Principal Life Insurance Company (Principal Life) gives you a competitive survivorship edge by offering seven tables of uninsurable:

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1 Uninsurable ratings Principal Life Insurance Company (Principal Life) gives you a competitive survivorship edge by offering seven tables of uninsurable: Table U1 600% of standard mortality Table U2 850% of standard mortality Table U3 1500% of standard mortality Table U4 3000% of standard mortality Table U5 5000% of standard mortality Table U6 7500% of standard mortality Table U7 9900% of standard mortality

2 Competitor uninsurable ratings What do other companies offer? American General Uninsurable AXA Table X, which is greater than 1000% of standard mortality John Hancock Uninsurable, which is 5000% of standard mortality Lincoln Table U0 Met Life Table U Prudential Table Class T Sun Life Uninsurable, which is 750% of standard mortality

3 Rating both lives in uninsurable cases What does the healthy life have to be to obtain the uninsurable rating on the second life? American General Up to Table 4 AXA Class D through age 65; Class C through age 75; and Preferred/Standard through age 85 ING Table F up to age 75 John Hancock Table 16 through age 75; Table 12 through age 80; Table 8 through age 90 Principal Life Table 16 through age 75; Table 6 through age 80; Table 3 through age 85 Prudential Not less than 500% Sun Life Up to Table 16

4 Uninsurable opt-outs Opt-outs provide a competitive advantage: Principal Life issues its worst uninsurable tables to a person opting out of underwriting. These are usually people who are already uninsurable.

5 Competitor opt-out offerings Who else offers opt-out underwriting? American General No AXA No ING No John Hancock No Principal Life Yes Prudential No Sun Life No

6 Uninsurable status on the policy Due to sensitivity in some cases, Principal Life offers another competitive advantage of not listing clients as uninsurable on the policy. American General lists uninsurable AXA lists Table X ING lists rating as percentage of standard mortality John Hancock lists the actual rating Principal Life lists the actual rating Prudential lists Class T Sun Life lists uninsurable with rating

7 Principal Survivorship Universal Life Protector SM (2007) Uninsurable examples Concerned about getting a survivorship case through underwriting? We ll give you an edge. Challenge #1: A client is terminally ill and not considered insurable by many carriers, even for second-to-die. Underwriting edge: Table U7 No minimum life expectancy required Challenge #2: A client does not wish to go through underwriting requirements. Underwriting edge: Table U7 We offer opt-out underwriting with no APS reports, exams, labs, or EKGs.

8 Principal Survivorship Universal Life Protector SM (2007) Uninsurable examples Challenge #3: A client s health changes during underwriting. One insurer won t offer until after evaluation. Underwriting edge: Table U7 We offer opt-out underwriting in this situation to allow the planning process to continue. Challenge #4: A client is uninsurable but has many years of life expectancy. Underwriting edge: Table U1 We allow a full range of rating from U1 to U7. Baseline rating is U3, but one size does not fit all.

9 Principal Survivorship Universal Life Protector SM (2007) Uninsurable examples Challenge #5: A client recently had cancer and is either uninsurable or insurable with a high rating. Are you stuck with this rating? Underwriting edge: We place no restrictions on rating reconsideration and will reconsider an uninsurable rating if the client s health improves. Challenge #6: A client qualifies for a Preferred rate, but her spouse doesn t. The policy is placed, but now she has a health problem. Does this prevent her spouse from getting a Preferred upgrade, if eligible? Underwriting edge: We offer unbundled underwriting for rating reconsideration. Either person may apply for rating upgrade with no proof of health on the other insured, even if one spouse has died.