MEDIACRAT COMMERCIAL MANAGEMENT PROJECTS BRIEF OVERVIEW
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1 MEDIACRAT COMMERCIAL MANAGEMENT PROJECTS BRIEF OVERVIEW
2 Алексей Немов в новой для себя роли главного редактора & Алина Кабаева откровенно о самом главном 25 ПОБЕД И ПРОВАЛОВ ФУТБОЛЬНОГО СЕЗОНА ПОЧЕМУ РОССИЯ ПРОИГРАЛА ЧЕМПИОНАТ МИРА ПО ХОККЕЮ СКОЛЬКО СТОИТ ПОДГОТОВКА 12-ЛЕТНЕГО ТЕННИСИСТА АХМЕД МУСА О РАСИЗМЕ В РОССИИ СЕРГЕЙ БАЗАРЕВИЧ ОБ ИТОГАХ БАСКЕТБОЛЬНОГО СЕЗОНА DISTRIBUTION SYSTEM 18+ 6(73) THE ONLY MEN S GLOSSY MONTHLY PUBLICATION ABOUT SPORTS IN RUSSIA The vast majority of BOLSHOI Sport readers (60%) are men leading an active lifestyle. 80% of the magazine s audience are people with upper middle income levels.* SEMIANNUAL AUDIENCE 1,240,800 readers in Russia 382,400 readers in Moscow 145,900 readers in St.Petersburg* * Mediascope Nationwide retail sales through wholesale retailers Promo distribution through partners: Alex Fitness, X-fit, Fitness One, Don sport, Miss Fitness, Mark Avreliy fitness centers 10 issues per year 140,000 copies Full Page 8,400 Special Page (opposite 11,100 Full Page 9,500 Full Page 8,800 Half Page 5,000 First DPS 19,800 Second DPS 15,100 Third,Fourth,Fifth DPS 13,100 Double Page Spread (DPS) 11,100 Second Cover 15,600 Third Cover 11,300 Fourth Cover 18,300 Liga Stavok betting clubs John Donne pubs Sports complex «Olimpiysky» Otkritie Arena and Lokomotiv football stadiums Subscription and direct mail distribution Distribution at thematic sports-related events Official Media Partner of FC Lokomotiv Moscow and FC Spartak Moscow Worldwide distribution of the electronic version at
3 DISTRIBUTION SYSTEM Distribution at high-profile international business forums International subscription A PRO-EMERGING-MARKETS PUBLICATION SHARING INSIGHTS: FROM EMERGING MARKETS TO EMERGING MARKETS FROM EMERGING MARKETS TO THE WORLD FROM THE WORLD TO EMERGING MARKETS The global investor community, influential decision-makers & authoritative figures in business & politics. 3 issues per year copies depending on the coinciding forums Full page $ 15,400 Special page $ 21,300 Full Page $ 19,000 First DPS $ 39,900 (Double Page Spread) Second DPS $ 32,000 Third DPS $ 29,100 Double Page Spread $ 27,300 (DPS) Second cover $ 34,500 Third cover $ 23,700 Fourth cover $ 39,200 International distribution to contacts of Ruben Vardanyan and his partners Moscow School of Management SKOLKOVO Distribution in 5-star hotels in Moscow Worldwide distribution of the electronic version at
4 THE MOST TRUSTWORTHY AND INFLUENTIAL MAGAZINE FOR THE WORLD S RICHEST 10 issues per year 21,000 copies DISTRIBUTION SYSTEM Similar to the original British edition, SPEAR S Russia targets two main audiences high and ultra-high net worth individuals, and private banking & wealth management industry professionals. Distribution aboard British Airways (London Moscow London, First Class), Qatar Airways (London Moscow, First Class), Aeroflot (London Moscow, Business Class); in VIP lounges of Heathrow, Vnukovo, Domodedovo, and Sheremetyevo airports. Full Page 10,200 Special Page (opposite 12,600 Full Page 11,700 Full Page 10,600 Half Page 6,100 First DPS 20,100 Second DPS 17,400 Third, Fourth, Fifth DPS 14,400 Double Page Spread (DPS) 13,600 Second Cover 17,400 Third Cover 11,700 Fourth Cover 19,200 Privileged direct mail to clients of SPEAR S partners banks and financial organizations providing private banking & wealth management services. INTERN ATIONAL AIRPO RT MOSC OW
5 DISTRIBUTION SYSTEM ABOUT WATCHES. ABOUT TIME. ABOUT ARTS Connoisseurs of expensive watches and attributes of good life. Core audience: affluent men years of age holding top executive positions.* * Mediascope WATCH Russia is distributed exclusively at establishments holding an alcohol sales license and, in particular at the: 6 issues per year 50,000 copies Full Page 8,400 Special Page (opposite 11,100 Full Page 9,500 Full Page 8,800 Half Page 5,000 First DPS 19,800 Second DPS 15,100 Third,Fourth,Fifth DPS 13,100 Double Page Spread (DPS) 11,100 Second Cover 15,600 Third Cover 11,300 Fourth Cover 18,300 Moscow theatres A and A+ class restaurants, bars, cafes in Moscow, St. Petersburg and other big cities in Russia Premium wine shops Alcohol and cigar boutiques
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