Surviving Sub-One Percent Sales Growth
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1 Surviving Sub-One Percent Sales Growth P R E S E N T E D T O P R E S E N T E D B Y Ahmad Faruqui, Ph.D. S a n F r a n c i s c o, C a l i f o r n i a S e p t e m b e r 9, Copyright 2013 The Brattle Group, Inc.
2 The New Normal of Demand Growth U.S. Electricity Demand Growth, (percent, 3-year moving average) Source: EIA, 2012 Annual Energy Outlook 1 brattle.com
3 Four Strategies Stay the course Electrification Become a Wires Company (Safe Haven) Become an Energy Services Company (Go on the offense) 2 brattle.com
4 Three Tactics Rethink sales forecasting Rethink load and market research Rethink rate design 3 brattle.com
5 Presenter Information AHMAD FARUQUI Principal San Francisco Dr. Faruqui s expertise includes demand forecasting, innovative rate design, energy efficiency, demand response, advanced metering infrastructure, technology assessment, and cost-benefit analysis. He has testified before state, provincial and federal commissions and appeared before legislative bodies, government agencies, utilities and other audiences in Australia, Bahrain, Brazil, Canada, France, Egypt, Ireland, Jamaica, Hong Kong, Philippines, Saudi Arabia, Thailand, the United Kingdom and the United States. He has managed the design and evaluation of large-scale dynamic pricing experiments in California, Connecticut, Florida, Illinois, Maryland and Michigan and is currently leading a project to evaluate the effect of time-of-use rates in Ontario. His early work on time-of-use pricing pilots is cited in Bonbright s text on public utility rates. His research on the efficient use of energy has been cited in The Economist, The New York Times, USA Today and The Wall Street Journal. He has appeared on Fox News and National Public Radio. The author, co-author or editor of four books and more than 150 articles, papers and reports, he holds a Ph.D. in economics from The University of California at Davis and B.A. and M.A. degrees in economics from the University of Karachi. The views expressed in this presentation are strictly those of the presenter(s) and do not necessarily state or reflect the views of The Brattle Group, Inc. 4 brattle.com
6 About Brattle The Brattle Group provides consulting and expert testimony in economics, finance, and regulation to corporations, law firms, and governments around the world. We aim for the highest level of client service and quality in our industry. We are distinguished by our credibility and the clarity of our insights, which arise from the stature of our experts, affiliations with leading international academics and industry specialists, and thoughtful, timely, and transparent work. Our clients value our commitment to providing clear, independent results that withstand critical review. 5 brattle.com
7 Our Practices PRACTICES Antitrust/Competition Commercial Damages Environmental Litigation and Regulation Forensic Economics Intellectual Property International Arbitration International Trade Product Liability Regulatory Finance and Accounting Risk Management Securities Tax Utility Regulatory Policy and Ratemaking Valuation INDUSTRIES Electric Power Financial Institutions Natural Gas Petroleum Pharmaceuticals, Medical Devices, and Biotechnology Telecommunications and Media Transportation 6 brattle.com
8 Offices NORTH AMERICA Cambridge New York San Francisco Washington, DC EUROPE London Madrid Rome 7 brattle.com
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