BHARAT PETROLEUM CORPORATION LIMITED CHAIRMAN'S OFFICE, BHARAT BHAVAN, 4 & 6 CURRIMBHOY ROAD, BALLARD ESTATE, MUMBAI LIMITED TENDER

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1 BHARAT PETROLEUM CORPORATION LIMITED CHAIRMAN'S OFFICE, BHARAT BHAVAN, 4 & 6 CURRIMBHOY ROAD, BALLARD ESTATE, MUMBAI LIMITED TENDER Hiring of digital media agency for digital marketing of Happy Roads and Shopongo - Initiatives from BPCL Tender Reference/CRFQ No : System ID No.: DUE ON: at 11:00 Hrs

2 Basic Information to Tenderer Sr. No. Title Details /timelines 1 Title Hiring of digital media agency for digital marketing of Happy Roads and Shopongo - Initiatives from BPCL 2 Type of Tender Limited E- tender. 3 Bid Type Single Part Bid Techno- Commercial 4 Evaluation Criteria Commercial Bid: Lowest quote basis 5 Tender releasing Date Tender submission date and by 11:00 Hrs time latest by 7 Technical bid open date and at 11:30 Hrs time 8 Price bid open date and at Hrs time 9 EMD (1 Lacs only) 10 Validity of offer 90 days from due date, unless extended

3 Notice Inviting Tender Dear Sir / Madam, Subject: Hiring of digital media agency for digital marketing of Happy Roads and Shopongo - initiatives from BPCL (CRFQ no due on at 11:00 Hrs) a) Bharat Petroleum Corporation Limited (BPCL) is a Fortune 500 company and a leading Navaratna Public Sector oil Company with an all India presence, engaged in Refining, Marketing and Distribution of Petroleum products through various Oil (POL) Depots, Installations, LPG Bottling Plants, Lube Oil Blending Plants and Refineries etc. across the country. BPCL is also diversified into Exploration of oil and gas and has an annual turnover of more than INR 2.5 trillion. b) BPCL operates through its Strategic Business Units (SBUs) viz. Retail, I&C, Gas, LPG, Aviation, Lubes, Refineries. Further it has entities viz. E&P, Shared Services & Corporate Finance etc. to support the SBU s. BPCL intends to engage a digital media agency for digital marketing activities of two of its new initiatives - Happy Roads and Shopongo. For this purpose BPCL is inviting e bids. The purpose of this document is to present the requirements of BPCL and to invite Techno-Commercial and Price bids proposals under the two-part bid tender process. The proposed contract shall be effective from the date of award of contract and the term of the proposed contract shall be for one year as per the terms and conditions of this tender from the date of commissioning extendable by one more year at sole discretion of BPCL. c) Bidders may submit their offer, in single part bid system, electronically as per the terms and conditions of this tender. d) The bidder shall have to submit their quote for the proposal confirming to the Terms of Reference for the subject job as given in Annexure I. e) BID SECURITY: Bidders shall have to submit an Earnest Money Deposit (EMD) of Rs. 1 lakh. Please refer clause 8 of Instructions to Bidders (Annexure II) for more details. f) INTEGRITY PACT (IP): IP is a pact between BPCL (as a purchaser) on one hand and the bidder on the other hand stating that the two parties are committed to each other in regard to ensuring transparency and fair dealings in this procurement activity. Bidders shall have to essentially sign this pact, for participating in this tender, as per the pro-forma given at Annexure-VII. The salient features of this pact are: i. Proforma of Integrity Pact shall be returned by the bidder/s along with the bid documents, duly signed by the same signatory who is authorized to sign the bid documents. All the pages of the Integrity Pact shall be duly signed. Bidder s failure to return the IP Document duly signed along with the bid documents by the bid submission deadline (given on page 1) shall result in the bid not being considered for further evaluation.

4 ii. iii. iv. If the bidder has been disqualified from the tender process prior to the award of the contract in accordance with the provisions of the Integrity Pact, BPCL shall be entitled to demand and recover from the bidder, Liquidated damages amount by forfeiting the EMD/Bid security as per provisions of the Integrity Pact. If the contract has been terminated according to the provisions of the Integrity Pact, or if BPCL is entitled to terminate the contract according to the provisions of the Integrity Pact, BPCL shall be entitled to demand and recover from the bidder, Liquidated Damages amount by forfeiting the Security Deposit/ Performance Bank Guarantee/ Supply and Performance Guarantee as per provisions of the Integrity Pact. Bidders may raise disputes/ complaints, if any, with the nominated Independent External Monitor whose name/ address/ contact numbers are as given below: 1. Name of IEM and Id Shri S.S.N Moorthy; 2. IEM s Address 3. IEM s Mobile Number GFQ, 1st Floor, B. Block, Summit Apts., Mettupalayam Road, Coimbatore To be contacted for: COMPLAINTS ONLY 1. Name of Procuring Officer-PO 2. PO s ID 3. PO s Office Address 4. PO s Contact Number D Parthasarthy/ Deep Arora parthasarthyd@bharatpetroleum.in deeparora@bharatpetroleum.in BPCL, 2 nd Floor, Bharat Bhavan II, 4&6 Currimbhoy Road, Ballard Estate, Mumbai /3036 To be contacted for: All Other Clarifications/ Details Regarding This Tender g) STRUCTURE OF THE RFQ: It is a Two-Part-Bid E-Tender, having Techno-Commercial Bid and Price Bid. Please visit the website for online participating in this tender and submitting bid. The E-Tender consists of the following annexures. Bidders have to carefully study the same for easy participation:

5 SL No. Document Type Annexure Action 1 Terms of Reference Annexure I Accept the contents baring deviation notified. Scan and upload the printed copy of document duly signed by the authorized signatory & stamped all the pages as a token of acceptance. 2 Technical evaluation of bidder for digital marketing 3 Contract Terms and Conditions Annexure II Annexure - III Submit online form. All supporting documents required to be uploaded. Scan and upload the printed copy of document duly signed by the authorized signatory & stamped all the pages as a token of acceptance. 4 Instruction to Bidders Annexure IV Information only 5 Proforma for Integrity Pact (IP) Annexure - V Scan and upload the printed copy of IP duly signed by the authorized signatory & stamped all the pages 6 Proforma for Non- Disclosure Agreement (NDA) Annexure VI Upload the NDA executed on Rs. 100/- stamp paper as per the format. 7 Proforma for Price Bid Annexure VII Fill the price bid online as per proforma 8 Proforma for Performance Annexure - VIII Bank Guarantee h) BID SUBMISSION: The Bidders are requested to refer Annexure-IV for Bidding Process for E- Tender and may also consult our service provider M/s. E-Procurement Technologies Ltd. (ETL). Bidders have to necessarily log on to our site and search for the Tender/ System Id (given on Page-1) for participation and submitting the E-Bid. i) LAST DATE FOR BID SUBMISSION: Your bid should be submitted online on or before the due date i.e. 24 th Aug 2017, hours IST. Bids/ Offers shall not be permitted in E-Tender System after the tender due date/ time. Hence, no bid can be submitted after the due date and time of submission has elapsed. Bidders are advised in their own interest to ensure that their bids are submitted in E-Procurement System well before the closing date and time of bid submission. No manual bids/ offers along with electronic bids/ offers shall be permitted. Bids not in the prescribed format, are liable to be rejected. j) DIGITAL SIGNATURE: The tender documents along with Annexure thereto and Price Bids shall be required to be digitally signed with a Class II B or above digital signature by the authorized signatory. The authorized signatory shall be: i. Proprietor in case of proprietary concern. ii. iii. Authorized partner in case of partnership firm. Director, in case of a Limited Company, duly authorized by its Board of Directors to sign. If for any reason, the proprietor or the authorized partner or director as the case may be, are unable to digitally sign the document, the said document should be digitally signed by the constituted attorney having full authority to sign the tender document and a scanned copy of such authority letter and also the power of attorney (duly signed in the presence of a Notary public)

6 should be uploaded with the tender. Online submission of the tender under the Digital Signature of the authorized signatory shall be considered as token of having read, understood and totally accepted all the terms and conditions of this tender. k) SUPPORT DESK: In case of any clarification pertaining to E-Procurement Process, the vendor may contact ETL on Contact Numbers and Ids, as appended below. I. All India : support@bpcleproc.in II. CPO(M) Office : Satyanarayan Behera ( ) satyanarayan@procuretiger.com : Shyam Kale ( ) mumbai.support@abcprocure.com : l) For clarifications, if any, please feel free to contact us on any working day between 10:00 am to 4:00 pm: D Parthasarthy, Team Leader (BD&CS): Deep Arora, Team Member (BD&CS) : parthasarthyd@bharatpetroleum.in deeparora@bharatpetroleum.in Thanking you, Yours faithfully, For BHARAT PETROLEUM CORPORATION LTD. Parthasarthy D Team Leader, (CS & BD)