0 % % 0 % 0 % % 0% 0% % 0 % % % % % % Never % 0% % % % % % % % % 0 % 0% % % 0% % % 0 % % 0% 0%

22 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Swede Page Anglia Gram Gran Meri Scot Tyne Wales pian ada London dian tish Tees & Cent ral Which of the following ITV regions do you live in? York shire Single Mar ried Marital Status Civil Part Co ner Hab ship iting NET: Married/ Civil part ner ship/ co hab iting NET: Widowedseparateddivorced Separated Wid owed Divorced country NET: Ever % % 0% % % 0% % % % 0 % % % 0 % % % % % % % 0 % % NET: Monthly or more % 0% % % % % % % % % % % % % 0% % 0 % % % % % NET: Weekly or more 0% % % % % % 0% % % % 0% % % 0% % % 0 % % % % % Every day % % A few times a week % % % % % % % % % % % % % % % % % % % % % Once a week % % % % % % 0 % 0 % % % % % % % % % 0 % % % % Once a fortnight % % % % % % % % % % % % % % 0% % % % % % Once a month % % % % 0% % % % % % % % % % % % % % % 0% % A few times a year % % % 0 % % % % % 0% % 0 % 0% % % 0 % 0% % % 0 % % % Once a year % % % % % % % % % % % % % % % % % % Less often than once a year % % % % % % % % % % % % % % % % % % % Never % 0 % 0% % % 0 0% % % % % % % % % % % % % % % %

23 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Swede Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Ever % % % % 0% % % % % % % % % % % 0% % % % % % NET: Monthly or more % % % 0 % % % 0 % % % % % 0 % % % % 0 % % % % % 0 % NET: Weekly or more 0% % 0 % % % % 0% % % 0 % 0 % % % % % % % % 0% 0 % % Every day % % A few times a week % % % % % % % % % % % % 0% % % % % % % Once a week % % % 0% % 0% 0% % % % % 0% 0% % % % % % 0 % % % Once a fortnight % % % % % % % 0% % % % % 0% % % % % % % % % Once a month % % % % 0% % % % % % % % 0% % % % 0% % % % % A few times a year % % % % 0 % % % 0 % % % % % 0 % % 0% % 0% % % % % Once a year % % % % % % % % % % % % % % % Less often than once a year % % % % % % % % % % % % % % % % % Never % 0 % % % 0% % % % % 0 % % 0 % % % % 0% % % % % %

24 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male NET: Ever 0% % % % % % % 0% % % % % % % % % % % % % % % % % % 0% NET: Monthly or more % % % % % % % % % 0% % % % % % 0% % % 0% % % % % 0% % % NET: Weekly or more % % % % 0% % % 0% % % % 0% % % % % % % 0% % % % 0% 0% % % Every day % % % % % % % % % 0 A few times a week % % % % % 0% % % % % % % % % % % % % % % % % % % % Once a week % % % % % % % % % % 0% % % % % % % % % 0% % % % % 0% % Once a fortnight % % % % % % 0% % % % % % % % 0% 0% % % % % % % % 0% % % Once a month % % % % % % % % % % % % % % % % % 0% % % % % % 0% % % A few times a year 0% 0% % % % % % % % % % % % % % % % % % % % % % % % % 0 0 Once a year % % % % % % % 0% % % % % % % % % % % % % % % % % Less often than once a % % % % % 0% % 0% % % % % % % % % % % % % % % % % % 0% year Never 0% % % % % % % 0% % % % % % % % % % % % % % % % % % 0% Page 0 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table 0 Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Turnip

25 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Turnip Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more NET: Ever 0 0% 0% 0% % % % % 0% 0 % % % 00 % % 0% % % % % 0 % % 0 % % NET: Monthly or more 0 % % % % % % % 0% 0 % % 0% % % 0 % 0% 0 % % % % % % % NET: Weekly or more 0 % % 0% % % % % % % % % 0 % % 0 % % 0% % 0% % % % % Every day % % % A few times a week % % % % % % % % % % % % % % 0 % % % % % Once a week % % % % 0% % % % % % % % % % % % % % % % % Once a fortnight % % % % % 0% 0% 0 % % % % % % % % % % % % % Once a month 0 % % % % % % 0% % 0 % % % 0 % % 0% % % % % 0 % % % A few times a year 0 % % % % 0% % % % % % 0% % % % % % % 0 0% % % % 0% Once a year % % % % % % % % % % % % % % % % % % % % Less often than once a year 0 0% 0% % % % 0% 0% 0 % % 0% 0 % % % % 0% % 0 0% % % % % % Never 0 0% 0% 0% % % % % 0% % % % % % 0% 0 % % % % % % % %

26 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Turnip Page Anglia Gram Gran Meri Scot Tyne Wales pian ada London dian tish Tees & Cent ral Which of the following ITV regions do you live in? York shire Single Mar ried Marital Status Civil Part Co ner Hab ship iting NET: Married/ Civil part ner ship/ co hab iting NET: Widowedseparateddivorced Separated Wid owed Divorced country NET: Ever 0 0% % 0 00% % % % 0% 0% % 0 % % 0 % % 0 % % % % % % % % NET: Monthly or more 0 % % % % % % % % 0 % % % % 0 % 0 % 0 % % 0% % % % % NET: Weekly or more 0 % % % 0 % % % % % % % % % % 0 % % % % % % % % Every day % % % A few times a week % % % % % % % % 0% % % % % % % % % % % Once a week % % % % 0 % % 0 % % % % % 0% % % % % % % % % Once a fortnight % % % % % % % % % 0% % % % 0% % % 0 % % % % Once a month 0 % % % % % % 0% 0 % % % % % % % % 0% % % % % 0% A few times a year 0 % % 0% % % 0 0% % % % % % % % % 0 % % % 0 % 0 % % % Once a year % % % % % % % % % % % % % % % % % Less often than once a year 0 0% % % % % % % % % % 0 % % % % % % % 0% % % % Never 0 0% % % 0 % % 0% 0% 0 % % % % 0 % % % % % % % % %

27 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Turnip Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Ever 0 0% 0 0% % % % % % % % 0% % 0% % 0 % % % 0% % % % % NET: Monthly or more 0 % % % % % % % % % % % 0% % % % % 0 % % % 0 % % NET: Weekly or more 0 % % % % % % % % % % % % % % % % % % % 0% % Every day % % A few times a week % % % % % % % % % % % % % % Once a week % % % % % % % % % % % % % % % % % % % % % Once a fortnight % % % % % % % 0% % % % % % 0% % % % % % Once a month 0 % % % % % % % % % % 0 % % % % 0 % % % % % % A few times a year 0 % 0% % % % % % % % % 0% % % % % % % % % % % Once a year % % % % % % % 0% % % % % % % % % Less often than once a year 0 0% % % % 0% % % % % 0% % % % % % % % % % Never 0 0% 0% % % 0 % % % 0 % % 0% % 0% % % % % 0 0% % % % %

28 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male NET: Ever % % % % % % % 0% % % % % % % % % % % % % % % % % % % NET: Monthly or more % % % % % % % % 0% % % % % % % 0% % % % % % % % % % % NET: Weekly or more % % % % % 0% % % % % % % % % % % % % % % % % % % % % Every day % % % % % % % % % % % % % % % % % 0 0 A few times a week % % % % % % % % % % 0% % % % % 0% % % % % % % % % % % Once a week % % 0% % % % % % % % % % % % % % % % % % 0% % % 0% % % 0 0 Once a fortnight 0% % % % % % % % % 0% % % % % % % % % 0% % % % % % % % 0 0 Once a month % % % % 0% % % % % % % % % % % 0% % % % % % % % % % % A few times a year % % % % % % % % % % % % % % % % % % % % % % % % % % 0 Once a year % % % % % % % % % % % % % % % % % % Less often than once a % % % % % % % % % % 0% % % % % % % % % % % % % % % year Never % % % % % % % 0% % % % % % % % % % % % % % % % % % % Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Cauliflower

29 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Cauliflower Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more NET: Ever % % % % % % 00% 0 % % % % % % % % 0 % % % % % 00% % NET: Monthly or more % 0% 0 % % % % % 0% % % % 0 % 0 % 0% 0 % 0 % % % 0% % % % NET: Weekly or more % 00 % % % % % % % % % % % % % % 0% % % % % % % Every day % % % % % % % % % % A few times a week % % % % % % % % % 0% % % % % % % % % % % % Once a week % % % % % % % % % % % % 0% % 0 % % 0% % % % % % Once a fortnight % % % % % % 0% 0 % % % % % % 0 0% % % % % 0 % % % Once a month % 0 % % % % % % 0 % % % 0 % 0% % % % % 0% % 0 % % % % A few times a year % % % % % % % % % 0% 0% % % % % % % % % 0% % Once a year 0 % 0 % % % % % % % % % % % % Less often than once a year % % 0 % % % % % % % % % % % % % % Never % % % % % % % % % % % % % 0 % % % % % % %

30 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Cauliflower Page Anglia Gram Gran Meri Scot Tyne Wales pian ada London dian tish Tees & Cent ral Which of the following ITV regions do you live in? York shire Single Mar ried Marital Status Civil Part Co ner Hab ship iting NET: Married/ Civil part ner ship/ co hab iting NET: Widowedseparateddivorced Separated Wid owed Divorced country NET: Ever % 0 % 0% % 0 % 0 % % 0% 0 % % % % % % % % % % % % % NET: Monthly or more % % % % 0% % % % 0% % % % % % % % % % 0 % % % NET: Weekly or more % 0% % % % % % 0% 0% % % % % % 0 % % % 0% % % % Every day % % % % % % % % % A few times a week % % % % % % % 0 % % % % % 0 % 0 % % % % 0% % % % Once a week % % % 0% % % % % % % % % % % % % % 0% % % 0 % Once a fortnight % % % % % % % % % 0 0% 0% % % 0 % % % % % % % % Once a month % % % % 0% % % 0 % % % % % % 0 % % % % % % % % A few times a year % % % 0% 0% % 0 % % 0 % % % % % % % % % % % % % Once a year 0 % % % % % % % % % Less often than once a year % % % % % % % % % % % 0 % % % % % % Never % % 0% % % % % 0% % % % % % % % % % % % % %

31 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Cauliflower Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Ever % % % 0 % % 0 0% % 0% % 0 % % % % % 00% % 00% % % 0 % % NET: Monthly or more % 0 % % % % % % % % 0% % 0% 0% % % 0 % 0% % 0 0% 0% % NET: Weekly or more % % % % 0 % % 0% % % % % % % 0 0% % % % 0 0% % % 0% Every day % % % % % % % % A few times a week % % % % 0% % % % % % % % % % % % 0% % 0% % Once a week % % % % % % % % % 0% % % % % % % 0 0% % % % % Once a fortnight % % 0% % % % % % 0% % % % % % % % % % % % 0 % Once a month % % 0 % 0% % % % % % % % 0 % % % % % % % % % % A few times a year % % % 0 % % % % % % % % % % % % % % % % 0 % Once a year 0 % % % % % % % % Less often than once a year % % 0% % % % % % % % % % % % Never % % % % % 0% % 0% % % % % % % % % % % %

32 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male NET: Ever % % % % 0% % % % 0% 0% % % % 0% % % % % 0% % % % % % 0% % NET: Monthly or more % % % % % % % % % % % % % % % % % 0% 0% % % % % % % % 0 0 NET: Weekly or more % % % % % % % % % % % % % 0% % % % 0% % % % % % % % % Every day % % % % % % % % % % A few times a week % % % % % % % % % % % % % % % % % 0% % % % % % % % % Once a week % % % % 0% % % % % % % 0% % % 0% % % % % % 0% % % % % 0% 0 Once a fortnight 0% % 0% % % % % % % % % % % % % % % % % % 0% % % % % % Once a month % 0% % % % % % % % % 0% % % % % % % % % % 0% % % % % % A few times a year % % % % % % % % % % % % % % % % % % % % % % % % % % 0 Once a year % % % % % % % % % % % % % % % % % % % % % % % % % 0 Less often than once a % % % % % % % % % % % % % % % % % % % % % % % % % % year Never % % % % 0% % % % 0% 0% % % % 0% % % % % 0% % % % % % 0% % Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Cabbage

33 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Cabbage Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more NET: Ever % 0% 0% % % % 00% 0% % % % % % % % % 0% 0% % % 00% 00% NET: Monthly or more % % % % % % 0% % % 0 % 0% % 0% % 0% % % % % % % % NET: Weekly or more % % 0% % % % % % % % % % % % 0% 0% % 0% % % % % Every day % % % % % % A few times a week 0 % % % % % % % % % % % 0% % % % % 0% % % % Once a week 0 0% % % % % % % % % % % % % % % % % % % % % % Once a fortnight % % % % % % % % 0 % 0% 0 % % % % 0 % % 0% 0 0% % % % % Once a month % % % % % % % % % % % 0% % 0% % % % % % % % % A few times a year % % % % % % % % % % % % 0 % % % % % 0 % % % % % Once a year % % % % % % % % % % % % % % % % % % 0% Less often than once a year % % % % % % % % % % % % % % % 0 % % % % Never % 0% 0% % % % 0% % % % % % % % % 0% 0 0% % %

34 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table 0 Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Cabbage Page 0 Anglia Gram Gran Meri Scot Tyne Wales pian ada London dian tish Tees & Cent ral Which of the following ITV regions do you live in? York shire Single Mar ried Marital Status Civil Part Co ner Hab ship iting NET: Married/ Civil part ner ship/ co hab iting NET: Widowedseparateddivorced Separated Wid owed Divorced country NET: Ever % % 0 00% % 0 % % % % % % 0 % % % % % % % % 00% 0 % 0 % NET: Monthly or more % % % % % % % % % 0 % % % % % 0 % 0 0% % % % % % NET: Weekly or more % % % % 0% % % % % % 0% % % % % % % % % % % Every day % % % % % % A few times a week 0 % % % % % % % % % % % % 0 % % % % % % % % % Once a week 0 0% % % % % 0% 0% % 0% % % % 0% % 0 % % % % % % Once a fortnight % % 0% % % 0 % % % % % % % 0 % % % % % % % % Once a month % % % % % % % % % % % % % % 0 % % % 0% % % % A few times a year % % 0% 0 % % % 0% % % 0% 0% % 0 % % % % % % % % Once a year % % % % % % % % % % % % 0 % % % % Less often than once a year % % % % % % % % % % % % % % 0 % % % % % % Never % % % % % % 0 % % % % % % % % % % % % %

35 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Cabbage Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Ever % % % % % % % % 0 % 0 % % 0 % % % % % % % % % % NET: Monthly or more % % 0% % 0% % % % % 0 % % % 0% % % % % % % % 0% NET: Weekly or more % % % % % % % % 0 % 0% % % 0 % % % % % % 0 % % 0 % Every day % % % % A few times a week 0 % % % 0 % % % % % % % 0% % % % % % % % % % Once a week 0 0% % % 0% % % % 0% % % % % % % % % % % % % % Once a fortnight % % 0% % % % % 0% % % 0% % % % % % % % % 0% 0 % Once a month % % % 0% % % % % % % % % % 0% % % % % % % A few times a year % % % 0% % % % % % 0% % % % % % % % % % % % Once a year % % % % % % % % % % % % % Less often than once a year % % % % % % % % % % % % % % % % % Never % % % % % % % % % % % % % % % % % % % % %

36 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male NET: Ever 0% % 0% % % % % % % % % % % % 0% % 0% % % % % % % % % 0% NET: Monthly or more 0% % % % % % % % % % % 0% % % % % % % % 0% % 0% % % % % 0 0 NET: Weekly or more % % % % % % % % % % % % % % % % % % % % % % % % % % Every day % % % % % % % % % % A few times a week % % % % % % % % % % % % % % % % % % % % % % % % % Once a week % % % % % % % % % % % % % % % % % % % % % % % 0 0 Once a fortnight % % % % 0% % 0% % % 0% % % % % % % % % % % % % % % % % Once a month % % % % % % % % % % % % % % % % % % % % % % % 0% % % 0 0 A few times a year % % % % % % % % % % % % % 0% % % % % % % % % % % % % 0 Once a year % % % % % % % % % % % % % % % % % % % % % % % % % % Less often than once a 0% % % % % 0% % % % % % % % % % % % % % % % % % % % % year Never 0% % 0% % % % % % % % % % % % 0% % 0% % % % % % % % % 0% Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Kale

37 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Kale Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more NET: Ever 0 0% 0 % 0 % % % 0 % 0 % 0 % 0 % % % 0 % % 0% % 0 % % % % % % % NET: Monthly or more 0 % % % % % % % % % 0% % % % 0 % % 0% 0 % % % 0% % 0% NET: Weekly or more % % % % % % % % % % % % 0% % % % 0 % % % % % Every day % % % % % % % % % % A few times a week % % % % % % % % % % % % % % % % % % Once a week % 0 % % % % % % % % % % % % % % % % % % Once a fortnight % % 0 % % % % % % % % % % % % % % 0 % % % % Once a month 0 % % % % % % % % % % % % % % % 0% 0% % % % % 0% A few times a year % % % % % % % % 0 0% % % % 0 % % 0 % % % % % % % Once a year % 0 % % % % % % 0 % % % % % % % % % % 0 % % % % Less often than once a year % 0% % % % % % % % % % 0% % 0% % % % % % % % % Never 0 0% % 00 % % % % % % 0 % % % % % 0% % % % 0 % % % % %

38 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Kale Page Anglia Gram Gran Meri Scot Tyne Wales pian ada London dian tish Tees & Cent ral Which of the following ITV regions do you live in? York shire Single Mar ried Marital Status Civil Part Co ner Hab ship iting NET: Married/ Civil part ner ship/ co hab iting NET: Widowedseparateddivorced Separated Wid owed Divorced country NET: Ever 0 0% % % % % % % % 0 % 0 % % % % 0 0% % % % % % % % NET: Monthly or more 0 % % % % % % 0 % % 0% % % % % 0% % % 0% % % % % NET: Weekly or more % % % 0 % % % % % % % % % % % % 0% % % Every day % % % % % % A few times a week % % % % % % % % % % % % % % % % % Once a week % % % % % % % 0 % % 0 % % % % % Once a fortnight % % % % % % % % 0% % % % % % % % % Once a month 0 % % % % % % % % % % % % % % % % % % % % % A few times a year % % % % % % 0 % % % % % % % % % % % % % % Once a year % % % % % % % % % % % % % % % 0 % % % Less often than once a year % % % % % % % % % % % % % % % % % % % % Never 0 0% 0 % % % 0 % % % % % % % % % 0 0% 0 % 0 % % % % % %

39 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Kale Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Ever 0 0% % % % % % % % 0 % % % % 0 % 0 % % % 0% % % % % NET: Monthly or more 0 % % % % % 0% % % % % % % % % % % % % % % % NET: Weekly or more % % % % % % % % % % 0 % % % % % % Every day % % % % A few times a week % % % % % % % % % % % % % Once a week % % % % % % % % % % % Once a fortnight % % % % % % % % % % % % % % % % % % % Once a month 0 % % % % % % % % % % % % % % 0% 0 % % % % % % A few times a year % % % % 0 % % % % % 0 0% % 0 % % % % % % % % % Once a year % % % % % % % % % % % % % % % % % % Less often than once a year % % 0% % % % % % % 0 % 0% % % 0% % % % % % % % Never 0 0% % % % % % % % % % % 0 % % % % % 0% % % % %

40 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male NET: Ever % % % % % % % % % % % % % % % % % % % 0% 0% % % % % % NET: Monthly or more % % % % % % % 0% % % % % % % % % % % % % % % 0% % % 0% NET: Weekly or more 0% % 0% 0% % % % % % 0% 0% % % % % % 0% % % % % % % % % % Every day % % % % % A few times a week % % % % % % % % % % % % % % % % % % 0% % % % % % % % 0 0 Once a week % % % % % % % % % % % % % % % % % % % % % % % % % % 0 0 Once a fortnight % % % % 0% % % % % 0% % % % % % % 0% % 0% % % % % % % % 0 0 Once a month % 0% % % % % % 0% % % % % % % % % % % % % % % % 0% 0% 0% A few times a year % % % % 0% % % % % % % % % % % % % % % % % 0% % % % 0% 0 0 Once a year % % % % % % % % % 0% % % % % % % % % % % % % 0% % % % 0 Less often than once a % % % % % % % % % % % % % % % % % % % % % % year 0 0 Never % % % % % % % % % % % % % % % % % % % 0% 0% % % % % % Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Brussel Sprouts

41 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Brussel Sprouts Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more NET: Ever % % % % % % % % % % % % % % % % % % % % % 0% NET: Monthly or more 0 0% % % % % 0 % % % % % % % % 0 % % 0 % 0 % 0% % % % % NET: Weekly or more % % % % % % % % % 0 % % % % % 0 % % 0 % % % % % % Every day % % % % A few times a week % % % % % % % % % % % % % % % % 0 0% 0 % % % % Once a week % % % 0 % % % 0% 0 % % % % % 0% % % % 0 % % % % % % Once a fortnight % % % % % % % % % % % % % % % % % % % % % Once a month 0% 0% % 0% % % % % % % % % % % % % % % % % % A few times a year 0 0% % % 0 % % % % % % % % 0 % % % % % % 0% % % % % Once a year % 0 % 0 % % % % % % % % % % 0% % % % 0% % % % % Less often than once a year % 0 % % % % % % % % % % % % % % % % % % Never % % % % % % % % % % 0 % % % 0 % % % % % % % % 0%

42 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Brussel Sprouts Page Anglia Gram Gran Meri Scot Tyne Wales pian ada London dian tish Tees & Cent ral Which of the following ITV regions do you live in? York shire Single Mar ried Marital Status Civil Part Co ner Hab ship iting NET: Married/ Civil part ner ship/ co hab iting NET: Widowedseparateddivorced Separated Wid owed Divorced country NET: Ever % % % % 0% % % % 0 % 0 % % % 0 % % 0 % % % % 0 % 0 % % NET: Monthly or more 0 0% % % 0 % % % % % % % % 0 % % 0 % 0 % % % % % % 0 % NET: Weekly or more % % % % % 0 0% % % % 0% % % % % % % % 0 % % % % Every day % A few times a week % % % % % 0 % 0% % % % % 0% % % % % % % % % % Once a week % 0 % 0% % % % % % % % % % % % % 0 % % % % Once a fortnight % % % % % 0% % % % % % % 0 % 0 % 0% % % 0% 0% % 0% Once a month 0% 0 % % 0% % % 0% % % % % % % % % % % % % 0 % A few times a year 0 0% 0% % 0 % % % 0 % % % % % % % 0% 0 % % % % % % % Once a year % % 0% 0 % % % % % % % % 0 % % % 0% 0 % % % % % Less often than once a year % % % % % % % % % % % % % % % % % % Never % % % % 0% % 0 % % % % % 0 % % % % % 0 % % % % %

43 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Brussel Sprouts Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Ever % % % % % % 0 0% % % % % 0% % % % 0 % 00% % % 0 0% % NET: Monthly or more 0 0% % 0% 0 % % % % 0% % 0% % % % % % 00 % % % % 0% % NET: Weekly or more % % % % % % % % % 0% % 0% % % % % % % 0 % % 0% Every day % % A few times a week % % 0% % 0% % % % % % % % % % % % % % % Once a week % % % % % % % 0% % 0% % % % % % 0 % % % % % Once a fortnight % % % % % % % % % % % % 0% 0% % % % 0% % % % Once a month 0% % % % % % 0 % % % % % 0% % % % % % 0% A few times a year 0 0% % % % 0 % % % % % % % % % % % % % % % % % Once a year % 0 % % % % % % % % % 0% % % % % % % % 0% % % Less often than once a year % % % % % % % % % % % % % % Never % % % % % % 0% 0 % % % % 0% % % % % % % 0% %

44 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male NET: Ever % % % % 00% % % 00% % % % 00% % % % % % % % % % % % % % % NET: Monthly or more % % % % % % % % % % % % % % % % % % 0% % 0% % 0% % % % NET: Weekly or more % % % % % % % % % % % % % % % % % % % % % % % % % % Every day % % % % % % % % % % % % % % % % % % % % % % % % A few times a week % % % % % % % % % % % % % % % % % % % % % % % % % % 0 0 Once a week % % % % % % % 0% 0% % % % % % % % % 0% % % % % % % % % 0 0 Once a fortnight 0% % % % % % % 0% % % % % % % % % 0% % 0% % % % % 0% % % 0 Once a month % % % % 0% % % % % % % % 0% % % % % % % % % % 0% % % % 0 A few times a year % % % % % % % % % % % % % % % % % % % % % % % % % % Once a year % % % % % % % % Less often than once a % % % % % % % % % % year Never % % % % % % % % % % % % % % % % % % % % % % % Page 0 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table 0 Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Carrots

45 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Carrots Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more NET: Ever % % 0 % % % % 00% % % 0 % % 00% % % 0 % % 0 % % 00% 00% 00% 00% NET: Monthly or more % 0 % % % % % % % 0 % 0 % % % % % 0 0% % % 0 % 00% 00% 00% % NET: Weekly or more % % 0 % % % % % % 0 0% % 0 0% 0 % % % 0% % % % 0% 0 % 0 % % Every day % % % % % % % 0 % % % % % % % % % % % % A few times a week % % 0% % % 0 % % % % % % % % % % % 0 % % % % % % Once a week % % 0% 0 % % % % % % % % % % % % % % % % % % % Once a fortnight % 0% % 0% % % % 0% % 0% % % % % % % % % % % % % Once a month % % % % % % % % % % % % % % % % % % % % % A few times a year % % % % % % % 0 % % % % % % % 0 % % % % % Once a year % % % % % Less often than once a year % % % % Never % % % % % % % % % % % % % % % %

46 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Carrots Page Anglia Gram Gran Meri Scot Tyne Wales pian ada London dian tish Tees & Cent ral Which of the following ITV regions do you live in? York shire Single Mar ried Marital Status Civil Part Co ner Hab ship iting NET: Married/ Civil part ner ship/ co hab iting NET: Widowedseparateddivorced Separated Wid owed Divorced country NET: Ever % 0 % 0 00% % 0 % % % % 00% % 00% % % % % 00% 0 % 00% 00% 00% % NET: Monthly or more % 0 % 0 00% % 0 % % % % 0 % % 00% % % 0 % % % % % % 00% 0% NET: Weekly or more % 0 % % % % 0 % % % % % % 0% % % % % 00 % 0 % 0 % % % Every day % % % % 0 % % % % % % % % 0 % % % % % A few times a week % % % % % % % % % % % 0 % 0 0% 0 % % % % % % % % Once a week % % % % % % 0 % 0 % % % % % % 0 % % % 0% % % % % Once a fortnight % % % % % % % 0 % % % 0% 0% 0% % % 0% % % % % 0% Once a month % % % % 0 0% % % % % % % % % 0 % % % % % % A few times a year % % % % % % % % 0% % 0 % % 0 % % % % % % Once a year % % % % % Less often than once a year % % % % % Never % % % % % % % % % % % % % %

47 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Carrots Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Ever % % % 00% 00% % 00% % 00% 00% % % % 0 % 00% % 00% % % % % NET: Monthly or more % 0 % % 0 % % % % % % % % % % % 00% 0 % % % % % % NET: Weekly or more % % % % % 0 % % % 0 % % % % % % 0 % % 0% % 0% % % Every day % % % % % % % % % % 0 % % % % % % A few times a week % % % % % % 0% % % 0 % % % 0 % % % 0 % % % % % % Once a week % 0 % 0% % % % % % % % 0% % % % % % % 0 % % % % Once a fortnight % 0% % % % % % % % % % % % % % % % % % % Once a month % % % % % % % % % % % % % % 0 % % % % A few times a year % % % % % % % % % % % % % % % % % Once a year % % Less often than once a year % % % % Never % % % % % % % % % % % % % %

48 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male NET: Ever % % % % % % % % % % % 00% % % % % % % % % % % % % % % NET: Monthly or more % 0% % 0% 0% % % % 0% % % 0% % 0% % % % % % % % % % % % % NET: Weekly or more % 0% 0% % % % 0% % % % 0% % % % % % % % % % % % % % 0% % 0 Every day % % % % % % % % % % % % % % % % % % % % % % % % % A few times a week % % % % 0% 0% 0% % % % % % % % % % 0% % % % 0% 0% % % % % 0 Once a week % % % % % % % % % % % % % % % % % % % 0% % % % % % % Once a fortnight % % % % % % % % % % % % 0% % 0% 0% % % % % % % % % % % Once a month % % % % % % % % % % % % % % % % % % % % % 0% % % % % 0 A few times a year % % % % % % % % % % % 0% % % % % % % % % % % 0% % % % Once a year % % % % % % % % % % % Less often than once a % % % % % % % % % % % % % % % % % % % % % year 0 Never % % % % % % % % % % % % % % % % % % % % % % % % % Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Peas

49 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Peas Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more NET: Ever % % % % % % 00% % 0 % % % % % % % 0 % % % % % 00% 0% NET: Monthly or more % 0 % % % % % 00% % 0 0% % % % % % % % % 0 0% 0 % 0% % % NET: Weekly or more % 0 % % % 0 % % % % % 0 % 0 % % 0% % 0 % % % % % % 0 % % Every day % % % % % % % % % % % % % % % % % % % A few times a week % 0% % 0 % 0 % 0 % % % 0 0% % % % % % 0% % % % % 0 % % % Once a week % 0 % 00 % 0 0% % % % % 0 0% % % % % % % % % % % % % 0% Once a fortnight % 0 0% % % % % 0% % 0 0% % 0% % % % % % % % % % % % Once a month % % % 0 % % % % % % % % % % % % % % % % % A few times a year % % 0% 0 % % % % % % % % % % 0 % % % % % % % Once a year % % % % % % Less often than once a year % % % % 0 % % % % % % % % % Never % % % % % % % 0 % % % % % % % % % % % % 0%

50 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Peas Page Anglia Gram Gran Meri Scot Tyne Wales pian ada London dian tish Tees & Cent ral Which of the following ITV regions do you live in? York shire Single Mar ried Marital Status Civil Part Co ner Hab ship iting NET: Married/ Civil part ner ship/ co hab iting NET: Widowedseparateddivorced Separated Wid owed Divorced country NET: Ever % 0 % 0 00% % % 0 % 0 % 0 % 00% % 00% % % % % 00% % % 00% 0 % % NET: Monthly or more % % 0 00% % 0 % % % % % % 0 % % 0 % % % 00% 0% 0% % 0 % % NET: Weekly or more % 0 % 0% 0 % % % % % % 0 % % 0% % % % % % 0 % % % % Every day % % % % % % % % % % % % % % % % A few times a week % % % % % % % % % 0 0% % % % % % % % % % % % Once a week % % % 0 % % % % 0 % 0 % % % % % % % % % 0 % % 0% 0% Once a fortnight % % 0% 0 % % % % 0% % 0% % % % 0% 0% % 0% % % % % Once a month % % % 0 % % % % % % % % % % 0 % % % % % A few times a year % % % % % % % % % % % 0% % % % % % % Once a year % % % % % % % % Less often than once a year % % % % % % % % % % % Never % % % % % % % % % % % % % % % %

51 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Peas Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Ever % % % 00% 00% % % % % % % % 00% 0 % 00% % % % % % % NET: Monthly or more % % % % 0 % % 0 % 0 % 0% 0 % 0 0% % % % 00% % % % % 0% 0% NET: Weekly or more % 0 % % % % 0 % % % % % % % 0% % 0 % % % % % 0 % % Every day % % % % % % % % % % % % % % A few times a week % % % % % % % % % % % 0 % % % % % % % 0% % % Once a week % % % 0 % % % 0 0% % 0 % % % 0% % 0% % % % % % % % Once a fortnight % % % % % 0% % % % % % % % % % % 0% 0% % Once a month % % % % % % % 0 % % % % % % % % % % % % % A few times a year % 0% % % % % % % % % % % % % % % % % % Once a year % % % % % % Less often than once a year % % % % % % % % % % Never % % % % % % % % % % % % % % % % %

52 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male NET: Ever % 0% % 0% 0% % % % % % % % 0% % 0% % % % % 0% 0% 0% % 0% % % NET: Monthly or more % % % % % % % % % % % % % % % % % % % % % % % % % % NET: Weekly or more % % % 0% % % % % % % % % % % % % % % % % % % % % % % Every day % % % % % % % % % % % % A few times a week % % % % % % 0% % % % % 0% 0% % % % % % % % % % % % % % Once a week % % % % % % % % % % % 0% % % % % % % % % 0% % % % % % Once a fortnight % % 0% % % % % % % % % % % % % % % % % % % % % % % % Once a month % % 0% % % 0% % % % % % % % % % % % % % % % % % % % % A few times a year % 0% % % % % % % % % % % % % % % 0% % % % % 0% % 0% % % Once a year % % % % % % % % % % % % % % % % % 0 Less often than once a % % % % % % % % % % % % % % % % % % % % % % % % % year 0 Never % 0% % 0% 0% % % % % % % % 0% % 0% % % % % 0% 0% 0% % 0% % % Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Green Beans

53 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Green Beans Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more NET: Ever % 0% % % % % % % 0% % % % % % % 0% % % 0 % % 00% 0% NET: Monthly or more % % % % % % 0 % % 0 % % % % % % % 0 % % % % 0% 00% % NET: Weekly or more % 00 % % 0% % 0 % % 0% 0 % % % % % % % % % % % % % % Every day % % % % % % % % A few times a week % % % % % % % 0 % % % 0 % 0 % % 0% % % % % % 0% % Once a week % 0% % % % % % % 0 0% % % % % % % % % % % % 0% % Once a fortnight 0 % % % % % % 0% 0 % % 0 % % % % % % 0 % % % % 0% % % Once a month % % % 0 % 0% 0% % 0 % % % % % % 0 % 0 % % 0 % % % % % 0% A few times a year % 0% % 0 0% % % % % % 0% % 0 % 0 % % % % 0% % % 0% % Once a year % % % % % % % % % % % % % % % Less often than once a year % % % % % % % % % % % % % % % % % % Never % 0% % % % % % % 0% % % % % % % 0 0% % % % % 0%

54 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table 0 Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Green Beans Page 0 Anglia Gram Gran Meri Scot Tyne Wales pian ada London dian tish Tees & Cent ral Which of the following ITV regions do you live in? York shire Single Mar ried Marital Status Civil Part Co ner Hab ship iting NET: Married/ Civil part ner ship/ co hab iting NET: Widowedseparateddivorced Separated Wid owed Divorced country NET: Ever % 0 % 0 00% % 0 0% % % % % % % % % % % % % % 0% 0 % % NET: Monthly or more % % % % 0% 0 % % % % % 0% % % % % % % % % % 0% NET: Weekly or more % % % % % % % % % % 0% % 0 % % % % 0% % 0% % % Every day % % % % % % % % A few times a week % % % % % % % % 0% 0 % % % % 0 % % % % % % 0% % Once a week % % % 0 % % % % % % % % % % % 00 % % % % % % % Once a fortnight 0 % % % % 0% % % % % % 0% 0% 0 % % % % % % % % % Once a month % % % % % % % % 0% % 0% % % % 0 % % % % % 0% % A few times a year % 0 % % % % % % % % % % % % % 0 % % % % % % % Once a year % % % % % % % % % Less often than once a year % % % % % % % % % % % % % % % % % % Never % % % 0% % 0 % % % % % % % % % % % % 0% % %

55 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Green Beans Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Ever % % % 00% % % % % 0% % % % 00% % % % 0 % % 0% 00% % NET: Monthly or more % 0 % % % % % % 0% % 0 % 0% % % % % % % % 0 % % % NET: Weekly or more % % % % 0 % 0% % % % % % % % % % % % % 0% % % Every day % % % % % A few times a week % % % 0% % % % % % % % % % % % % % % % % % Once a week % % % 0% % % 0% % % 0% 0% % % % % % % 0 % % 0 % % Once a fortnight 0 % % % % % % % 0% % % % % % 0% % % % % % % % Once a month % % % % % % % % % % % % % 0% % % % % % % % A few times a year % % % 0 % % % % % 0% % 0% % % % % % % % % % 0% Once a year % 0% % % % % % % % Less often than once a year % % % % % % % % % % % % % % % % % Never % % % % % % % 0% % % % % % % % % 0% %

56 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male NET: Ever % % % % % % % % % % % % % % 0% % % % % 0% % % % 0% % % NET: Monthly or more % % 0% % % % % % % % % % % % % % % % % % % % % 0% % % 0 0 NET: Weekly or more % % % % % % % % % % % % % % % % % % % % % % % % % % Every day % % % % % % % % % % % % % % % % % % % % 0 0 A few times a week % 0% % % % % % % % % % % % % % % 0% % % % % % % % % % 0 0 Once a week % % % % 0% % 0% % % % % % % % % 0% % % % % % % % % 0% % 0 0 Once a fortnight % % % % % % % % % % % % % % % % % % % % % % 0% % % % 0 0 Once a month % % % % % 0% 0% % % % % % % % % % % % % % % % % % % % A few times a year % % % % % % % % 0% 0% % % % % % % % % 0% % % % % % % % Once a year % % % % % % % % % % % % % % % % % % % % % % % 0 0 Less often than once a % % % % % % % % % % % % % % % % % % % % % % % % year Never % % % % % % % % % % % % % % 0% % % % % 0% % % % 0% % % Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Sweetcorn

57 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Sweetcorn Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more NET: Ever 0 % % % % 0 % % 00% % % % 0% % % % 0 % % 0% % % % 00% % NET: Monthly or more % 0 % % % % % % 0 % % % 0 % % % % % % 0% % % % % % NET: Weekly or more % % % % % % % % 0 0% % % % 0% % % % % 0 0% % % % % Every day % % % % % % % % % % % % % % A few times a week % % % % % % % 0 % % % % % % % 0 % % % % % % % % Once a week % % % % % 0 % % % % 0 % % % 0% % 0% % % % % % % % Once a fortnight % % % % % % 0% 0 % 0 % % 0% % 0% 0 % % % % % % % % % Once a month % 0 % % % % % % % % % % 0 % % % % % % % % % % % A few times a year % % % % % % % % % % 0% % % % % 0 % % % % % % % Once a year % 0 % % % % % % % % % % % % % % Less often than once a year 0 % % % % % % 0% 0 % 0 % % % % % 0 % % % % % % Never 0 % % % % % % % % % 0% % % % % % 0% % % % %

58 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Sweetcorn Page Anglia Gram Gran Meri Scot Tyne Wales pian ada London dian tish Tees & Cent ral Which of the following ITV regions do you live in? York shire Single Mar ried Marital Status Civil Part Co ner Hab ship iting NET: Married/ Civil part ner ship/ co hab iting NET: Widowedseparateddivorced Separated Wid owed Divorced country NET: Ever 0 % % 0 00% 0 % % % % % % 0 % 0% 0% % % 0 % % % 0 % % % 0% NET: Monthly or more % % % % % % % % % % % 0 % % % 0 % % 0 % % % % % NET: Weekly or more % % % % 0% % % % % % % % % 0 % % % 0 % % % % % Every day % % % % % % % % % % % % % % A few times a week % % % % % % % % % % % % % % % 0% % % % 0 % Once a week % % % % % % % % % 0% % % % % % % 0 % % % 0 % Once a fortnight % 0% % % 0% % 0 % % % % % 0% % 0 % % % % % % % % Once a month % % % % % % % % % % % % % % % % % % % A few times a year % % % % % % % % % 0% % % % % % % % 0 % 0% % Once a year % % % % % % % % % % % % % Less often than once a year 0 % % % % % % % % % % % % % % % % % Never 0 % % % 0 % % % 0 % % % 0% 0% % % % % 0 % % % % 0%

59 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Sweetcorn Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Ever 0 % % % 0 % % % % % 0% % % % % % % % % 0% % % % NET: Monthly or more % % % 0% % % 0% % % 0 % 0% % % % 0 % % % % % % % NET: Weekly or more % % 0 % % % % % % % % % % 0 % % % % % % 0 % % % Every day % % % % % % % % % A few times a week % % % % % % % % % % % % % % % % % % 0% % Once a week % % % % % 0% % % % % % 0 % % 0% % % % % % % 0 % Once a fortnight % % % % % % % % % % % 0 % % % % 0% % % % % 0% Once a month % % % % % % % % % % % % % % % % % % 0% % % A few times a year % % % % % % % % % % % % % % % % 0 % % 0% % Once a year % % % % % % % % % % % Less often than once a year 0 % % % % % % % % % % % % % % % % 0% Never 0 % % % % % % % % 0% % % % % % % % % 0% % % %

60 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male NET: Ever % % % % % % 0% 0% % % % % % % 0% % % % % % % % % % % % NET: Monthly or more % % % % % % 0% % 0% % % % % % % % % % % % % % % % % % NET: Weekly or more % % % % % % % % % % % % % % % % % % % % % % % % 0% % Every day % % % % % % % % % A few times a week % % % % % % % % % % % % % % % % % % % % % % % % % % 0 Once a week % 0% % % % % % % 0% % % % 0% % % % % % % % % 0% % % % % Once a fortnight % % % % % % % % % 0% % % 0% 0% % % % % % % % % % % % % Once a month % % % % % % % % % % % % % % % 0% % % % % % % % % % % A few times a year % % % % % % % % % % % % % % % 0% % % % % % % 0% % % % 0 Once a year % % % % % % % % % % % % % 0% % % % % 0% % % % % % % % 0 Less often than once a % % % % % % % % % % % % % % % % % % % % % % % % % % year Never % % % % % % 0% 0% % % % % % % 0% % % % % % % % % % % % Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Parsnip

61 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Parsnip Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more NET: Ever 0 % 0 0% % % % % % % % % 0 % 0 % % % 0 % % % % 0% 0 % 00% 0% NET: Monthly or more % % % 0 % % 0% % % % % % % % % 0 % % % % % % % % NET: Weekly or more 0 % % % 0% 0 0% % % % % 0 0% % % % % 0 % % % % % % % % Every day % % % % % % A few times a week % % 0 % % % % % % % % % 0% % % % % 0 % % % Once a week % 0 % % % % % % % % % % % % % % 0% % % % % % % Once a fortnight % % % % % % % % % % % 0 % % 0% % % % % % % % Once a month % % % % % % % % % % % % 0 % % % % % % 0% % % % A few times a year % 0 % 0 % % % % % % % 0% % 0% % 0 % % % % % % % % % Once a year 0 % % % % % % % % % % % 0% % % % % % % % % Less often than once a year % % % % % % % % % % % % % % % % % % % % % % Never % 0% % % % % % % % % % % % 0 % % % 0 % % 0% % 0%

62 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Parsnip Page Anglia Gram Gran Meri Scot Tyne Wales pian ada London dian tish Tees & Cent ral Which of the following ITV regions do you live in? York shire Single Mar ried Marital Status Civil Part Co ner Hab ship iting NET: Married/ Civil part ner ship/ co hab iting NET: Widowedseparateddivorced Separated Wid owed Divorced country NET: Ever 0 % % % % % % % % % % % % 0 % % % % 0% % % % % NET: Monthly or more % % % 0 % % 00 0% % % % 0 % % % 0 % % % 0% 0 % % % % % NET: Weekly or more 0 % % % % % % 0 % % 0 % % % 0 % % % 0 % % % % % % % Every day % % % % % A few times a week % 0 % % % % % % 0% % % % % 0 % % % % % % Once a week % % % 0 % % % % % % % % 0% % % % % % % % % % Once a fortnight % % % % % % 0% 0% % % 0% % 0% % % % % % % % % Once a month % % % 0 % 0 % % 0 % % % % % % % % 0% % % % % A few times a year % % % % % % % % % % % % % % 0 % % % % 0 % % % Once a year 0 % % % % % % % 0% % % % % % % % % 0% % % Less often than once a year % % % % % % % % % % % % % 0 % % % % % % Never % % % % % % % % % % % % % % 0 % % 0% % % % %

63 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Parsnip Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Ever 0 % % % % % % 0 % % % % 0 % 0 % 0% % 0% 0 % 0% % % % 0% NET: Monthly or more % % % % % % 0 % % % % 0% % 0% % 0% % % % % % 0% NET: Weekly or more 0 % % % 0 % % % % % % 0 % 0 % 0% % % % 0 % % % % % % Every day % % % A few times a week % % % 0% % % % % % % % % 0% % % % % % Once a week % % % % % % % % % % % 0 % 0% % % % % % % % Once a fortnight % % % % 0% % % % % % % % % % % % % % % % % Once a month % % % % % % % % % % 0 % % % % % % % % % % % A few times a year % % % % % % % % % % % % % % % % 0 % % 0 % % % Once a year 0 % % % 0% % % % % % % % % % % % % % % % Less often than once a year % % % % % % % % % % % % % % % % % % Never % % 0 % % % % % % 0 % % % % 0% % 0% % 0% % % % 0%

64 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male NET: Ever 00% 00% 00% 00% 00% 00% 00% % % % 00% 00% 00% % 00% % 00% % 00% 00% 00% % % % 00% 00% NET: Monthly or more % % % % % % 00% % % % % % % % % % % % 00% % % % % % % % NET: Weekly or more % % % % % % % % % % % % % % % % % % % % % % % % % % Every day % % % % % 0% % % % % % % % % % % % % % % % % % % % % 0 0 A few times a week % % % % % % % % % % % % % % 0% % % % % % % % % % % % Once a week % % % % % % % % 0% % % % % % % % % 0% % % % % % % % % 0 Once a fortnight % % % % % % % % % % % % % % % % % % % % % % % % % 0 Once a month % % % % % % % % % % % % % % % % % % % % % % A few times a year % % % % % % % % % % % % % % % % % % % % Once a year Less often than once a % % % year Never % % % % % % % % % Page 0 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table 0 Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Potato

65 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Potato Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more NET: Ever 00 00% 0 % 0 % 00% 0 00% 00% 00% 0 % 00% 0 00% % 00% 00% % % 0 % 0 00% % 00% 00% 00% 00% NET: Monthly or more % % 00 % % 00 % % 00% % % 0 % % 00% % % % 00 % 0 % % 00% 00% 00% 00% NET: Weekly or more % 0 % % % % % 00% % % % % % 0 % % % % % % 0 % % 00% % Every day % % % % % % % % % % % % % % 0 % % % % % % A few times a week % % % % % % 0 0% % 0 0% % 0% 0 % 0 % % % % % % 0% 0 % 0 % 0% Once a week 0 % % % % % % % % % % % 0 % 0 % 0 0% % % % % 0 % % % % Once a fortnight % % % % % % % 0 % % % % % % % % % % % % Once a month 0 % 0 % % % % % % % % % % % % % % % A few times a year % % % % % % % % % % % % % % Once a year Less often than once a year % % Never % % % % % % % %

66 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Potato Page Anglia Gram Gran Meri Scot Tyne Wales pian ada London dian tish Tees & Cent ral Which of the following ITV regions do you live in? York shire Single Mar ried Marital Status Civil Part Co ner Hab ship iting NET: Married/ Civil part ner ship/ co hab iting NET: Widowedseparateddivorced Separated Wid owed Divorced country NET: Ever 00 00% 0 00% 0 00% % 00% 00% % 00% 00% 00% 00% 00% 0 % 0 00% % 00% 00% 00% 00% 00% % NET: Monthly or more % 0 % 0 00% % % % 0 % % % 00% 0 % 00% % 0 % % 00% % % % 00% % NET: Weekly or more % % 0 00% 0 % 0 % % % % 0 % % % % 0% % % % % % % 00% % Every day % % % % 0% % % 0% % % % % % % % % % % % % 0% A few times a week % % % 0 % % % % % 0% % 0% % % % % % % % % 0 % % Once a week 0 % % 0% % % % % % % 0 % % % % % % 0 % % % % Once a fortnight % % % % % % % % % % % % % % % % % % Once a month 0 % % % % % % % % % % % % % % A few times a year % % % % % % % % % % % % % % Once a year Less often than once a year % % % % % Never % % % % %

67 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Potato Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Ever 00 00% 00% 00% 00% 00% % 00% 00% 00% % % 00% 00% 00% 00% 00% 00% 00% 00% 00% % NET: Monthly or more % 00% % % 00% % % % % % % 00% % 00% 00% % % % 00% 00% % NET: Weekly or more % 0 0% % 0 % % % % % % % % % % 0 % % % 0 % % % % % Every day % % % % % % % % % % % % % % % % % % % % % A few times a week % % 0% % % % % % % % 0% 0% % % % % % 0 % 0 % % % Once a week 0 % % % % % % % % % 0 % % % % % % % % % % Once a fortnight % 0% % % % % % % % % % % % % % % % Once a month 0 % % % % % % % % % % % % A few times a year % % % % % % % % % % Once a year Less often than once a year % % % Never % % % %

68 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Brassica is a family of plants that includes many common vegetables such as broccoli, swede, turnip, cauliflower, cabbage, kale and brussel sprouts. Thinking about each of the Brassica vegetables you use in your meals, which of the following reasons best describes why you use each one? who ever use each Summary Page Broccoli Swede Turnip Brassica Vegetables Cauliflower Cabbage Kale Brussel Sprouts It is quick and easy to cook % % % % % 0 % % I/my family love the taste % 0 % % % 0 % % % It is versatile and I can cook it several different ways % % 0% % % % % It is cheap 0 % % % % 0 % % % It is healthy and nutritious % % 0 % % % % 0 % It is traditional 0 % 0 % 0 % % % % % It complements the other ingredients in the meal % 0 % % % % % %

69 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Brassica is a family of plants that includes many common vegetables such as broccoli, swede, turnip, cauliflower, cabbage, kale and brussel sprouts. Thinking about each of the Brassica vegetables you use in your meals, which of the following reasons best describes why you use each one? who ever use each Broccoli Page Gender Male Female Age + AB Social Grade C C DE Scot land North North Region Midlands Wales Midlands ern Private London South South Employment Sector Public Yorkshire & Humberside It is quick and easy to cook % % % 0% % 0% % % % 0% % % % % 0 % % % % 0% % % % 0 % % % % I/my family love the taste % 0% % % % % % % % 0 % % % % % % 0% % % % 0 % 0% % % % % % It is versatile and I can cook it several different ways % % 0 % % % % % % % % % % 0 % % % % % % % % 0 % 0 % % % % It is cheap 0 % % % 0% % % % % % % % % % % % % % % % % % % % % % % It is healthy and nutritious % % % % % % % % % % 0% % 0% % % % % % % % % % % % % % It is traditional 0 % % % % % % % % % % % % % % % % % % % % % % % It complements the other ingredients in the meal % % % % % % % % % % % % % % % % % % % % % % % % %

70 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Brassica is a family of plants that includes many common vegetables such as broccoli, swede, turnip, cauliflower, cabbage, kale and brussel sprouts. Thinking about each of the Brassica vegetables you use in your meals, which of the following reasons best describes why you use each one? who ever use each Broccoli Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more It is quick and easy to cook % 0 % % % % % 0% % % % % % 0% % 0 % % % % 0 % % % % I/my family love the taste % % % % % % % 0 % 0 % % % % % % % % % % % % % % It is versatile and I can cook it several different ways % % % % 0 % 0 % 0 % % % % % % % 0 % % % % % % It is cheap 0 % % % % % % % % % % % % % % % % % % 0% % It is healthy and nutritious % % % % % % % % % 0% % % % % % 0% % 0 0% % % % It is traditional 0 % % % % % % % % % % % % % % % % % % % % It complements the other ingredients in the meal % % % % % % % % % % % % % 0 % 0 % % % % %

71 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Brassica is a family of plants that includes many common vegetables such as broccoli, swede, turnip, cauliflower, cabbage, kale and brussel sprouts. Thinking about each of the Brassica vegetables you use in your meals, which of the following reasons best describes why you use each one? who ever use each Broccoli Page Anglia Grampian Cent ral Which of the following ITV regions do you live in? Gran Meri Scotada London dian tish Tyne Wales Tees & York shire Single NET: Married/ Civil part ner ship/ co hab iting Mar ried Marital Status NET: Widowed/ Civil separ Part Co ated/ ner Habdivship iting orced Separated Wid owed Divorced country It is quick and easy to cook % % 0% % % % % % % % % % % % % % % % % % % I/my family love the taste % % % % % % % 0 % 0% 0 % % % % 0 % % % 0 % % % % % It is versatile and I can cook it several different ways % % % % % % % % % % % % % % % % % % It is cheap 0 % % 0% % % % % % % % % % % % % % % % % % It is healthy and nutritious % % % % % % % % 0% % 0 % % % 0 % % % % % % % 0 % It is traditional 0 % % % % % % % % % % % % % % % It complements the other ingredients in the meal % % % % % % % % % % % % % % % % %

72 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Brassica is a family of plants that includes many common vegetables such as broccoli, swede, turnip, cauliflower, cabbage, kale and brussel sprouts. Thinking about each of the Brassica vegetables you use in your meals, which of the following reasons best describes why you use each one? who ever use each Broccoli Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these It is quick and easy to cook % % % % % % % 0 % % 0% % % % % % % 0% 0% % 0% % I/my family love the taste % % 0% % % % % % % 0 % % 0% % % % % % % 0% % % It is versatile and I can cook it several different ways % % % % % % % % % % % % % % % % % It is cheap 0 % % % % % % 0% % % % % % % % % % % % It is healthy and nutritious % % % 0% % % % % % % % % % % 0% % % % 0 % % % It is traditional 0 % % % % % % % % % % % % It complements the other ingredients in the meal % % % % % % % % % % % 0 % % % % % %

73 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Brassica is a family of plants that includes many common vegetables such as broccoli, swede, turnip, cauliflower, cabbage, kale and brussel sprouts. Thinking about each of the Brassica vegetables you use in your meals, which of the following reasons best describes why you use each one? who ever use each Swede Page Gender Male Female Age + AB Social Grade C C DE Scot land North North Region Midlands Wales Midlands ern Private London South South Employment Sector Public Yorkshire & Humberside It is quick and easy to cook % 0% % % % % % % % % % % % % % % % 0% % % % % % % % % I/my family love the taste 0 % % 0 % 0 % % % % % 0 % 0 % 0% 0 % 0 % % % 0% % % % % % % % % % % It is versatile and I can cook it several different ways % 0% 0 % 0 0% 0% % 0% % % % % % % % 0% % % % % % % % % % 0 0% 0 % It is cheap % % % % % % % % % % % % % % % % % 0% % % % % % 0% % % It is healthy and nutritious % 0% 00 % % % % % % % % % % % 0 % 0% % % 0 % % % 0% % % % 0 % 0% It is traditional 0 % % % % % % % 0% % % 0 % 0 % % % 0% % % 0% 0 % % % % % 0% 0 0% % It complements the other ingredients in the meal 0 % % % % 0% % % % % 0% % % % % % % % % % 0 % 0% % % % 0 0% %

74 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table 0 Q. Brassica is a family of plants that includes many common vegetables such as broccoli, swede, turnip, cauliflower, cabbage, kale and brussel sprouts. Thinking about each of the Brassica vegetables you use in your meals, which of the following reasons best describes why you use each one? who ever use each Swede Page 0 Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more It is quick and easy to cook % % % 0 % % % % 0 % 0 % % % % % 0 % % 0 % % % % % I/my family love the taste 0 % 0 % % % % % % % % % % 0 0% % % % 0% % 0 0% 0% % % % It is versatile and I can cook it several different ways % 0 % % % 0% 0% % % 0 % % % 0 0% % % 0 % % % % 0% % % % It is cheap % % % % % % % % 0% % % % % % % % % 0% 0% % 0% It is healthy and nutritious % 0 % % % % % % % % % % % % % % 0 % % % % % % % It is traditional 0 % 0% 0% % % % % % 0% % % % % % 0 % % 0% 0 % 0% % % % It complements the other ingredients in the meal 0 % % % 0 % % 0 % % % % % % % % % 0 % % % % % 0% %

75 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Brassica is a family of plants that includes many common vegetables such as broccoli, swede, turnip, cauliflower, cabbage, kale and brussel sprouts. Thinking about each of the Brassica vegetables you use in your meals, which of the following reasons best describes why you use each one? who ever use each Swede Page Anglia Grampian Cent ral Which of the following ITV regions do you live in? Gran Meri Scotada London dian tish Tyne Wales Tees & York shire Single NET: Married/ Civil part ner ship/ co hab iting Mar ried Marital Status NET: Widowed/ Civil separ Part Co ated/ ner Habdivship iting orced Separated Wid owed Divorced country It is quick and easy to cook % % % 0% % % % % % % 0 0% % % % % % % % I/my family love the taste 0 % % % % % % 0 % % % % % % % % % % 0 % % % % % It is versatile and I can cook it several different ways % % % 0 % % % % 0% % 0% % % 0% 0% % % 0% % % % It is cheap % % % % % % % % % % % % 0 % % % % % 0 % It is healthy and nutritious % % % % % % % % % % % % % 00 0% % % 0 % % % % % It is traditional 0 % % % % % % % % 0% % % % % % 0% % % 0% % % It complements the other ingredients in the meal 0 % % % % % % 0% % 0 % % % % % % % 0% % % 0%

76 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Brassica is a family of plants that includes many common vegetables such as broccoli, swede, turnip, cauliflower, cabbage, kale and brussel sprouts. Thinking about each of the Brassica vegetables you use in your meals, which of the following reasons best describes why you use each one? who ever use each Swede Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these It is quick and easy to cook % 0% % 0% % % % 0% % % % % % % % % I/my family love the taste 0 % % % % % % % % % % % % % % % % % % % % % It is versatile and I can cook it several different ways % % 0% % % % % % % % % % % % % % 0 % It is cheap % % 0% % % % % 0% % 0% 0 % % % % % % % % 0 % It is healthy and nutritious % % % % % % % % 0% % 0 % % % % % 0 % % % % % % It is traditional 0 % % % % % % % % % 0 % % % % % 0% % % % % % % It complements the other ingredients in the meal 0 % % % % % % % % % % % % 0% % % % % % % %

77 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Brassica is a family of plants that includes many common vegetables such as broccoli, swede, turnip, cauliflower, cabbage, kale and brussel sprouts. Thinking about each of the Brassica vegetables you use in your meals, which of the following reasons best describes why you use each one? who ever use each Turnip Page Gender Male Female Age + AB Social Grade C C DE Scot land North North Region Midlands Wales Midlands ern Private London South South Employment Sector Public Yorkshire & Humberside It is quick and easy to cook % % % % 0% % % % % 0 % % % 0 % % % % % % % % % % % % % % I/my family love the taste % % % 0% 0 % % % % % 0 % % % % 0% % % 0% % % % 0 % % % 0% % % It is versatile and I can cook it several different ways 0% % % % 0% 0% % 0 % % % % % % % % % % % % % % % 0 0% % % % It is cheap % % % 0 % 0% % % 0 0% % % 0 % % % % % % % % % % % 0% % % % % It is healthy and nutritious 0 % % % % 0 % 0% % % 0% % % % % % 0% % % 0% % % % % 0 % % 0 % % It is traditional 0 % % % % % % % % % % % % % 0% % % % % % % % % 0 % % 0 0% % It complements the other ingredients in the meal % % % % 0% 0% % % % % % % % % % 0% % 0 % % % 0 % 0 % % % % %

78 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Brassica is a family of plants that includes many common vegetables such as broccoli, swede, turnip, cauliflower, cabbage, kale and brussel sprouts. Thinking about each of the Brassica vegetables you use in your meals, which of the following reasons best describes why you use each one? who ever use each Turnip Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more It is quick and easy to cook % % % % % % % % % % % % % % % % % % % % I/my family love the taste % % % % % % % % % % % % % % % % % 0% % % It is versatile and I can cook it several different ways 0% % % % % % % 0% % % 0% % 0% % % % % % % % % % It is cheap % 0 % % 0% 0% % % % % % % % % % % 0% % % % % It is healthy and nutritious 0 % % % % % % % 0 % 0% % % % % % % % % % % % % % It is traditional 0 % % % % % % % % % % 0% % % % % % % % % % % % It complements the other ingredients in the meal % % % % % % % 0 % 0 % 0% % % % 0% % % 0 % % % % %

79 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Brassica is a family of plants that includes many common vegetables such as broccoli, swede, turnip, cauliflower, cabbage, kale and brussel sprouts. Thinking about each of the Brassica vegetables you use in your meals, which of the following reasons best describes why you use each one? who ever use each Turnip Page Anglia Grampian Cent ral Which of the following ITV regions do you live in? Gran Meri Scotada London dian tish Tyne Wales Tees & York shire Single NET: Married/ Civil part ner ship/ co hab iting Mar ried Marital Status NET: Widowed/ Civil separ Part Co ated/ ner Habdivship iting orced Separated Wid owed Divorced country It is quick and easy to cook % % % % % % % % % % % % % % % % I/my family love the taste % 0 % % % % 0 % % 0% % % % % % % % % % % % % 0 % It is versatile and I can cook it several different ways 0% % % % % % % % % % 0% % % % % % % % % % It is cheap % % 0% % % % % % % % 0% % % % % % % % % It is healthy and nutritious 0 % % % % % 0 % % % % 0% % % % 00 % % 0% % % % % % It is traditional 0 % % 0% 0 % % % 0% % % % % 0 % % % % % 0 % % % % It complements the other ingredients in the meal % % % % % 0% % % % % % % % % % % 0 0% % % %

80 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Brassica is a family of plants that includes many common vegetables such as broccoli, swede, turnip, cauliflower, cabbage, kale and brussel sprouts. Thinking about each of the Brassica vegetables you use in your meals, which of the following reasons best describes why you use each one? who ever use each Turnip Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these It is quick and easy to cook % % % % % % % % % % % % % % % % I/my family love the taste % 0 % % 0 % 0% % % % % % % % % % % % % % % % % It is versatile and I can cook it several different ways 0% 0% % % % % 0% % % % % % 0% 0 % % % % % % It is cheap % % % % % % 0% % % % % % % % % % % % % It is healthy and nutritious 0 % % % % % % % % % % % 0% % % % % % % % % It is traditional 0 % % % % % % % % % % % % % % % % % % % % % It complements the other ingredients in the meal % % % % % 0% % % % % 0 % % % % % % % % % % 0%

81 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Brassica is a family of plants that includes many common vegetables such as broccoli, swede, turnip, cauliflower, cabbage, kale and brussel sprouts. Thinking about each of the Brassica vegetables you use in your meals, which of the following reasons best describes why you use each one? who ever use each Cauliflower Page Gender Male Female Age + AB Social Grade C C DE Scot land North North Region Midlands Wales Midlands ern Private London South South Employment Sector Public Yorkshire & Humberside It is quick and easy to cook % % % 0 % % % % 0% % % % % % 0% % 0 0% % % % % 0% % % % 0 % % I/my family love the taste % % % 0% 0% % % 0% % 0 % % % % % % % % % 0% % % % 0 0% % % % It is versatile and I can cook it several different ways % % 0 % 0% % % % % % % % % % % % % % % % % % % % % 0 % % It is cheap % % % % % % % % % % % % 0 % % % 0 0% % 0% % % 0% % % % % It is healthy and nutritious % % % % % % % % % % % % 0 % % % % % 0 % % % % % % % % % It is traditional % % % % % % 0 % % % % 0 % % % % % % % % % % % % 0% % % % It complements the other ingredients in the meal % % % % % % % % % 0 % % % % % % % % % % 0% % % % % % %

82 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Brassica is a family of plants that includes many common vegetables such as broccoli, swede, turnip, cauliflower, cabbage, kale and brussel sprouts. Thinking about each of the Brassica vegetables you use in your meals, which of the following reasons best describes why you use each one? who ever use each Cauliflower Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more It is quick and easy to cook % 0 % % 0 % % % % % % % % % 0% 0% % % % % % % I/my family love the taste % 0 % 0 % 0 % % % % % 0% % % % % % % % % % % 0% 0% % It is versatile and I can cook it several different ways % 0 % % % % 0 % % % % % % % % % % % % % % % % It is cheap % % % 0 % % % % % % 0% % % % % % % % % % % It is healthy and nutritious % % % 0 % % % % % % % % % 0 % % % % % % % % % % It is traditional % % % % 0 % 0 % % % % % % % 0% % % % 0 % % % % It complements the other ingredients in the meal % % % 0% % 0 % % % % % % % % % % % % % % % %

83 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Brassica is a family of plants that includes many common vegetables such as broccoli, swede, turnip, cauliflower, cabbage, kale and brussel sprouts. Thinking about each of the Brassica vegetables you use in your meals, which of the following reasons best describes why you use each one? who ever use each Cauliflower Page Anglia Grampian Cent ral Which of the following ITV regions do you live in? Gran Meri Scotada London dian tish Tyne Wales Tees & York shire Single NET: Married/ Civil part ner ship/ co hab iting Mar ried Marital Status NET: Widowed/ Civil separ Part Co ated/ ner Habdivship iting orced Separated Wid owed Divorced country It is quick and easy to cook % % % 0 % % 0 % % % % % % % % % % % % % 0% I/my family love the taste % % % % % % % % % % 0% % % % 0 % % % % % % % It is versatile and I can cook it several different ways % 0% % % % 0 % % % % 0% % 0 0% 0% % % % % % % % % It is cheap % % % 0 0% % % % % % % 0 % % % % % % % It is healthy and nutritious % % % % % % % % 0 % % % % % % % % 0% % % % It is traditional % % % % % 0% 0% % % % % % 0 % % % % % 0% % It complements the other ingredients in the meal % % % % 0 % % % % % % % % % % % % % % %

84 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table 0 Q. Brassica is a family of plants that includes many common vegetables such as broccoli, swede, turnip, cauliflower, cabbage, kale and brussel sprouts. Thinking about each of the Brassica vegetables you use in your meals, which of the following reasons best describes why you use each one? who ever use each Cauliflower Page 0 Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these It is quick and easy to cook % % % % % % % % % % 0% % % % % % % % % % 0 % I/my family love the taste % 0% % % 0% % 0 0% % % 0% % % % % % % % % 0% 0% 0 % It is versatile and I can cook it several different ways % 0% % % 0% % % 0% % % % 0 0% % % % % % 0% % % 0% It is cheap % % % 0% 0% % % % % % % % % % % % % % % It is healthy and nutritious % % 0 % 0% % 0% % % % % % % % % % % % % 0% % It is traditional % % % % % % % % % % % % % % % It complements the other ingredients in the meal % % % % % % % % % % % % 0% % 0 % % % %

85 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Brassica is a family of plants that includes many common vegetables such as broccoli, swede, turnip, cauliflower, cabbage, kale and brussel sprouts. Thinking about each of the Brassica vegetables you use in your meals, which of the following reasons best describes why you use each one? who ever use each Cabbage Page Gender Male Female Age + AB Social Grade C C DE Scot land North North Region Midlands Wales Midlands ern Private London South South Employment Sector Public Yorkshire & Humberside It is quick and easy to cook % % % % % % % % % % % % % % % % 0 % % 0% % % % % % % % I/my family love the taste 0 % % % 0% % 0% % % % % % % % 0% 0% % 0 % % % % % % 0 % % % % It is versatile and I can cook it several different ways % % % % 0% 0 % % % % % % 0 % % % % % % % 0% % % % % 0% 0% % It is cheap 0 % 0 % % % % % % % % 0 % % % % % % 0 % % % % % % % % % 0 % % It is healthy and nutritious % % % % % % 0 0% % % % % % % % 0% % % 0% % % % % % % % % It is traditional % % % % % 0 % % % % % % % % % 0% % % % % % % % % % % % It complements the other ingredients in the meal % % % % % % % % 0 % 0 % % % % % % 0 0% % % % % 0% % % % %

86 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Brassica is a family of plants that includes many common vegetables such as broccoli, swede, turnip, cauliflower, cabbage, kale and brussel sprouts. Thinking about each of the Brassica vegetables you use in your meals, which of the following reasons best describes why you use each one? who ever use each Cabbage Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more It is quick and easy to cook % 00 % % 0 % % % % 0 % % % % 0% % 0 % % 0 % % % % % % % I/my family love the taste 0 % % % % % 0% % % % % % % % % % 0 % 0% % % % 0% It is versatile and I can cook it several different ways % % % % 0% 0% % % 0 % % % 0 % 0% % % % % % % % % 0% It is cheap 0 % 0 % % % 0% % 0% 0% % % % 0 % % % % 0% % % % 0% % % It is healthy and nutritious % 0% 0 % % % % 0% 0 % % % % 0 % % 0 % % % % % 0 % % % % It is traditional % % % % % 0 % % % % % % % % % % % % % % % % % It complements the other ingredients in the meal % % % % % % 0% % % % % % % % % % % %

87 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Brassica is a family of plants that includes many common vegetables such as broccoli, swede, turnip, cauliflower, cabbage, kale and brussel sprouts. Thinking about each of the Brassica vegetables you use in your meals, which of the following reasons best describes why you use each one? who ever use each Cabbage Page Anglia Grampian Cent ral Which of the following ITV regions do you live in? Gran Meri Scotada London dian tish Tyne Wales Tees & York shire Single NET: Married/ Civil part ner ship/ co hab iting Mar ried Marital Status NET: Widowed/ Civil separ Part Co ated/ ner Habdivship iting orced Separated Wid owed Divorced country It is quick and easy to cook % % 0% % % % % % % % % % % % 0 % % % % 0 % % I/my family love the taste 0 % % % % % % % % % % % 0 % % % 00 % 0% 0% % % % 0 % It is versatile and I can cook it several different ways % % % % % % % % % % % % % % % % 0% % % % It is cheap 0 % 0% 0% % 0 % % % 0 % % % % % % % % % % % % % It is healthy and nutritious % 0% % % % % 0% % % % % % % 0 % % % % 0% % % % It is traditional % % % % % % % % % 0% % % % % 0% % % It complements the other ingredients in the meal % % % 0 % % % % 0% % % % 0 % 0% 0 % % % %

88 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Brassica is a family of plants that includes many common vegetables such as broccoli, swede, turnip, cauliflower, cabbage, kale and brussel sprouts. Thinking about each of the Brassica vegetables you use in your meals, which of the following reasons best describes why you use each one? who ever use each Cabbage Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these It is quick and easy to cook % % % % % % % % % % % % % % % % % % % % % I/my family love the taste 0 % 0 % % % 0 % % % % % % % % % % % % % % % % % It is versatile and I can cook it several different ways % % % % % % % % % % % % % % 0% 0% 0% % % It is cheap 0 % % % % % % % % % % % % % % % % % % % It is healthy and nutritious % % % % % % % % 0 % % % % % % 0% % 0 % % 0 % % % It is traditional % % % % % % 0% % % % % % % % % % % % It complements the other ingredients in the meal % % % 0% % % % % % % % % % % %

89 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Brassica is a family of plants that includes many common vegetables such as broccoli, swede, turnip, cauliflower, cabbage, kale and brussel sprouts. Thinking about each of the Brassica vegetables you use in your meals, which of the following reasons best describes why you use each one? who ever use each Kale Page Gender Male Female Age + AB Social Grade C C DE Scot land North North Region Midlands Wales Midlands ern Private London South South Employment Sector Public Yorkshire & Humberside It is quick and easy to cook 0 % 0% % 0% % % 0 % % % % % % % 0% % % % % % % % % % % % 0% I/my family love the taste % % % % % 0 % % % % % % 0% % 0% % % % % % % % % % % % % It is versatile and I can cook it several different ways % % % % % % % % % % % % % % % % % % % % % % % % % It is cheap % % % % % % % % % % % % % 0% % % % % % % % % % % It is healthy and nutritious % 0 0% % % % % 0 0% % % % % % 0 % % 0% % % % % % % % % % 0 % 0 % It is traditional % % % % 0 % % % % % % % % % % % % % % % % % % 0% % % % It complements the other ingredients in the meal % 0 % % % % % 0 % % % % % % % % % % % % % % % % % % % %

90 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Brassica is a family of plants that includes many common vegetables such as broccoli, swede, turnip, cauliflower, cabbage, kale and brussel sprouts. Thinking about each of the Brassica vegetables you use in your meals, which of the following reasons best describes why you use each one? who ever use each Kale Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more It is quick and easy to cook 0 % % 0 % % % % % % % % % % % 0% % % % % % % I/my family love the taste % % % % 0% 0 0% % % % % % 0% % % % 0 % % % % 0% % It is versatile and I can cook it several different ways % % % % % % % % 0 % % % % % 0% % % % % % % 0% It is cheap % % % % 0% % % % % % % % 0% % % % % % % % It is healthy and nutritious % 0 % 00 % 0 0% % % % % % % % % % % % 0% % 0 % % 0 % % 0% It is traditional % % % 0 % % % % % % % % % % % % 0% % % % It complements the other ingredients in the meal % % % % % % 0 % % % % % % % % % % % %

91 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Brassica is a family of plants that includes many common vegetables such as broccoli, swede, turnip, cauliflower, cabbage, kale and brussel sprouts. Thinking about each of the Brassica vegetables you use in your meals, which of the following reasons best describes why you use each one? who ever use each Kale Page Anglia Grampian Cent ral Which of the following ITV regions do you live in? Gran Meri Scotada London dian tish Tyne Wales Tees & York shire Single NET: Married/ Civil part ner ship/ co hab iting Mar ried Marital Status NET: Widowed/ Civil separ Part Co ated/ ner Habdivship iting orced Separated Wid owed Divorced country It is quick and easy to cook 0 % % % % % % % 0% % % % % % % % 0 % % % I/my family love the taste % 0 % % % % % % % % % % % % % % 0% % 0 % % % It is versatile and I can cook it several different ways % % % % % % % % % % % % % % % % % % % It is cheap % % % % % % % % % % % % % % % % It is healthy and nutritious % % % 0 % % % 0 % % % % 0% % % % % % % % % % % It is traditional % % % % 0 % % % % % 0% % % % % % It complements the other ingredients in the meal % % % % % % % % % % % 0% % % % % %

92 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Brassica is a family of plants that includes many common vegetables such as broccoli, swede, turnip, cauliflower, cabbage, kale and brussel sprouts. Thinking about each of the Brassica vegetables you use in your meals, which of the following reasons best describes why you use each one? who ever use each Kale Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these It is quick and easy to cook 0 % % % % % % % 0% % % % % % % % % % % I/my family love the taste % % % % % % % % % % % % % % 0% % % % % % It is versatile and I can cook it several different ways % % % % % % % % % % % % % % % % % It is cheap % % % % % % % % % % % % % 0% % It is healthy and nutritious % % % % % % % % % 0 % % % % % % 0% % % 0 % % % It is traditional % % % % % % % % % % % % % % It complements the other ingredients in the meal % % % % % % % % % % % % % % % % % % % %

93 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Brassica is a family of plants that includes many common vegetables such as broccoli, swede, turnip, cauliflower, cabbage, kale and brussel sprouts. Thinking about each of the Brassica vegetables you use in your meals, which of the following reasons best describes why you use each one? who ever use each Brussel Sprouts Page Gender Male Female Age + AB Social Grade C C DE Scot land North North Region Midlands Wales Midlands ern Private London South South Employment Sector Public Yorkshire & Humberside It is quick and easy to cook % % % % 0 % % % % 0 % % % % % % % % % % % % 0 % 0% % % % % I/my family love the taste % % % % % % % % % % 0% % % % 0% % % % 0% 0 % 0 % % % 0 % 0 % % It is versatile and I can cook it several different ways % % % % % % % % % % % % 0 % % % % % % % % % % % % % % It is cheap % % % % % % % % % % % % % % % % % 0% % % % % % % It is healthy and nutritious 0 % % 0 % 0% % 0% % % % % % % % % % % % % % % 0% % % % % % It is traditional % % % % % 0% % % % % % 0% % 0% % % % % 0% % % % % % % 0 % It complements the other ingredients in the meal % % % % % % % % % % % % % % % % % % 0% % % % % % %

94 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table 0 Q. Brassica is a family of plants that includes many common vegetables such as broccoli, swede, turnip, cauliflower, cabbage, kale and brussel sprouts. Thinking about each of the Brassica vegetables you use in your meals, which of the following reasons best describes why you use each one? who ever use each Brussel Sprouts Page 0 Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more 0 0 It is quick and easy to cook % % % % % % % % % % % % % % % % % % % % I/my family love the taste % % % 0 % % % % % % 0% % % % % 0 % % 0% % % 0% % 0% It is versatile and I can cook it several different ways % % % % % % % % % % % % % % % % % % % It is cheap % % % 0 % % % % % % % % % % % % % % % % % It is healthy and nutritious 0 % % % % % % % % % % % % 0 % % % % % % % % % It is traditional % % % % % 0 % 0% 0 % % 0 % % % % % % % % % % % 0% % It complements the other ingredients in the meal % 0 % % % % % % % % % % % % % % % % %

95 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Brassica is a family of plants that includes many common vegetables such as broccoli, swede, turnip, cauliflower, cabbage, kale and brussel sprouts. Thinking about each of the Brassica vegetables you use in your meals, which of the following reasons best describes why you use each one? who ever use each Brussel Sprouts Page Anglia Grampian Cent ral Which of the following ITV regions do you live in? Gran Meri Scotada London dian tish Tyne Wales Tees & York shire Single NET: Married/ Civil part ner ship/ co hab iting Mar ried Marital Status NET: Widowed/ Civil separ Part Co ated/ ner Habdivship iting orced Separated Wid owed Divorced country It is quick and easy to cook % % % % % % % % % % % % % % % % % % % I/my family love the taste % % % % % % % % % 0% % 0 % % % 0 % % % % % % % It is versatile and I can cook it several different ways % % % % % % % % % % 0 % % % % % % % % It is cheap % % % % % % % % % % % % % 0 % % % % It is healthy and nutritious 0 % 0 % 0% % % 0 % % % % 0% % % 0 % % 0 % % 0 % % % % % It is traditional % % % % % % % % % % % 0 % % 0 % 0 % % % % % % 0 0% It complements the other ingredients in the meal % % % % % % % % % % % % % % % % %

96 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Brassica is a family of plants that includes many common vegetables such as broccoli, swede, turnip, cauliflower, cabbage, kale and brussel sprouts. Thinking about each of the Brassica vegetables you use in your meals, which of the following reasons best describes why you use each one? who ever use each Brussel Sprouts Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these It is quick and easy to cook % % % % % % % % 0% % 0% % % % 0 0% % % % % % I/my family love the taste % % 0 0% 0 % 0 % % % % % % 0 % % % % % % % % % % % It is versatile and I can cook it several different ways % % % % % % % % % % % % % It is cheap % % % % % % % % % % % % % % % It is healthy and nutritious 0 % % % % 0 % % % % % % % % 0 % % 0% % % % % 0 % % It is traditional % 0% 0% % 0% % % % % % % % 0% % % % % 0% % 0% % It complements the other ingredients in the meal % % % % % % % % % % % % % %

97 Table Q. Do the following Brassica vegetables form part of your children's diet? with children Summary Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Broccoli Swede Turnip Brassica Vegetables Cauliflower Cabbage Kale Brussel Sprouts NET: Yes % 0 0% 0% % % 00 % % Yes, as often as in my diet % 0 % % % 0% % 0 % Yes, more often than in my diet % 0% % % % % % Yes, but less often than in my diet % 0 % % 0 0% % % % NET: No 0 % 0 0% 0% % % 00 % % No, because they do not like it 0% % % % % % 00 % No, they have never tried it 0 % % % % % 0 0% %

98 Table Q. Do the following Brassica vegetables form part of your children's diet? with children Broccoli Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Gender Male Female Age + AB Social Grade C C DE Scot land North North Region Midlands Wales Midlands ern Private London South South Employment Sector Public Yorkshire & Humberside NET: Yes % % % 0% % % 0% 0 00% 00% % % % % % % % % 0% % % % % 0% % % % Yes, as often as in my diet % 0% % % % 0% % % 00% 0 % % % 0 % 0 % 0 % % 0% % 0 % % 0% 0 % % % 0 % % Yes, more often than in my diet % % % % % % % % 0 % 0% % % % % % % 0% % % % % % % % % Yes, but less often than in my diet % % % % % 0% % % % % % % % % % % % % % % % 0% % % NET: No 0 % 0 % 0 % 0% % % 0% 0 % % 0 % % % % % % 0% % % % % 0% % % % No, because they do not like it 0% % % 0% % % % % 0% % % % % % % 0% % % % % % % % 0% No, they have never tried it 0 % % % % % % % % % % % % % %

99 Table Q. Do the following Brassica vegetables form part of your children's diet? with children Broccoli Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more NET: Yes % % 00 % 0% % % % % 0% 0% % % % % % 0 % % % 00% 00% Yes, as often as in my diet % 0% % % % 0% % % % % 0% % 0% % % 0 % % % 00% 00% Yes, more often than in my diet % 0 % 0% % % % % % % % % % % % % % % % Yes, but less often than in my diet % % % % % % % % % % % % % % % 0 % % % NET: No 0 % 0 % % 0% 0 % % 00% 0 % % 0% 0% % % % % % % % % No, because they do not like it 0% % 0% % % % 00% 0% % % % % % % 0% % % % % No, they have never tried it 0 % % % % % % 0 % % % % % 0% % %

100 Table Q. Do the following Brassica vegetables form part of your children's diet? with children Broccoli Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Anglia Grampian Cent ral Which of the following ITV regions do you live in? Gran Meri Scotada London dian tish Tyne Wales Tees & York shire Single NET: Married/ Civil part ner ship/ co hab iting Mar ried Marital Status NET: Widowed/ Civil separ Part Co ated/ ner Habdivship iting orced Separated Wid owed Divorced country 00 0 NET: Yes % % % % % % % % % % % % % % 00% % 00% 00% 00% 00% Yes, as often as in my diet % % 0% % % % 0 % 0 % % % 0 % % 0% % % % % 00% % % Yes, more often than in my diet % % % % % % % % % % % % % % % % % % % Yes, but less often than in my diet % % 0 % % % % % % % 0% 0 % 0 % % % % % % NET: No 0 % % 00% % % % % % % % % % % % % 0 % No, because they do not like it 0% % 00% % % % % % % % % % % % % No, they have never tried it 0 % % % % 0 % % %

101 Table Q. Do the following Brassica vegetables form part of your children's diet? with children Broccoli Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Yes % 0 % 00% % % % % 0 % 00% 0% 00% % 0 00% % % 00% % % % % Yes, as often as in my diet % % % 0 % 0% 0% % % % % % % % % % % % % 0 % % Yes, more often than in my diet % % % % % 0% % % % % % % % % % % % % Yes, but less often than in my diet % % % % % % % % % % % % 0% % % % % NET: No 0 % % % % % % % 0% % % % % % % % No, because they do not like it 0% % % % % % 0% % % % % % % No, they have never tried it 0 % % % % % %

102 Table Q. Do the following Brassica vegetables form part of your children's diet? with children Swede Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Gender Male Female Age + AB Social Grade C C DE Scot land North North Region Midlands Wales Midlands ern Private London South South Employment Sector Public Yorkshire & Humberside NET: Yes 0 0% 0 % 00 % % % % % % 00% % % % 0 % % % % % 0% 0% % % 0 % % 0 % % % Yes, as often as in my diet 0 % % % % 0% % 0% % % % % % 0% % % % % % % 0% % % % 0% % Yes, more often than in my diet 0% % % % % % % % 0% % % % % % % % % % % 0% % 0% % Yes, but less often than in my diet 0 % 0% % % % 0 % 0% 00% % % 0 % % % % % % % % % % 0 % % % 0 % NET: No 0 0% % % % % % 0 % % % % % % % % % 0 % 0% 0% % % % % 0 % % % No, because they do not like it % % % % % 0 % % % % % % % % % % % % % % % % % % % 0% No, they have never tried it % % % % % % % % % % % % % % % 0% 0 0% % % 0% % % % %

103 Table Q. Do the following Brassica vegetables form part of your children's diet? with children Swede Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more NET: Yes 0 0% 0% % % 0% % % 0 0% % % 0% % % % % % 0% % % 00% Yes, as often as in my diet 0 % % % % % % % 0 % 0% % 0% % % % % % % % 0% 00% Yes, more often than in my diet 0% % % % % % 0% % 0% % % % % % 0% % Yes, but less often than in my diet 0 % % % % % % 0 % % 0 % % % % % % % 0% % % NET: No 0 0% 0 0% % % 0% % % 0 0% % % 0% % % % % 0 % 0% % % 00% No, because they do not like it % % % % % % % % 0 % % % % % % % % % % No, they have never tried it % % % % % % % % % % % % % 0 % % % % % 00%

104 Table 0 Q. Do the following Brassica vegetables form part of your children's diet? with children Swede Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page 0 Anglia Grampian Cent ral Which of the following ITV regions do you live in? Gran Meri Scotada London dian tish Tyne Wales Tees & York shire Single NET: Married/ Civil part ner ship/ co hab iting Mar ried Marital Status NET: Widowed/ Civil separ Part Co ated/ ner Habdivship iting orced Separated Wid owed Divorced country 00 0 NET: Yes 0 0% 0% 0 % % % % % % % % % % 0 0% 0 % % % % % % % Yes, as often as in my diet 0 % % % % % % % % % % 0 % % % % % % % % % % Yes, more often than in my diet 0% % % % % % % % % % % % % % % % % % % Yes, but less often than in my diet 0 % % % % % % % % % % % % % % % % % NET: No 0 0% 0% 00% % % % % % % % % % % 0% % % % % % % % No, because they do not like it % % 00% % % 0% % % % % % % 0% 0% % % 0 % % % % No, they have never tried it % % % 0% 0 % 0% % % % % 0% % % % % %

105 Table Q. Do the following Brassica vegetables form part of your children's diet? with children Swede Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Yes 0 0% % % % % % % % 0% % % % 0 00% % % % % % 0% % Yes, as often as in my diet 0 % % % % % % % % % % % % % % % % % % % % Yes, more often than in my diet 0% % % % % % % % % % % % % % Yes, but less often than in my diet 0 % % % % % % % % % % % % 0% 0% % % % % NET: No 0 0% % % % % % % % 0% % % % % 0 % % % % 0% % No, because they do not like it % % % % % % % 0% 0% % % % % % 0% 0% % No, they have never tried it % % % % % % % % % % % % % % %

106 Table Q. Do the following Brassica vegetables form part of your children's diet? with children Turnip Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Gender Male Female Age + AB Social Grade C C DE Scot land North North Region Midlands Wales Midlands ern Private London South South Employment Sector Public Yorkshire & Humberside NET: Yes 0% 0% 0 0% % 0% 0% 0 % % 00% % % 0% % % % % % % % % % % % % % % Yes, as often as in my diet % 0% % % % % 0 % % % % % % % % % % 0% % % % 0% % % % % Yes, more often than in my diet % % % % % % % % % % % % % % 0% % % % % % % Yes, but less often than in my diet % % % % 0 % % % 00% % % % 0 % % % % % % % % % % % % 0% 0% NET: No 0% 0 0% 0% % 0% 0% % % % % 0% % % % % 0 % % % % % % % % 0 % % No, because they do not like it % % % % % % % % % % % % % % % 0 % % 0% % % % % % 0 % 0 % No, they have never tried it % % % 0% % % % % % % % % % % % 0 % % % % % % 0% % 0 % %

107 Table Q. Do the following Brassica vegetables form part of your children's diet? with children Turnip Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more NET: Yes 0% 0% % % % 0% % 0% % % 0 % % % % 0% % % 0 % % 00% Yes, as often as in my diet % % % % % % % % % % 0 % 0 % % 0% 0 0% % % % 0% 00% Yes, more often than in my diet % % % % % % % % % % % % % % % % Yes, but less often than in my diet % % % % % % % 0 % % % % % 0 % % % % % NET: No 0% 0% % % % 0% % 0% % % % % % % 0% % % % % 00% No, because they do not like it % % % % 0 % 0 % % % % % % % % % % % 0 % % No, they have never tried it % % % % % % % % % 0% 0% % % % % % % % 00%

108 Table Q. Do the following Brassica vegetables form part of your children's diet? with children Turnip Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Anglia Grampian Cent ral Which of the following ITV regions do you live in? Gran Meri Scotada London dian tish Tyne Wales Tees & York shire Single NET: Married/ Civil part ner ship/ co hab iting Mar ried Marital Status NET: Widowed/ Civil separ Part Co ated/ ner Habdivship iting orced Separated Wid owed Divorced country 00 0 NET: Yes 0% % % % % % % % % 0% % % 0% % % % % 00% % % Yes, as often as in my diet % % % % % % % % % % % % % 0 % 0% % % % % % Yes, more often than in my diet % % 0% % % % % 0% % % % % % % % Yes, but less often than in my diet % % % 0% % % 0% % 0% % % % % % % % % % NET: No 0% % 00% % % % % % % % 0% % % 0% 0 % % % % % % No, because they do not like it % % 00% % % % % % % % 0% 0 % % % 0 % % % % % % No, they have never tried it % % % % % % % % % % % 0 % 0 % 0 % % %

109 Table Q. Do the following Brassica vegetables form part of your children's diet? with children Turnip Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Yes 0% % % % % 0% % % % % % % % % % % % % % % Yes, as often as in my diet % % % % % % % % % % % % % % % % 0% Yes, more often than in my diet % % % 0% % % 0% % % % Yes, but less often than in my diet % 0% % % % % 0% % % % % % % % % % % % % % NET: No 0% % % % % 0% % % % % % % % % 0 % % % % % % No, because they do not like it % % % % % 0% % % % 0% % % % % % % % No, they have never tried it % % % % 0% % % % % % % % % % % % % %

110 Table Q. Do the following Brassica vegetables form part of your children's diet? with children Cauliflower Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Gender Male Female Age + AB Social Grade C C DE Scot land North North Region Midlands Wales Midlands ern Private London South South Employment Sector Public Yorkshire & Humberside NET: Yes % 0% % % % 0% % 0 00% 00% % % % % % 0 % % 0 % % % % 0 % % % % % % Yes, as often as in my diet % % % % % % % % 00% % % % % % % % % % % % % % % 0% % % Yes, more often than in my diet % % % % 0 % % % % % 0 % % % % % % % % % % % % % % % % Yes, but less often than in my diet 0 0% 0 % % % 0 % % % % % % % % % % 0% % % % % % % 0% % % NET: No % 0% % % % 0% % % % % % % % % % % % % % % % % 0 % 0 % No, because they do not like it % % % % 0 % % % % % % % % % % % % % % % % % 0% % % No, they have never tried it % 0 % % % % % % % % % % % % % % 0% % % %

111 Table Q. Do the following Brassica vegetables form part of your children's diet? with children Cauliflower Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more NET: Yes % 0 % % % % % % % 0 % % 0 % % 0 % % % % % % 0% 00% 00% Yes, as often as in my diet % % % 0% % % % % % % % % % % 0 0% % % % 00% 00% Yes, more often than in my diet % % % % % % % % % % % % % % 0% % % % Yes, but less often than in my diet 0 0% 0 0% % % 0 % % % 0 0% % % % % % % % % 0 % % % NET: No % % % % % % % % % % % % % % % % % % 0% No, because they do not like it % % % % % 0% % % % 0 % % % % % % % % % 0% No, they have never tried it % % % % % % % 0 % % % % % % % % %

112 Table Q. Do the following Brassica vegetables form part of your children's diet? with children Cauliflower Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Anglia Grampian Cent ral Which of the following ITV regions do you live in? Gran Meri Scotada London dian tish Tyne Wales Tees & York shire Single NET: Married/ Civil part ner ship/ co hab iting Mar ried Marital Status NET: Widowed/ Civil separ Part Co ated/ ner Habdivship iting orced Separated Wid owed Divorced country 00 0 NET: Yes % % % % % % % 0 % % % % 0 % % % 00% % 0% 00% % % Yes, as often as in my diet % % % % % 0 % % % % % % % 0 % % % % % % % % Yes, more often than in my diet % % % % % % % % % % % 0% % % % % % % % Yes, but less often than in my diet 0 0% % 0 % % % % % 0% % % 0% % % % % % % % NET: No % % 00% % % % % % % % % % % % % % 0% % % No, because they do not like it % % 00% 0% % % % % % % % % % % 0 % 0% % % No, they have never tried it % % % % % % % % %

113 Table Q. Do the following Brassica vegetables form part of your children's diet? with children Cauliflower Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Yes % % 00% 0 % 0% % % 0 % % % % % % % % % 0% % % % Yes, as often as in my diet % 0% % % % 0% 0% % % 0 % 0% % % % % % % % % % Yes, more often than in my diet % % % % % 0% % % % % % % % % % % % Yes, but less often than in my diet 0 0% % % % % % % % % % % % % % % % % % NET: No % % % 0% % % % % % % % % % % % 0% % % % No, because they do not like it % % % % % % % % % % % % % % % % 0% No, they have never tried it % % % % % % % %

114 Table 00 Q. Do the following Brassica vegetables form part of your children's diet? with children Cabbage Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page 00 Gender Male Female Age + AB Social Grade C C DE Scot land North North Region Midlands Wales Midlands ern Private London South South Employment Sector Public Yorkshire & Humberside NET: Yes % 0 % % % 0 % % % % 00% % 0% % % % 0 % % % 0 % % % 0 % % % 0% % % Yes, as often as in my diet 0% % % % % % % % 00% % % % 0 % % % % % % % % 0% % % % % % Yes, more often than in my diet % % % % % % % % 0% 0 % % % % % % % % % % % % % % 0% Yes, but less often than in my diet % % % % 0 % % % % 0% 0% % % % 0% 0% % % % % 0% % % 0 % % NET: No % 0 % % % % % % % % 0% 0 % % % % % % % % % % % % 0% % % No, because they do not like it % % % % % 0 % % % % % % 0 % % % % % % % % % % % % % % No, they have never tried it % 0% % % 0% % % % % % % % % % % % % % % % % % %

115 Table 0 Q. Do the following Brassica vegetables form part of your children's diet? with children Cabbage Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page 0 Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more NET: Yes % % % 0 % % % % % % 00 % % 0 % 0 % 0 % % % % % % 00% Yes, as often as in my diet 0% % % % % % % 0% 0% % % % % % % 0 % % % % 00% Yes, more often than in my diet % % % % % % % % % % % % % % % % % Yes, but less often than in my diet % % % 0 % % 0% % % % % 0 % % % % % % % NET: No % % % % % 0 % % % % % % % % % % % % % % 00% No, because they do not like it % % % % % % % % % 0% % % % % % % % % % No, they have never tried it % 0 % 0 % 0 % % % % % % % % % % % % % % 00%

116 Table 0 Q. Do the following Brassica vegetables form part of your children's diet? with children Cabbage Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page 0 Anglia Grampian Cent ral Which of the following ITV regions do you live in? Gran Meri Scotada London dian tish Tyne Wales Tees & York shire Single NET: Married/ Civil part ner ship/ co hab iting Mar ried Marital Status NET: Widowed/ Civil separ Part Co ated/ ner Habdivship iting orced Separated Wid owed Divorced country 00 0 NET: Yes % % 0 % 0% % % 0% 0 % % 0% % % 0 % % % % % 00% % 0 % Yes, as often as in my diet 0% % % % % % % % % % % 0% 0% 0% % 0 % 0 % % % % Yes, more often than in my diet % % % % % % % % % % % % % % % 0% % % Yes, but less often than in my diet % % % 0% % % % % 0% % % 0 % % % % % % NET: No % % 00% % 0% % % 0% % % 0% % % % % % % % % % No, because they do not like it % % 00% 0 % % % 0% % % % 0% % 0 % % % % % % % % No, they have never tried it % % % % % % % % % % % %

117 Table 0 Q. Do the following Brassica vegetables form part of your children's diet? with children Cabbage Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page 0 Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Yes % 0 % 0% 0 % % 0% 0% % % 0 % % % % % 0% % % % % % Yes, as often as in my diet 0% % 0% % % % % % % % % % % % % % % % % 0% Yes, more often than in my diet % % % % 0% % % % % 0% % % % Yes, but less often than in my diet % % % % % % % % % % % % % % % % % NET: No % % 0% % % 0% 0% % % % % % % % 0% % % % % % No, because they do not like it % % % % % % % % % % % % 0% % % 0% % % % % No, they have never tried it % % 0% % % % % % % % % % % % %

118 Table 0 Q. Do the following Brassica vegetables form part of your children's diet? with children Kale Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page 0 Gender Male Female Age + AB Social Grade C C DE Scot land North North Region Midlands Wales Midlands ern Private London South South Employment Sector Public Yorkshire & Humberside NET: Yes 00 % % % 0 % % % % % 00% % % % % % % % % % % % % % 0 % % 0% % Yes, as often as in my diet % 0% 0% % % % % % % % % % % % % % % % % % % % % % Yes, more often than in my diet % 0 % % % % % % % % % % % % % % % % % % Yes, but less often than in my diet % 0% % 0% % % % 00% % % 0 % % % % % % 0% % 0% % % % % % NET: No 00 % 0 % % % % % % % % % % % % 0 % % % 0 % % 0 % % % % % 0% 0 % No, because they do not like it % % % % 0 % % 0 % % % % % % 0% % % 0% 0% % % % 0% % % % 0 % No, they have never tried it 0 0% % % % % % 0 % % % % 0% % 0 % % % % % 0% % % % % % % %

119 Table 0 Q. Do the following Brassica vegetables form part of your children's diet? with children Kale Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page 0 Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more NET: Yes 00 % % % % % % 00 % 0 % 0 0% % 0 % % % % % % % % 00% Yes, as often as in my diet % % % % 0% % % % 0 % % % % % 0 % % % % 00% Yes, more often than in my diet % % % % % % % % % % % % % % % % % Yes, but less often than in my diet % % % % % % % % 0% % % % % % % % % % NET: No 00 % % % % % 0 % 00% 00 % % 0% % % % % 0 % % % % % 00% No, because they do not like it % % % % % % % % % % % % % 0% % % % % No, they have never tried it 0 0% % % % % % % 0 0% % % % % % % % 0% % % % 00%

120 Table 0 Q. Do the following Brassica vegetables form part of your children's diet? with children Kale Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page 0 Anglia Grampian Cent ral Which of the following ITV regions do you live in? Gran Meri Scotada London dian tish Tyne Wales Tees & York shire Single NET: Married/ Civil part ner ship/ co hab iting Mar ried Marital Status NET: Widowed/ Civil separ Part Co ated/ ner Habdivship iting orced Separated Wid owed Divorced country 00 0 NET: Yes 00 % % % % % % % % % % % 0% % % % 0% % % % % Yes, as often as in my diet % % 0% % % % % % % % % % % 0% % % % % % Yes, more often than in my diet % % % % % % % % % % % % % % % % Yes, but less often than in my diet % % % % % 0% % % 0% % % % % % % % % NET: No 00 % % 00% % 0 % % 0 % % 0 % % % % 0% % 0 % % 0% 0 % % % % No, because they do not like it % % % % 0 % % % % % % % % 0 % % % % No, they have never tried it 0 0% % 00% % % % % % % % % % % 0% % % % 0 % % % %

121 Table 0 Q. Do the following Brassica vegetables form part of your children's diet? with children Kale Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page 0 Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Yes 00 % % 0% % % % % % % % % % % % % % % % % Yes, as often as in my diet % 0% 0% % % % % % % % % % % % % % % Yes, more often than in my diet % % % % % % % % % % % Yes, but less often than in my diet % % % % % % % 0% % % % % 0 % % % NET: No 00 % % 0% 0 % % % % % 0 % % % % % 00% % % % % % % No, because they do not like it % % % % % % % 0% % % % 0% % % % 0% % % No, they have never tried it 0 0% % % % % % % % 0% % % 0% % 00% % % % % % %

122 Table 0 Q. Do the following Brassica vegetables form part of your children's diet? with children Brussel Sprouts Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page 0 Gender Male Female Age + AB Social Grade C C DE Scot land North North Region Midlands Wales Midlands ern Private London South South Employment Sector Public Yorkshire & Humberside NET: Yes % % 0 % % % % % % 00% % % % 0% % 0 % % % % 0 % 0 % % % 0% % % % Yes, as often as in my diet 0 % % % 0 % % 0% % % 00% % % % % 0 % % 0 % % 0% 0% % % % 0 % % % % Yes, more often than in my diet % % % % % % % % % % % 0% % % 0% 0% 0% % % % % % % Yes, but less often than in my diet % % % % % % % % % % % % % % % % 0% % % % % 0 % % 0% % NET: No % % % % % % % % % % % 0 0% % % % % % % % % % 0% % % % No, because they do not like it 00 % % % % % % % % % % % % % % % % % % % % % % % % % No, they have never tried it % % 0% % % % % % 0% % % % % % % % % % % % % % % % %

123 Table 0 Q. Do the following Brassica vegetables form part of your children's diet? with children Brussel Sprouts Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page 0 Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more NET: Yes % % 0 % % % % % % % % 0 % % 0 % % % % % % % 00% 00% Yes, as often as in my diet 0 % % % % % % % 0 % % 0% % % % % % % % 00% 00% Yes, more often than in my diet % % % % % % % % % % % % % 0% % % % 0% Yes, but less often than in my diet % 0 % % 0% % % % 0 % % 0 % % % % % % % 0% % NET: No % 0 % % 0 % % 0 % % % % 0 % % % % % % % 0 % 0 % % No, because they do not like it 00 % 0 % 0% % 0 % % % 00 % % 0 % 0 % % % 0 % % % % % % No, they have never tried it % 0% % % % % % % 0 % % % % % % % % %

124 Table 0 Q. Do the following Brassica vegetables form part of your children's diet? with children Brussel Sprouts Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page 0 Anglia Grampian Cent ral Which of the following ITV regions do you live in? Gran Meri Scotada London dian tish Tyne Wales Tees & York shire Single NET: Married/ Civil part ner ship/ co hab iting Mar ried Marital Status NET: Widowed/ Civil separ Part Co ated/ ner Habdivship iting orced Separated Wid owed Divorced country 00 0 NET: Yes % % 00% % % % % 0% 0 % % % 0 % % % 0 % % % % 00% % % Yes, as often as in my diet 0 % % % 0 % % % 0 % % % 0% % % % 0% % % % % Yes, more often than in my diet % % % % % % 0% % 0% % % % % % % % % Yes, but less often than in my diet % % 00% % % % % % % % % % % 0% 0 % % 0% 0 % % % % NET: No % % % % % % 0% % % % 0 % % 0 % % % % % % % No, because they do not like it 00 % % 0% % % 0% % % % % % % % 0 % % 0% % % % No, they have never tried it % % % % % % % % % % % % % 0 %

125 Table Q. Do the following Brassica vegetables form part of your children's diet? with children Brussel Sprouts Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Yes % % % 0 % % % % % % % % % % % % % 00% % 0 % Yes, as often as in my diet 0 % % % % % % % % % % % % % % % % % % % Yes, more often than in my diet % % % % 0% % 0% % % % % 0% % % % % Yes, but less often than in my diet % % % % % 0% % % % % % % % % % % NET: No % % % % 0 % % 0 % % % % % % % 00% % % % % % No, because they do not like it 00 % % % % % 0% % % % % % % % 00% % % % % % No, they have never tried it % 0% % % % % % 0% % % % 0%

126 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. To what extent do you agree or disagree with each of the following statements about Brassica vegetables? Summary Page There is enough information available for people to learn more about Brassica vegetables and how best to use them in meals Statements I would use In general, Brassica people in vegetables more Britain today often if I knew eat enough more about how Brassica to cook them vegetables Children should be taught more in schools about Brassica vegetables and how to use them NET: Agree % % % % Strongly agree (+) 0 % % % 0 % Agree a little (+) % % % % Neither agree nor (0) disagree 0 0% % % 0 % Disagree a little () % % % % Strongly disagree () % % % % NET: Disagree % % % 0 % Don't know 0 % % % % Mean Standard deviation Standard error

127 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. To what extent do you agree or disagree with each of the following statements about Brassica vegetables? There is enough information available for people to learn more about Brassica vegetables and how best to use them in meals Page Gender Male Female Age + AB Social Grade C C DE Scot land North North Region Midlands Wales Midlands ern Private London South South Employment Sector Public Yorkshire & Humberside NET: Agree % % % % % % % % % 0 % % % 0% 0% 0 0% % % % % 0 % % % % 0 % % % Strongly agree (+) 0 % % % 0 % % % % 0% % % % 0 % % % 0% % % % % 0% % % % % % % Agree a little (+) % % % % % % % % % % % % % % 0% % % % % % % % % % 0 % 0 % Neither agree nor (0) disagree 0 0% 0% 0% % 0% % % % % 0% % % 0% % % % % % % % % % % % % % Disagree a little () % % % % % % % % % % % 0 % % % % % % 0 % % % % % % % % % Strongly disagree () % 0 % % % % % % 0 % % % % % % % % % % 0 % % % % % 0 % % % % NET: Disagree % 0 % % 0% 0 % % % % 0 % % % % 0% % 0 % % 0% 0 % % 0 0% % % % 0% % 0 % Don't know 0 % % % % 0% % 0 % % % % % % 0% % % 0% % % % % % % 0 % 0% % % Mean Standard deviation Standard error

128 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. To what extent do you agree or disagree with each of the following statements about Brassica vegetables? There is enough information available for people to learn more about Brassica vegetables and how best to use them in meals Page NET: Agree Strongly agree (+) Agree a little (+) Neither agree nor (0) disagree Disagree a little () Strongly disagree () NET: Disagree Don't know Mean Standard deviation Standard error Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Urban 0k Fringe Rural % 0 % % 0 0% % % % 0 % % % 0% 0 % % % 0 % 0% % 0 % % % % 0 0 0% 0% % % % % % % % 0 % % % Village Hamlet & Isolated Dwelling 0% 0% 0 % % % % % % % % % % % % % % 0 % % % 0% % % Do you have any children aged or What is the combined annual income of your household, prior to under? If so, how old are they? tax being deducted? No children Any aged aged Any Any Any > k or NET: under aged aged aged Up to > k > k > k > k > k > k > k or under Yes 0 k k k k k k k k more % 0 % % % % % % % % % % % % 0% 0% % % % % % 0% % % % % % 0% % % 0 % % 0% 0% % % % % % % % % % 0% % 0 0 % % % 0% % % 0% % % % % 0% % % 0 % % % 0% % % % % % % % % % % % % % % % % % % % % % % % % % % 0% % % % % % % % % 0% % % % 0 % % % % % % % % % % % % % %

129 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. To what extent do you agree or disagree with each of the following statements about Brassica vegetables? There is enough information available for people to learn more about Brassica vegetables and how best to use them in meals Page NET: Agree Strongly agree (+) Agree a little (+) Neither agree nor (0) disagree Disagree a little () Strongly disagree () NET: Disagree Don't know Mean Standard deviation Standard error Which of the following ITV regions do you live in? Scottish Cent Gram Gran Meri Anglia ral pian ada London dian 0 0 % 0 % % 0 0% % % % 0 % % % 0 % % % % % 0. % % % % % 0% 0% % % 0% % 0% % % % 0. % % % % % % % % 0 % % % 0% % % % 0 0% % % % % 0% % % % 0. %.0 0. % 0 % % % % % % 0. %. 0. Tyne Wales count York Tees & ry shire Single 0 % % % % % % 0 % % % % 0% % % % 0 0% % % % % % 0% % % 0. % % % % % % % 0 % % % % % % % % % % NET: Married/ Civil part ner ship/ co hab iting 0 0 0% % 0 % % 00 % % % % Mar ried % % % 0 % % % 00 % % Civil Partnership Marital Status % % % % % % % Co Hab iting % % % % % % % 0% Separated NET: Widowedseparated/ div Wid orced owed 0 0 % % % % % % % 0. % % 0% % % % % % Divorced % % % % % % % 0.0 %. 0. % 0% % % % % % 0%

130 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. To what extent do you agree or disagree with each of the following statements about Brassica vegetables? There is enough information available for people to learn more about Brassica vegetables and how best to use them in meals Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Agree % % % % 0% % 0% % % % % % % % 0% % % % % % % Strongly agree (+) 0 % % % % 0% % % 0 % % % % 0 % % % % % % % % % % Agree a little (+) % % % % 0% % % % % % % % % % % 0 % 0% % % 0% 0% Neither agree nor (0) disagree 0 0% % % % % % % % % % 0 % % % % % % 0% 0 % % % % Disagree a little () % % % % % % % % % % % % % % % % % % % 0% % Strongly disagree () % % % % % % % % % 0 % % % % % % % % % % NET: Disagree % 0 % % % 0% % % % % % % 0 % % % % % % % % % % Don't know 0 % % % % % 0% % % % % % % % % % % % % % 0% % Mean Standard deviation Standard error

131 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. To what extent do you agree or disagree with each of the following statements about Brassica vegetables? I would use Brassica vegetables more often if I knew more about how to cook them Page NET: Agree Strongly agree (+) Agree a little (+) Neither agree nor (0) disagree Disagree a little () Strongly disagree () NET: Disagree Don't know Mean Standard deviation Standard error Gender Male Female % 0 % % % % % 0 % % 0% % 0 % % % % % 0 % % 0% % 0% % 0 % % % % % % % % % % 0. % % % % % % 0 % % % Age % 0% % % % % % 0.0 % % % % % % % % 0. % % % % 0 0% % % % 0. % % % % % % % 0 % % AB 0 % % 0% 0 % % % % 0 % Social Grade C 0 0 % 0 % 0 % % % % 0 % % C 0 0 % % 0% % % % % 0. % DE 0 % % % % % % % % Scot land % % % % 0 % 0% % 0. % % % % % % % % 0. % % 0 % 0% 0 % % % % %. 0. % % 0% % 0 % % % 0.0 %.0 0. Midlands Wales Midlands % % 0 % % % % % 0. %. 0. Region ern % % 0 % % % 0 % % 0. % % % % % % 0% % % Private 0 % % % % % 0 0% 0. % Employment Sector South South London Public % 0% % % % 0% % 0. %. 0. % % % % % 0% % 0.0 % % % % % % 0% % 0. % % % % % % % 0% 0.0 % Yorkshire & North North Humb erside 0 0 % % % % % % % %

132 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. To what extent do you agree or disagree with each of the following statements about Brassica vegetables? I would use Brassica vegetables more often if I knew more about how to cook them Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Urban 0k Fringe Rural Hamlet & Isolated Vil Dwellage ling Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more NET: Agree % 0 % % % % % % % % 0% % % % % 0% % 0% % % 0 % % % Strongly agree (+) % % % % % % % % % % % % % % % % % % % Agree a little (+) % % % 0 % % 0 % % % % % % % % % % 0 % % % % % % % Neither agree nor (0) disagree % 0 % % % 0% 0% % % % % % 0 % % % 0% % % % % 0% % % Disagree a little () % 0 % % % % % % % 0 % % % 0 % % % % 0% % % 0 % % % Strongly disagree () % % % % 0 % % % % % % % 0 % % % 0% 0 % % % % 0% % % NET: Disagree % % % % % % % % % % 0 % 0 % % % % 0% % 0 0% % 0 % % % Don't know % % % % % % % % % % % % % % % 0 % % % % % Mean Standard deviation Standard error

133 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. To what extent do you agree or disagree with each of the following statements about Brassica vegetables? I would use Brassica vegetables more often if I knew more about how to cook them Page Anglia Gram Gran Meripian ada London dian Cent ral Which of the following ITV regions do you live in? Scot Tyne tish Tees Wales & York shire Single NET: Married/ Civil part ner ship/ co hab iting Mar ried Marital Status NET: Widowed/ Civil separ Part Co ated/ ner Habdivship iting orced Separated Wid owed Divorced country NET: Agree % 0% % 0 % % % % % % % % % % % % 0% % % % % % Strongly agree (+) % % % 0 % 0 % % % % % % 0% % % % % % % % % % Agree a little (+) % % % 0 % 0% % % % 0% 0% % % % % % % % 0 % % % % Neither agree nor (0) disagree % % % % 0 % % % % % % 0 % % % % % 0 % % % 0 % % 0 % Disagree a little () % % % 0 % % % % % % % % % % % % % % 0 % % % Strongly disagree () % % % % % % % % % % % 0 % 0 % % % % % % % % NET: Disagree % % % % % % % % % % % % % 0 % % % % % % % % Don't know % % % % % % % % % % % % % % % % % % % Mean Standard deviation Standard error

134 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table 0 Q. To what extent do you agree or disagree with each of the following statements about Brassica vegetables? I would use Brassica vegetables more often if I knew more about how to cook them Page 0 Glasgow Leeds Hull Bristol Cardiff Plymouth South London ampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Agree % % % 0% % % % % % % 0 % % % % % % % % % % % Strongly agree (+) % % % 0% % 0% % % 0% % % % % % % Agree a little (+) % % % 0% % % % % % % % % % % % % % % % 0% 0% Neither agree nor (0) disagree % % % % % % % % % % % % % % % % % % % % % Disagree a little () % % % % 0% % % % % % 0% % % % % % % % % % % Strongly disagree () % % % % % % % % % % % % % % % % % % % % % NET: Disagree % % % % % % % % % % % % % 0% % % % % % 0% 0 % Don't know % % % 0% % % % % % % % % % % % % % % Mean Standard deviation Standard error

135 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male NET: Agree 0% % % % % % % % % % % % % % % % % 0% % % % % % % % % 0 Strongly agree (+) % % % % % % % % % % % % % % % % % % % % % % % % % % 0 Agree a little (+) % % % % % % % 0% % % % % % % % % % % % % % % % % % % Neither agree nor (0) % % 0% % % % % % % % % % % % % % % 0% % % % % % % % % disagree Disagree a little () % % % % % 0% 0% % % % % % % % % % % % % % % % % 0% % % 0 Strongly disagree () % 0% % % % % % % % % % % % % % % % 0% 0% % % % % % % % NET: Disagree 0% % % % % 0% % % % % % % % % % % % % % % % % % % % % Don't know % % % % % % % % % % % % % % % 0% % % % % % % % % % % Mean Standard deviation Standard error Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. To what extent do you agree or disagree with each of the following statements about Brassica vegetables? In general, people in Britain today eat enough Brassica vegetables

136 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. To what extent do you agree or disagree with each of the following statements about Brassica vegetables? In general, people in Britain today eat enough Brassica vegetables Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Urban 0k Fringe Rural Hamlet & Isolated Vil Dwellage ling Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more NET: Agree % % % % % % % 0 % 0 0% % % % 0 % % % % % % % % % % Strongly agree (+) % % % % % % % % % % % % % % % % % % % Agree a little (+) % 0 % % 0 % % % % % % 0 0% % % 0% % % % % % % % % % Neither agree nor (0) disagree % 0 % 0 % % % % % % % % % % % % % % % % % % 0% % Disagree a little () % % 0% % % 0 % % % % % % % % % % % % % % % % % Strongly disagree () % % % % % % % % % % % 0 % % % % % % 0% 0 % 0% % NET: Disagree % % % % 0 % 0 % % % % % % % 0% % % % % % % % % % Don't know % 0 % % % % % % % % % 0% 0% % 0% % % 0% % 0 % % % % Mean Standard deviation Standard error

137 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. To what extent do you agree or disagree with each of the following statements about Brassica vegetables? In general, people in Britain today eat enough Brassica vegetables Page Anglia Gram Gran Meripian ada London dian Cent ral Which of the following ITV regions do you live in? Scot Tyne tish Tees Wales & York shire Single NET: Married/ Civil part ner ship/ co hab iting Mar ried Marital Status NET: Widowed/ Civil separ Part Co ated/ ner Habdivship iting orced Separated Wid owed Divorced country NET: Agree % % 0% 0 % % 0 % % % 0 0% % % 0 % 0 % % % % % % 0% % Strongly agree (+) % % % % % % % % % % % % % % % % % % % Agree a little (+) % % % % % % 0% 0% % % % % 0 % % % % % % % % Neither agree nor (0) disagree % 0% % 0% 0% % % % % 0 % % 0% % % % % % % 0 % % % Disagree a little () % % % % % % % % % 0% % % 0% % % % % 0 % % % 0 % Strongly disagree () % % % % % % 0 % % 0 % % 0% % 0 % % % % % % % % % NET: Disagree % 0% % % 0% % % % % % % 0 % % % % % % % % % % Don't know % 0 % % % % % % % % % % % % % % % % % % % % Mean Standard deviation Standard error

138 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. To what extent do you agree or disagree with each of the following statements about Brassica vegetables? In general, people in Britain today eat enough Brassica vegetables Page Glasgow Leeds Hull Bristol Cardiff Plymouth South London ampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Agree % % % % % % % 0% % % 0% 0% % % % % 0% % % % Strongly agree (+) % % % % % % % % % % % % % % % % Agree a little (+) % % % 0% % % % % % 0% % % % % % % 0% 0% % % Neither agree nor (0) disagree % % % % 0 % % % % % 0% % % % % % 0% % % 0% % % Disagree a little () % % 0 % % % % % % % % % % % % % % % % % % % Strongly disagree () % 0% % 0 % % % % % % 0 % % 0% % % % % % % % % 0% NET: Disagree % % % 0 % % % % 0 % % % 0 % % % % % 0 % % % % 0 % 0 % Don't know % % % 0% % % 0% 0 % % % % % % % % % % % % % 0% Mean Standard deviation Standard error

139 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. To what extent do you agree or disagree with each of the following statements about Brassica vegetables? Children should be taught more in schools about Brassica vegetables and how to use them Page Gender Male Female Age + AB Social Grade C C DE Scot land North North Region Midlands Wales Midlands ern Private London South South Employment Sector Public Yorkshire & Humberside NET: Agree % 0 % % % % % % % % % % % % 0 % % % % 0% % % % 0% 0 % 0% 0 % % Strongly agree (+) 0 % % % % 0 % % % % % 0 % 0 % 0% 0% % 0 % 0 % % % 0 % % % % 0% % % % Agree a little (+) % % 00 % % % % 0% 0 0% % 0 % 0 % % 0 % 0% % % % % % 0% % % % % % % Neither agree nor (0) disagree 0 % % % 0% % % % % % % % % 0 % % % % % % % % % % 0 % 0% % % Disagree a little () % % 0 % % % % % % % % % % % % % % % % % % % % % % Strongly disagree () % % % % % % % % % % % % % % NET: Disagree 0 % % % % % % % % % 0 % % % % % % % % % % % % % % % Don't know % % 0 % % % % % % % % % % % % % % % % % % % % % % 0 % Mean Standard deviation Standard error

140 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. To what extent do you agree or disagree with each of the following statements about Brassica vegetables? Children should be taught more in schools about Brassica vegetables and how to use them Page NET: Agree Strongly agree (+) Agree a little (+) Neither agree nor (0) disagree Disagree a little () Strongly disagree () NET: Disagree Don't know Mean Standard deviation Standard error Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Urban 0k Fringe Rural % 0 % % 0 % % 0 % 0 % 0 % % 00 % % % 0 % % % % % % % % % Village Hamlet & Isolated Dwelling % % % % % % % % % % % % % % % % % % 0 % % % % % % % % % % % % % Do you have any children aged or What is the combined annual income of your household, prior to under? If so, how old are they? tax being deducted? No children Any aged aged Any Any Any > k or NET: under aged aged aged Up to > k > k > k > k > k > k > k or under Yes 0 k k k k k k k k more % % % % % 0 % 00 0% % % % % 0% % % % 00% % 0 % % % % % % % % % % % % % % % % % % % % % % 0% % % % % % 0 % % % % % % % % % % % % % % % % % % % % % % % % % 0% % % % % % % % % % % % % % % % % 0% % % % % % % % % % % % % % %

141 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. To what extent do you agree or disagree with each of the following statements about Brassica vegetables? Children should be taught more in schools about Brassica vegetables and how to use them Page NET: Agree Strongly agree (+) Agree a little (+) Neither agree nor (0) disagree Disagree a little () Strongly disagree () NET: Disagree Don't know Mean Standard deviation Standard error Which of the following ITV regions do you live in? Scottish Cent Gram Gran Meri Anglia ral pian ada London dian 0 0 % 0 % % 0 % % % 0 % % % 0 % % % %. % % % 0% % % % % % % % 0 % 0%. % % 0 % % %. % % % % % % % 0% % % % % % % 0% 0. % % % % % % % %. % % % % Tyne Wales count York Tees & ry shire Single % % % % % % % % % % %. % % % % % % % 0.0 % % % 0% % % 0. % % % % % % % % % % % NET: Married/ Civil part ner ship/ co hab iting 0 0 % % % 0 % % % % % Mar ried % % % % % % % 0 % Civil Partnership Marital Status 0 % % % % 0% 0% Co Hab iting % % % % %.0 % % Separated NET: Widowedseparated/ div Wid orced owed 0 % 0 % % 0%. % % % % % % % % % % Divorced 0% % % %. % % % % % % % %

142 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. To what extent do you agree or disagree with each of the following statements about Brassica vegetables? Children should be taught more in schools about Brassica vegetables and how to use them Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Agree % 0% 0% % % % % % % % 0% 0% % % 0 % % % % % % % Strongly agree (+) 0 % % % 0 % 0% 0% 0 0% % % % % % 0 % % % 0% % % 0 % % % Agree a little (+) % % % 0% % % % % % % % % % % % % 0 % % % 0% % Neither agree nor (0) disagree 0 % % % % % % % % % % % 0 % % % % 0% % % % % % Disagree a little () % % % % % % % % % % % % % % Strongly disagree () % % % % % % % NET: Disagree 0 % % % % % % % % % % % % % % % % Don't know % % % % % 0% % % % % % % % % % % % % % Mean Standard deviation Standard error

143 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Summary Page Price Whether the vegetables are on special offer Whether vegetables are locally sourced Factors Whether vegetables are from a British farm (not necessarily local) Personal taste Whether vegetable is in season Appearance of vegetables in the shop Whether vegetables are organic NET: Important % % % % % % % % Very important (+) % % 0 % % % % 0 % % Quite important (+) % % % % 0 % 0 0% 0 0% % Neither important (0) nor unimportant % % % % % 0 0% % % Quite unimportant () 0 % 0 % % % % % 0 % 0 % Very unimportant () 0 % % % % % % 0 0% NET: Unimportant 0 % % % % 0 % % % 0 % Don't know % % % % % % % % Mean Standard deviation Standard error

144 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male NET: Important % % 0% % % % % % % % % % % % % 0% % 0% % % % % % % 0% % Very important (+) % % % % % % % % 0% % % % % % % % % % % % 0% % % 0% % % Quite important (+) 0% % % % % % % % % % % % % % % % % % % % % % % % % % Neither important (0) % 0% % % % 0% % % 0% % % % % % % % % % % % % % % 0% % % nor unimportant 0 Quite unimportant () % % % % % % % % % % % % % % % % % % % % % % % % % 0 Very unimportant () % % % % % % % % % % % % % % % % % % 0 0 NET: Unimportant % % % % 0% % % % % % % % % % % % % % % % % % % % % Don't know % % % % % % % % % % % % % % % Mean Standard deviation Standard error Page 0 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table 0 Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Price

145 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Price Page NET: Important Very important (+) Quite important (+) Neither important (0) nor unimportant Quite unimportant () Very unimportant () NET: Unimportant Don't know Mean Standard deviation Standard error Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Urban 0k Fringe Rural % % % % % 0% % % % 0 % % % 0 % % % 0 % % % 0 0 % % % % 0 % Village Hamlet & Isolated Dwelling % 0% % % 0 % % % % % % % % 0 % % % % 0 % % % % % % % % % % % Do you have any children aged or What is the combined annual income of your household, prior to under? If so, how old are they? tax being deducted? No children Any aged aged Any Any Any > k or NET: under aged aged aged Up to > k > k > k > k > k > k > k or under Yes 0 k k k k k k k k more % % 0 % % 0 % 0 0% 0 % % % % % % % % 0% % % % % % 0% % % % % % % % 0% % % 0 % % % % % % % % % % % 0% 0% % 0 % % % % % % % % % % % % % % % 0 % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % %. 0 % % % %. % % %

146 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Price Page NET: Important Very important (+) Quite important (+) Neither important (0) nor unimportant Quite unimportant () Very unimportant () NET: Unimportant Don't know Mean Standard deviation Standard error Which of the following ITV regions do you live in? Scottish Cent Gram Gran Meri Anglia ral pian ada London dian % % % % 0 % 0 % 0 % % % % % % %. % % % % % % % 0 % % % % % % % % 0 % 0%.00 % % % % % 0 % % % 0 % % %.0 % % 0% % % % % % % 0 %. % % % % % Tyne Wales count York Tees & ry shire Single % % % % % % % %. % % % % % % % % %.0 % % % % % % % % % % 0 0% % %. % % % % NET: Married/ Civil part ner ship/ co hab iting % % % % % % %. % Mar ried % % % % % % %. % Civil Partnership Marital Status 0 % % % % Co Hab iting % % % 0%.0 % % % % Separated NET: Widowedseparated/ div Wid orced owed % % 0 % 0% % % % % % % % % % Divorced 0 % % % % % % 0% 0 % % %

147 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Price Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Important % % % % % 0 % % % % % 0% % % % % % 0% % % % % Very important (+) % % 0 % % % % % % % % % % % % % % % % % % % Quite important (+) % % % % % % % % % % % % % % % % % % % % 0 % Neither important (0) nor unimportant % % % % % % % 0 % % % 0% 0% % % % % % % % % Quite unimportant () 0 % % % % % % % % % 0 % % % % % % Very unimportant () 0 % % % % % % % % NET: Unimportant 0 % % % % % % % % % % % % % % % Don't know % % % % % % % % Mean Standard deviation Standard error

148 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male NET: Important 0% % % 0% % % % % % % 0% % % % % % % % % % 0% % % % % % 0 0 Very important (+) % % % % 0% % % % % % 0% % % % % % % % % % % % % % % % Quite important (+) % % % % 0% 0% % % % % % % % % % 0% % % % 0% % % % 0% % % Neither important (0) % % % % % % % % % % % % 0% % % % % % % 0% % % % % % % nor unimportant Quite unimportant () % % % % % % % % % % % % % % % % % % % % % % % % % 0 0 Very unimportant () % % % % % % % % % % % % % % % % % % % % % % % % % 0 NET: Unimportant % 0% % % 0% % % % % % % % % % % % % % % % % % % % % % Don't know % % % % % % % % % % % % % % % Mean Standard deviation Standard error Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Whether the vegetables are on special offer

149 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Whether the vegetables are on special offer Page NET: Important Very important (+) Quite important (+) Neither important (0) nor unimportant Quite unimportant () Very unimportant () NET: Unimportant Don't know Mean Standard deviation Standard error Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Urban 0k Fringe Rural % % % % 0 % % % 0 % % % 0 % 0 % % % % % % % % % 0% % % % % % % % % 0 % % 0% Village Hamlet & Isolated Dwelling 0% % % % % 0% % % % % % % % % % % % % % % % Do you have any children aged or What is the combined annual income of your household, prior to under? If so, how old are they? tax being deducted? No children Any aged aged Any Any Any > k or NET: under aged aged aged Up to > k > k > k > k > k > k > k or under Yes 0 k k k k k k k k more % % % % 0% % % % % % % % % 0% % 0 % % % % % % 0% % % % % % % % 0 0 % 0% % % % % % % % % % % 0% % % % % % % % % 0% 0% % % % % 0% % % % % % % % % % % % % % % % % % % % % % % % % % 0 0% % % % % % % % % 0% 0% % % % 0. 0 % % % % 0. % % %

150 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Whether the vegetables are on special offer Page NET: Important Very important (+) Quite important (+) Neither important (0) nor unimportant Quite unimportant () Very unimportant () NET: Unimportant Don't know Mean Standard deviation Standard error Which of the following ITV regions do you live in? Scottish Cent Gram Gran Meri Anglia ral pian ada London dian % % % % 0 % % % % % % % % 0. % % % % % % 0% % % % % % % % % % % % % % % % 0. % % % % % % % 0% 0. % % % % % % % 0 % % % % 0% 0. % % % % Tyne Wales count York Tees & ry shire Single % % % 0 % % % % % % % 0. % % % % % % % % % 0. % % % % % % % % % % % % % % % 0. % NET: Married/ Civil part ner ship/ co hab iting 0 0 % 0 % 0% 0 % % % % 0. % Mar ried % 0 % % % 0 % % % 0. % Civil Partnership Marital Status % % % % Co Hab iting % % 0 % 0% % % % 0. % Separated NET: Widowedseparated/ div Wid orced owed % 0 % % 0 % 0% % % % % % % % % Divorced % % % % % % % % % % 0% % %

151 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Whether the vegetables are on special offer Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Important % % % % % % % % % % % % % % % % % % % % % Very important (+) % 0% % % % % % % % % % % % % % 0 % % 0% % % % Quite important (+) % 0 % % % % % % % 0 % 0 % % % % % % % % % % % % Neither important (0) nor unimportant % % 0% % 0 % % 0% % % % % % 0 % % % 0% % % % 0 % % Quite unimportant () 0 % % % % % % % % % % % % % % % % % Very unimportant () % % % % % % % % % % % % % % % % NET: Unimportant % % % % % % % % % 0 % % % % % 0% % % % % 0% Don't know % % % % % % % % Mean Standard deviation Standard error

152 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male NET: Important % % % % % % % 0% % % 0% % % % % % % % % % % % % % % % Very important (+) % % % 0% % % 0% % % % 0% % % % 0% 0% 0% % % % % % % % % % 0 Quite important (+) % % % % % % % % % % 0% % % 0% % % % % % % % % % 0% % % Neither important (0) % % % 0% % % % % % % 0% % % % 0% % % % % % % % % 0% % % nor unimportant 0 Quite unimportant () % % 0% % % 0% % % % 0% % % % % % % % % % % 0% % % % % % Very unimportant () % % % % % % % % % % % % % % % % % % 0% 0% % % % % 0% % NET: Unimportant 0% % % % % % % % % % % % % % % % % % % % % % % % % % 0 Don't know % % % % % % % % % % % % % % % Mean Standard deviation Standard error Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Whether vegetables are locally sourced

153 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Whether vegetables are locally sourced Page NET: Important Very important (+) Quite important (+) Neither important (0) nor unimportant Quite unimportant () Very unimportant () NET: Unimportant Don't know Mean Standard deviation Standard error Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Urban 0k Fringe Rural % 0 % % % % % % % % % % 0 0% % % % % % % % % % % Village Hamlet & Isolated Dwelling % % % % % % % % % 0 0 % % 0% 0% % % % % % % % % % % % % % % % % % Do you have any children aged or What is the combined annual income of your household, prior to under? If so, how old are they? tax being deducted? No children Any aged aged Any Any Any > k or NET: under aged aged aged Up to > k > k > k > k > k > k > k or under Yes 0 k k k k k k k k more % 00 % % % % 0% % 0% % % % % % % % 0 % 0% % % % % % % % % % % % % % % % % % % % % % % % % % % % % 0 0 % % % % % % % % % % % % % % 0 % % % 0% % % % % % 0% % 0% % % % 0 % % % % % % % % 0% % % % % % % 0 0 % 0% 0% % % % % % % % 0% % % % % 0 % % % % % 0. % % %

154 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table 0 Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Whether vegetables are locally sourced Page 0 NET: Important Very important (+) Quite important (+) Neither important (0) nor unimportant Quite unimportant () Very unimportant () NET: Unimportant Don't know Mean Standard deviation Standard error Which of the following ITV regions do you live in? Scottish Cent Gram Gran Meri Anglia ral pian ada London dian % 0 % % % % % % % % 0 0% % % % % % 0. % % % % % 0% 0% % % % 0 % % 0% % % 0% % % % 0% % 0. %. 0. % % % % % % % 0. % % % % % % % % % % % % 0.0 % % % % Tyne Wales count York Tees & ry shire Single % % % 0 % 0% % % % 0% % % 0. % % % % % % % % % % % 0.0 %.0 0. % % % % 0% % % % 0 % % % % % % 0.0 % NET: Married/ Civil part ner ship/ co hab iting 0 0 % % 0 % % % % % 0. % Mar ried % % % % 0 % % % 0. % Civil Partnership Marital Status % % % % % % Co Hab iting % 0 % % % 0% % % 0. % Separated NET: Widowedseparated/ div Wid orced owed % % % % % % % % % % % 0 % 0 % Divorced % % % % % % % % % % % % 0 %

155 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Whether vegetables are locally sourced Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Important % % 0 % % % % % % % % % % 0% % % % 0 % 0% 0 % % % Very important (+) 0 % % % % % % % % % % % % % % % % % % % % % Quite important (+) % % % 0% % 0% % % 0% % % % % % % % % % % % % Neither important (0) nor unimportant % % % % % 0% % % % 0 % % % % % % 0 % % % % % % Quite unimportant () % % % % % % % % % % % % % % % 0% % % % % % Very unimportant () % % % % % % % % % 0% % % % % % % % % % 0 % NET: Unimportant % % % % 0 % % % 0% % % % % % % % % % % % % % Don't know % % % % % % % % Mean Standard deviation Standard error

156 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male NET: Important % % % % 0% % % % % % % % % % 0% 0% % % % % % % % % % % 0 Very important (+) % % % % % % % % % % % % % % % % % % % % % % % % 0% % Quite important (+) % % % % % % % 0% % 0% % % % % % % % % % % % % % % % % Neither important (0) % % % % % % % % % % % % % 0% % % % % % % % % % % % % nor unimportant Quite unimportant () % % % % % 0% % % % % % % % % 0% % 0% % % % 0% % % % % % 0 0 Very unimportant () % % % % % % % % % % % % % % % % % % 0% % % % % % % % NET: Unimportant % % % % % % % % % % % % % % % % % % % % % % % % % % 0 Don't know % % % % % % % % % % % % % % % Mean Standard deviation Standard error Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Whether vegetables are from a British farm (not necessarily local)

157 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Whether vegetables are from a British farm (not necessarily local) Page NET: Important Very important (+) Quite important (+) Neither important (0) nor unimportant Quite unimportant () Very unimportant () NET: Unimportant Don't know Mean Standard deviation Standard error Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Urban 0k Fringe Rural % % % % % % % % % % 0 % % % % % % % 0 % % % % % Village Hamlet & Isolated Dwelling 00 % % % % % % % % % 0% % % % % % % % 0 % % % % 0 % % % 0 % % % % % % Do you have any children aged or What is the combined annual income of your household, prior to under? If so, how old are they? tax being deducted? No children Any aged aged Any Any Any > k or NET: under aged aged aged Up to > k > k > k > k > k > k > k or under Yes 0 k k k k k k k k more % 0 0 % % % % % % % % % % % % % % % % % % % % % 0% % % % % % % 0 % 0% % % 0% % % % % % % % % % 0% % 0 0 % % % % % % % % % % % % % % 0 % 0% % % % % % % 0% % % % % % % % % % % % % % % % % % % % % 00 % % % % % % % % % % % % % % % 0 % % % % % 0. % % %

158 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Whether vegetables are from a British farm (not necessarily local) Page NET: Important Very important (+) Quite important (+) Neither important (0) nor unimportant Quite unimportant () Very unimportant () NET: Unimportant Don't know Mean Standard deviation Standard error Which of the following ITV regions do you live in? Scottish Cent Gram Gran Meri Anglia ral pian ada London dian % % % % % % % % % 0 % % % % % 0% 0. % % % 0% % % % % % % 0% % % % % % % % % % % 0. %.0 0. % % % % % % % 0. % % 0 % % 0 % % % 0% % % % % 0 % % % 0. % Tyne Wales count York Tees & ry shire Single % % 0 % % % % % % % 0 0% % 0. % % % % % 0% % % % % % 0. % % % % % % % % % % 0 % 0 % % % 0% 0. % NET: Married/ Civil part ner ship/ co hab iting % % % % 0 % % % 0. % Mar ried 0% % % % % % % 0. % Civil Partnership Marital Status % % % % % % Co Hab iting % % % % % % % 0. % Separated NET: Widowedseparated/ div Wid orced owed % % % 0% 0% % % % % % % % % Divorced % % % % % % % % % % % % %

159 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Whether vegetables are from a British farm (not necessarily local) Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Important % % % % % % % % % % % 0% 0 % % % % % 0% % % 0% Very important (+) % % % % % % % % % % % % % % % 0% % % 0% 0% % Quite important (+) % 0% % 0 % % % % % % 0% % % % % % % % % % % % Neither important (0) nor unimportant % 0 % % % % % % % % % % 0 % % 0 0% % 0% % % % 0 % 0% Quite unimportant () % % % % % % % % % % % % % % % % % % % % % Very unimportant () % % % % % % % % % % % % % % % % % % % % NET: Unimportant % % % % % % % % % % % 0% % % % % 0% % % % 0% Don't know % % % % % % % % Mean Standard deviation Standard error

160 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male NET: Important % % % % % % % % % % % % % % % % 0% % % % % % % % % % Very important (+) % % % % % % % % % % % % 0% 0% % % % % 0% 0% % % % % % % Quite important (+) % % % % % 0% 0% % % % % % % % % % % % % % % % % % % % Neither important (0) % % % % % % % % % % % % % % % % % % % % % % 0% % % % nor unimportant Quite unimportant () % % % % % % % % % % % % % % % Very unimportant () % % % % % % 0 NET: Unimportant % % % % % % % % % % % % % % % % % % % % Don't know % % % % % % % % % % % % % % % Mean Standard deviation Standard error Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Personal taste

161 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Personal taste Page NET: Important Very important (+) Quite important (+) Neither important (0) nor unimportant Quite unimportant () Very unimportant () NET: Unimportant Don't know Mean Standard deviation Standard error Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Urban 0k Fringe Rural % % 0 % % 0 % % % 0% % % % % % 0 % % % % % % Village Hamlet & Isolated Dwelling 0 0% % % % % % % % % % % % % % % 0 % % % % % % % % % % Do you have any children aged or What is the combined annual income of your household, prior to under? If so, how old are they? tax being deducted? No children Any aged aged Any Any Any > k or NET: under aged aged aged Up to > k > k > k > k > k > k > k or under Yes 0 k k k k k k k k more % 0 % % % % 0% % % 0% % % % % % % 00% 0 % % % % 0% % % % % % % % % % % % % % % % % % % % % % % % % 0 0 % 0% % % % % % % % % % % % % % % % % % % % %. % % % % % % % % % % % % %. % % %

162 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Personal taste Page NET: Important Very important (+) Quite important (+) Neither important (0) nor unimportant Quite unimportant () Very unimportant () NET: Unimportant Don't know Mean Standard deviation Standard error Which of the following ITV regions do you live in? Scottish Cent Gram Gran Meri Anglia ral pian ada London dian % % 0 % % % 0 % % % % % %. % % % % % % 0% % 0 % % % 0 % %. % % % % 0 % % % %. % % % % % % % % % 0 % % % %. % % Tyne Wales count York Tees & ry shire Single % % % % % % % % 0 0% %.0 % % % % % %. % % % % 0% % % % % 0 % % 0%. % % % NET: Married/ Civil part ner ship/ co hab iting 0 0 % % % %. % % % % Mar ried % % % %. % % % Civil Partnership Marital Status % % % % Co Hab iting 0% % % % %.0 % % Separated NET: Widowedseparated/ div Wid orced owed % % % % % % 0 % Divorced 0 % 0 % % % % % 0% %

163 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Personal taste Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Important % % % % % % 0 % % % % % 0 % % % % 0 % % % % % % Very important (+) % % % % % % % % % 0 % % % % % % % % % 0% 0 % % Quite important (+) 0 % % % % 0% % % % 0% % % % 0% % % % % 0 % % % 0 % Neither important (0) nor unimportant % % % % % 0% % % % % % % % % % % % % Quite unimportant () % % % % % % % % % Very unimportant () % % % NET: Unimportant 0 % % % % % % % % % % % % Don't know % % % % % % % % Mean Standard deviation Standard error

164 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male NET: Important 0% % % % % % % % % % % % % % % % % % % % 0% 0% % % % % 0 Very important (+) % % % 0% % % % % % % % % 0% % % % % % % % % % % % % % 0 0 Quite important (+) % % % % % % 0% % % % % % % % % % % % % % % % % % % 0% Neither important (0) % % % % % % % % % 0% % % % 0% % % % % % % % % % % % 0% nor unimportant Quite unimportant () % % % % % % % % % % % % % % % % % % % % % % % % % % 0 Very unimportant () % % % % % % % % % % % % % % % % % % % % % % % % 0 0 NET: Unimportant % % % 0% % % % 0% % % % % % % 0% % % % % 0% % % % % % % Don't know % % % % % % % % % % % % % % % % % % Mean Standard deviation Standard error Page 0 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table 0 Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Whether vegetable is in season

165 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Whether vegetable is in season Page NET: Important Very important (+) Quite important (+) Neither important (0) nor unimportant Quite unimportant () Very unimportant () NET: Unimportant Don't know Mean Standard deviation Standard error Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Urban 0k Fringe Rural % % 0 0% 0 0% % % 0% % 0% 0% % 0% 0 % % % % 0 % 0 0% % 0% % Village Hamlet & Isolated Dwelling 0 % % % % % % % % % % % % % 0 % % % % % 0% % % % % % % % % % % % % % % Do you have any children aged or What is the combined annual income of your household, prior to under? If so, how old are they? tax being deducted? No children Any aged aged Any Any Any > k or NET: under aged aged aged Up to > k > k > k > k > k > k > k or under Yes 0 k k k k k k k k more % % % % % 0% % % % % % % % % % 0 0 % % % 0% % % % % % 0% % % % % 0% 0 % 0 % % % % % % % % % % % % % % 0 0 % % % 0% % % % % % % % % % % % 0 0 % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % 0% % % % % % % % % % % 0. % % %

166 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Whether vegetable is in season Page NET: Important Very important (+) Quite important (+) Neither important (0) nor unimportant Quite unimportant () Very unimportant () NET: Unimportant Don't know Mean Standard deviation Standard error Which of the following ITV regions do you live in? Scottish Cent Gram Gran Meri Anglia ral pian ada London dian % % 0 0% 0 0% % % % % % % % % 0. % % % % % % % % 0% 0% % % % 0 % 0. % % % % % % % % % % % 0. %. 0. % % % % % % % 0.0 % % % % % 0. % % % % % 0% % 0 % % % % 0. %.0 0. Tyne Wales count York Tees & ry shire Single % 0% % % 0. % % % % % 0. % % % % % % % 0 % % % % 0.0 %.0 0. % % 0 % % % % % % % % 0 % % % % 0. % NET: Married/ Civil part ner ship/ co hab iting 0 0 % % 0% 0% % % % % Mar ried % 0 % % % % % % 0.0 % Civil Partnership Marital Status % % % % % % Co Hab iting % 0 % % % % % % 0. % Separated NET: Widowedseparated/ div Wid orced owed % % % % 0 % % 0% % % % % % % % Divorced % % % % % % % % % % % % %

167 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Whether vegetable is in season Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Important % 0% % % % % 0 % % % % % % % % % % 0% % % % % Very important (+) % % 0% 0% % % % 0 % % % % 0 % % % % % % % % % 0 % Quite important (+) 0 0% % % % % % % % % 0 % 0 % % % % % % % % % % % Neither important (0) nor unimportant 0 0% 0 % % % % % % % 0% % 0 % 0% % % % % 0 % % 0% % 0% Quite unimportant () % % % % % % % % % % % % % % % % % % Very unimportant () % % % % 0% % % % % % % % % % % 0% NET: Unimportant % % % % % % % % % % % % % % % % % % % Don't know % % % % % % % % % % % Mean Standard deviation Standard error

168 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male NET: Important % % % 0% 0% % % % 0% % % 0% % % 0% % % % % % % % % % % % Very important (+) % % % % % % % % % % % % % % % % % % % % % % % 0% % % Quite important (+) % 0% % % % % % % % % % % % 0% % % % % 0% % % % 0% % % 0% Neither important (0) % % % % % % % % % % % % % % % % % % % % % % % % % % nor unimportant Quite unimportant () % % % % % % % % % % % % % % % % % % % % % % % % % % Very unimportant () % % % % % % % % % % % % % % % % % % % % % % % % % 0 0 NET: Unimportant % % % % % % % 0% % % % % % % % % % % % % 0% % % % % % Don't know % % % % % % % % % % % % % % % % % % Mean Standard deviation Standard error Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Appearance of vegetables in the shop

169 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Appearance of vegetables in the shop Page NET: Important Very important (+) Quite important (+) Neither important (0) nor unimportant Quite unimportant () Very unimportant () NET: Unimportant Don't know Mean Standard deviation Standard error Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Urban 0k Fringe Rural % 0 % 0 0% % 0 % % % % 0 % % % 0 % 0 % 0 % % 0 % % % % % 0 % % % % % % % % % 0 % % % Village Hamlet & Isolated Dwelling % % % % % % 0 % % % % % % % % 0 % % 0% % % % % Do you have any children aged or What is the combined annual income of your household, prior to under? If so, how old are they? tax being deducted? No children Any aged aged Any Any Any > k or NET: under aged aged aged Up to > k > k > k > k > k > k > k or under Yes 0 k k k k k k k k more % % % % % 00 % 00 0% % % 0 % % % % % % % % 0 0 % % % % % % % % 0% % % % % % % % % % % % % % % % % % % % 0 % % % % % % % % % % % % % % % % % % % % % % % % % % % % 0% % % % % % % % % % % % % % % % % % % % % % % % % % % 0% 0 % % % % %.0 % % % %

170 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Appearance of vegetables in the shop Page NET: Important Very important (+) Quite important (+) Neither important (0) nor unimportant Quite unimportant () Very unimportant () NET: Unimportant Don't know Mean Standard deviation Standard error Which of the following ITV regions do you live in? Scottish Cent Gram Gran Meri Anglia ral pian ada London dian % 0 % 0 0% % 0 % % % % % % % % 0. % % % % % % % % % % % % % % % % % % % 0. % % % % % % % 0 % % % %.0 % % % 0% % % % % % % % %. % % % % Tyne Wales count York Tees & ry shire Single % % % % % % % % % %.0 % % % % % % % 0 % 0% 0. % % % % % % % % % % 0% % 0 % 0 % % % % % 0. % NET: Married/ Civil part ner ship/ co hab iting 0 0 % % % % % % % 0 % Mar ried 0% % % % % % %. % Civil Partnership Marital Status % % % 0% % % Co Hab iting 0 % 0% % % 0 % % % 0. % Separated NET: Widowedseparated/ div Wid orced owed 0 % % % % % % % % % % % % % Divorced % 0% % % % % % % % % % % %

171 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Appearance of vegetables in the shop Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Important % % % % % 0 % % % 0 % % % 0% 0 % % % % 0% % 0 % % 0% Very important (+) 0 % 0 % % % % % % % % % % % % % % % % % % % % Quite important (+) 0 0% % % % % % % % % 0 % % % % % % % % % % % % Neither important (0) nor unimportant % % % % % % % % % % % % % % % % % 0% % 0% % Quite unimportant () 0 % % % % % % % % % % % % % % % % % % Very unimportant () % % % % % % % % % % % % % % NET: Unimportant % % % % % % % % % % % % % % % % % % % Don't know % % % % % % % % % Mean Standard deviation Standard error

172 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male NET: Important % % % % % % % % % % 0% 0% % % % % % 0% % % % % % % % % Very important (+) % % % % % % % % % % % % % % % % % % % % % % % % % % 0 0 Quite important (+) % % % % % % % 0% % % % % % % % % % % % % % % % % % % 0 0 Neither important (0) % % % % % % % % % % % % % % % % % % % % % % 0% % % % nor unimportant Quite unimportant () 0% % 0% % % % % % % % % % % % % % % % % % % % % % % % Very unimportant () % % % % % % % % % % % % % % % 0% % 0% 0% % % % % % % 0% NET: Unimportant % % % % % % % 0% % % % % % % % % 0% % % % % % % % % % 0 Don't know % % % % % % % % % % % % % % % Mean Standard deviation Standard error Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Whether vegetables are organic

173 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Whether vegetables are organic Page NET: Important Very important (+) Quite important (+) Neither important (0) nor unimportant Quite unimportant () Very unimportant () NET: Unimportant Don't know Mean Standard deviation Standard error Which of the following best describes Do you have any children aged or What is the combined annual income of your household, prior to where you live? under? If so, how old are they? tax being deducted? Hamlet No child Urban & Iso ren Any Pop. Town lated aged aged Any Any Any > k NET: over and NET: Vil Dwel or NET: under aged aged aged Up to > k > k > k > k > k > k > k or Urban 0k Fringe Rural lage ling under Yes 0 k k k k k k k k more % 0 0 % % % % % % % % % % 0% % % % % % % % % % % 0 0 % % % % % % % % 0% % % % % % % % % % % % % 0 % 0 0% 0 % % % % % % % % % % % % % % % % % 0% % % % 0 % % % % % 0% 0% 0 % % % % 0% % % % 0% % % % 0% % 0 % 0% % % % % % % % % % % % % % % % 0% % % % 0 0 0% % % % % % 0% % 0% % % % % 0% % % % % % % % % % % % % % % % 0. 0 % % 00 % 0 % % % 0 0 0% % % % % % % % % % % % % % % % % % 0. %

174 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table 0 Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Whether vegetables are organic Page 0 Anglia Gram Gran Meripian ada London dian Cent ral Which of the following ITV regions do you live in? Scot Tyne tish Tees Wales & York shire Single NET: Married/ Civil part ner ship/ co hab iting Mar ried Marital Status NET: Widowed/ Civil separ Part Co ated/ ner Habdivship iting orced Separated Wid owed Divorced country NET: Important % % % % % % % % % % % % 0% 0 % % % % 0 % % % % Very important (+) % % % % % % % % % % % % % % % % % % % % Quite important (+) % % % % % % 0% 0 % % % % 0% % % % % % % % % Neither important (0) nor unimportant % % % % 0% % % % % % % 0 % 0 0% % % % % 0% 0% % % Quite unimportant () 0 % % % % % % % % % % % % % % % % % % 0% % % Very unimportant () 0 0% % 0% % % % % % % % % % % % % % % % % % % NET: Unimportant 0 % % 0% % % % 0 % % % % 0% % % % 0 % % % % 0 % % % Don't know % % % % % % % % 0 % % % Mean Standard deviation Standard error

175 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. How important or unimportant is each of the following factors when considering purchasing vegetables? who eat vegetables Whether vegetables are organic Page Glasgow Leeds Hull Bristol Cardiff Plymouth South London ampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Important % % % % % % 0% % % 0% 0 % % % % % % % % % % Very important (+) % % % % % % % % % % % % % % % % Quite important (+) % 0% % % % % % 0% % % % % % % % % % % % % Neither important (0) nor unimportant % % % 0% 0 % % % % % % % % % % % 0% % % % % % Quite unimportant () 0 % % 0 % % % % % % % % % % % % % % % % % 0% % Very unimportant () 0 0% % % % % % % 0% % % % % % % % % 0 0% % % % % NET: Unimportant 0 % % 0% % 0% % % % 0% % % % % % % % % % % % 0% Don't know % % % % % % % % % Mean Standard deviation Standard error

176 Table Qa. Do you feed your children vegetables at home as part of their diet? with children aged or under Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Gender Male Female Age + AB Social Grade C C DE Scot land North North Region Midlands Wales Midlands ern Private London South South Employment Sector Public Yorkshire & Humberside Yes % % % % % 0 % % 0 00% 00% 0 % % % % 00% % % % % 00% 00% % % 0 % 0 00% % % No % % % % % % % % % % % % % % % % % % % %

177 Table Qa. Do you feed your children vegetables at home as part of their diet? with children aged or under Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more Yes % 0 % 0 % % % % 00% % % % % % % 0 00% % % % 00% 00% 00% 00% No % % 0 % % % % % % % % % % % % %

178 Table Qa. Do you feed your children vegetables at home as part of their diet? with children aged or under Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Anglia Grampian Cent ral Which of the following ITV regions do you live in? Gran Meri Scotada London dian tish Tyne Wales Tees & York shire Single NET: Married/ Civil part ner ship/ co hab iting Mar ried Marital Status NET: Widowed/ Civil separ Part Co ated/ ner Habdivship iting orced Separated Wid owed Divorced country 00 0 Yes % % 00% % 0 % % % 00% % 00% 00% 0 00% % % % 00% % 00% 00% 00% 00% No % % % % % % % % % % %

179 Table Qa. Do you feed your children vegetables at home as part of their diet? with children aged or under Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these Yes % 00% 00% % % 00% % 00% 00% % 00% % 0 00% 00% 0 % 00% 00% 00% 00% 00% No % % % % % % %

180 Table Q. To what extent do you agree or disagree with the following statements? who feed their children vegetables Summary table Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page My child(ren) understand the benefits of eating vegetables My child(ren) tend to enjoy the taste of vegetables My child(ren) ask to have vegetables included as part of their meals NET: Agree % 0 % % Strongly agree (+) 0% % % Agree a little (+) 0 % % % Neither agree nor (0) disagree % % % Disagree a little () % % 0 % Strongly disagree () % % 0% NET: Disagree % % 0 % Don't know 0 % % % Mean Standard deviation Standard error

181 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male NET: Agree % % % % % % % % % % % % % % % % % 00% % % % 0% % % % % Strongly agree (+) % % % % % % % % % % 0% % % % % % % 00% % 0% % % % % % 0% Agree a little (+) % % % % % % % 0% % % % % % 0% % % % % % 0% % 0% 0% % % Neither agree nor (0) % % % % % % % % % % % % % % % % % % % % % % 0% % % disagree Disagree a little () % % % % % % % % % % % % % % % % % % Strongly disagree () % % % % % % % 0% % % % % % % % % % % % % 0 NET: Disagree % % % 0% % % % % % 0% % % % % % % % % % % % % 0 0 Don't know % % % % % % % % % % % % % Mean Standard deviation Standard error Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. To what extent do you agree or disagree with the following statements? who feed their children vegetables My child(ren) understand the benefits of eating vegetables

182 Table Q. To what extent do you agree or disagree with the following statements? who feed their children vegetables My child(ren) understand the benefits of eating vegetables Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page NET: Agree Strongly agree (+) Agree a little (+) Neither agree nor (0) disagree Disagree a little () Strongly disagree () NET: Disagree Don't know Mean Standard deviation Standard error Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Urban 0k Fringe Rural % 0% % % Village 0 Hamlet & Isolated Dwelling % % 0% 00% 00 % % % % % 0 0 % % % % % % 00% % % % % 0% % % % % % % % % % % % % % % % % % 0 % % %.0... % % Do you have any children aged or What is the combined annual income of your household, prior to under? If so, how old are they? tax being deducted? No children Any aged aged Any Any Any > k or NET: under aged aged aged Up to > k > k > k > k > k > k > k or under Yes 0 k k k k k k k k more % % 0 % 0 0 % 0% % 0% % % % % % 00% 00% 0 0% % % % % % % % % % % % 00% 00% 0 0 % % % % % 0% % 0% % % % 0% 0 % % % % % 0% % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % 0 % % % %.0 % % % %

183 Table Q. To what extent do you agree or disagree with the following statements? who feed their children vegetables My child(ren) understand the benefits of eating vegetables Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Anglia Gram Granpian ada London Cent ral Which of the following ITV regions do you live in? Meridian Scottish Tyne Wales Tees & York shire Single Mar ried Civil Partnership Marital Status Co Hab iting NET: Married/ Civil part ner ship/ co hab iting NET: Widowedseparateddivorced Separated Wid owed Divorced country NET: Agree % 0 % 00% % % % % % % 0 % 00% % % % % % 0 % % % % % Strongly agree (+) 0% % % 0 % % % % 0 % 0% % % % % % 0% % % % % % Agree a little (+) 0 % 0% 00% % % % % 0 % % % % % 0% % 0% % % % % 0% Neither agree nor (0) disagree % % % % % % % % % % 0% % % % % % % Disagree a little () % % % % % % % % % % % % Strongly disagree () % % % % % 0% % % % % NET: Disagree % % % % % % 0% % % % % % % % % % Don't know 0 % % % % % % % 0% Mean Standard deviation Standard error

184 Table 0 Q. To what extent do you agree or disagree with the following statements? who feed their children vegetables My child(ren) understand the benefits of eating vegetables Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page 0 Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Agree % % 00% % 0 % % % 0 % 0 % % 00% % % 00% 0 % % % % % % Strongly agree (+) 0% 0% 0 % % % % 0% % % 0% % % % 0% % 0% % % % Agree a little (+) 0 % 0% 00% % 0% % % % % % 0% 0% % % % % % % % Neither agree nor (0) disagree % % % % % % % % % % 0 % % % % Disagree a little () % % % % % % Strongly disagree () % % % % % % % % % NET: Disagree % % % % % % % 0% % % % Don't know 0 % % % % % Mean Standard deviation Standard error

185 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male NET: Agree % % % % % % % % % % % 0% % 0% % % % 00% 0% % % % % % 0% % Strongly agree (+) % % % % % % % % % % % % % % % % % 00% % % % % 0% 0% % % 0 0 Agree a little (+) % % 0% % % % 0% % % % % % % % % % % % % % % % % % % Neither agree nor (0) % % % % % % % % % % % 0% % % % % % 0% % % % % % % % disagree Disagree a little () % % % % % % % % % % 0% 0% % % % 0% % % % % % % Strongly disagree () % % % % % % % % % % % % % % % % % 0 NET: Disagree % % % % % % % % 0% % 0% % % % % % % % % % % % Don't know % % % % % % % 0% % % Mean Standard deviation Standard error Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. To what extent do you agree or disagree with the following statements? who feed their children vegetables My child(ren) tend to enjoy the taste of vegetables

186 Table Q. To what extent do you agree or disagree with the following statements? who feed their children vegetables My child(ren) tend to enjoy the taste of vegetables Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page NET: Agree Strongly agree (+) Agree a little (+) Neither agree nor (0) disagree Disagree a little () Strongly disagree () NET: Disagree Don't know Mean Standard deviation Standard error Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Urban 0k Fringe Rural % % % Village 0 Hamlet & Isolated Dwelling 0 % % % % % % % % 0% % % % 0 % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % Do you have any children aged or What is the combined annual income of your household, prior to under? If so, how old are they? tax being deducted? No children Any aged aged Any Any Any > k or NET: under aged aged aged Up to > k > k > k > k > k > k > k or under Yes 0 k k k k k k k k more % 0% % % % % % % % % % % 00% 00% % % % % % % % % % % % % 00% 00% % % % % % % % % % % % 0 % % % % % % % % % % % 0% % % 0% 0% % % % % % % % % % % % % % % % % % % % % 0% % 0% % % % % % % % % 0. % %

187 Table Q. To what extent do you agree or disagree with the following statements? who feed their children vegetables My child(ren) tend to enjoy the taste of vegetables Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Anglia Gram Granpian ada London Cent ral Which of the following ITV regions do you live in? Meridian Scottish Tyne Wales Tees & York shire Single Mar ried Civil Partnership Marital Status Co Hab iting NET: Married/ Civil part ner ship/ co hab iting NET: Widowedseparateddivorced Separated Wid owed Divorced country NET: Agree 0 % % 0% % % % % 0% % % % 0 % % 0 % % % % % % % Strongly agree (+) % % % 0 % % 0 % % 0 % % % % 0% % % 0 0% 0% % % Agree a little (+) % % % % % % % % % % % 0% % % % % % % % % Neither agree nor (0) disagree % % % % % % % 0% % % 0% % 0 % % % 0% % % % Disagree a little () % 0% 00% % % % % % % % % % % % % % % % Strongly disagree () % % % 0% % % % % % % NET: Disagree % % 00% % % % 0% % % % % % 0% 0% % % % % Don't know % % % % % % Mean Standard deviation Standard error

188 Table Q. To what extent do you agree or disagree with the following statements? who feed their children vegetables My child(ren) tend to enjoy the taste of vegetables Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Agree 0 % % % 0% 0% % 0% % % % % 0% % % % % 0 % % % % Strongly agree (+) % % 0 % 0% % % % % % % % % 0% % % % % Agree a little (+) % % % % 0% % % % 0% % % 0% % 0% % 0 % % % % Neither agree nor (0) disagree % % 0% % % % % % % % % % % 0% % % % % Disagree a little () % % % % % % % % % % % % % % Strongly disagree () % % % % % % 0% NET: Disagree % % % 0% % % % % % % % % % % % Don't know % % % % Mean Standard deviation Standard error

189 Table Q. To what extent do you agree or disagree with the following statements? who feed their children vegetables My child(ren) ask to have vegetables included as part of their meals Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Gender Male Female Age + AB Social Grade C C DE Scot land North North Region Midlands Wales Midlands ern Private London South South Employment Sector Public Yorkshire & Humberside NET: Agree % % % 0 % % 0% % % 00% % % % % 0 % 0 % % % % % % % % % 0 % % 0 % Strongly agree (+) % % % 0 % % % 0% % 0% % % 0% % % % 0 % % 0% % % % % % % % Agree a little (+) % % 0% 0 % % % % % 00% % % % 0 % % % % % % % % % % % % % % Neither agree nor (0) disagree % % % % % 0 % % % % 0% % % % % % % % % % % % % % % Disagree a little () 0 % 0 % 0 0% % % 0 % 0% % % % % % % % % % % % % % % % % % % Strongly disagree () 0% % 0% % % % % % % % % 0% % % % % % % % % 0% 0% % % NET: Disagree 0 % % % % % % % % % % % % % % % % % 0% % % 0% % % % % Don't know % % 0% % % % % % % % Mean Standard deviation Standard error

190 Table Q. To what extent do you agree or disagree with the following statements? who feed their children vegetables My child(ren) ask to have vegetables included as part of their meals Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page NET: Agree Strongly agree (+) Agree a little (+) Neither agree nor (0) disagree Disagree a little () Strongly disagree () NET: Disagree Don't know Mean Standard deviation Standard error Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Urban 0k Fringe Rural % Village 0 Hamlet & Isolated Dwelling % % % % % 00% 0 % % % % % % % 0% 0 % % % % 00% 0 0 % % % % % % 0 0 % % % % % % 0% % % % % % 0 0 % % % % % % % % % % % Do you have any children aged or What is the combined annual income of your household, prior to under? If so, how old are they? tax being deducted? No children Any aged aged Any Any Any > k or NET: under aged aged aged Up to > k > k > k > k > k > k > k or under Yes 0 k k k k k k k k more % % % % % % % % % % % % 00% 0 % % % 0% % % % % % % % % % % % % % % % % % % 00% 0 % % % 0% % 0% % % % % % % 00% 0 % % % 0% % % % 0% 0% % % % 0% % % % % % % 0% % % % 0% % % % % % % % 0% % % % % % % % % 0. % %

191 Table Q. To what extent do you agree or disagree with the following statements? who feed their children vegetables My child(ren) ask to have vegetables included as part of their meals Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Anglia Gram Gran Meri Scotpian ada London dian tish Cent ral Which of the following ITV regions do you live in? Tyne Wales Tees & York shire Single Mar ried Civil Partnership Marital Status Co Hab iting NET: Married/ Civil part ner ship/ co hab iting NET: Widowedseparateddivorced Separated Wid owed Divorced country NET: Agree % % % % % 0% 0 % 0 % % 0% % % % % % % % % % % Strongly agree (+) % % % % 0 0% % % % % % % % % % % % % % % Agree a little (+) % 0% 0 % % % % % % % 0% 0% % % % % % % % % Neither agree nor (0) disagree % % % 0 % % % % % % % % % % % % % % % Disagree a little () 0 % % % % % % 0% % % % % % % % % 0% % % % % Strongly disagree () 0% % 00% 0% % 0 % % % % % 0% % % % % % % NET: Disagree 0 % % 00% % 0% % % % % % % % % % % % % % % % % Don't know % % % % % % Mean Standard deviation Standard error

192 Table Q. To what extent do you agree or disagree with the following statements? who feed their children vegetables My child(ren) ask to have vegetables included as part of their meals Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Agree % % % 0 % % % % % % 0% % % % % % % % % % 0 % Strongly agree (+) % % % 0% % % % % 0 % % % % % % % % % Agree a little (+) % % % % % % % % % % % % 0% % % % % % % % Neither agree nor (0) disagree % % % % % % % % % % % % % 0% % % Disagree a little () 0 % % % % % % % 0% % % % % % % % % 0% % Strongly disagree () 0% 0% % 0% % % % % % % % % % % % NET: Disagree 0 % % % % % % % % % % % 0% % % 0 % % % % % % Don't know % % % % Mean Standard deviation Standard error

193 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Which of the following statements best describes how you incorporate Brassicas into your child's diet? who feed their children vegetables Page Gender Male Female Age + AB Social Grade C C DE Scot land North North Region Midlands Wales Midlands ern Private London South South Employment Sector Public Yorkshire & Humberside By disguising them % % % % % % % % % % % % % % 0% % % 0% 0% % % By making them look more appealing 0% % % % % % % 0% % % % % % % 0 % % % % % % % 0 % 0% I don't do anything special I just give them to my child 0 % % 0 % % % % % % 00% % % % % % % % 0 % % % % % % % % 0% %

194 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table 0 Q. Which of the following statements best describes how you incorporate Brassicas into your child's diet? who feed their children vegetables Page 0 Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more By disguising them % % % % % % % % 0 % % % % % % % 0% % By making them look more appealing 0% % % % % % 0% % % % % % % 0% 0% % % I don't do anything special I just give them to my child 0 % % 0 % % % % 00% 0 % % % % % % 0 % % % % 0 % % 00% 00%

195 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Which of the following statements best describes how you incorporate Brassicas into your child's diet? who feed their children vegetables Page Anglia Grampian Cent ral Which of the following ITV regions do you live in? Gran Meri Scotada London dian tish Tyne Wales Tees & York shire Single NET: Married/ Civil part ner ship/ co hab iting Mar ried Marital Status NET: Widowed/ Civil separ Part Co ated/ ner Habdivship iting orced Separated Wid owed Divorced country By disguising them % % 0% % % % % % % % % % % % By making them look more appealing 0% % % % 0 0% % % % % % % % % % % 0% % % I don't do anything special I just give them to my child 0 % 0% 00% % % % % % % % % % 0 % % 0% % 0 % % % %

196 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. Which of the following statements best describes how you incorporate Brassicas into your child's diet? who feed their children vegetables Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these By disguising them % % % % % % % % % % % By making them look more appealing 0% % % % 0 % % % 0 % % % % % % % % % % % I don't do anything special I just give them to my child 0 % % 00% % % % % % % % % % % % 0 % % % % % %

197 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. To what extent do you think children will be eating more or less healthily in general as a result of the government introducing compulsory school meals for children up to the age of? Page Gender Male Female Age + AB Social Grade C C DE Scot land North North Region Midlands Wales Midlands ern Private London South South Employment Sector Public Yorkshire & Humberside NET: more healthily % % % 0 % % 0 % % 0 % % % % 0 % % % % % % % % % % % % % 0 % 00 % A lot more (+) healthily % % % 0% % % % % % % % 0 % % % % % % % % % % % % % % % A little more (+) healthily % % % % % % 0% % 0 0% % % 0 0% % % % 0% 0 % 0 % 0% % 0 0% % % % % % About the same (0) % % % % % % 0 % % % % % % % % % % % 0 % % % 0 0% % % % % % A little less () healthily % % % % % % % % % % % % % % % % % % % % % % % A lot less () healthily 0 % % % % % % % % % % % % % % % % % NET: Less healthily % % % % % % 0 % % % % 0 % % % % % % % % % % % % % % % % Mean Standard deviation Standard error

198 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. To what extent do you think children will be eating more or less healthily in general as a result of the government introducing compulsory school meals for children up to the age of? Page NET: more healthily A lot more (+) healthily A little more (+) healthily About the same (0) A little less () healthily A lot less () healthily NET: Less healthily Mean Standard deviation Standard error Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Urban 0k Fringe Rural % % % % % % 0 % 0 0% % % % % % % % % % 0 % % % % Village Hamlet & Isolated Dwelling % % % % % % % % 0 % % % % % 0 % % % % % % % % % % % % Do you have any children aged or What is the combined annual income of your household, prior to under? If so, how old are they? tax being deducted? No children Any aged aged Any Any Any > k or NET: under aged aged aged Up to > k > k > k > k > k > k > k or under Yes 0 k k k k k k k k more % 0 0 0% % % % % % % % % % % % % % 0 0 % % % % % % % % % % % 0% % % % 0 % 0 0 % % % % % % % % 0% % % % % % 0 % 0% % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % 0 % % % % % % % % % % % % % %

199 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. To what extent do you think children will be eating more or less healthily in general as a result of the government introducing compulsory school meals for children up to the age of? Page NET: more healthily A lot more (+) healthily A little more (+) healthily About the same (0) A little less () healthily A lot less () healthily NET: Less healthily Mean Standard deviation Standard error Which of the following ITV regions do you live in? Scottish Cent Gram Gran Meri Anglia ral pian ada London dian 0 0 % % % % % 0 % % % % 0% % 0.0 % % % % % % % % % 0 % % 0. % % % % % % % % 0. % % % % % 0. % % % % 0 % % % % 0. % % % 0 % % 0. % % Tyne Wales count York Tees & ry shire Single % 0% % %.00 % % % % % % % 0. % % % % 0% % % % % % 0. % % % % % % % % NET: Married/ Civil part ner ship/ co hab iting 0 0 % 0 % % % % % % Mar ried % % 0 % % % % % Civil Partnership Marital Status % % % % % 0. % Co Hab iting % % % 0 % 0. % % % Separated NET: Widowedseparated/ div Wid orced owed 0 % % % % 0. % % % % % % % 0. % % Divorced % % % % % 0. % % % % % % % %

200 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. To what extent do you think children will be eating more or less healthily in general as a result of the government introducing compulsory school meals for children up to the age of? Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: more healthily % % % % % % % 0% % % 0% 0 % % % % % % % 0 % % % A lot more (+) healthily % % % % 0 % % % % % % % % % % % % 0 0% % % 0% 0% A little more (+) healthily % % % % % % % % 0 % % 0 % 0% % % % 0 % % % % % % About the same (0) % % % % 0% % % 0 % % % 0 % % % % % % % % 0% 0% % A little less () healthily % % % % % % % % % % % % % A lot less () healthily 0 % % % % % % % % NET: Less healthily % % % % % % % % % % % % % % Mean Standard deviation Standard error

201 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q0. There are a large variety of vegetables available on the shelf at supermarkets and local grocery shops. Which of the below do you tend to buy most often? Page Gender Male Female Age + AB Social Grade C C DE Scot land North North Region Midlands Wales Midlands ern Private London South South Employment Sector Public Yorkshire & Humberside Traditional fresh vegetables e.g. potatoes, carrots, cabbage % % % % 0 % % % % % % % % % % 0 % 0% % % 0% % % % % % % % Frozen vegetables 0 0% 0 0% 0 % % 0% % % % % % % % 0 % % % 0 % % % % % % % % % % % Less traditional fresh vegetables e.g. yam, pak choi, plantain % % % % % % % % % % % % % % % % % % None of these % 0 % 0 % % % % % % % % % % % % % % % % % % %

202 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q0. There are a large variety of vegetables available on the shelf at supermarkets and local grocery shops. Which of the below do you tend to buy most often? Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more Traditional fresh vegetables e.g. potatoes, carrots, cabbage % % 0 % 0 0% % % % 0 % % % % % % % % % % 0 % % % 0 % % Frozen vegetables 0 0% % % % % % % 0% % % % % % % % % % % % % % % Less traditional fresh vegetables e.g. yam, pak choi, plantain % 0 % % % % % % % % % % % % % % None of these % % % % % % % % % % % % % % % %

203 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q0. There are a large variety of vegetables available on the shelf at supermarkets and local grocery shops. Which of the below do you tend to buy most often? Page Anglia Gram Gran Meri Scot Tyne Wales pian ada London dian tish Tees & Cent ral Which of the following ITV regions do you live in? York shire Single NET: Married/ Civil part ner ship/ co hab iting Mar ried Marital Status NET: Widowed/ Civil separ Part Co ated/ ner Habdivship iting orced Separated Wid owed Divorced country Traditional fresh vegetables e.g. potatoes, carrots, cabbage % % 0% 0 % 0% 0 % % % % % % % % 0% 0 % 0% 0 % % % % % Frozen vegetables 0 0% % 0% % 0 % 0 0% 0 % % % % % % % 0 % % % % % % % % Less traditional fresh vegetables e.g. yam, pak choi, plantain % % % % % % % % % % % None of these % % % % % % % % % % % % % %

204 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table 0 Q0. There are a large variety of vegetables available on the shelf at supermarkets and local grocery shops. Which of the below do you tend to buy most often? Page 0 Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these Traditional fresh vegetables e.g. potatoes, carrots, cabbage % % % % % % % % % % % 0% % % % % % 0 % 0% % % Frozen vegetables 0 0% % % % % % 0 % % % % 0% 0% % % % % % 0% % % Less traditional fresh vegetables e.g. yam, pak choi, plantain % % % % % % % % None of these % % % % % % % % % % %

205 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male NET: Any % % % % % % % 00% % % % % % % % % % % % % % % % % % % Potatoes % % % % % % % % % % % % % 0% % % % % % % 0% 0% % 0% % 0% Carrots % % % % % % % % % % % % 0% % % % % % % % % % % 0% 0% 0% Brussels sprouts 0% 0% 0% 0% % % 0% % % % % % % % 0% % % % % % 0% % % % % % Parsnips % % % % 0% % % % % % % 0% % % 0% % % % % % % % % % % % Peas % % % % % % % % % 0% % % % % 0% % % % % % % % % % 0% 0% 0 0 Broccoli % % % % % % % 0% 0% % % % % % % % % % % % % % % % % % 0 0 Cauliflower % % % 0% % % % % % % % % % % % % % % % % % % % % % % Cabbage % % % % % % % % % % % % % % % 0% % 0% % % 0% % % % % % Swede % % 0% % % % % 0% 0% % % % % % 0% % % % % % % % % 0% % 0% 0 00 Turnip 0% % % % % % % % 0% % % % % % % 0% % % % % % % % % % 0% Another vegetable 0% % % % % % % % 0% % % 0% % 0% % % % 0% 0% 0% % % % % 0% % No vegetables at all % % % Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. We'd now like you to think ahead to Christmas day. Which of the below vegetables, if any, do you think you'll be eating as part of your main Christmas meal?

206 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. We'd now like you to think ahead to Christmas day. Which of the below vegetables, if any, do you think you'll be eating as part of your main Christmas meal? Page Gender Male Female Age + AB Social Grade C C DE Scot land North North Region Midlands Wales Midlands ern Private London South South Employment Sector Public Yorkshire & Humberside Not applicable I won't be eating a Christmas meal % % % % % % % % % % % % 0 % % % % % % % % % % % % %

207 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. We'd now like you to think ahead to Christmas day. Which of the below vegetables, if any, do you think you'll be eating as part of your main Christmas meal? Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more NET: Any % % % % % % 00% % % 0 % % % 00% % % 0 % 0 % % 0 % % 00% 00% Potatoes 0 0% % % % % 0 0% % % % % % % % % % % % % % % 00% % Carrots 0 0% 0% % % 0 % % % % % % 0 % 0 % % % 0 % 0 % 0 % % % 0 % % % Brussels sprouts % % 0 % % 0% 0% % % % % % % 0 % % 0 % % 0% 0 % % % % % Parsnips % % % % % % % 0% % % % 0 % 0 0% 0% 0% % % % % % % % Peas 0 0% 0 0% % % 0 % 0% % 0% % % % % % 0 % % % % 0 % % % % Broccoli % % % % % % % % % % % % % % 0% 0% % % 0% % 0% % Cauliflower % % 0% % % % % 0 % % % 0 % % 0 0% % % % % 0 0% % % % % Cabbage % 0 % % 0% % % % % 0% % % % 0% 0 % % 0% % % 0 % % % % Swede 0 0% % % % % % % % % 0% % % % 0 % % 0% % % % % 0% % Turnip 00 0% % % % % % % % % 0% 0% % % % % % 0% % % 0% % Another vegetable 0 % 0 % % % 0% 0% % 0% % % 0% % 0 % % 0% % % % % % % % No vegetables at all % % %

208 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. We'd now like you to think ahead to Christmas day. Which of the below vegetables, if any, do you think you'll be eating as part of your main Christmas meal? Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more Not applicable I won't be eating a Christmas meal % % % % % % % % % % % % % % % % % %

209 Marital Status Which of the following ITV regions do you live in? NET: Married/ NET: Civil Widpartowed/ ner separ Civil ship/ ated/ Co Partco Div Separ Wid div Hab ner Mar hab York count Wales Tyne Scot Meri Gran Gram Centorced ated owed orced iting ship ried iting Single shire ry & Tees tish dian London ada pian ral Anglia NET: Any % 00% % % % 00% % % % % 00% % % % % % % % 00% % % 0 0 Potatoes % % % % % 00% % % % % % % % % % % % % % % 0% Carrots % % % % % 00% % % % % % % 0% % % % % % 00% % 0% Brussels sprouts % % % % % 0% % % % % % % % % % % 0% % % 0% % Parsnips 0% % % % % % % % % % % % % % % % % % % % % Peas % % % % 0% % % % % % % 0% % % % % % 0% % % 0% 0 0 Broccoli % % % % % 0% % 0% % % % % % 0% % % % % % % % Cauliflower 0% % % % % % % % % % % % % % 0% % % 0% % % % 0 0 Cabbage % % % 0% % % % % % % 0% % % % % % 0% % % % % Swede % % % % 0% % 0% 0% % % % % % % % 0% % % % % 0% Turnip % % % % % % 0% 0% % % % % % % % % % % % % 0% 0 0 Another vegetable % % % % 0% % % % % % 0% % % % % % % % % % Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. We'd now like you to think ahead to Christmas day. Which of the below vegetables, if any, do you think you'll be eating as part of your main Christmas meal?

210 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. We'd now like you to think ahead to Christmas day. Which of the below vegetables, if any, do you think you'll be eating as part of your main Christmas meal? Page Anglia Gram Gran Meri Scot Tyne Wales pian ada London dian tish Tees & Cent ral Which of the following ITV regions do you live in? York shire Single NET: Married/ Civil part ner ship/ co hab iting Mar ried Marital Status NET: Widowed/ Civil separ Part Co ated/ ner Habdivship iting orced Separated Wid owed Divorced country No vegetables at all % % Not applicable I won't be eating a Christmas meal % % % % % % % % % % % % % % % % %

211 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Q. We'd now like you to think ahead to Christmas day. Which of the below vegetables, if any, do you think you'll be eating as part of your main Christmas meal? Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Any % % % % 0% % 00% % % 00% % % % % % % 0 % 00% % % % Potatoes 0 0% % % 0% 0% 0 % 00% 0% % % % % 0% % % % % % % % % Carrots 0 0% % 0 0% % % % % % 0 % % 0% % 0 % % % % % % % % 0% Brussels sprouts % % 0 0% % % % 0 0% % 0% % % % % % % 0 % % % % % 0 % Parsnips % % % % % % % % % % % 0% % % % % % % % % % Peas 0 0% % % % % % % % % % % 0 % 0% % % % % % % % % Broccoli % 0% % % 0% % % % % 0 % 0% % % % % 0 % % 0% 0% % % Cauliflower % 0% % % % % % 0 % % % % % % % % % % % % 0 % % Cabbage % % % % 0 % % 0 % % % % 0% 0 % % % % % % % % % % Swede 0 0% % % 0 % % % % % % % 0% 0 % % % % 0% 0 % 0 0% % % % Turnip 00 0% % % 0% 0% % % % 0 % % % % % % % % % % % % Another vegetable 0 % % % 0% % % 0% % % 0 % % % % % % % % % % % No vegetables at all % % % Not applicable I won't be eating a Christmas meal % % % 0% % % % % % % % % % % % %

212 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male Male % % % % % 0% 0% % % 0% % % % % % % % % % % 0% % % 00% % Female % % % % % 0% 0% % % 0% % % % % % % % % % % 0% % % 00% % Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Gender

213 Table Gender Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more Male % % 0 % % 00 % % % 0% % % % % % % % % 0 % 0 % % % % % Female % % 0 % % 0 % % % 0% % 0 % 0 % 0 % % % % 0 % 0 % % % % % %

214 Table Gender Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page 00 Anglia Gram Gran Meri Scot Tyne Wales pian ada London dian tish Tees & Cent ral Which of the following ITV regions do you live in? York shire Single NET: Married/ Civil part ner ship/ co hab iting Mar ried Marital Status NET: Widowed/ Civil separ Part Co ated/ ner Habdivship iting orced Separated Wid owed Divorced country Male % % % % 0% % % % % % % % % 0 0% % % % % % % % Female % % % % 0% 0 % % % % % % % % 0 0% % % % % % % 0 %

215 Table Gender Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page 0 Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these Male % % 0 % % % % % % % % % % % % % 0 % % % % 0 % % Female % % % % % % % % % % % % % % % % % % % % %

216 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male % % % % 0% % % % % % % % % % % % % 00% % 0% % % % % % % % % % 0% % % % % % % % % 00% % % % % % % % % % % % % % % % % % % % % 00% % % % % 0% % % % % % 0% % % % % % % % % % 00% % % % 0 0 % % % % % % % % 0% % % % % % % % % 00% % % % % % % % 0% 0% % % % % % % % % % % % 00% % % % Average age Page 0 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Age

217 Table 00 Age Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page 0 + Average age Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Urban 0k Fringe Rural % % % % % Hamlet & Isolated Vil Dwellage ling % % No children aged or under 0 % Do you have any children aged or What is the combined annual income of your household, prior to under? If so, how old are they? tax being deducted? Any aged Any Any Any > k NET: under aged aged aged Up to > k > k > k > k > k > k > k or Yes 0 k k k k k k k k more % % 0% % % % % % % 0% % % % % 0 % % 0% % % % % % % % % % % % % % % % % % % % % % % 0% 0% % % % 0% % % 0% % % % % % % % % % % % % 0% % % % % % % % % % % % % % % % % % % % % % % % % 0% % % % % % 0% % % % % % % 0% % 0% % % % % % % % % % % % 0% % %

218 Marital Status Which of the following ITV regions do you live in? NET: Married/ NET: Civil Widpartowed/ ner separ Civil ship/ ated/ Co Partco Div Separ Wid div Hab ner Mar hab York count Wales Tyne Scot Meri Gran Gram Centorced ated owed orced iting ship ried iting Single shire ry & Tees tish dian London ada pian ral Anglia % % % % % % % % % % % % % % % % % 0 0 % % 0% % % % % % % % % % % % % % % % 0 % % 0% % 0% % % % % % % 0% % % % % % % % % 00 0 % % % % 0% % % % % % 0% % % % % % % % % % % % 0% % % % % % % % % % 0% % % % % % % % % % % % 0% % % % % % % % % % 0% % % 0% % % % % Average age Page 0 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table 0 Age

219 Which of the following cities do you live in, or nearest to? None of Ply South Brigh Milton Birm Nott Liver Manch Shef New Edinthese Cardiff mouth Bristol ampton London Oxford ton Keynes Norwich ingham ingham pool ester field Hull Leeds castle burgh Glasgow % % % % % % % % % % % % % % % % % % % % % 0 0% % % % % % % % % % 0% % % % 0% % % % % % % % % % 0% % % % % % % % % % % 0% % % 0% % 0 0 0% % % % 0% % % % % % % % % % % % % % % % % 0 % 0% % 0% % % % % 0% % 0% % % % % % 0% % % % % 0 + % % % % % % % % % % % % % % % % % % % % % Average age Page 0 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table 0 Age

220 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male AB % % % % % % % % % % % % % 00% % % % % % % % 0% % C % % % % % % % % % 0% % % % 00% % 0% % 0% % % % % % C % % % % % % % % % % % % % 00% % % % % % % % % % DE % % % % % % % % % % % % % 00% % % 0% % 0% % % % % NET: ABC % % % % % % % % % % % % % 00% 00% % % % % % % % % % NET: CDE % % % % % % % % % % % % % 00% 00% % % % % % % % % % Page 0 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table 0 Social Grade

221 Table 0 Social Grade Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page 0 Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more AB 0 % 0 % % % 0 % % % % % 0 % 0 % % 0% % % % % % % % % % C 0 % % 0 % 0 % 0 % % % % 0% % % 0 % % % % % % 0 0% % 0 % % 0% C 0 % % 0 % % % % % % % % % 0 % % % 0 % % % % % % % % DE 0 % % 0% % % % % % % % % 0 % % % % % % % % % % NET: ABC 0 % % 0% % 0 % 0 % % % % % % % % % % 0 % % % % % % % NET: CDE % % 0% 0 % % % % % % % % 0 % % % % 00 % % % % 0 % % %

222 Marital Status Which of the following ITV regions do you live in? NET: Married/ NET: Civil Widpartowed/ ner separ Civil ship/ ated/ Co Partco Div Separ Wid div Hab ner Mar hab York count Wales Tyne Scot Meri Gran Gram Centorced ated owed orced iting ship ried iting Single shire ry & Tees tish dian London ada pian ral Anglia AB % % % % 0% % % 0% % % % % % % % % % % % % % C % % % % % % % % % % % % % % % % % % % % % 0 0 C 0% % % % % % % % 0% % % % % % % % % % % % % DE % % % % % % % % % % % % % % % % % % 0% % % 0 NET: ABC % % % % % % % % % % % % % % 0% % % 0% % % % 0 NET: CDE % % % % % % % % % % % % % % 0% % % 0% % % % Page 0 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table 0 Social Grade

223 Which of the following cities do you live in, or nearest to? None of Ply South Brigh Milton Birm Nott Liver Manch Shef New Edinthese Cardiff mouth Bristol ampton London Oxford ton Keynes Norwich ingham ingham pool ester field Hull Leeds castle burgh Glasgow AB % % 0% % % % % % % % % % % % % % % % % % % C % % % % % 0% % % % % % % % % % % % 0% % % % 0 C % % 0% % % % % % % % % % % % % % % % % % % DE % % % % % % % % 0% 0% % % % % % % 0% % % % % NET: ABC % % % % % % % % % % 0% % % % % % % % % % % 0 NET: CDE % % % % % % % % % % 0% % % % % % % % % % % Page 0 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table 0 Social Grade

224 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male Scotland % 0% 00% % % % % % % % % % % % 0% % North % % 00% % % % % % % 0% % % % % % % 0 North % % 00% % % 0% % % % % % % % % % % 0 Yorkshire & Humberside % % 00% % % 0% % % % % % % % % % % Midlands % % 00% % % % % % % 0% 0% 0% % 0% % % Midlands % % 00% % % % % % % % % % % % % % Wales % % 00% % % % % % % % % % % % % % ern % % 00% % % % % % % % % % % % % 0% 0 London % % 00% % % % % % % % % % % % % % South % % 00% % 0% % % % % % 0% 0% % % % % South % % 00% % % % % % % % % % % % 0% % Page 0 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table 0 GO Region

225 What is the combined annual income of your household, prior to Do you have any children aged or Which of the following best describes tax being deducted? under? If so, how old are they? where you live? No child Hamlet Any ren & Iso Urban > k Any Any Any aged aged lated Town Pop. or > k > k > k > k > k > k > k Up to aged aged aged under NET: or Dwel Vil NET: and over NET: more k k k k k k k k 0 Yes under ling lage Rural Fringe 0k Urban Scotland % % 0% % 0% % % % % % 0% % 0% % % % 0% % % % North % % % % % % % % % % % % % % % % % % % % 0 North % % % % % % % % % 0% % 0% % 0% % % % % % % 0 Yorkshire & Humberside % % 0% % % 0% % % % % % % % % % % 0% 0% % % % % 0 0 Midlands % % % % % % % % % % % % % % % % % 0% % % % Midlands % % % % % 0% % % % % % % % % % % % % % % Wales % % % % % % % % % % % % % % % % % % % 0 ern % % % % % % % % % % % % % % % % % % % % 0% London % % 0% % % % % % % % % % % % % % % % % % % South % % % % % % % % % % % 0% % % % % % % % % % 0 0 South % % % % % % % % 0% % % % 0% % % % % % % % % Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table 0 GO Region

226 Marital Status Which of the following ITV regions do you live in? NET: Married/ NET: Civil Widpartowed/ ner separ Civil ship/ ated/ Co Partco Div Separ Wid div Hab ner Mar hab York count Wales Tyne Scot Meri Gran Gram Centorced ated owed orced iting ship ried iting Single shire ry & Tees tish dian London ada pian ral Anglia Scotland % % % % % % % % % 00% % % % North % % % % % % % % 0 North % 0% 0% % % 0% % % 0% % % % % Yorkshire & Humberside % % % % % % % % 0% % % % % 0 Midlands % % % % % % % 0% % % % Midlands % % 0% 0% % % % % % % % % % 0 Wales % % % % % % % % 00% % % 0 0 ern % % % % % % % % % % % 0% 0 London 0% % % % % % % % % % % 0 South % % % % % % % % % % % % % % South % % % % % % 0% % % % % % % % Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table 0 GO Region

227 Which of the following cities do you live in, or nearest to? None of Ply South Brigh Milton Birm Nott Liver Manch Shef New Edinthese Cardiff mouth Bristol ampton London Oxford ton Keynes Norwich ingham ingham pool ester field Hull Leeds castle burgh Glasgow Scotland % 00% 00% % 0 North % % % % North 0% % % % % 0 Yorkshire & Humberside 0% % % 0% % % Midlands % % % % 0 Midlands % % % % % % % 0% % Wales % 00% % % 0 ern % 0% % % 0% London % % South % % % % % 00% % % % 0 South % % 00% % % % % % Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table 0 GO Region

228 Table Have you taken a foreign holiday in the last years? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Gender Male Female Age + AB Social Grade C C DE Scot land North North Region Midlands Wales Midlands ern Private London South South Employment Sector Public Yorkshire & Humberside Yes % 00 % % % % 0 % 0 0% % % % 0 % % 0 % 0% % % % % 0% % % % % % % % No % % % % % % 0 0% % % % 00 % % % 0% % % % % 0% % % % % % % %

229 Table Have you taken a foreign holiday in the last years? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more Yes % % % % 0 % % % % 0 % % % % % % % % 0 % 0 0% % % % % No % % % % % % % % 0 % % % % 0 % 0 % % % % 0 0% % % % %

230 Table Have you taken a foreign holiday in the last years? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Anglia Gram Gran Meri Scot Tyne Wales pian ada London dian tish Tees & Cent ral Which of the following ITV regions do you live in? York shire Single NET: Married/ Civil part ner ship/ co hab iting Mar ried Marital Status NET: Widowed/ Civil separ Part Co ated/ ner Habdivship iting orced Separated Wid owed Divorced country Yes % 0 % % 0% 0 0% % 0% % 0% % % % % % % % % % % % % No % % % 0% 0% % 0% % 0% % 0 % % % % 0 % % 0 % % % % %

231 Table Have you taken a foreign holiday in the last years? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these Yes % % % % 0 % 0% % % % % % % % % % 0 % % % 0% 0 % % No % % % % % 0% % % % % % 0 % % % % % % % 0% % %

232 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male NET: Homeowners % 0% % % % % % % % % % % % % % % % % % 0% % % % % % % Owned outright 0% % 0% % 0% % % % % % % % % % % % 0% % % % % % 0% % % % without mortgage Owned with a mortgage % % % % % % % % % % % % % % % % % 0% % % % % % % 0% % or loan 0 0 NET: Renters % % % % % % % % % % % % % % % % % % % % 0% % % % % % Rented from the council % % % % % % % % % 0% % % 0% % % % % % % % % % % % % % Rented from a housing % % % % % % % % % % % % % % % % % % % % % % % % % % association 0 Rented from someone % % % 0% % 0% % % % % 0% % % % % % % % % % % % % % % % else Rent free % % % % % % % % % % % % % % % % % % Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Tenure

233 Table Tenure Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more NET: Homeowners % % % % 0% 0% 0% 0 % % 0% % % % 0% 0% 0% % 0% % 0% % % Owned outright without mortgage % 0% % % % % % % % % % % % % % % 0% % % % % % Owned with a mortgage or loan % % 0 % % % % % % 0 0% % % % 0 % % % 0 % % % % % % % NET: Renters % % % 0 % % % 0% 0% % % % % % % % 0% % % % 0% % % Rented from the council % % % % 0 % 0 % % % % % 0 % 0 % % 0% % % % % Rented from a housing association % % % % % % % % % % % % % % 0 % 0 % % % % % Rented from someone else % % % % % % 0% 0 % % 0% % % % % % % % 0 % 0 % % % % Rent free % % % % % % % % % % % % % % %

234 Marital Status Which of the following ITV regions do you live in? NET: Married/ NET: Civil Widpartowed/ ner separ Civil ship/ ated/ Co Partco Div Separ Wid div Hab ner Mar hab York count Wales Tyne Scot Meri Gran Gram Centorced ated owed orced iting ship ried iting Single shire ry & Tees tish dian London ada pian ral Anglia NET: Homeowners 0% % % % % % 0% % % % 0% % % % % % % % % % % Owned outright % % % % % % % % % % % % 0% % % % % 0% % % % without mortgage 0 Owned with a mortgage % 0% % % % % % % 0% % % % % % 0% % % % % 0% % or loan NET: Renters % % % % % % 0% % % % 0% % % % % 0% % % % % % Rented from the council % % % % % % % % % 0% % % % % % 0% % % % % 0 0 Rented from a housing % % % % % % % % % % % % % % % % % % % association 0 0 Rented from someone % % % % % % % % % % % % % % % % % % 0% 0% % else 0 0 Rent free % % % % % % % % % % % Page 0 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Tenure

235 Table Tenure Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Homeowners % % % % % % % % % 0 % % % % % 0 % 0 % % 0 % % % 0 % Owned outright without mortgage % % % % % % % % % % 0 % 0 % % % % 0% % % % % % Owned with a mortgage or loan % 0 % % 0 % % % % % % % % % % % % % 0% % % 0% % NET: Renters % 0 % % % % % % % % % 0% 0% % % % 0 % 0 % % % 0 % % Rented from the council % 0 % % % % % % % % % % % % 0% % % % 0 % Rented from a housing association % % % % % % % % % % % % % % % % % % Rented from someone else % % % % % % % % % % % % % % % % % % % % % Rent free % 0% % % % % % % % % %

236 Table What is the highest educational level that you have achieved to date? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Gender Male Female Age + AB Social Grade C C DE Scot land North North Region Midlands Wales Midlands ern Private London South South Employment Sector Public Yorkshire & Humberside No formal education % % % % % % % % % % % % % % % % % % Primary % % % % % % % % % % % % % % Secondary school, high school, NVQ levels to, etc. % 0 % 0 % % % % % % 00 % % % 0% 0 % % % % % % 0 % % % % % % 0 % % University degree or equivalent professional qualification, NVQ level, etc. 0% % % % % 0% % % % % 0% % % 0% % % 0 % % % % % % % % % % Higher university degree, doctorate, MBA, NVQ level, etc. % % % % % % % % % % % % % % 0 % 0 % % % % % Still in full time education % % 0 % % % % % % % % % % % % % % Don't know % % % % % % Prefer not to answer % % % % % % % % % % % %

237 Table 0 What is the highest educational level that you have achieved to date? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more No formal education % % % % % % % % % % % % % Primary % % % % % % % % % % % Secondary school, high school, NVQ levels to, etc. % 0% 0 % % 0% % % 0% % % % 0 % % % % % % % % % 0 0% % University degree or equivalent professional qualification, NVQ level, etc. 0% % % % % % 0% % % 0% % % % % % % % 0% % 0% % Higher university degree, doctorate, MBA, NVQ level, etc. % 0 % % % % % % % % % % % % % % % % Still in full time education % % % % % % % % 0% % % % % % Don't know % % Prefer not to answer % % % % % % %

238 Table What is the highest educational level that you have achieved to date? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Anglia Gram Gran Meri Scot Tyne Wales pian ada London dian tish Tees & Cent ral Which of the following ITV regions do you live in? York shire Single Mar ried Marital Status Civil Part Co ner Hab ship iting NET: Married/ Civil part ner ship/ co hab iting NET: Widowedseparateddivorced Separated Wid owed Divorced country No formal education % % % % % % % % % % % Primary % % % % % % % % % Secondary school, high school, NVQ levels to, etc. % % 0% 0 0% % % % 0% % % % 0% % % 0 % % 0 % % % % % University degree or equivalent professional qualification, NVQ level, etc. 0% % % % % 0% % % % % % % 0 % % % % 0% % % Higher university degree, doctorate, MBA, NVQ level, etc. % % 0 % % 0 % % % % % % % % % % % % Still in full time education % % 0% % % % % % % % 0 % % % Don't know % % % Prefer not to answer % % % % % %

239 Table What is the highest educational level that you have achieved to date? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these No formal education % % % % % % % % Primary % % % % % % % Secondary school, high school, NVQ levels to, etc. % % 0 % % 0 % 0 % % % % % % % % 0% % % % 0% % 0% % University degree or equivalent professional qualification, NVQ level, etc. 0% % % % 0 % % % % % % % % % % % % % % % Higher university degree, doctorate, MBA, NVQ level, etc. % % % % % % 0 % % % % % Still in full time education % % % % % % % % % % % % % % Don't know % % Prefer not to answer % % % % % %

240 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Thinking about your household's food and grocery shopping, are you personally responsible for selecting half or more of the items to be bought from supermarkets and food shops? Page Gender Male Female Age + AB Social Grade C C DE Scot land North North Region Midlands Wales Midlands ern Private London South South Employment Sector Public Yorkshire & Humberside Yes responsible for half or more of the items bought 0 0% % % % % % % % 00 % 0 % 0 % % % % 0 % % % 0 % 0% % % % % % % % No not responsible for most of the items bought 0 0% % % % % % % % % 0 % % % % % % 0 % % % 0% % % % 0 % % % %

241 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Thinking about your household's food and grocery shopping, are you personally responsible for selecting half or more of the items to be bought from supermarkets and food shops? Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more Yes responsible for half or more of the items bought 0 0% 0% 0% 0% 0% 0% 0% % % % % % % % % % % % % % % 0% No not responsible for most of the items bought 0 0% 0 0% 0 0% 0% 0% 0 0% 0% % % % % % % % % % % % % % % 0%

242 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Thinking about your household's food and grocery shopping, are you personally responsible for selecting half or more of the items to be bought from supermarkets and food shops? Page Anglia Gram Gran Meri Scot Tyne Wales pian ada London dian tish Tees & Cent ral Which of the following ITV regions do you live in? York shire Single NET: Married/ Civil part ner ship/ co hab iting Mar ried Marital Status NET: Widowed/ Civil separ Part Co ated/ ner Habdivship iting orced Separated Wid owed Divorced country Yes responsible for half or more of the items bought 0 0% 0 % % % % % % % % % % % % % 0 0% % % % 00% 00% 0 % No not responsible for most of the items bought 0 0% % % % % % % % % % % % % % 0% % % % %

243 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Thinking about your household's food and grocery shopping, are you personally responsible for selecting half or more of the items to be bought from supermarkets and food shops? Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these Yes responsible for half or more of the items bought 0 0% % % 0 % % 00% % 0% % % % % % 0% 0 % % % % % % % No not responsible for most of the items bought 0 0% % % % % % 0% % % % % % 0% % % % % % % %

244 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male No cars in the % % 0% % % % % % % % 0% % 0% % 0% % % % % % % % % % % % household NET: Any % % 0% % % % % % % % 0% % 0% % 0% % % % % % % % % % % % % % % % % % % % % % % % % 0% % % % % % % % 0% 0% % % % % % % % % 0% % % % % % % % % % % % % % % % % % % 0% % % 0% % % % 0% % % % % 0% % % % % % % % 0% % % % % % Page 0 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table How many cars are there in your household?

245 Table How many cars are there in your household? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more No cars in the household % % % % % % % % % % % % 0% % % % % % % % NET: Any % 0 % % % % % 00% % % % 0 % 00 % % 0% % % % % % % 00% % % % % % 0% % % 0 % 0% 0 % % % % % 0% % % % 0 % % % % % % 0 0% % % % % % 0 % % % % % % % % % % % % % % + % % % 0% 0 0% 0 % 0% % % % % % % % % % % % %

246 Table How many cars are there in your household? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Anglia Gram Gran Meri Scot Tyne Wales pian ada London dian tish Tees & Cent ral Which of the following ITV regions do you live in? York shire Single NET: Married/ Civil part ner ship/ co hab iting Mar ried Marital Status NET: Widowed/ Civil separ Part Co ated/ ner Habdivship iting orced Separated Wid owed Divorced country No cars in the household % % % % % % % % 0 % % % % % 0 % % 0% % % % % 0% NET: Any % % % % % 0 % % % % % % % % % 0 % 0% % 0 % % % 0% % % % 0 % % % % 0 0% % % 0% % % % 00 % % % % 0% % % % % % % % % % % % % % % % % % % % % % % % + % 0 0% % % % % % % % % % % % % % %

247 Table 0 How many cars are there in your household? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these No cars in the household % % 0% % % % % % % 0 % % 0% 0% % % % % % % % % NET: Any % % 0 0% % % % % % % % % 0% 0% % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % 0% % % % % 0% % % % % % % % 0 0% % 0% % + % % 0% % % % 0% % % % %

248 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male White % % % % % % 00% % % % % 00% 00% % % % % % % % % 0% % % % % 0 NET: Nonwhite % % % % % % % % % % % % % % % % % % 0% % % % % Mixed % % % % % % % % % % % % % % % % % 0 Asian % % % % 0% % % % % % % % % % % % % % % % Black % % % % % % % % % % % % % % % % % % % Chinese % % Other ethnic group % % % Prefer not to answer % % % % % % % % Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table To which of the following ethnic groups do you consider you belong?

249 Table To which of the following ethnic groups do you consider you belong? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more White % % % % 0 % 00% % 0 % % 0 % 0 % 0 % % % % % % % 00% 00% 00% % NET: Nonwhite % % % % % % % % % 0% % 0 % % % % % Mixed % % % % % % % % % % % % % % Asian % % % % % % 0 0% 0% % % % % % % % Black % % % % % % 0 % 0 % % % % % % Chinese % % Other ethnic group % Prefer not to answer % % % % % % % %

250 Marital Status Which of the following ITV regions do you live in? NET: Married/ NET: Civil Widpartowed/ ner separ Civil ship/ ated/ Co Partco Div Separ Wid div Hab ner Mar hab York count Wales Tyne Scot Meri Gran Gram Centorced ated owed orced iting ship ried iting Single shire ry & Tees tish dian London ada pian ral Anglia White % 00% % % % 00% % % % 00% % 00% 00% % % % % % 00% % % NET: Nonwhite % % % % % % % % % % % % % % Mixed % % % % % % % % % % Asian % % % % % % % % % % % Black % % % % % % % % % Chinese % Other ethnic group % Prefer not to answer % % % % % % Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table To which of the following ethnic groups do you consider you belong?

251 Table To which of the following ethnic groups do you consider you belong? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these White % 00% % 00% % 00% % % % % % % % % 00% % 00% 00% 00% 00% % NET: Nonwhite % % % % % % % % % % % Mixed % % % % % % % Asian % % % % % % % Black % % % % % Chinese Other ethnic group Prefer not to answer % % % % % %

252 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male Christian % % 0% % % % % % % 0% % % % % % % % % % % % % % % % % 0 NET: Other % % % % % % % % % % % % % % % % % % % % % % % % Muslim % % % % % % % % % % % % % % % % % % % Hindu % % % % % Jewish % % % % % % % % % % % Sikh % % % % Buddhist % % % % % % Other % % % % % % % % % % % % % % % % % % % % None % % % % % % 0% % % % % % % % % % % % % % % % % % 0% % Prefer not to say % % % % % % % % % % % % % % % % Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table To which of the following religious groups do you consider yourself to be a member of?

253 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table To which of the following religious groups do you consider yourself to be a member of? Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more Christian % % % % 0% 0% 0% % % % % % % % % 0% % 0 0% % % 0% % NET: Other % % % % % % % % 0 0% 0% % % % % 0 % % % % Muslim % 0 % % % % % % % % % % % % % % Hindu % % % % Jewish % % % % % % % % % % Sikh % Buddhist % % % % % % Other % % % % % % % % % % % % % % % None 0 % % % % % % % % % % % % % % % 0 % % % % % 0% % Prefer not to say % % % % % % % % % 0% % %

254 Marital Status Which of the following ITV regions do you live in? NET: Married/ NET: Civil Widpartowed/ ner separ Civil ship/ ated/ Co Partco Div Separ Wid div Hab ner Mar hab York count Wales Tyne Scot Meri Gran Gram Centorced ated owed orced iting ship ried iting Single shire ry & Tees tish dian London ada pian ral Anglia Christian % % % % % % % % % % % % % % % % 0% % % 0% % NET: Other % % % % % % % % % % % % % % % % % Muslim % % % % % % % % % % Hindu % % Jewish % % % % % % % % Sikh Buddhist % % % Other % % % % % % % % % % % None 0% % 0% % % 0% % % % % 0% 0% % % % 0% % % % % % Prefer not to say % % % % % % % % % % % Page 0 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table To which of the following religious groups do you consider yourself to be a member of?

255 Which of the following cities do you live in, or nearest to? None of Ply South Brigh Milton Birm Nott Liver Manch Shef New Edinthese Cardiff mouth Bristol ampton London Oxford ton Keynes Norwich ingham ingham pool ester field Hull Leeds castle burgh Glasgow Christian % % % % % % % % % % 0% % % % 0% % % % % % % 0 NET: Other % % 0% % % % % % % % % % % % 0 Muslim % % % % % % Hindu % Jewish % % % % % Sikh % Buddhist % % Other % % % % % % % % % % 0 0 None % % % % % % % % % % % % % % % % % % % % % Prefer not to say % % % % % % % % % Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table To which of the following religious groups do you consider yourself to be a member of?

256 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male NET: Urban % % 0% % % % % % % % % 0% 0% % % % % % % % % % % 0% 0% 0% Urban Population over % % % % % % % % % % % 0% % % % % % % % % % % 0% % % 0% 0, Town and Fringe % 0% % % 0% % % % % 0% % 0% % % % % % % % % % % % % % % NET: Rural % % 0% % % % % % % % % 0% 0% % % % % % % % % % % 0% 0% 0% Village % % % % % % % % % 0% % 0% % % % % % % % % % % % % % % Hamlet & Isolated % % % % % % % % % % % % % % % % % Dwelling Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Which of the following best describes where you live?

257 Table 0 Which of the following best describes where you live? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more NET: Urban 0 0% 0 00% 0 00% 00% % % % % 0 % % % 0% % 0% % % % 0 % 00% Urban Population over 0, % 0 % 0 00% % % % % % % % % % 0% % % 0 % % % Town and Fringe % % 00% % % % 0 % % % % % % 0% % % % 0% % NET: Rural 0 0% 0 00% 00% 00% % % % % % % % 0% % 0% % % % % Village % % 00% 0% % % % % % % 0% 0% % % % % % Hamlet & Isolated Dwelling % % 00% % % % % % % % % %

258 Table Which of the following best describes where you live? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Anglia Gram Gran Meri Scot Tyne Wales pian ada London dian tish Tees & Cent ral Which of the following ITV regions do you live in? York shire Single Mar ried Marital Status Civil Part Co ner Hab ship iting NET: Married/ Civil part ner ship/ co hab iting NET: Widowedseparateddivorced Separated Wid owed Divorced country NET: Urban 0 0% % % % 0% % 0% % % % % 0 % 0 0% 0% % % 0 % 0 % % % % Urban Population over 0, % % 0% % 0% % % % 0% % % % % % 0 % 0% % % % % % Town and Fringe % % % % 0% % % % % % % % % 0 % % % % 0% % % % NET: Rural 0 0% % % % 0% % 0% % % % % % 0% 0% % % % % 0 % % % Village % 0 % % % 0% % 0% % % % % % % % 0% % 0 % % % % % Hamlet & Isolated Dwelling % % % % % % % % % % % % % % % %

259 Table Which of the following best describes where you live? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Urban 0 0% % % 0% % 0 % % % 0 % 0 % % % % % % 0 % % % % % 0% Urban Population over 0, % % % % % % % % % 0% % % % % % % % % 0% % % Town and Fringe % 0 % % % % % % % % % % % % % % % % % 0 % % 0 % NET: Rural 0 0% % % 0% 0 % % 0 % % % % % % % % % % % % % % 0% Village % % % 0% 0 % % 0 % % % % % % 0% % % % % % % 0 % % Hamlet & Isolated Dwelling % % % % % % % % %

260 Table Which of the following best describes your current working status? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Gender Male Female Age + AB Social Grade C C DE Scot land North North Region Midlands Wales Midlands ern Private London South South Employment Sector Public Yorkshire & Humberside NET: Working % 0% % % % % % % % % 0 % 0 % % % % % % % % % % 0 % % % 00% 00% Working full time working 0 hours per week or more % % % 0 0% 0 0% 0 % 0 % 0% % % % % % % % % % % % 0 % % % % % % % Working part time working between and hours per week % % % % % % % % % % % % 0% 0 % % % % % % % % % % % % 0 % NET: Not working % 0% % % % % % % % % % % % % % 0 % % % % % % % % % Not working but seeking work or temporarily unemployed or sick % % % % % % % 0 % % % % % % % % % % 0% % % 0 % % Not working and not seeking work/ student % % % % % % % % % % % % % % % % % % % % % % % Retired on a state pension only % % % % % % % 0 % % % % % % % % % % % 0% % Retired with a private pension % 0 % % % % % 0 % % % % 0% % % 0% % 0% % % % % House person, housewife, househusband, etc. % % % % % % % % % % % % % % % % % % 0 % % % % % %

261 Table Which of the following best describes your current working status? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more NET: Working % % % 0 % 0 % % 0% 0 % % % % % % % % % % % % 0% % % Working full time working 0 hours per week or more % % 0 0% 0% 0 0% % % % % % % % % % % % % 0 % 0% % % % Working part time working between and hours per week % % 0 % % % 0 % % 0% 0 % % % % % 0 % % % 0 0% % % % % NET: Not working % % % 0 % % % 0% % % % % % 0 % % 0 % 0 % % % % 0% % % Not working but seeking work or temporarily unemployed or sick % % % % % % % % % % % % % % % % % % Not working and not seeking work/ student % % % % 0 % % % % % % % 0 % % % % % % % % % Retired on a state pension only % % % % % 0% 0% % % % 0 % % Retired with a private pension % % % % 0% 0% % % % % % % 0 % % % % % House person, housewife, househusband, etc. % % % % % 0 % % % % % 0% % % % % 0% % % % %

262 Table Which of the following best describes your current working status? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Anglia Gram Gran Meri Scot Tyne Wales pian ada London dian tish Tees & Cent ral Which of the following ITV regions do you live in? York shire Single Mar ried Marital Status Civil Part Co ner Hab ship iting NET: Married/ Civil part ner ship/ co hab iting NET: Widowedseparateddivorced Separated Wid owed Divorced country NET: Working % % % % % % % % % % % % 0% % % % % % % 0% % Working full time working 0 hours per week or more % % 0% % % % % % % 0 0% % % % % % % 0% % % 0% 0% Working part time working between and hours per week % % % 0% % % % % % % % % % % % % % % % % NET: Not working % % % % % % % % % % % % 0% % % % % % % 0% % Not working but seeking work or temporarily unemployed or sick % % % % % % % % 0% % % 0% % % % % % 0% % Not working and not seeking work/ student % % % % % % % 0 % % % % % % 0 % % % 0 % % % % Retired on a state pension only % % % % % 0 % % % % % % % 0 % % % % % % Retired with a private pension % % % % % 0% % % % % % % % 0 % % 0 % % 0 % % % House person, housewife, househusband, etc. % % % % % 0% % % % 0% % % % % % % % % % %

263 Table Which of the following best describes your current working status? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Working % 0 % % % % 0% 0 0% % % % % % % % % % % % % % % Working full time working 0 hours per week or more % % % % 0% % % % 0% % % 0% % 0 % % % % 0% 0 % 0% % Working part time working between and hours per week % % % % % % % 0% % % 0% % % % % % % % % % % NET: Not working % % % % 0 % 0% 0% % % % % % % % % % % % % % % Not working but seeking work or temporarily unemployed or sick % % % % % % % % % % % % % % % % % Not working and not seeking work/ student % % % % % % % % % % % % % % % % % % Retired on a state pension only % % % % % 0% % % % % % % % % % % % % % Retired with a private pension % % % % % % 0% 0 % % % % % % % % % % % % % % House person, housewife, househusband, etc. % % % % % % % % % % % % % % % % % % % % %

264 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male NET: Public Sector 00% % % % % % % % % % % % % 0% % 0% % % % % % % % % % Central government % % % % % % % % % % % % % % % % % including all administrative departments and central government agencies such as the Bank of England HM Forces % % % % % % % % 0 National Health Service % % % % % % % % % % % % % % % % % % % % % % % Universities and % % % % % % % % % % % % % % % Academies funded by government Courts service 0 Local government 0% % % % % % % % % % % % % % % % % % % % administration Police service % % % % % % % % % % Public sector housing % % % % % % % % % % % % % % % 0 0 Teaching employed by % % % % % % % % % % % % % % % % % % local education authority including voluntary aided schools and foundation schools Page 0 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Do you work in any of the following occupations? who work

265 Table Do you work in any of the following occupations? who work Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Gender Male Female Age + AB Social Grade C C DE Scot land North North Region Midlands Wales Midlands ern Private London South South Employment Sector Public Yorkshire & Humberside Public corporations such as the Royal Mail or British Nuclear fuels or Driving Standards agency % % % % % % % % % % % % % % % Bradford and Bingley or Northern Rock Building societies Other public sector occupation (please specify as much detail as possible) % % % % % % % % % % % % % % % % % % % % None of the above (Private Sector) % % % % % 0 % 0 % % % 0 0% % 0% % % % 0 % % % % % 0 % % % % 00%

266 Table Do you work in any of the following occupations? who work Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more NET: Public Sector % 0 % % 0 % 0 % 0 % % % % % % % % % % % % % 0 % % % Central government including all administrative departments and central government agencies such as the Bank of England % % % % % % % % % % % % % % % HM Forces % % % % % % National Health Service % % % 0 % % % % % % % % % % % % % % % % % Universities and Academies funded by government % % % % % % % % % % % Courts service Local government administration % % 0 % % % % % % % % % % % % % % % Police service % % % % % % % % Public sector housing % % % % % % % % % % % % % Teaching employed by local education authority including voluntary aided schools and foundation schools 0 % % % % % % % % % % % % % %

267 Table Do you work in any of the following occupations? who work Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more Public corporations such as the Royal Mail or British Nuclear fuels or Driving Standards agency % % % % % % % % % % % % % % % % Bradford and Bingley or Northern Rock Building societies Other public sector occupation (please specify as much detail as possible) % % % % % % % % % % % % % % % % None of the above (Private Sector) % % % % % % 00% % % % % % % % % % 00 % % % % % %

268 Table Do you work in any of the following occupations? who work Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Anglia Gram Gran Meri Scot Tyne Wales pian ada London dian tish Tees & Cent ral Which of the following ITV regions do you live in? York shire Single NET: Married/ Civil part ner ship/ co hab iting Mar ried Marital Status NET: Widowed/ Civil separ Part Co ated/ ner Habdivship iting orced Separated Wid owed Divorced country NET: Public Sector % % 0 % % % % 0% % % % 0% % % % % % % % % % Central government including all administrative departments and central government agencies such as the Bank of England % % % % % % % % % % % % % % HM Forces % % % % National Health Service % % % % % % 0% % % % % 0 % % % % 0% Universities and Academies funded by government % % % % % % % % Courts service Local government administration % % % % % % % % 0 % % % % % % Police service % % % % Public sector housing % % % % % % %

269 Table Do you work in any of the following occupations? who work Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Anglia Gram Gran Meri Scot Tyne Wales pian ada London dian tish Tees & Cent ral Which of the following ITV regions do you live in? York shire Single NET: Married/ Civil part ner ship/ co hab iting Mar ried Marital Status NET: Widowed/ Civil separ Part Co ated/ ner Habdivship iting orced Separated Wid owed Divorced country Teaching employed by local education authority including voluntary aided schools and foundation schools 0 % % % % % % % % % % % Public corporations such as the Royal Mail or British Nuclear fuels or Driving Standards agency % % % % % % % % Bradford and Bingley or Northern Rock Building societies Other public sector occupation (please specify as much detail as possible) % % % % % % % % % % 0 % % % % % None of the above (Private Sector) % % 00% % % % % 0 0% % % % 0% 0 % % % % % % % % %

270 Table 0 Do you work in any of the following occupations? who work Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Public Sector % 0% % % % % % % % % % % % % % % % % % % Central government including all administrative departments and central government agencies such as the Bank of England % % % % % % % HM Forces % % % National Health Service % % % % % % % % % % % % % Universities and Academies funded by government % % % 0% % Courts service Local government administration % % % % % % % % % % % 0% % % Police service % 0% % % Public sector housing % % % % % Teaching employed by local education authority including voluntary aided schools and foundation schools 0 % % % % % % Public corporations such as the Royal Mail or British Nuclear fuels or Driving Standards agency % % % % % % %

271 Table 0 Do you work in any of the following occupations? who work Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these 0 0 Bradford and Bingley or Northern Rock Building societies Other public sector occupation (please specify as much detail as possible) % 0% % % % % % % % % % None of the above (Private Sector) % 0% % % % 00% % % % % % % 0 % 0 % % 00 % 0 % % % % %

272 Table Do you have any children aged or under? If so, how old are they? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Gender Male Female Age + AB Social Grade C C DE Scot land North North Region Midlands Wales Midlands ern Private London South South Employment Sector Public Yorkshire & Humberside No children aged or under 0 0% % % % % % 0 % 0 % 0 00% % % % % % % % 0% % % 0% % 0% 0% % % 0% NET: Yes 00 0% % % % % % % 0 % % % % % % % 0 % % % % 0% % 0% 0% 0 % % % Yes children aged under years old 0 0% % 0 0% % % % % 0 % % % % 0 % % 0% % % % % % 0% % % % % Yes children aged to 0 years old % % 0 % % % % % % 0 % 0% % % % % % % 0 % % % % % % % % % Yes children aged to years old % % 0 % % % % % % 0% 0 % 0 % 0 % % % % % 0 % % % % % % % 0% % Yes children aged to years old % % 0% % % 0% % % % % % % % % % % % % % % 0% % % % % Refused % % % %

273 Table Do you have any children aged or under? If so, how old are they? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more No children aged or under 0 0% % % % % % 0% 0 00% % % % % % % % % % NET: Yes 00 0% % % % % % % 00 00% 0 00% 00% 00% 00% % 0 % % % % % % % % Yes children aged under years old 0 0% 0% % % % % 0 % 0 00% 0% % % % 0% % % % % % % Yes children aged to 0 years old % % % 0 % % % % % 00% % 0 % % % % % % 0% % Yes children aged to years old % 0 % % % % % % % % 0% 00% % 0 % % % % % % % Yes children aged to years old % 0% % % % % % % % 0 % % 00% % % % % % % % % Refused %

274 Table Do you have any children aged or under? If so, how old are they? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page 0 Anglia Gram Gran Meri Scot Tyne Wales pian ada London dian tish Tees & Cent ral Which of the following ITV regions do you live in? York shire Single Mar ried Marital Status Civil Part Co ner Hab ship iting NET: Married/ Civil part ner ship/ co hab iting NET: Widowedseparateddivorced Separated Wid owed Divorced country No children aged or under 0 0% % % % % 0% % % % 0% % % % % 0 % % % % % % % NET: Yes 00 0% % % % % 0% % % % 0% % 0 % % % % % % % % % % Yes children aged under years old 0 0% % 0 % % % % 0 % % % % % % % % 0% 0% % % % Yes children aged to 0 years old % % % % % % % % % % % % 0 % 0 % % % % % % 0% % Yes children aged to years old % % 0% % % % % % 0% % % % % % % % % % 0% % Yes children aged to years old % % % % % % % % % % % 0 % % % % % % % % % Refused %

275 Table Do you have any children aged or under? If so, how old are they? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these No children aged or under 0 0% % % % % 00% % % 0% % % 0% % % 0 % 0% % % % % % NET: Yes 00 0% % % % % % % 0% % % 0% % 0 % % % % % % % % Yes children aged under years old 0 0% % % % % % % % % % % % % % % % % 0% % % Yes children aged to 0 years old % % % % % % 0 % % % % % % % % % % % 0% % 0 % Yes children aged to years old % % % % % % 0% % 0 % % % % % % % % % % % Yes children aged to years old % % % % % % % % % 0% % % % % % % % Refused % % %

276 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male Anglia % % % % 0% % % % % % % % % % % 0% % % % % 0 Border % % % % % % % % % % % % % % % 0 Central % % % % % % % % % % 0% % % % % % % % % Granada % % % % % % % % 0% % 0% % % % % % % % % London 0% % % % 00% % % % % % % 0% % % 0% % 0% 0% 0% 0 0 Meridian % % % 0% % % % % % % % % % % % % % STV % 0% % % % % % % % % % % % % % % 0 0 Tyne Tees % % % % % % % % % % 0% % % % % % % Wales % % % % % % % % % % % % % % % % 0 % % % % % % % % % % % % % % % % % % 0 country % % % % % % % % % % % % % % % % % Yorkshire % % % % % % % % % % % % % % % % % % 0% Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Which of the following ITV regions do you live in?

277 What is the combined annual income of your household, prior to Do you have any children aged or Which of the following best describes tax being deducted? under? If so, how old are they? where you live? No child Hamlet Any ren & Iso Urban > k Any Any Any aged aged lated Town Pop. or > k > k > k > k > k > k > k Up to aged aged aged under NET: or Dwel Vil NET: and over NET: more k k k k k k k k 0 Yes under ling lage Rural Fringe 0k Urban Anglia % % % % % % % % % % % % % % % % % % % % % 0 Border % % % % % % % % % % % Central % % % % % % % % % 0% % % % % % % % % % % % % Granada % % % % % 0% % % % % % 0% % 0% % % % % % % % London % % % 0% % 0% % % 0% 0% % % % 0% 0% % % % % % 0% Meridian % % % % 0% % % % % % % 0% % % % % % % % % 0 0 STV 0% % 0% % % % % % % % 0% % % 0% % % % % % % 0 Tyne Tees % % % % % % % % % % % % % % % % % % % % % Wales % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % country % 0% % % % % % % % 0% % % % % % % % % % % 0 Yorkshire % % % % % % % % % % % % % % % % % % % % % 0% Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Which of the following ITV regions do you live in?

278 Marital Status Which of the following ITV regions do you live in? NET: Married/ NET: Civil Widpartowed/ ner separ Civil ship/ ated/ Co Partco Div Separ Wid div Hab ner Mar hab York count Wales Tyne Scot Meri Gran Gram Centorced ated owed orced iting ship ried iting Single shire ry & Tees tish dian London ada pian ral Anglia Anglia % % % % % % 0% % 0% 00% % 0 0 Border % % % % 00% % 0 Central % % % % % % % % % 00% % 0 Granada % 0% % % 0% 0% % % % 00% % 0 London % % % % 0% % % % % 00% 0% 0 Meridian % % % 0% % % % % 00% % STV % % % % 0% % % % % 00% % Tyne Tees % % % % % % 00% % 0 Wales % % % % % % % 00% % 0 % % % % % % % 00% % 0 country % % % % % % % 00% % 0 0 Yorkshire % % % % % % 0% 0% % 0% Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Which of the following ITV regions do you live in?

279 Which of the following cities do you live in, or nearest to? None of Ply South Brigh Milton Birm Nott Liver Manch Shef New Edinthese Cardiff mouth Bristol ampton London Oxford ton Keynes Norwich ingham ingham pool ester field Hull Leeds castle burgh Glasgow Anglia % % % % % % % 0 Border % % % % % Central % % % % % % % % % % % Granada 0% % % 0% % % London % % % % % 0% Meridian % % % % % % % STV % % % % Tyne Tees % % % % Wales % 00% % % 0% % % % % % % country % % % % % % Yorkshire % % % % % 0% Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Which of the following ITV regions do you live in?

280 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male Single % % % % % % % % % % % % % % % % % % % % % % % % % % NET: Married/ Civil 0% % % % % % % % % % % % % % 0% % % % % % % % % % % 0% partnership/ co habiting 0 00 Married 0% % % % % % 0% % % % % % % % % % % 0% % % % 0% % % % % Civil Partnership % % % % % % % % % % % % % % % % % % % % % 0 Co Habiting % % % % % % % % % 0% % % % % % % % % % % % % % % % % NET: Widowed/ % 0% % % % % % % % % % % % % % % 0% % % 0% % % % % % separated/ divorced Widowed % % % % % % % % % % % % % % % % % % % % % % Separated % % % % % % % % % % % % % % % % % % % % % 0 0 Divorced % % % 0% % 0% % % % % % % % % % % % % % % % % % % Prefer not to answer % % % % % % % % Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Marital Status

281 Table 0 Marital Status Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more Single % 0 % % 0% % % % 0% % % 0 % % 0 % % % % % % % % % % NET: Married/ Civil partnership/ co habiting 0 0% 0% % 0 % % % % % % % 0 % % % % % % % % % % % % Married % % 0 % % % % % 0 0% % % % % % % % % 0 % % % 0 % % % Civil Partnership % % % % % % % % % % % % % % % % % % Co Habiting % 0 % % % % 0 % % % % % % 0% % % % % % % % 0 % % % NET: Widowed/ separated/ divorced % 0 % % % % % % % % % % 0% 0% % % 0 % 0% % % % Widowed % % % % 0 % % % % % % % % % 0 % % % % % Separated % % % % % % % % % % % % % % % % Divorced % % % % % % % 0% % % % % % % % % % % % Prefer not to answer % %

282 Marital Status Which of the following ITV regions do you live in? NET: Married/ NET: Civil Widpartowed/ ner separ Civil ship/ ated/ Co Partco Div Separ Wid div Hab ner Mar hab York count Wales Tyne Scot Meri Gran Gram Centorced ated owed orced iting ship ried iting Single shire ry & Tees tish dian London ada pian ral Anglia Single 00% 0% % % % % % % % % % % % NET: Married/ Civil 00% 00% 00% 00% % % % % % % % % % % 0% 0% partnership/ co habiting 0 Married 00% % % % % % 0% % % % % % % % Civil Partnership 00% % % % % % % % 0 Co Habiting 00% % % % % % % % % % % % % % NET: Widowed/ 00% 00% 00% 00% % % % % % % % % % % % separated/ divorced Widowed 00% % % % % % % % % Separated 00% % % % % % % Divorced 00% % % % % % % % % % % % % Prefer not to answer % % % % Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Marital Status

283 Which of the following cities do you live in, or nearest to? None of Ply South Brigh Milton Birm Nott Liver Manch Shef New Edinthese Cardiff mouth Bristol ampton London Oxford ton Keynes Norwich ingham ingham pool ester field Hull Leeds castle burgh Glasgow Single % 0% % % % 0% % % % % % % % % % % % % % % % 0 0 NET: Married/ Civil % % % % % % % % 0% % % 0% % % % % % % % 0% 0% partnership/ co habiting 0 0 Married % % % % % % % % 0% % % 0% % % % % % % % % % Civil Partnership % % % % % % % % % % 0 Co Habiting % % % % % % % % 0% 0% % % % 0% % % % % % % 0 NET: Widowed/ % % 0% 0% % % % % 0% % % 0% % % % % % % % % % separated/ divorced Widowed % % % % % % % % % % % % % % % % Separated % % % % % % % % % % Divorced % % 0% 0% % % % % % % % % % % % % % % % Prefer not to answer % % % % % % Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Marital Status

284 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male Glasgow % % % % % % % % % % % % % % % % 0 Edinburgh % % % % % % % % % % % % % % % Newcastle % % % % % % % % % % % % % % % % % Leeds % % % % % % % % % % % % % % % % % 0 Hull % % % % % % % % % % % % % 0 Sheffield % % % % % % % % % % % % % % % % % Manchester % % % % % % % % % % % % 0% % % % % 0 Liverpool % % % % % % % % % % % % % % % % % Nottingham % % % % % % % % % % % % % % % % % 0 0 Birmingham % % % % % % % % % % % % % 0% % % % % 0 Norwich % % % % % % % % % % % % % % % % % % 0 Milton Keynes % % % % % % % % % % % % % % % % % % % 0 Brighton % % % % % % % % % % % % % % % % Page 0 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Which of the following cities do you live in, or nearest to?

285 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male Oxford % % % % % % % % % % % % % % % % % % London % % % 00% % % % % % % % % % % % % % % 0 Southampton % % % % % % % % % % % % % % % % % Bristol % % % % % % % % % % % % % % % % Plymouth % % % % % % % % % % % % % % % % % Cardiff % % % % % % % % % % % % % % % % None of these % % % % % % % % % % % 0% % % % % % % % % % % % % % Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Which of the following cities do you live in, or nearest to?

286 What is the combined annual income of your household, prior to Do you have any children aged or Which of the following best describes tax being deducted? under? If so, how old are they? where you live? No child Hamlet Any ren & Iso Urban > k Any Any Any aged aged lated Town Pop. or > k > k > k > k > k > k > k Up to aged aged aged under NET: or Dwel Vil NET: and over NET: more k k k k k k k k 0 Yes under ling lage Rural Fringe 0k Urban Glasgow % % % % % % % % % % % % % % % % % % % 0 Edinburgh % % % % % % % % % % % % % % % % % % 0 0 Newcastle % % % % % % % % % % % % % % % % % % % % 0 0 Leeds % % % % % % % % % % % % % % % % % % % % % 0 Hull % % % % % % % % % % % % 0 0 Sheffield 0% % % % % % % % % % % % % % % % % % Manchester % % % 0% % % % % % % % % % % % % % % % % 0 Liverpool % % % % % % % % % % % % % % % % % % 0 Nottingham % % % % % % % % % % % % % % % % % % % 0 Birmingham % % % % % % % % % % % % % 0% % % % % % 0% % 0 Norwich % % % % % % % % % % % % % 0% % % % % % % Milton Keynes % % % % % % % % % % % % % % % % % % % 0 Brighton % % % % % % % % % % % % % % % % % % Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Which of the following cities do you live in, or nearest to?

287 Table Which of the following cities do you live in, or nearest to? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more Oxford % % % % % 0 % % % % % % % % % % 0% London 0 % 0 % % % % % % % % % % % % % % % % % 0 % % % Southampton % % % % % % % % % % % % % % % % % % Bristol % % % % % % % % % % % % % % % % % % % Plymouth % % % 0 % % % % % % % % % % % % % % 0 % % % Cardiff % % % % % 0 % % % % % % % % % % % % % % None of these 0 % % % 0 % 0% % % % % % 0 % % 0% % % % % 0 % % % %

288 Marital Status Which of the following ITV regions do you live in? NET: Married/ NET: Civil Widpartowed/ ner separ Civil ship/ ated/ Co Partco Div Separ Wid div Hab ner Mar hab York count Wales Tyne Scot Meri Gran Gram Centorced ated owed orced iting ship ried iting Single shire ry & Tees tish dian London ada pian ral Anglia Glasgow % % % % % % % % % % % 0 Edinburgh % % % % % % % % % % % % % Newcastle % % % % % % % % % Leeds % % % % % % % % % % % Hull % % % % % % % % % 0 0 Sheffield % % % % % % % % % 0 Manchester % 0% 0% % % % % % % % % % Liverpool % % % % % % % % % % % % 0 Nottingham % % % % % % % % % % Birmingham % % % % 0% % % % % 0% % Norwich % % % % % % % % % % Milton Keynes % % % % % % % % % % % Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Which of the following cities do you live in, or nearest to?

289 Marital Status Which of the following ITV regions do you live in? NET: Married/ NET: Civil Widpartowed/ ner separ Civil ship/ ated/ Co Partco Div Separ Wid div Hab ner Mar hab York count Wales Tyne Scot Meri Gran Gram Centorced ated owed orced iting ship ried iting Single shire ry & Tees tish dian London ada pian ral Anglia Brighton % % % % % % % % % % Oxford % % % % % % % % % % 0 London % % % % % % % % % % % % % Southampton % % % % % % % % % % % % Bristol % % % % % % % % % % % Plymouth % % % % % % % % Cardiff % % % % % % % % % None of these % % % % % % % % % % % % % 0% % % % % % % Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Which of the following cities do you live in, or nearest to?

290 Which of the following cities do you live in, or nearest to? None of Ply South Brigh Milton Birm Nott Liver Manch Shef New Edinthese Cardiff mouth Bristol ampton London Oxford ton Keynes Norwich ingham ingham pool ester field Hull Leeds castle burgh Glasgow Glasgow 00% % Edinburgh 00% % Newcastle 00% % Leeds 00% % Hull 00% % Sheffield 00% % Manchester 00% % Liverpool 00% % Nottingham 00% % Birmingham 00% % Norwich 00% % Milton Keynes 00% % Brighton 00% % Oxford 00% % 0 0 London 00% % Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Which of the following cities do you live in, or nearest to?

291 Table Which of the following cities do you live in, or nearest to? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these Southampton % 00% Bristol % 00% Plymouth % 00% Cardiff % 00% None of these 0 % 0 00%

292 Employment Sector Region Social Grade Age Gender Yorkshire & Pri South South Mid Mid Humb North North Scotvate Public London ern Wales lands lands erside land DE C C AB + Female Male Up to,000 (.) % % % % % % % % % % % % % % % % % % % % % % % % % 0 0,00 to (0.) % % % % % % % 0% % 0% % % % % % % % % % % % 0% % % % %, ,00 to (.) % % 0% % % % % % % 0% % % % % % % % % % % % % % % 0% 0%, ,00 to (.) % % % % 0% % % % % % % % % 0% % % % 0% % % % % % 0% % %, ,00 to () % % 0% % % % % % 0% % % % % 0% % % % % % % % % % % % 0%,000,00 to (.) % % % % % % % % % 0% % % % % % % 0% % % % % % % % % %, ,00 to (.) % % % % % % % % % % % % % % % % % % % % % % % % %,000,00 to (.) % % % % % % % % % % % % % % % % % %,000,00 to (.) % %,000,00 to (.) % % % % % %,000,00 to (.) % % % % % % %,000,00 to (.),000,00 or more () % % % % % % % % % % % % % Page Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table What is the combined annual income of your household, prior to tax being deducted?

293 Table What is the combined annual income of your household, prior to tax being deducted? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Gender Male Female Age + AB Social Grade C C DE Scot land North North Region Midlands Wales Midlands ern Private London South South Employment Sector Public Yorkshire & Humberside Prefer not to answer % % % % % % % 0 % % % % % % % % % % % % % % % % % % Average income ( 000's)

294 Table What is the combined annual income of your household, prior to tax being deducted? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page 0 Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more Up to,000 (.) % % % % % % % % % % 0 % % 00%,00 to (0.),000 % % % % % % % % 0 0% % 0% % % 00%,00 to (.), % 0% 0% % % % % % % % % % % 0 00%,00 to (.),000 0 % % 0% % % % 0% 0% % % 0% % 0% 0 00%,00 to (), % % % % % % % % % % % % % 00 00%,00 to (.),000 % % % % % % % % % % % % % 00%,00 to (.),000 % % 0 % % % % % % % % % % 00%,00 to (.),000 % 0 % % % % % % 00%,00 to (.),000 %,00 to (.),000 % % % %,00 to (.),000 % %,00 to (.),000,00 or more () % % % % %

295 Table What is the combined annual income of your household, prior to tax being deducted? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Prefer not to answer Average income ( 000's) Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Urban 0k Fringe Rural Hamlet & Isolated Vil Dwellage ling No children aged or under 0 Do you have any children aged or under? If so, how old are they? NET: Yes 00 Any aged Any Any Any under aged aged aged 0 0 % % % % % % 0% % % % % % % Up to k.0 What is the combined annual income of your household, prior to tax being deducted? > k > k > k > k > k > k > k > k or k k k k k k k more

296 Table What is the combined annual income of your household, prior to tax being deducted? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Anglia Gram Gran Meri Scot Tyne Wales pian ada London dian tish Tees & Cent ral Which of the following ITV regions do you live in? York shire Single Mar ried Marital Status Civil Part Co ner Hab ship iting NET: Married/ Civil part ner ship/ co hab iting NET: Widowedseparateddivorced Separated Wid owed Divorced country Up to,000 (.) % % 0% % % % % % % % % % % % % % % % % 0% %,00 to (0.),000 % % % 0 % % % % % 0 % % % % % % % % % % 0 % % %,00 to (.), % % % % % % 0% % % % % 0 % % 0% % % % 0 % % % %,00 to (.),000 0 % % % % % % % % % % % % 0% % 0 % % % % % % %,00 to (), % % 0 % % % % 0 % % % % % % % % % % % 0% % %,00 to (.),000 % % % % % % % % % % % % % % % % % % %,00 to (.),000 % % % % % % % % % % % % % 0 % 0 % % %,00 to (.),000 % % % % % % % % % % %,00 to (.),000,00 to (.),000 % % % %,00 to (.),000 % % %,00 to (.),000

297 Table What is the combined annual income of your household, prior to tax being deducted? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page,00 or more () Prefer not to answer Average income ( 000's) 0 % %. Anglia 0.0 % Grampian Cent ral 0 0%.0 Granada London %. Which of the following ITV regions do you live in? Meridian.0 % % %.0 Scottish.0 %. % Tyne Tees. Wales & 0. %. % York shire 0%.00 Single % %. 0 % %.0 Mar ried %. Civil Partnership Marital Status. Co Hab iting %. NET: Married/ Civil part ner ship/ co hab iting NET: Widowedseparateddivorced 0 %. Separated Wid owed. % Divorced.0 country %.

298 Table 0 What is the combined annual income of your household, prior to tax being deducted? Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Page Up to,000 (.),00 to (0.),000,00 to (.),000,00 to (.),000,00 to (),000,00 to (.),000,00 to (.),000,00 to (.),000,00 to (.),000,00 to (.),000,00 to (.),000,00 to (.),000,00 or more () Prefer not to answer Average income ( 000's) % % % % % 0 % % % % 0 0 0% % % % 0 0 % % % % 00 0% % % % % % % % % % % % % % % % % % % % 0% % % % % 0% 0% % % % 0 % % % % % % % 0% % % % % % % % 0 % % % % % % % % % % 0 % % % % % % % % % % % % % % % % % % % % % 0% %. % % % % % % % % % % % % % % % % % 0% % % % % % % % % % % % % % 0 % % 0% % % % % % % % % % % % 0 % % % % % % % % % % % % % % % % % % % % % Which of the following cities do you live in, or nearest to? Shef Manch Liver Nott Birm Milton Brigh South Plyfield ester pool ingham ingham Norwich Keynes ton Oxford London ampton Bristol mouth Cardiff Edin New Glasgow burgh castle Leeds Hull None of these 0 % % % % 0 % % % % %.

299 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Do you have a longstanding physical or mental condition or disability that has lasted or is likely to last months and which has a substantial adverse effect on your ability to carry out daytoday activities? Page Gender Male Female Age + AB Social Grade C C DE Scot land North North Region Midlands Wales Midlands ern Private London South South Employment Sector Public Yorkshire & Humberside NET: Yes % 0 % 0 % % 0 % % % % % % % % 0% % % % % % % % 0 0% % 0% % % 0% Yes physical condition % % % % 0% % 0 % % 0% % 0% % % % % % % % % % % % % % % % Yes disability 0 % % % % % % % % % % % % % % % % % % % 0 0% 0% % 0% % % Yes mental condition % % % % 0 % % % % % % % % % % % 0 % % % % % % % % % % Yes other % % % % % % % % % % % % % % % % No % % % % 0% 0% % 0 0% % % % % 0 % % % % 0 % % 0 % % % 0 % % % 0 % % Prefer not to say % % % % % % % % % % % % % % % % % % % % % % % % %

300 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Do you have a longstanding physical or mental condition or disability that has lasted or is likely to last months and which has a substantial adverse effect on your ability to carry out daytoday activities? Page Which of the following best describes where you live? Urban Pop. Town NET: over and NET: Vil Urban 0k Fringe Rural lage Do you have any children aged or under? If so, how old are they? No children Any aged aged Any Any Any or NET: under aged aged aged under Yes 0 Hamlet & Isolated Dwelling What is the combined annual income of your household, prior to tax being deducted? > k Up to > k > k > k > k > k > k > k or k k k k k k k k more NET: Yes % 0% % % % % % % % % % 0 % % 0% % % % % % % % % Yes physical condition % 0 % % % % % % % % % % % % % 0% % 0 % % % % % % Yes disability 0 % % % % % % 0 % 0 % % % 0% % % % % % % % % % Yes mental condition % % % 0 % % % % % % % % % % 0% % % % % % Yes other % 0 % % % % % 0 % % % % % % % No % % % % 0% % % % % % 0 % 0 % 0% % % % % % 0 % % % % Prefer not to say % % % % % % % % % % % % % % % % %

301 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Do you have a longstanding physical or mental condition or disability that has lasted or is likely to last months and which has a substantial adverse effect on your ability to carry out daytoday activities? Page Anglia Gram Gran Meri Scot Tyne Wales pian ada London dian tish Tees & Cent ral Which of the following ITV regions do you live in? York shire Single Mar ried Marital Status Civil Part Co ner Hab ship iting NET: Married/ Civil part ner ship/ co hab iting NET: Widowedseparateddivorced Separated Wid owed Divorced country NET: Yes % 0 % % % 0 0% % % % % % % % % 0 % % % % % % % Yes physical condition % % % % 0 % % % % % % 0% % % % % 0% % % % % Yes disability 0 % 0 % % 0% % % % % % % % % % 0% % % 0% % % % Yes mental condition % % % % % % % % % % % 0 % % % % % % % % Yes other % % % % % % % % % % % % % No % % 0 00% % % % % % % % % % % % % % % % % % % Prefer not to say % % % % % % % % % % % % % % % % % %

302 Brassica Vegetables Survey ONLINE Fieldwork: th0th November 0 Table Do you have a longstanding physical or mental condition or disability that has lasted or is likely to last months and which has a substantial adverse effect on your ability to carry out daytoday activities? Page Glasgow Leeds Hull London Bristol Cardiff Plymouth Southampton Which of the following cities do you live in, or nearest to? Manch Liver Nott Birm Milton Brighester pool ingham ingham Norwich Keynes ton Oxford Sheffield Newcastle Edin burgh None of these NET: Yes % % 0% % 0 % % % % 0% % % % % % % % % % % % 0 % Yes physical condition % % % % % % % % % % % % 0% % % % % % % % 0% Yes disability 0 % % % % % % % % % 0% % % % % % % % % % % % Yes mental condition % % % % % % % % % % % % % % % % % % % % Yes other % % % % % % % % % % % No % % 0 0% % % % % % % % % % % % % % % % % 0 % % Prefer not to say % % % % % % % % % % %

303 BRASSICA VEGETABLES SURVEY Online fieldwork th 0 th November 0 Q: Approximately how often, if ever, do you tend to use each of the following vegetables in your meals? Gender In the case of the majority of vegetables, females were more likely to eat each variety than males, with the exception of Turnip (M: %; F: %); Peas (M: %; F: %); Green Beans (M: %; F: 0%); and Potato (M: 00%; F: %). The vegetables which saw the largest disparity between males and females consuming them were: Swede (M: %; F: %, +%) Kale (M: %; F: %, +%) Broccoli (M: 0%; F: %, +%) Women were also % more likely to eat Cauliflower, Brussels Sprouts and Parsnip. All other vegetables were roughly equally eaten by males and females (+/ %). Age Across all age groups except the s, Broccoli was among the most popular of the Brassica vegetables, coming top for the s, s and s. The s and the + age bands ranked Broccoli equal with Cauliflower. For the s, the top rated Brassica was Cauliflower. While the percentages across the age bands from yrs+ were roughly similar to those reported in the 0 survey findings, it may be significant to note that the age band showed a larger than expected increase in percentages of those using Brassica vegetables. Use of Cabbage by the s increased by %; Kale by %; Turnip by %; Swede by %; Cauliflower by 0%; Brussels Sprouts by % and Broccoli by %. Social Grade In the 0 survey, the AB grade was more likely to buy any of the vegetables listed, with the exception of peas, than any other social grade. By comparison, the results this time are a lot more mixed. The ABs are most likely to buy Broccoli, Swede, Kale, Green Beans and

304 Parsnip. They are jointly with the DEs most likely to buy Cauliflower; most likely to buy Sweetcorn with the Cs; and most likely to buy Potatoes with the Cs. The Cs were most likely of all social grades to buy Turnip and Brussels Sprout. The Cs were most likely to buy Cabbage and Carrots. As with the 0 survey, the ABs were most likely overall to buy Brassica vegetables, followed in decreasing order by the Cs, Cs and, at lowest levels, the DEs. The ranking order of Brassica vegetables remained the same across the AB and C grades (and the same order as all grades last year): Broccoli, Cauliflower, Cabbage, Sprouts, Swede, Turnip, Kale. However, the C s top three Brassica runs: Cabbage, Cauliflower, Broccoli. The DEs place Cauliflower first, followed by Broccoli and Cabbage. Region Taking all vegetables into account, the highest proportions are bought in the North, followed by the South, South and Midlands regions. London follows in fifth place, and all these consume above average levels of vegetables. Taking just Brassica vegetables into account, the top three remain the same (North, South and South ), but Scotland is in th place, followed by the Midlands and London. All these regions consume above average levels of Brassica. Significantly, in the 0 survey, Wales came top of the table for both all vegetables and Brassica in particular. It is now firmly at the bottom, consuming the least of all vegetables and the fewest Brassica too. The North and Midlands are also in the bottom three for both categories. Overview The top three scoring of all vegetables were Potato (00%), Carrots (%) and Peas (%). This reflects the finding of the last survey, although the popularity of Carrots and Peas have both increased by % (% and % respectively this time). Broccoli and Cauliflower both retained their overall position as th and th most popular vegetable. However, again the popularity of these had increased by % and % respectively (Broccoli: % this time compared to % last time. Cauliflower: % this time compared to % last time). Cabbage, which was bought by % of people in the last survey has now increased by percentage points to %.

305 Therefore, just over out of every 0 people buy Broccoli, Cauliflower and Cabbage. Of the remaining Brassica vegetables, % of people buy Brussels Sprouts (an increase of %); % of people buy Parsnips (an increase of %) and 0% of people buy Kale (an increase of %). Kale remains the least popular of all vegetables surveyed, although still showing that around half of all survey respondents ever buy it. Parsnip and Kale showed the largest increase in sales overall of all vegetables, both % up on last time s survey. Q: Thinking about each of the Brassica vegetables you use in your meals, which of the following reasons best describes why you use each one? Age In the last survey, younger respondents were more likely to choose Brassica vegetables because of the taste; while older respondents favoured the healthy nature of these vegetables. In the 0 survey, however, the aggregated percentages for each category showed that all age groups except the s (who loved the taste) favoured Brassica overall because they are healthy. s rated Broccoli and Swede highest for taste; Turnip, Cauliflower, Cabbage and Kale for being healthy; and Sprouts highest for being traditional. s rated Broccoli and Cauliflower highest for taste; but Swede, Turnip, Cabbage and Kale highest for being healthy. Brussels Sprouts scored most highly for being traditional. s again rated Broccoli and Cauliflower highest for taste; but Swede, Turnip, Cabbage, Kale and Brussels Sprouts highest for being healthy. Brussels Sprouts also scored highly for being traditional. s rated Broccoli, Swede, Cauliflower and Brussels Sprouts highest because they loved the taste. Turnip, Cabbage and Kale were scored higher for being healthy than for any other reason. s were more interested in the taste of Brassica, scoring Swede, Turnip, Cauliflower, Cabbage and Brussels Sprouts (the latter rated equally highly for taste and being considered traditional) highest for this quality. Broccoli and Kale were scored highest for being healthy. + age band overall rated Brassica highest for being healthy, with Broccoli, Cabbage and Kale scoring the most for this quality. Swede, Cauliflower and Brussels Sprouts were rated highest for taste in this age group. Gender

306 In the 0 survey, males picked a Brassica vegetable because they perceived it to be healthy in six out of the seven vegetables. The 0 survey showed more of a variation. Whereas the top reason for selecting Broccoli, Turnip, Cabbage and Kale was because they are healthy, Swede, Cauliflower and Brussels Sprouts were selected as being best for taste. Likewise, in the 0 survey, females were most likely to select loving the taste as their top reason for using all Brassica vegetables. However, there was more diversity this year. Broccoli, Swede and Cauliflower were selected as top for their taste. Turnip, Cabbage and Kale were selected as top for being healthy. Brussels Sprouts were selected as top for being traditional. Social Grade Looking at the aggregated percentages for each social grade, all four groups were most likely to choose Brassica vegetables generally for their healthy nature. Across all social grades, the second most likely reason for choosing Brassica was loving the taste. Turnip, Cabbage and Kale were particularly singled out as being healthy while Broccoli, Swede and Cauliflower appealed most because of the taste. Overview Taking all the responses into account, the most popular answers overall were: Brassica vegetables are healthy and nutritious (0%); followed by: I/my family love the taste (%). This is broadly comparable with last year s survey. The same percentage of people stated that I/my family love the taste. However, the numbers of people who said that they chose Brassica vegetables because they loved the taste had increased by % from % last year. All Brassica vegetables with the exception of Brussels Sprouts scored most highly in one of these two categories. Brussels Sprouts, however, were by far and away the highest scoring vegetable for the answer it is traditional, with % of respondents stating that this is the reason that best describes why they use them in meals. As the survey was conducted while people were beginning to think about Christmas, this could be one reason for the increase in this percentage. The second most popular answer for choosing Brussels Sprouts was It is healthy and nutritious (%), which is much more in line with other answers. Overall, the remaining reasons for choosing Brassica vegetables were as follows: It is traditional (%) It is quick and easy to cook (0.%)

307 It is versatile and I can cook it several ways (%) It complements the other ingredients in the meal (%) The least common reason for choosing Brassica vegetables was It is cheap (%) Findings by vegetable Broccoli was equally as likely to be chosen because I/my family love the taste as because It is healthy and nutritious (both %). This shows a small increase of % and % respectively on 0 s findings. Swede was most likely to be chosen because I/my family love the taste (%), closely followed by It is healthy and nutritious (%). The latter shows a small increase on the 0 survey, where 0% of people chose it for this reason. Turnip was most likely to be chosen because It is healthy and nutritious (%), an increase of % on 0 s findings. The next most common reason was that It complements other ingredients in the meal (%). This is a slight change from last year, when the second most popular reason was I/my family love the taste (0: %; 0: %). Cauliflower was most commonly selected for the taste (%, down two percentage points from last year) followed by it being healthy and nutritious (%, up one percentage point from last year). Cabbage was most likely to be selected because it is healthy and nutritious (%, compared to % in 0). The second most popular reason was because I/my family love the taste (% compared to % in 0). Kale was overwhelmingly chosen by % of respondents because It is healthy and nutritious. This is up % from last year s findings. There was again a considerable drop to the next most common reason, I/my family love the taste, where percentages were identical both years (%). As mentioned, Brussels Sprouts were most likely to be chosen because It is traditional (%). However, this was followed closely by I/my family love the taste (%) and It is healthy and nutritious (%). Q. Do the following Brassica vegetables form part of your children s diet? Gender

308 Based on overall aggregated percentages, females were more likely to include Brassica vegetables in their children s diet than males. This is in contrast to the 0 survey results, where responses indicated vice versa. By individual vegetable, in the case of Broccoli, Swede, Cauliflower, Cabbage and Kale, females were more likely than males to include these in their children s diets. In a couple of cases, the percentage difference was minor (for Broccoli, F: % compared to M: %. For Cauliflower, F: % compared to M: 0%). However, females were % more likely to include Swede than males (F: %, M: %). For Cabbage, % of females would include compared with % of males. The largest difference was for Kale, where % of females would include this in their children s diets, compared with % of males. Males were slightly more likely to include Brussels Sprouts in their children s diet than females (M: %; F: %). Males and females were equally as likely to include Turnip in children s diets (both 0%). Age Although 00% of the + age band reported including Brassica vegetables of all types in their children s diets, it is worth noting that there was only one respondent in this group and the results may not therefore be representative. The age band was also based on a small number of responses (0). Taking this into consideration, this group were most likely to include Broccoli (00%), Turnip (%), Cauliflower (00%), Cabbage (%), Kale (%) and Brussels Sprouts (%) in their children s diets. The age band was most likely to include Swede in their children s diets (%). Of the other age bands, the group that reported including Brassica vegetables at the lowest percentages overall was the s, followed by the s. Social Grade Overall, the C social grade was most likely to include the largest percentage of Brassica vegetables in their children s diets. However, when broken down by individual vegetable, the results were mixed across the board. The AB grade would include the highest levels of Swede (%), Turnip (%) and Brussels Sprouts (%). All other vegetables were given to AB children at lower than average levels.

309 The C grade stated that they include Kale at significantly higher levels than other social grades (% compared to an average of % across the board). They would also include Broccoli, Swede and Cauliflower at higher than average levels. The C grade recorded the highest rates of response for including Broccoli, Cauliflower and Cabbage in their children s diets (%, % and % against averages of %, % and %). They also reported giving Swede and Turnip at higher than average levels to their children. The DE grade did not top the board in any one particular vegetable and in fact include Broccoli, Swede and Kale at below average levels; however, higher than average percentages reported including Turnip, Cauliflower, Cabbage and Brussels Sprouts in their children s diets. Region As in the 0 survey, Wales was the region by far the most likely to state that they would include Brassica vegetables in their children s diets. Respondents from Wales were far more likely than average to include each individual vegetable cited. London was again (as in 0) the next highest, with parents more likely to include all of these vegetables except Swede (last year: Broccoli). Respondents in the South, Midlands, North, North and Scotland would all include higher than average levels of Brassica vegetables in their children s diets overall. The ern region, the South, Yorkshire & Humberside and Midlands would all include Brassica at lower levels, with the Midlands being the lowest of all regions. Here, the most significant deviation from the average was for Kale in the Midlands, only % would include Kale in their children s diets. Overview Generally, as in 0, children were more likely to have Brassica vegetables included in their diet than not. This was true of all the vegetables surveyed except Kale (which % of children do not have, compared to % in 0; and % do have in their diets, compared to % in 0). The top scoring Brassica vegetables to be included in children s diets are identical to the 0 survey results, with minor percentage differences:. Broccoli % (% in 0)

310 . Cauliflower % (% in 0). Cabbage % (% in 0) Below this, six in every ten children eat Swede (0% down from % in 0). % eat Brussels Sprouts (down from % in 0). 0% eat Turnips (down from % in 0). Of all the Brassica mentioned, children were least likely to like Brussels Sprouts (%, up from 0% in 0). They were least likely to have tried Kale (0%). Q. To what extent do you agree or disagree with each of the following statements about Brassica vegetables? By far the highest percentage selected the option Children should be taught more in schools about Brassica vegetables and how to use them. Overall, % of people concurred with this statement (an increase of % on the 0 survey results), with % agreeing a little and % agreeing strongly. As in 0, only % didn t agree with this statement at all. % said they did not know. % said There is enough information available for people to learn more about Brassica vegetables and how best to use them in meals. % of people disagreed with this statement. 0% neither agreed nor disagreed; while % said that they did not know. This is broadly comparable with 0 findings. % of respondents (a drop of % on last year s figures) said that they would use Brassica vegetables more often if I knew more about how to cook them. % neither agreed nor disagreed (up % on 0 figures); while % disagreed (a little: %; strongly disagree: %). % said that they did not know. Only % agreed that In general, people in Britain today eat enough Brassica vegetables. This is a drop of % on last year s figures, when % said Britain ate enough Brassica. Only % of people strongly agreed with this statement, while % agreed a little. % disagreed with the statement (compared to 0% last year), with % disagreeing a little and % strongly disagreeing. Despite small overall increases in the amounts of Brassica being consumed, it appears there is still a strong perception that we should eat more. Q. How important or unimportant is each of the following factors when considering purchasing vegetables?

311 Price % of respondents overall felt that price was an important factor (compared to % in 0). Females were more likely to consider price important than males (F: %; M: 0%). Price was most important to the age band (%), followed by the s (%). It was of least importance to the age band (%), a shift from last year, when the + band had been concerned least about price. In terms of social grade, it was of above average importance to the C band (%). The DEs (%), ABs (%) and Cs (0%) considered it important at average or below average levels. People in the North were most likely to consider price important (%), closely followed by respondents from the Midlands (%). Individuals in the South (0%), Midlands (%), the ern region (%) and the South (%) were more likely than average to be concerned about price. Respondents in London were least concerned about price (%). Whether they are on special offer % of people felt that a special offer was an important consideration, compared with % of people last year. Significantly more females than males considered a special offer was important in their decision to purchase vegetables (F: %; M: %). As with Price (above), the and s were the most cost conscious, % and 0% respectively taking into account whether vegetables are on special offer before purchase. There was very little disparity across social grade. Only the DE band fell below average by one percentage point (%); the Cs and Cs were both average at %; while the ABs were most likely to take into account a special offer when purchasing vegetables (%). Whether vegetables were on special offer was significantly more important to those in the Midlands than any other region ( Midlands: % compared to an average across the respondent group of %). Londoners were least worried about choosing vegetables on special offer (%), closely followed by those in the North and South (both 0%). Whether vegetables are sourced locally This was a significantly less important factor in 0 compared to the findings of the 0 survey. This year, only % would take this into consideration, compared to % in 0.

312 Females were slightly more likely to take this into account than males (% F compared to % M). While the s and s were significantly less likely than average to be concerned about vegetables being sourced locally (% and % respectively), those older age bands showed more concern, with the s and + age bands being most likely to factor this into their purchasing decisions (both %). There was little disparity across the social grades. The ABs were slightly more concerned about sourcing vegetables locally (%), followed by the Cs (%), the DEs (%) and least concerned were the Cs (%). Regionally, the issue of sourcing vegetables locally was of greatest concern in Scotland (% against an average of %). The next highest regions were the ern (%) and South (%). Those respondents in London and the Midlands were the least concerned (both %). Whether vegetables are from a British farm (not necessarily local) This was a significantly less important factor in 0 than in the 0 survey. Whereas 0% of respondents in 0 would take this into account, only % of respondents this year would consider it important. Females were more likely to take this factor into consideration than males (% F compared to % M). In terms of age, generally the older the respondent, the more likely they were to look for produce from a British farm (% of the s would consider it, rising to a high of % for the + age category). By social grade, the DEs were most likely to consider it (%), followed closely by the C and C grades (both 0%). The ABs were least likely to take this into account (%). In terms of region, again it was less likely to be a concern to those in London (0%) and the North (%), but it was significantly more of a concern to those in the Midlands (%, the highest percentage by region). Those in the South (%), Scotland and the ern region (both %) were also more likely to consider it when purchasing vegetables. Personal taste % of respondents thought personal taste was important an identical percentage to the survey in 0.

313 Females were a little more likely to view personal taste as important than males (F: %; M: %). The likelihood was also that the older the respondent, the more personal taste became a factor: whereas only % of the s took this into account, over in 0 of the s considered it important (%) and the remaining age bands all registered above 0%, with the s (%) and the + (%) age bands being most likely to consider this. Across the social grades, the Cs and the DEs were least likely to consider personal taste (%). The ABs were slightly below average in taking this into account (0%), but the Cs were most likely to be swayed by personal taste (%). Those in London were again least likely to consider this a factor (%), followed by the North (%) and Scotland (%). All other regions considered it slightly above averagely important as a factor in decision making when purchasing vegetables, with the highest response coming from the North (%). Seasonality Overall, % of respondents stated that this was an important factor, compared with % in 0. Females were significantly more likely to take this into account than males (% of females compared to % of males). It was of least importance to the age band (%), but then rose in significance incrementally across all the remaining age bands to the s (% of whom considered seasonality to be important). The + age band, however, took this less into account (%), but still at slightly above average levels. By social grade, the Cs were most likely to consider this a factor (%), with the ABs and Cs considering it important at average levels (both %). It was slightly less likely to be of importance to the DEs (%). Seasonality was of least importance to those in the North (%), followed by Wales (%) and Yorkshire & Humberside (%). All other regions took it into account at around average levels, with it being of highest concern to those in the South (%), followed by the South and Midlands (both %). Appearance in shops Overall, % of people felt this was an important factor (% in 0). Again, it was an issue more of concern to females (%) than males (%). The incidence of taking appearance in shops into account when purchasing vegetables rose with age. The s and s were least concerned (% and % respectively), whereas

314 % of the s, s and s were likely to factor this in. The + age band showed the most concern with this issue: % of them stated that their purchasing decisions were influenced by appearance. The C grade was most likely to take this into account (0%), followed by the ABs (%). The DEs followed the average, % saying they would consider this issue. The Cs showed least concern with appearance (%). By region, those in Yorkshire and Humberside were most likely to be influenced by appearance (%). Wales (%), the North, Midlands and South (all 0%) also showed higher than average concern for the appearance of vegetables in shops. The area least likely to be affected by this factor was the North, well below average at %, followed by London (0%). All other regions hovered around the average. Organic There was a significant drop in respondents considering this an important factor. In 0, % would take this into account, whereas in this year s findings, only % would do so. As with other factors influencing purchasing decisions, this was something that more females would take into account than males (F: %; M: %). In terms of age band, the importance of veg being organic decreased with age: % of s were concerned, and the s and s both showed above average levels of concern (both %). However, the s were in line with the average and the older groups had significantly less interest ( s: %; +: 0%). By social grade, this was a factor the ABs were more likely to take into account (%). The remaining grades hovered at around average levels. By region, London respondents were most likely to factor this in (%). It was also of slightly above average importance to those from the South (%), the North and North (both 0%) and the Midlands (%). All other regions viewed it at average levels or below, with those in the Midlands and South (both %) least interested in organic vegetables. Qa. Do you feed your children vegetables at home as part of their diet? Overwhelmingly, % of respondents state that they feed children vegetables as part of their diet. Only % of respondents replied in the negative.

315 The gender split was fairly equal, with % of females and % of males confirming that they feed their children vegetables. Although numbers were small, % of males said they do not use vegetables in their children s diet compared to % of females. The older the respondent, the more likely they are to include vegetables in children s diets. Whereas % of the age group do so, this rises to % in the group; % in both the and age groups; and 00% of the s and + groups. The C social grade is the group least likely to include vegetables in children s diets (%). This is closely followed by the AB grade (%) and the DE grade (%). The C grade is the group most likely to include vegetables in children s diets (%). The following regions all responded unanimously (00%) that they include vegetables as part of their children s diet: Scotland, Midlands, Wales and the South. The North (%), Yorkshire & Humberside (%), the South (%), ern region (%) and the Midlands (%) also ranked highly. The two regions where the lowest numbers of people included vegetables in their children s diets were the North (%) and London (%). Q. For all those respondents who feed their children vegetables, to what extent do you agree or disagree with the following statements? My child(ren) understand the benefits of eating vegetables % of respondents stated that their children understand the benefits of eating vegetables. Of these, 0% strongly agreed and % agreed a little. % strongly disagreed. My child(ren) tend to enjoy the taste of vegetables % of respondents said that their children tended to enjoy the taste of vegetables. % strongly agreed; while % agreed a little. % strongly disagreed. My child(ren) ask to have vegetables included as part of their meals Just over half (%) of respondents stated that their children asked to have vegetables included as part of their meal. Of these, % strongly agreed while % agreed a little. 0% strongly disagreed. Q. Which of the following statements best describes how you incorporate Brassicas into your child s diet? The options for this question were:

316 . By disguising them. By making them look more appealing. I don t do anything special, I just give them to my child. The overwhelming response was that parents do not do anything special to incorporate Brassica into their children s diets % stated this was the case. 0% of respondents attempt to make them more appealing; while just % disguise them. Male and female were equally likely to attempt to disguise Brassica (both %); while females were a little more likely to aim to make them look more appealing (F: %; M: %). Males were more likely to say that they don t do anything special and just present the child with them (M: %; F: %). In terms of age, note that responses for the and + age category are very small (0 respondents for the former and just for the latter) and therefore may not be as reliable as responses from other age bands. 00% of the + age band ( respondent) said that they did not do anything special when presenting their child with vegetables. Of the s, % ( respondents) didn t do anything special; whereas % ( respondents) aimed to encourage their child to eat veg by disguising it. Across the younger age bands, the s were most likely to attempt to get their children to eat vegetables by either disguising them or by making them look more appealing (% compared to % of respondents who didn t do anything special). The s, s and s were above averagely more likely to just present the child with vegetables without doing anything special. By social grade, the Cs were most likely to encourage children to eat vegetables by either disguising them or making them look more appealing (% combined). Only % of this grade didn t do anything special. The ABs were next most likely to use tactics designed to incorporate vegetables into their children s diets (%); % would do nothing special. The DEs were most likely to expect their child to eat veg without doing anything special (%), closely followed by the Cs (%). By region, those in the North would be most likely to incorporate vegetables into children s diets without doing anything special (%). The South (%) and ern region (%) also largely expect children to eat vegetables without having to take any special measures. Those in the Midlands, London and Yorkshire & Humberside were most likely to use one or other tactics for incorporating vegetables (%, % and % respectively).

317 Q. To what extent do you think children will be eating more or less healthily in general as a result of the government introducing compulsory school meals for children up to the age of? Overall, the feeling from respondents is that children will be eating more healthily as a result of this initiative: % responded in the positive. % of people felt that the result would be about the same and only % stated that they felt children would eat less healthily as a result. Males and females were equally as likely to think the change would result in healthier eating: % of both agreed with the statement. Females, though, were slightly less likely to agree that the change would result in children eating a lot more healthily % opted for a lot more healthily as opposed to % of all males. Percentages for other responses were about equal in terms of gender. Those at either end of the age ranges (the s and s; and the s and +s) were most likely to believe that government measures would mean healthier eating all responded at average or above average levels. The s and s were slightly less convinced, with a below average % in both cases believing that the change would result in healthier eating. In terms of social grade, the ABs were most likely to think the change would result in children eating more healthily (% compared with % of both the Cs and Cs; and % of the DEs). The ABs were also a little more likely to think the change would result in children eating a lot more healthily (%) compared to the other three grades (C: %; C: %; DE: %). By region, respondents in the South were most cynical about the change only % felt it would result in children eating healthier against the average of %. Those in the ern region (%) and London (%) were also less likely than average to believe it would make a positive difference. Most convinced of the benefits were those in the North, where % felt children would eat more healthily as a result. Those in Scotland and the Midlands (% and % respectively) were also significantly more positive than average about the changes. Q0. There are a large variety of vegetables available on the shelf at supermarkets and local grocery shops. Which of the below do you tend to buy most often? The options for responses here were:

318 . Traditional fresh vegetables (eg potatoes, carrots, cabbage). Frozen vegetables. Less traditional fresh vegetables (eg yam, pak choi, plantain) Over / of respondents stated that they buy traditional fresh vegetables most often (%). 0% of respondents tend to buy frozen vegetables most often, while just % buy the less traditional fresh vegetables most often. % overall buy none of these most often. There was little disparity between males and females females were % less likely to buy traditional fresh veg (% cf with % for males). Females were % more likely to buy frozen veg most often (% compared to 0% of males). The likelihood of buying fresh vegetables generally rose with age, with a corresponding decrease in the purchase of frozen vegetables across the board. While % of the age group buy fresh most often, for example, % of the + age band did so. The chart below illustrates this: 00% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% + Tradihonal fresh veg Frozen veg Less tradihonal fresh veg By social grade, the group most likely to buy fresh vegetables was the C grade (%). The DEs were least likely to buy fresh, traditional vegetables (%). Of the other grades, % of the C grade buy fresh, traditional vegetables most often; while % of the AB grade do. Figures for those buying frozen vegetables corresponded accordingly. Those in the ern region (%), North and Midlands (both 0%), the South and Scotland (both %) and the South (%) were all above the average when it comes to buying traditional fresh veg.

319 In terms of buying frozen vegetables most often, those in the Midlands (%), Wales (%), Yorkshire & Humberside (%) and London (%) all bought more than the average percentage of these. Q. We d now like you to think ahead to Christmas Day. Which of the below vegetables if any do you think you ll be eating as part of your main Christmas meal? The three top scoring vegetables to be eaten as part of Christmas dinner were stated to be Potatoes (0%), Carrots (0%) and Brussels Sprouts (%). Parsnips (%) and Peas (0%) would be eaten by half or more of the respondents. Broccoli (%) and Cauliflower (%) were the next highest scoring. Around one in five would eat Cabbage (%) and Swede (0%). Only one in ten would eat Turnip (0%), while % would have another vegetable not named. While the overall percentages for males and females eating any vegetables were broadly similar (M: %; F: %), the main disparities worth mentioning were as follows: Significantly more females than males would eat Brussels Sprouts (F: %; M: %). Significantly more females would eat Parsnips (% compared to % of men). More women would eat Broccoli than men (F: %; M: %). Slightly more males than females anticipated eating Cauliflower (M: %; F: %). More males would eat Turnip than females (M: %; F: %). In the case of all other vegetables mentioned, males and females would eat them in roughly the same proportions (+/ %). Looking at the age bands, over in 0 of all respondents would eat some vegetable or other. The age band least likely to incorporate veg into their Christmas meal was the s (%), whereas % of all other respondents would do so. The s were most likely to do so (%). The chart below shows the frequency of inclusion of each Brassica vegetable asked about in this question by age:

320 00% Christmas Day Vegetables 0% 0% 0% 0% 0% + Broccoli Swede Turnip Cauliflower Cabbage Brussels Sprouts Interestingly, the chart shows that the general trend is for the use of Brassica in the Christmas meal to decline with age, with the exception of Brussels Sprouts, which increase with the age group of the respondent. In terms of social grade, the ABs are most likely to include any veg with the Christmas meal (%), closely followed by the Cs (%). The Cs and DEs would include vegetables at slightly less than average levels. Responses from practically every region were in the high 0s. The highest was the Midlands, where 00% of respondents stated that they would include vegetables in their Christmas meal. The lowest region was the North, where inclusion of any vegetables in the Christmas meal dropped to %.