SAN DIEGO CALIFORNIA. Presented By:

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1 SAN DIEGO CALIFORNIA

2 Agile2018 will bring the energy and passion of the Global Agile Community to San Diego, California. The event will be at the Marriott Marquis Hotel on the waterfront. This is a world-class site for a world-class conference, and the first-ever Agile Alliance global conference on the West Coast! Agile2018 will examine the state of Agile and push Agile knowledge deeper, exploring ever more sophisticated ways to enhance business value and efficiency. Join and share with a passionate community that is dedicated to making the software industry more productive, humane, and sustainable. Attendees will explore the ever-growing toolbox that makes Agile effective by sharing the stories of more than 250 speakers representing distinct voices and perspectives. There is no substitute for face-to-face contact, and the conference is designed to enhance networking opportunities between attendees, speakers, and sponsors. Agile2018 builds on last year s conference in Orlando, Florida. The Agile20xx conference has experienced significant growth in the number of active decision-makers and Agile evangelists. Attendance will be capped at 2500 participants. I hope you will join me in welcoming and engaging with this vibrant community August 6-10, Thank you in advance for your participation and support. Phil Brock Managing Director Agile Alliance Ph: (971) Fax: (541) Share the passion to deliver software better every day.

3 Agile2018 will be the 17th annual Agile conference organized by Agile Alliance in North America. The conference brings together an international community of enthusiastic Agilists and an ever-growing group of those who wish to benefit from Agile methods and practices attendees from 40 countries were represented last year, making Agile2017 the world s largest Agile software conference. Agile2018 is expected to be larger, enabling even more Agile practitioners to experience this premier event. JOB CATEGORY Count Job Category % 3.3% 4.3% 11.1% 21.1% 4.5% 13.7% 1.3% 13.5% 2.8% 100.0% Agile Coach Business Analyst Developer Executive Manager Product owner Scrum Master Tester Other Question Left Blank 3.3% 4.3% 11.1% 21.1% 24.4% 2.8% 13.5% 1.3% 4.5% 13.7% Executives, Managers, Developers, Consultants, Product Owners, Business Analysts, Testers, Usability and Product Designers, and Academics will present information and insights that have meaning for you. Delegates are receptive decision-makers and thought leaders in their own communities. They are eager to explore new approaches to long-standing problems. If you sponsored Agile2017, your place is held at the same level as last year until January 31, After that date, we will release opportunities to other sponsors. Please join us in San Diego! two

4 All Title, Platinum, Gold and Silver sponsors enjoy a booth in our jam packed Exhibition Area. We offer (18) hours of exhibit hours with direct traffic flow into the exhibit area during all conference lunches and (2) evening receptions. EXHIBITOR BENEFITS Exhibit Booth Space Title Platinum Gold Silver 10 x x 20 [End cap] 10 x x 10 Logo featured on Conference Namebadge holders Logo printed on Conference Bag Verbal Recognition During Conference Conference T-shirt will display logo Full Page [Inside Cover] Full Page ½ Page ¼ Page Complimentary Registrations Addition Discounted $ Bag Insert(s) words 200 words 100 words 100 words Recognition in electronic marketing materials Recognition in onsite materials and signage Logo Hotlink from Agile2018 sponsor webpage 1 Message sent to Attendees Lead Retrieval System available for additional fee Advertisement in Conference Program Guide Company Description on web & conf. program 5 Be sure to check out our Track Sponsorship and A La Carte sponsorship opportunities on pages seven and eight. three

5 $45, x 30 Exhibit Booth Space in premier location. [Only 2 spots available] Logo featured on 50% of Conference Badge holders [shared with Co-Title Sponsor] Logo printed on Conference Bag Verbal Recognition during conference Logo on Conference T-shirt Full Page advertisement in Conference Program Guide [Inside cover] 8 Complimentary Conference Registrations. This is the total number registrations included in sponsorship. Booth workers must be registered at the conference and are encouraged to participate on all levels 20 additional registrations available at a highly discounted rate of $1749 per person. 2 bag inserts: Shipping and material handling not included. 200-Word Description on website and in conference program guide Recognition in electronic marketing materials Recognition in onsite materials and signage Logo & Link from the Agile2018 Sponsor webpages 1 message sent to attendees on your behalf (attendees may opt out) Lead Retrieval System Available for an additional cost four

6 $30, x 20 Exhibit Booth Space End Cap location [Limited spots available] Verbal Recognition during conference Logo on Conference T-shirt Full Page advertisement in Conference Program Guide 6 Complimentary Conference Registrations. This is the total number registrations included in sponsorship. Booth workers must be registered at the conference and are encouraged to participate on all levels 15 additional registrations available at a highly discounted rate of $1749 per person 2 bag inserts: Shipping and material handling not included. 200-Word Description on website and in conference program guide Recognition in electronic marketing materials Recognition in onsite materials and signage Logo & Link from the Agile2018 Sponsor webpages 1 message sent to attendees on your behalf (attendees may opt out) Lead Retrieval System Available for an additional cost five

7 $20, x 15 Exhibit Booth Space ½ Page advertisement in Conference Program Guide 4 Complimentary Conference Registrations. This is the total number registrations included in sponsorship. Booth workers must be registered at the conference and are encouraged to participate on all levels 10 additional registrations available at a highly discounted rate of $1749 per person 1 bag inserts: Shipping and material handling not included. 100-Word Description on website and in conference program guide Recognition in electronic marketing materials Recognition in onsite materials and signage Must be purchased by special arrangement only Logo & Link from the Agile2018 Sponsor webpages 1 message sent to attendees on your behalf (attendees may opt out) Lead Retrieval System Available for an additional cost six

8 $15, x 10 Exhibit Booth Space ¼ Page advertisement in Conference Program Guide 3 Complimentary Conference Registrations. This is the total number registrations included in sponsorship. Booth workers must be registered at the conference and are encouraged to participate on all levels 5 additional registrations available at a highly discounted rate of $1749 per person 1 bag inserts: Shipping and material handling not included. 100-Word Description on website and in conference program guide Recognition in electronic marketing materials Recognition in onsite materials and signage Must be purchased by special arrangement only Logo & Link from the Agile2018 Sponsor webpages 1 message sent to attendees on your behalf (attendees may opt out) Lead Retrieval System Available for an additional cost seven

9 $4,000 Verbal Recognition during conference Logo & Link from the Agile2018 Sponsor webpages Logo featured on online/mobile schedule track specific 1 bag inserts: Shipping and material handling not included. 100-Word Description on website [track and in conference program guide Recognition in electronic marketing materials Recognition in onsite materials and signage [location specific] eight

10 Strengthen name recognition, increase brand awareness and enhance your company s visibility through Agile2018 a la carte sponsorship opportunities. Hotel Key Cards - $5,000* Put your company s brand right into the hands of Agile2018 attendees staying at the host hotel. This is an exclusive opportunity for (1) sponsor. The back side of the Keycard will be branded by Agile Alliance. Conference Bag Insert - $1,500* The conference bag is provided to every Agile2018 attendee and is your opportunity to make a lasting impression. Think outside the box and provide something attendees will keep and use for a long time! Program Guide Advertisements This is a great opportunity to get your message directly into the hands of every Agile2018 attendee! Sponsor is responsible for providing press-ready artwork. Full Page - $1,500 ½ Page - $800 ¼ Page - $500 Bookstore Bag Insert - $500* This elite opportunity includes a promotion item handed to every attendee who purchases a book at the Agile2018 bookstore. Water Stations - $4,000 Get your logo in front of everyone at Agile2018! Sponsorship includes your logo displayed at each water station throughout the conference [1 per meeting room and various foyer space]. Option to include a reusable water bottle [at each station or inside of the conference bag] comes at no additional sponsorship cost. Sponsoring company responsible for providing water bottles. Early Registration Welcome Reception - $4000* Sponsor the Early Registration Welcome Reception on Sunday from 6:00 7:00pm where attendees come together to network over light-bites and cocktails. Included in your sponsorship is event signage and the option to provide napkins, drinkware, etc [provided by the sponsor] Coffee Break Stations - $2,000/day Fuel for every conference attendee! Sponsorship includes your logo displayed at each coffee station throughout the conference during morning & afternoon break.option to include a coffee mug [at each station or inside of the conference bag] comes at no additional sponsorship cost. Sponsoring company responsible for providing mugs. Conference Party Venue Opportunities Contact Us* The opportunities are endless at the annual Agile2018 Conference Party. Please contact us for more information. Contact us for more details. Logo on Conference T-shirt - $2,000 The Agile20XX has become an annual conference collectable. Your logo will be displayed on the back of the Conference Tshirt provided to every attendee. Other logos on the Tshirt include Title and Platinum sponsors only. Hotel Room Drop - $3,000* Room drop items are delivered directly to each attendee s hotel room at the official meeting hotel. Sponsor is responsible for hotel marketing fees and cost of room drop item. Logo Hotlink & Description on Agile2018 Sponsor webpage - $1,500 Market to conference attendees months before the conference begins with a banner ad/live link on the Agile2018 Conference & Expo webpage. *Sponsor will be responsible for the production and cost of additional items required for fulfilling the sponsorship package. Associated additional costs to be confirmed. nine

11 AGILE ALLIANCE AGILE2018 SPONSORSHIP AGREEMENT The Sponsorship Agreement is entered into effective as of the date set forth on the signature page hereto (the Effective Date ) by and between Agile Alliance, an Illinois not-for-profit corporation ( Agile ) and the sponsor set forth on the signature page hereto ( Sponsor ). In consideration of the mutual covenants contained herein and for other good and valuable consideration, Agile and Sponsor (sometimes referred to separately as Party and collectively, as Parties ), hereby agree as follows: 1. Sponsorship Basics. Sponsor agrees to provide the sponsor level of financial and event activities support for the Event (defined below) in accordance with the following information: PLEASE COMPLETE ALL SECTIONS BELOW: EVENT: Agile2018 SPONSOR NAME: SPONSOR ADDRESS: SPONSOR CONTACT: CONTACT TELEPHONE: CONTACT FAX: CONTACT DATE SPONSORSHIP LEVEL: FINANCIAL COMMITMENT: $ PAYMENT TERMS: One-half of the Sponsor s financial commitment shall be due and payable within 30 days of the date of this Agreement and the balance thereof on or before June 1 st, CANCELLATION REQUIREMENTS: Sponsor may cancel this Agreement and receive a refund of one-half of funds paid, PROVIDED Agile receives written notice of cancellation from Sponsor on or before June 1, 2018 (cancellation deadline.) After the Cancellation Deadline, Sponsor shall forfeit its right to any refund of paid financial commitments and remain liable, as liquidated damages for wrong cancellation, the sum of one-half of its total financial commitment. EVENT ACTIVITIES: In addition to its financial commitment, Sponsor agrees to provide and/or participate in the following ways related to its Event Sponsorship hereunder: INSERT APPLICALBE EVENT ACTIVITIES AND/OR DELIVERABLES: See Exhibit A, if applicable. af AGILE ALLIANCE SPONSOR AGREEMENT Page 1

12 2. Intellectual Property Rights. The Parties grant to one another the non-exclusive right to use each other s trade name, trademarks, and logos, if any (the Marks ) as part of press releases, marketing, advertising, and promotional materials solely in connection with the Event. All such use shall be subject to the Marks owner s prior review and written consent. The Marks owners reserve all rights not otherwise expressly granted herein; this limited license to use the Marks accordingly will have no effect on ownership and/or title thereto. 3. Confidentiality. Each of the Parties (the Receiving Party ) shall maintain the confidentiality of this Agreement and all confidential information of the other Party (the Disclosing Party ) and shall not release, disclose or divulge any such confidential information without the prior written consent of the other Party. The Receiving Party may only use and copy such confidential information as is necessary to carry out its activities contemplated by this Agreement (but subject to the provisions thereof) and for no other purpose. The Receiving Party may disclose confidential information to its employees, personnel, subcontractors and representatives on a need to know basis, provided that it shall first instruct such employees and personnel to maintain the confidentiality thereof. A Disclosing Party s confidential information shall not include information that: (a) is or becomes a part of the public domain through no act or omission of the Receiving Party; (b) was in the Receiving Party s lawful possession prior to the disclosure and had not been obtained by the Receiving Party either directly or indirectly from the Disclosing Party; (c) is lawfully disclosed to the Receiving Party by a third party without restriction on disclosure; (d) is independently developed by the Receiving Party; or (e) is required by applicable law to be disclosed. 4. Indemnification; Insurance; Limitation on Liability. (a) Sponsor will indemnify, defend and hold harmless Agile, its affiliates, officers, directors, agents and employees from and against any and all costs, expenses, lawsuits (including reasonable attorneys fees), damages, fines, penalties, or other liabilities ( Losses ) which may arise from any act, error or omission of Sponsor or any of Sponsor s employees or subcontractors in connection with this Agreement and/or Sponsor s participation in the Event, including, without limitation, personal injury and/or property damage, infringement or violation of third party intellectual property rights. (b) Sponsor shall provide to Agile and/or the Event venue management, if required, proof of insurance under a comprehensive general liability policy providing for a minimum of $2,000,000 per occurrence and $5,000,000 in the aggregate coverage and, if required by the Event venue management, specific off-site exhibition coverage in similar amounts. (c) TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, EACH PARTY DISCLAIMS, AND IN NO EVENT SHALL THEY BE LIABLE TO ONE ANOTHER FOR ANY SPECIAL, INCIDENTIAL, INDIRECT, AND CONSEQUENTIAL OR PUNITIVE DAMAGES WHATSOEVER, INCLUDING, BUT NOT LIMITED TO, DAMAGES FOR LOSS OF PROFITS, BUSIENSS INTERRUPTION, OR LOSS OF DATA OR OTHER INFORMATION ARISING OUT OF THIS AGREEMENT. 5. General Provisions. (a) Notice. Any notice, request, demand, consent, or other communication required or permitted under this Agreement shall be in writing and given by courier delivery, or sent by first class US mail, postage prepaid, or transmitted by facsimile or electronic mail ( ) to the Parties at the af AGILE ALLIANCE SPONSOR AGREEMENT Page 2

13 addresses set out on the signature page hereto and shall be deemed to have been received on the date on which it was delivered or transmitted by facsimile or electronic mail, or on the third business day following the date of such mailing. (b) Force Majeure. Neither Party shall be liable for any delay or failure to perform its obligations hereunder due to strikes, labor disputes, riots, storms, floods, explosions, accidents, acts of God, acts or orders of government, war terrorism, the failure of vendors or other sponsors to perform, media event cancellations or any other cause or causes which are beyond its reasonable control. (c) Non-Waiver. The failure by either Party to exercise any right, power or option given hereunder, or to insist upon the strict compliance with the terms and conditions of this Agreement will constitute a waiver of any terms or conditions of this Agreement with respect to any other or subsequent breach thereof, nor a waiver by such Party of tis right at any time thereafter to require strict compliance with all of this Agreement s terms and conditions. (d) Attorney Fees. If Agile finds it necessary to engage an attorney to enforce any of its rights under this Agreement, whether or not litigation is initiated, and Sponsor is either adjudicated to be liable to Agile hereunder or settles any dispute with Agile that involves the payment by the Sponsor, then Sponsor shall also pay Agile s reasonable attorney fees arising from such litigation and/or settlement. (e) Governing Law; Jurisdiction and Venue. This Agreement shall be governed by the laws of the State of Illinois, as applied to agreements made, entered into and performed entirely in Illinois by Illinois residents and the Parties agree to submit to the jurisdiction of the Illinois State Courts and Cook County, Illinois for purposes of adjudicating any matter arising from this Agreement and, further agree, to accept service of process in such litigation by certified US mail. (f) Entire Agreement. This Agreement, including any exhibits hereto, contains the entire agreement between the parties with respect to the subject matter hereof and supersedes all prior negotiations, representations, and proposals, written or oral, relating to such subject matter. No supplement, modification or other change in the terms hereof shall be effective unless in writing and signed by both Parties by their duly authorized representatives. [Signature Page To Follow] af AGILE ALLIANCE SPONSOR AGREEMENT Page 3

14 IN WITNESS WHEREOF, the Parties have signed this Agreement by their duly authorized representatives intending to be legally bound hereunder. AGILE ALLIANCE By: Print Name: Title: Notice Address: Agile Alliance 6525 Idumea Rd. Corryton, TN USA Tel: [SPONSOR] By: Print Name: Title: Notice Address: Tel: Fax: Date Signed: Date Signed: Agile Alliance will provide invoices that can be paid with a credit card, by check, or wire transfer. af AGILE ALLIANCE SPONSOR AGREEMENT Page 4

15 EXHIBIT A SPONSOR EVENT ACTIVITIES AND/OR DELIVERABLES Leave blank if no special arrangements are being made. af AGILE ALLIANCE SPONSOR AGREEMENT Page 5