Principal Survivorship Universal Life Protector SM (2010) Transition Guidelines

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1 Principal Survivorship Universal Life Protector SM (2010) Transition Guidelines The release of the re-priced Principal Survivorship Universal Life Protector SM (Principal SUL Protector) product is scheduled for Monday, September The new rates are aimed at improving competitiveness and maintaining lapse protection guarantee premiums within the primary target market. APPLICATION SIGNATURE DATE Before September 27, 2010 through October 27, 2010 October 27 and Later Cases Pending through September 27 GUIDELINES The transition period for Principal SUL Protector (2010) rates is 30 days from the application signature date. The Principal Financial Group offers both the 2009 rates and new 2010 rates subject to the state approval date and product introduction date. Applications signed after the 30-day transition period are issued using the new 2010 rates. If backdating to save age or for common dating, current backdating rules apply. Applications still in underwriting may be issued with new 2010 rates. Contact your case coordinator. No new application is necessary to receive the new 2010 rates. A revised illustration is required prior to issue if the new 2010 rates are desired. It may be signed upon delivery. Backdating is available with the correct illustration and backdating request form. Current backdating rules apply. Recently Issued Policies New 2010 rates are available for contracts issued COD, offered, or with a shortage (not paid). Submit a newly signed illustration with the delivery requirements. If a signed illustration is not received with the delivery requirements, a new illustration and data pages will be mailed to the producer for delivery to the client. If a signed Principal SUL Protector (2010) illustration is received with the delivery requirements, new data pages will be mailed to the client. Policies issued with a shortage may receive the new rates. Submit a new Principal SUL Protector (2010) signed illustration. New data pages will be mailed to the client. The policy date will remain the same. If backdating is desired, submit a backdating request form with the correct illustration. NOTE: All states have approved the re-price. For more information: National Sales Desk, Home office: The Principal Financial Group, 711 High Street, Des Moines, IA 50392,

2 Principal Survivorship Universal Life Protector (2010) FOR PRODUCERS Give Em Shelter At All Ages Single Pays To Age 100 Principal Survivorship Universal Life Protector SM (Principal SUL Protector) (2010) is a competitively priced product for clients seeking wealth transfer solutions with guaranteed death benefit protection. It gives them the flexibility to preserve their estate and select the length of their guarantee period, and can be owned outright by the insureds, or by another party such as an irrevocable trust. Take a look at the competition, and you ll see that Principal SUL Protector (2010) is tough to beat while helping to give your clients shelter from problems like estate tax. Assumptions: Annual single pay premium amounts to age 100 are based on a male/female at the same age, Standard Non-Tobacco, $1 million death benefit, and guaranteed coverage to surviving client s age 100. Information is current as of August Standard Rates 55/55 The Principal SUL Protector (2010) 65/65 75/75 80/80 $120,553 $128,575 $138,082 $139,324 $141,283 $142,000 $144,336 $161,713 $191,139 $191,471 $197,817 $205,654 $208,400 $210,719 $218,533 $246,700 $284,713 $291,900 $299,972 $300,859 $307,400 $309,187 $313,180 $365,317 $349,746 $366,820 $381,406 $393,758 $404,053 $406,451 $433,372 $440,394

3 Preferred Rates 55/55 65/65 75/75 80/80 Prudential SUL Protector $100,144 $105,915 $110,026 $114,111 $115,000 $115,657 $117,396 $138,228 $159,661 $161,675 $166,149 $168,999 $170,574 $174,120 $174,581 $209,003 $229,299 $239,619 $245,000 $250,920 $251,295 $252,401 $252,527 $301,061 $260,980 $328,298 $307,442 $348,755 $349,826 $351,998 $376,506 $383,825 FOR MORE INFORMATION Contact the National Sales Desk at WE LL GIVE YOU AN EDGE Principal National Life Insurance Company and Principal Life Insurance Company, Des Moines, Iowa , Insurance products from the Principal Financial Group (The Principal ) are issued by Principal National Life Insurance Company (except in New York) and Principal Life Insurance Company, Des Moines, Iowa Not FDIC or NCUA insured May lose value Not a deposit No bank or credit union guarantee Not insured by any Federal government agency For producer information only. Not for use in sales situations. BZ /2010 Policy Forms SN 18 and SF 762 # Do not use after 08/2011

4 Principal Survivorship Universal Life Protector (2010) FOR PRODUCERS Give Em Shelter At All Ages 10 Pays To Age 121 Principal Survivorship Universal Life Protector SM (Principal SUL Protector) (2010) is a competitively priced product for clients seeking wealth transfer solutions with guaranteed death benefit protection. It gives them the flexibility to preserve their estate and select the length of their guarantee period, and can be owned outright by the insureds, or by another party such as an irrevocable trust. Take a look at the competition, and you ll see that Principal SUL Protector (2010) is tough to beat while helping to give your clients shelter from problems like estate tax. Assumptions: Annual 10 pay premium amounts to age 121 are based on a male/female at the same age, Standard Non-Tobacco, $1 million death benefit, guaranteed coverage to surviving client s age 121 with lifetime coverage with Extended Coverage Rider. Information is current as of August /55 The Principal SUL Protector (2010) 65/65 75/75 80/80 $16,616 $16,808 $17,780 $17,848 $18,094 $18,949 $18,979 $21,756 $23,856 $25,138 $27,119 $27,120 $27,343 $27,448 $29,731 $38,376 $37,486 $39,080 $42,071 $42,781 $44,063 $48,185 $49,333 $54,824 $48,953 $57,047 $57,340 $59,434 $59,914 $62,062 $64,199 $69,643

5 Preferred Rates 55/55 65/65 75/75 John Hancock Protection SUL G /80 $13,157 $14,002 $14,283 $15,262 $15,293 $15,699 $15,899 $19,220 $19,106 $20,827 $22,788 $22,854 $23,394 $23,754 $24,147 $33,882 $29,980 $30,334 $35,922 $36,322 $38,945 $41,749 $42,284 $45,436 $39,490 $49,958 $51,127 $51,517 $52,595 $55,447 $56,695 $61,614 FOR MORE INFORMATION Contact the National Sales Desk at we ll give you an edge Principal National Life Insurance Company and Principal Life Insurance Company, Des Moines, Iowa , Insurance products from the Principal Financial Group (The Principal ) are issued by Principal National Life Insurance Company (except in New York) and Principal Life Insurance Company, Des Moines, IA For producer information only. Not for use in sales situations. Not FDIC or NCUA insured May lose value Not a deposit No bank or credit union guarantee Not insured by any Federal government agency BB /2010 Policy Form SN 18 and SF 762 # Do not use after 09/2011

6 Principal Survivorship Universal Life Protector (2010) FOR PRODUCERS Give Em Shelter At All Ages Continuous Pays To Age 100 Principal Survivorship Universal Life Protector SM (Principal SUL Protector) (2010) is a competitively priced product for clients seeking wealth transfer solutions with guaranteed death benefit protection. It gives them the flexibility to preserve their estate and select the length of their guarantee period, and can be owned outright by the insureds, or by another party such as an irrevocable trust. Take a look at the competition, and you ll see that Principal SUL Protector (2010) is tough to beat while helping to give your clients shelter from problems like estate tax. Assumptions: Continuous pay premium amounts to age 100 are based on a male/female at the same age, Standard Non-Tobacco, $1 million death benefit, and guaranteed coverage to surviving client s age 100. Information is current as of August Standard Rates 55/55 The Principal SUL Protector (2010) 65/65 75/75 80/80 $7,194 $7,592 $7,759 $8,045 $8,144 $8,195 $8,200 $9,008 $12,130 $12,329 $12,685 $12,850 $12,851 $12,999 $13,724 $14,801 $22,094 $22,951 $23,755 $23,782 $23,854 $24,400 $25,340 $26,103 $30,777 $33,670 $34,473 $35,669 $36,617 $38,307 $39,739 $40,160

7 Preferred Rates 55/55 65/65 75/75 80/80 Prudential SUL Protector $5,637 $6,232 $6,357 $6,375 $6,401 $6,454 $6,766 $7,241 $9,891 $10,400 $10,500 $10,545 $10,546 $10,766 $10,940 $11,912 $17,003 $17,755 $18,449 $18,900 $19,143 $20,321 $20,640 $21,684 $22,927 $26,760 $27,024 $31,749 $31,780 $31,781 $31,796 $33,715 FOR MORE INFORMATION Contact the National Sales Desk at WE LL GIVE YOU AN EDGE Principal National Life Insurance Company and Principal Life Insurance Company, Des Moines, Iowa , Insurance products from the Principal Financial Group (The Principal ) are issued by Principal National Life Insurance Company (except in New York) and Principal Life Insurance Company, Des Moines, IA For producer information only. Not for use in sales situations. Not FDIC or NCUA insured May lose value Not a deposit No bank or credit union guarantee Not insured by any Federal government agency BZ /2010 Policy Form SN 18 and SF 762 # Do not use after 08/2011

8 Principal Survivorship Universal Life Protector (2010) FOR PRODUCERS Give Em Shelter At All Ages Single Pays To Age 121 Principal Survivorship Universal Life Protector SM (Principal SUL Protector) (2010) is a competitively priced product for clients seeking wealth transfer solutions with guaranteed death benefit protection. It gives them the flexibility to preserve their estate and select the length of their guarantee period, and can be owned outright by the insureds, or by another party such as an irrevocable trust. Take a look at the competition, and you ll see that Principal SUL Protector (2010) is tough to beat while helping to give your clients shelter from problems like estate tax. Assumptions: Annual single pay premium amounts to age 121 are based on a male/female at the same age, Standard Non-Tobacco, $1 million death benefit, guaranteed coverage to surviving client s age 121 with lifetime coverage with Extended Coverage Rider. Information is current as of August /55 The Principal SUL Protector (2010) 65/65 75/75 80/80 $139,349 $140,508 $147,653 $147,721 $149,810 $151,426 $151,633 $178,654 $210,762 $211,092 $222,277 $222,384 $231,624 $232,240 $233,892 $268,869 $313,256 $323,683 $339,999 $340,029 $350,244 $378,843 $388,292 $396,684 $404,143 $451,259 $451,525 $454,274 $460,069 $471,358 $491,985 $504,198

9 Preferred Rates 55/55 65/65 75/75 80/80 $117,430 $120,936 $121,022 $121,646 $122,290 $123,653 $132,057 $158,172 $174,641 $179,834 $184,692 $187,100 $188,021 $194,748 $195,143 $233,813 $251,027 $270,076 $289,860 $290,397 $295,747 $328,633 $333, 336 $339,146 $328,427 $393,855 $402,407 $414,633 $418,677 $418,876 $438,570 $447,794 FOR MORE INFORMATION Contact the National Sales Desk at we ll give you an edge Principal National Life Insurance Company and Principal Life Insurance Company, Des Moines, Iowa , Insurance products from the Principal Financial Group (The Principal ) are issued by Principal National Life Insurance Company (except in New York) and Principal Life Insurance Company, Des Moines, IA For producer information only. Not for use in sales situations. Not FDIC or NCUA insured May lose value Not a deposit No bank or credit union guarantee Not insured by any Federal government agency BB /2010 Policy Form SN 18 and SF 762 # Do not use after 09/2011

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