CONSUMER MAGAZINE CIRCULATION STATEMENT FOR THE 6 MONTH PERIOD ENDED JUNE 2012

Transcription

1 CONSUMER MAGAZINE CIRCULATION STATEMENT FOR THE 6 MONTH PERIOD ENDED JUNE 2012 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment, which must be made by the user of the report. 100 Beard Sawmill Road, Sixth Floor Shelton, CT USA Phone: Fax: About BPA Worldwide A not-for-profit organization since 1931 and headquartered in Shelton, CT, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. The organization conducts 2,600+ audits for media brands in print, online/digital and live events. Additionally, under the icompli brand, BPA documents compliance to defined standards including data protection, provides assurance of sustainability reporting, and verifies technology, service and privacy claims. BPA is supported by 2,700 advertiser and agency members. Visit for the latest audit reports, membership information and media/advertising industry news. Trend Magazines, Inc. P.O. Box 611 St. Petersburg, FL Tel.: (727) Fax: (727) FloridaTrend.com ktyson@floridatrend.com Official Publication of: None Established: 1958 MARKET SERVED FLORIDA TREND serves senior business executives, civic leaders, and top public sector officials, as well as other non-classified paid, sponsored, and non-paid subscribers. Copies are also sold on the newsstand and in bulk. AVERAGE TOTAL QUALIFIED BASED ON 6 ISSUES IN THE PERIOD Total 52,116 Average Rate Base **NC Variance +/- **NC Percent +/- **NC Paid 38,218 Subscriptions 34,926 Sponsored 2,786 Single-Copy Sales 506 Non-Paid 13,898 **NC = None Claimed PRICE AND FREQUENCY $13.50 Average Annual Subscription Order Price for the Period Reported (Excluding Sponsored Subscriptions) $20.66 *Average Annual Subscription Order Price for Sponsored Subscriptions for the Period Reported 12 Issues Per Year $4.95 *All Single-Copy Sales Prices for the Period *See Additional Average Circulation Trend Average Annualized Subscription Price 60,000 $ ,000 $ ,000 15,000 0 Ju ly- Decem ber 2009 January- June Paid Subs Qua lifi ed No n P aid Ju ly- De cember Janu ary- June 2011 Sponsored Single-Copy Sales Jan uary- Jun e 2012 $15.00 $10.00 $5.00 $ January-June January-June January- June

2 1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD Paid Non-Paid Total Copies Percent Copies Percent Copies Percent Individuals 34, , , Membership Benefit *Multi-Copy Same Addressee *Sponsored Individually Addressed 2, , Sponsored Multi-Copy Same Addressee Sub-Total Subscriptions 37, , , *Single-Copy Sales Sponsored Single-Copy Sales Non-Continuous - - 1, , *See Additional TOTAL 38, , , QUALIFIED CIRCULATION BY ISSUES FOR PERIOD Paid Non-Paid 2012 Issue *Single-Copy Sales Subscriptions Total Continuous *Non-Continuous Total Total January ,293 38,585 12, ,488 51,073 February ,238 38,607 12,080 1,261 13,341 51,948 March ,585 38,809 12, ,415 51,224 April ,588 38,154 13, ,829 51,983 May ,133 37,749 13, ,127 51,876 June ,437 37,408 13,594 3,596 17,190 54,598 *See Additional 2

3 3. BREAKOUT OF QUALIFIED CIRCULATION TO THE CONSUMER MARKET FOR ISSUE OF MAY 2012 continuous circulation for this issue is 1.0% or 502 copies above the average of the other 5 issues reported in Paragraph two. non-continuous circulation for this issue is 63.2% or 791 copies below the average of the other 5 issues reported in Paragraph two. (See Additional ) TOTAL QUALIFIED PERCENT OF TOTAL QUALIFIED NON-PAID QUALIFIED PAID CONTINUOUS NON- CONTINUOUS Individual Recipients 44, ,255 34,361 44,616 - Sponsored, Individually Addressed 2, ,727 2,727 - Public Place, Individually Addressed (See Note 1) 3, ,211-3,211 - Multi-Copy, Same Addressee (See Note 2) Single-Copy Sales (See Note 3) Non-continuous (See Note 4) TOTAL QUALIFIED CIRCULATION 51, ,127 37,749 51, Note 1: Individually addressed, Public Place circulation - One copy per location to be viewed on-site in targeted waiting room/public place locations, including luxury car dealerships, upscale yacht, tennis or country clubs, spas and doctor's offices. Note 2: Copies are shipped in bulk for redistribution and sold through newsstands in the state of Florida. Note 3: Single copies are sold through domestic newsstands. Note 4: Non-continuous non-paid circulation are copies distributed to individuals who have ordered subscriptions but have not paid or are copies distributed at trade shows. 4. QUALIFICATION SOURCE BREAKOUT OF NON-PAID CONTINUOUS CIRCULATION FOR ISSUE OF MAY 2012 Within QUALIFICATION SOURCE 1 Year 2 Years 3 Years Non-Paid * Paid Total I. Direct Request: ,192-1, II. Request from recipient s company: III. Membership Benefit: IV. Communication from recipient or redistributors (other than request): V. TOTAL Sources other than above (listed alphabetically): 12, ,474-12, *Rosters and Directories 8, ,054-9, Manufacturer s, distributor s, and wholesaler s lists *Other sources 3, ,420-3, VI. Single Copy Sales: TOTAL QUALIFIED CIRCULATION 13, ,666-13, PERCENT *See Additional Percent 4. QUALIFICATION SOURCE BREAKOUT OF NON-PAID NON-CONTINUOUS CIRCULATION FOR ISSUE OF MAY 2012 Within QUALIFICATION SOURCE 1 Year 2 Years 3 Years Non-Paid Paid Total I. Personal direct request from the recipient: II. Request from recipient s company: III. Membership Benefit: IV. Communication from recipient or recipient s company (other than request): V. TOTAL Sources other than above (listed alphabetically): Rosters and directories Manufacturer s, distributor s, and wholesaler s lists Other sources VI. Single Copy Sales: TOTAL QUALIFIED CIRCULATION PERCENT Percent 3

4 5. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2012 PAID NON-PAID Total Percent Region/State Single-Copy Sales Subscriptions Total Continuous Non-Continuous Total of Total NEW ENGLAND ME, NH, VT, MA, RI, CT MIDDLE ATLANTIC NY, NJ, PA EAST NO. CENTRAL OH, IN, IL, MI, WI WEST NO. CENTRAL MN, IA, MO, ND, SD, NE, KS SOUTH ATLANTIC DE, MD, DC, VA, WV, NC, SC, GA, FL ,634 36,250 12, ,427 49, EAST SO. CENTRAL KY, TN, AL, MS WEST SO. CENTRAL AR, LA, OK, TX MOUNTAIN MT, ID, WY, CO, NM, AZ, UT, NV PACIFIC AK, WA, OR, CA, HI UNITED STATES ,118 37,734 13, ,125 51, U.S. Territories Canada Mexico Other International APO/FPO TOTAL QUALIFIED CIRCULATION ,133 37,749 13, ,127 51, GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2012 PAID Region Single-Copy Sales Subscriptions Total Continuous Non-Continuous Total Total Percent of Total Northwest Florida 14 3,246 3,260 1, ,639 4, Jacksonville/Northeast Florida 17 4,298 4,315 1, ,482 5, Tampa Bay/Gulfcoast Florida 230 7,912 8,142 2, ,603 10, Orlando/Central Florida 253 7,987 8,240 2, ,847 11, South Florida 91 11,569 11,660 4, ,454 16, Other/Non Florida 11 2,121 2,132 1, ,102 3, NON-PAID TOTAL QUALIFIED CIRCULATION ,133 37,749 13, ,127 51,

5 AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS 6-Month Period Ended: July January - June July - January - June 2011 Circulation Claim July * Circulation Claim January - June 2012* Total Audit Average : 50,467 52,858 50,396 52,201 53,666 52,116 Rate Base (if any): **NC **NC **NC **NC **NC **NC Rate Base +/-: **NC **NC **NC **NC **NC **NC Percent +/-: **NC **NC **NC **NC **NC **NC Paid : 41,107 39,004 36,935 38,788 40,382 38,218 Subscriptions 33,588 33,322 31,710 34,731 36,559 34,926 Sponsored 6,485 5,151 4,317 3,589 2,831 2,786 Single-Copy Sales 1, Non-Paid: 9,360 13,854 13,461 13,413 13,284 13,898 Post Expire Copies included in Total Circulation: 5.0 % 6.0 % 6.2 % 4.5 % 5.2 % 8.2 % Average Annual Order Price: $11.52 $12.26 $14.99 $14.15 $14.51 $13.50 *NOTE: July 2011 June 2012 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed. TOTAL NEW AND RENEWED QUALIFIED PAID SUBSCRIPTIONS ORDERED/SOLD FOR THE PERIOD Includes gross subscription sales/orders with unpaid invoices pending. Average Annual Order Price: 12 issues for $13.50 PRICES Total Percent Offers (>= to 5% of total Orders) 36 Issues for $ , Issues for $ , Issues for $ , issues for $ Issues for $ Issues for $ Issues for $ All Others 4, Sponsored - Excluded from Average Annual Order Price 1, TOTAL 13, USE OF FREE PROMOTIONAL INCENTIVES Total Percent Ordered without promotional incentive 12, Ordered with editorial promotional incentive including reprints (See Additional ) 1, Ordered with other promotional incentive - - TOTAL 13,

6 ADDITIONAL DATA METHOD OF DISTRIBUTION Copies are addressed to individuals and mailed Periodicals Class to recipients as reported in Paragraph 1. Copies are shipped in bulk for redistribution and sold through newsstands in the state of Florida. Multi-Copy Same Addressee circulation is audited only to the point of distribution. An agreement not more than three years old has been obtained indicating that the recipient at the point of distribution agrees to accept the magazine for redistribution. Public Place copies are sent by post for on-site viewing in waiting rooms or lobbies of luxury car dealerships, yacht, tennis or country clubs, spas and doctor's offices throughout the state of Florida. Copies are distributed to individuals on a continuous basis (at least three consecutive months) and non-continuous (up to three months service). non-paid and non-continuous circulation are copies distributed to individuals who have ordered subscriptions but have not paid, or copies distributed at Trade Shows. Continuous and non-continuous circulation are reported separately throughout this report. AVERAGE NON-QUALIFIED CIRCULATION: 2,417 COPIES PRICE AND FREQUENCY: paid, sponsored, individually addressed, averaging $20.66 annual subscription order price, are reported separately throughout the report, but not included in the Average Annual Subscription Order Price in the three-year calendar analysis. SINGLE COPY SALES PRICE: The single copy cover price for January through June was $4.95 per issue. PARAGRAPH 1: Paid Multi-Copy Same Addressee subscriptions averaging 44 copies were sold to qualified recipients at an average subscription price of $16.38, in quantities fo 2 to 5. PARAGRAPH 1: paid sponsored, individually addressed subscriptions averaging 2,786 copies were sold to corporate sponsors at an average annual order price of $ These copies are individually addressed and mailed to qualified senior business executives, civic leaders, and top public sector officials. PARAGRAPHS 1 & 2: SINGLE COPY SALES issue by issue analysis of copies sold: 2012 Issue Reduced Basic Total January February March April May June PARAGRAPH 3 - NON-CONTINUOUS: Non-continuous copies for the May 2012 issue are 63.2% or 791 copies below the average of the other 5 issues reported in Paragraph 2. PARAGRAPH 4: Paragraph 4 includes 14,127 qualified non-paid circulation. paid circulation of 37,749 combined with the qualified non-paid equals 51,876 total qualified circulation for the analyzed issue. PARAGRAPH 4: Rosters and Directories include 30 sources of circulation for quantities of 14 copies or 0.1% to 1,472 copies or 10.8%, including selected high level civic leaders and officials from the Florida League of Cities, Florida Association of Counties, Florida Council of 100, Florida Congressional Delegration, Florida Governor and Cabinet, Miami Beacon Council and the Miami Chamber's Board of Directors, Board of Governors, Executive Committee and Trustee directories, Florida Society of Association Executives, the National Venture Capital Association, and various local and regional EDC Boards around the state. Other Sources include 15 sources of circulation for quantities of 1 copy or -% to 3,211 copies or 23.5%, including individually addressed, Public Place copies targeting waiting room / public place locations, including luxury car dealerships, upscale yacht, tennis and country clubs, spas and doctor's offices. USE OF FREE PROMOTIONAL INCENTIVES: Premiums: A downloadable editorial premium of no stated value, "Florida Trend's Top 10 Requested Articles for Florida Entrepreneurs," was sent to 1,097 subscribers. DISTRIBUTION AT TRADE SHOWS - issue by issue analysis of shows and copies distributed: 2012 Issue Trade Show/Event Date Total January Florida League of Mayors Feb February EFI Board of Directors Meeting Jan February Tampa Bay Partnership Qtrly Board/Member Meeting Jan February Florida's Celebration of Reading Feb February St. Petersburg Kiwanis Club Lunch Meeting Feb March Tampa Bay Partnership Annual Meeting Mar April FSU Jim Moran Institute "Advice Straight Up" Event Apr April Leadership Florida Executive Leadership Program Apr April EFI Board of Directors Meeting May April EFI Team Florida Mission to Spain May May Tampa Chmaber Women of Influence Luncheon April May Leadership Florida Executive Leadership Program Apr May EFI Board of Directors Meeting May June Publisher Speech at Jacksonville Chamber Jun June Florida TaxWatch - Davis Productivity Awards Jun 1 1,200 June FACU Dinner Jun 6 50 June Urban Land Institute 2012 Florida Summit Jun June Florida Bankers Association Annual Meeting Jun June Florida Institute of Certified Public Accountants Mega CPE Conference Jun June Florida DOE - Comm Biz Recognition Awards Jun June AABP Summer Conference Jun June FEDC Annual Conference Jun June Leadership Florida Annual Meeting Jun June Jacksonville Chamber of Commerce Jun Distribution to Trade Shows, Consumer Shows and conventions are audited only to the event and not to the end recipients. An agreement from the event management has been obtained indicating that the event will accept a specified number of copies for redistribution. Distribution to the events are supported by delivery receipts from a third party. PUBLISHER S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Andrew P. Corty, President and Publisher Karen Tyson, Director Audience Development (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited circulation statement has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide. Date signed August 1, 2012 State Florida County Pinellas Received by BPA Worldwide August 1, 2012 Type CPJ ID Number F047P0J2 Copyright 2012 BPA Worldwide. All rights reserved. Recycled Paper