1,091 TOTAL RESPONSES

Transcription

1 2017

2 1,091 TOTAL RESPONSES

3 QUESTION 1: I DOWNTOWN... LIVE 30% WORK 53% SHOP 65% EVENTS 85% EAT OTHER 90% 7% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% TOP OTHER RESPONSES: EXERCISE 18%, SCHOOL 9%, ATTRACTIONS 3.5%, MEET WITH CLIENTS 4.75% * TALLIES THAT EQUAL MORE THAN 100% MEAN RESPONDENTS WERE ALLOWED TO SELECT OR GIVE MULTIPLE RESPONSES.

4 QUESTION 2: HOW DO YOU HEAR ABOUT EVENTS DOWNTOWN? SOCIAL MEDIA 90% NEWS 52% RIVER CITY COMPANY 11% WORD OF MOUTH OTHER 81% 8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% TOP OTHER RESPONSES: POSTERS 16%, REDDIT THREAD FOR CHATTANOOGA 7.3%

5 RETAIL & BUSINESS

6 QUESTION 3: WHAT RETAIL ITEMS DO YOU SHOP FOR DOWNTOWN? CLOTHING 31% FOOD 19% GIFTS 17% HOME GOODS 9% OUTDOOR/SPORTS 6% SPECIALTY 5% BOOKS 2% SERVICE 2% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

7 QUESTION 4: WHAT ONE RETAILER WOULD YOU LIKE TO SEE OPEN A STORE IN DOWNTOWN CHATTANOOGA? TRADER JOE S 37% URBAN OUTFITTERS 10% GROCERY STORE 10% 13% DEPARTMENT STORE REI 6% TARGET PHARMACY 10% 4% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% COMBINING TRADER JOE S AND GENERAL GROCERY REQUESTS, 47% OF RESPONDENTS REQUESTED A GROCERY CONCEPT.

8 QUESTION 5: DO YOU OWN A BUSINESS DOWNTOWN OR RESPONDENTS * IF THE RESPONDENT INDICATED HE/SHE OWNED A BUSINESS DOWNTOWN, AN ADDITIONAL SET OF QUESTIONS (6-12) WERE ADMINISTERED.

9 QUESTION 6: ARE YOU INTERESTED IN EXPANDING YOUR BUSINESS DOWNTOWN? 8% MAYBE 9% N/A 48% YES 35% NO

10 QUESTION 7: ARE YOU COMMITTED TO KEEPING YOUR BUSINESS DOWNTOWN? WHY OR WHY NOT? YES 4% MAYBE 1% N/A LOCATION (DOWNTOWN IS THE BEST PLACE FOR MY BUSINESS) - 54% NETWORKING/CLIENT CONVENIENCE - 31% I SEE GROWTH OPPORTUNITY HERE - 11% DOWNTOWN SUPPORTS LOCAL - 4% 6% NO NO NO CONSISTENT ANSWER AMONG RESPONDENTS ON WHY 89% YES

11 QUESTION 8: IS THERE SOME TYPE OF SUPPORT YOU NEED FOR YOUR BUSINESS YOU ARE NOT CURRENTLY RECEIVING? IF SO, WHAT? *AESTHETICS REFERS MAINLY TO THE PUBLIC REALM SURROUNDING HIS/HER BUSINESS I.E. TRASH PICK UP ON SIDEWALK 16% ** PARKING 9% * AESTHETICS ** A BETTER WAY TO ADDRESS PARKING FOR CUSTOMERS AND/OR EMPLOYEES 58% NO 18% COLLECTIVE MARKETING

12 QUESTION 9: WHY DID YOU SELECT DOWNTOWN CHATTANOOGA FOR YOUR BUSINESS? 8% DOWNTOWN OFFERED GROWTH OPPORTUNITY 12% CIRCUMSTANCES (I.E. LOCATION OF BUSINESS WHEN PURCHASED) 23% NETWORKING & CLIENT CONVENIENCE 57% LOCATION (DOWNTOWN IS THE BEST PLACE FOR MY BUSINESS)

13 IF YOU HAVE COMPLAINTS CONCERNING ISSUES SURROUNDING YOUR BUSINESS, WHERE DO YOU ADDRESS THOSE COMPLAINTS? IS IT EFFECTIVE? QUESTION 10: * LANDLORDS WERE GENERALLY SEEN AS EFFECTIVE * IF NAMED SOMEONE OTHER THAN A LANDLORD, IT WHEN ADDRESSING COMPLAINTS. WAS LISTED AS INEFFECTIVE.

14 QUESTION 11: ARE YOU INVOLVED WITH A LOCAL MERCHANTS ASSOCIATION OR CHAMBER OF COMMERCE COUNCIL? WHY OR WHY NOT? 2% N/A YES The main reason cited was for NETWORKING NO 44% YES COST/VALUE - Respondents said that either the cost was too high or he/she did not see the return on investment from joining TIMING - Respondents indicated he/she did not believe the business was in the appropriate stage to join 54% NO

15 QUESTION 12: PLEASE PROVIDE ANY GENERAL COMMENTS ABOUT OWNING OR OPERATING A DOWNTOWN BUSINESS THAT YOU WOULD LIKE TO SHARE: 22% - LACK OF PARKING OR PERCEPTION OF LACK OF PARKING EXAMPLE: Parking seems to be an issue or, rather, the general public's level of awareness on parking. An educational campaign about parking (maybe pointing out how close things really are) or something along those lines seems like it would be extremely useful to our growing city and existing demographic 16%- PRIDE OF DOING BUSINESS DOWNTOWN EXAMPLE: I am proud to own a business in downtown Chatt! Wonderful city! 9%- PANHANDLING; 9%- VARIETY OF OFFICE SPACE EXAMPLE: I have a neighbor business (restaurant) and the panhandlers come inside to ask diners for money! EXAMPLE: There is a limited supply of 'goldilocks' office space. I need more than a co-working space, but don't need retail space (ground floor) or multi-thousand sf space.

16 CLEANLINESS & SAFETY

17 QUESTION 13: PLEASE INDICATE BELOW YOUR AGREEMENT WITH THE FOLLOWING STATEMENT: OVERALL, DOWNTOWN CHATTANOOGA IS A CLEAN PLACE. STRONGLY DISAGREE 1.5% DISAGREE 7% NEUTRAL 18% AGREE 63% STRONGLY AGREE 9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

18 QUESTION 14: PLEASE INDICATE BELOW YOUR AGREEMENT WITH THE FOLLOWING STATEMENT: DOWNTOWN CHATTANOOGA IS FREE OF LITTER. STRONGLY DISAGREE 2% DISAGREE 19% NEUTRAL 22% AGREE 50% STRONGLY AGREE 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

19 QUESTION 15: HOW SAFE DO YOU FEEL DURING THE DAY IN DOWNTOWN CHATTANOOGA? NOT SAFE AT ALL.38% SOMEWHAT SAFE 7% SAFE 16% USUALLY SAFE 31% VERY SAFE 44% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

20 QUESTION 16: HOW SAFE DO YOU FEEL DURING THE NIGHT IN DOWNTOWN CHATTANOOGA? NOT SAFE AT ALL 5% SOMEWHAT SAFE 32% SAFE 21% USUALLY SAFE 32% VERY SAFE 8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

21 QUESTION 17: PLEASE INDICATE BELOW YOUR AGREEMENT WITH THE FOLLOWING STATEMENT: OVERALL, DOWNTOWN CHATTANOOGA IS FREE OF GRAFFITI. STRONGLY DISAGREE 3% DISAGREE 20% NEUTRAL 31% AGREE 39% STRONGLY AGREE 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

22 IN TERMS OF CLEANLINESS, PLEASE SHARE WITH US ANY SPECIFIC PROBLEMS OR UNKEPT AREAS YOU SEE THAT AFFECT DOWNTOWN CHATTANOOGA. QUESTION 18:

23 QUESTION 19: IN THE LAST YEAR WHEN IN DOWNTOWN CHATTANOOGA, HAS SOMEONE APPROACHED YOU ASKING FOR MONEY? 84% YES 16% NO

24 QUESTION 20: HOW FREQUENTLY ARE YOU ASKED FOR MONEY OR PANHANDLED WHEN IN DOWNTOWN CHATTANOOGA? NEVER RARELY 13% SOMETIMES 48% OFTEN 23% VERY OFTEN 14% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

25 QUESTION 21: WHEN APPROACHED BY SOMEONE WHO IS PANHANDLING, HOW AGGRESSIVE ON AVERAGE HAS YOUR ENCOUNTER(S) BEEN? NOT AGGRESSIVE AT ALL 39% SLIGHTLY AGGRESSIVE 34% SOMEWHAT AGGRESSIVE 20% VERY AGGRESSIVE 3% EXTREMELY AGGRESSIVE 1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

26 QUESTION 22: WHAT SPECIFIC AREA(S) HAVE YOU EXPERIENCED/ WITNESSED PANHANDLING: 17% 12% 8% 7% 7% MILLER PARK MILLER PLAZA MLK PATTEN TOWERS AQUARIUM 7% 5% 5% 5% 4% THE BLOCK EPB WALKING BRIDGE PANERA/T.MAC STARBUCKS ON BROAD ST. 4% 4% 3% 2% 1% CHOO CHOO MAJESTIC 12 SHUTTLE COOLIDGE PARK CONVENTION CENTER

27 IF WE GROUP THE RESPONSES BY SIMILAR GEOGRAPHIC AREAS, THE RESULTS ARE: 49% 18% MILLER PARK, MILLER PLAZA, MLK, PATTEN TOWERS & EPB AQUARIUM, MAJESTIC 12 & THE BLOCK (200 BLOCK OF BROAD ST.)

28 QUESTION 23: PLEASE INDICATE BELOW YOUR AGREEMENT WITH THE FOLLOWING OVERALL, DOWNTOWN CHATTANOOGA DOES NOT HAVE A PROBLEM WITH PANHANDLING. STATEMENT: STRONGLY DISAGREE 15% DISAGREE 33% NEUTRAL 30% AGREE STRONGLY AGREE 18% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

29 QUESTION 24: WHAT IS YOUR TOP SAFETY CONCERN DOWNTOWN: 22% 12% 12% 11% 11% *GANGS PANHANDLERS LACK OF LIGHT THEFT/ASSAULT NO CONCERN 10% 6% 6% 3% 3% PEDESTRIAN SAFETY (FROM CARS) HOMELESS POPULATION GENERAL NIGHT SAFETY LACK OF POLICE PRESENCE UNATTENDED MINORS * WHILE GANG VIOLENCE IS INCREDIBLY RARE IN THE DOWNTOWN FOOTPRINT, IT IS STILL A PERCEIVED SAFETY ISSUE FOR THOSE WHEN ASKED THIS QUESTION.

30 DOWNTOWN LIVABILITY & REVITALIZATION

31 QUESTION 25: DO YOU LIVE DOWNTOWN? 28% YES 71% NO DEPENDING ON THE RESPONSE TO THIS QUESTION, RESPONDENTS ANSWERED DIFFERENT QUESTIONS. IF YES, RESPONDENTS JUMPED TO QUESTION 30. IF NO, RESPONDENTS WENT TO QUESTION 26.

32 QUESTION 26: WOULD YOU LIKE TO LIVE DOWNTOWN? 52% YES 47% NO IF RESPONDENTS ANSWERED NO, HE/SHE SKIPPED TO QUESTION 29.

33 QUESTION 27: DO YOU THINK LIVING DOWNTOWN IS ACHIEVABLE FOR YOU? WHY OR WHY NOT? YES TIMING - FOR THOSE THAT INDICATED THAT HE/SHE WANTED TO LIVE DOWNTOWN AND FELT IT WAS ACHIEVABLE, RESPONSES INDICATED HE/SHE WERE WAITING ON PARTICULAR LIFE EVENTS TO OCCUR (I.E. RETIREMENT, KIDS MOVE OUT OF THE HOUSE) NO TOO EXPENSIVE - 69% LACK OF AMENITIES - 13% (I.E. LARGE YARDS) PETS - 8% (DID NOT FEEL LIKE IT WAS INVITING FOR ANIMALS) SAFETY - 3% LACK OF GOOD SCHOOLS - 4% SPOUSE - 2% (SPOUSE DID NOT SHARE SAME DESIRE) 11% MAYBE 57% NO 32% YES

34 QUESTION 28: WHICH TYPE OF RESIDENCE WOULD YOU PREFER TO LIVE IN? SINGLE FAMILY HOME 41% TOWNHOME/CONDO 39% APARTMENT 18% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

35 QUESTION 29:ARE THERE OTHER AMENITIES THAT WOULD MAKE LIVING DOWNTOWN MORE ATTRACTIVE TO YOU? 22% 18% 11% 11% PHARMACY/GROCERY MORE AVAILABLE PARKING MORE RETAIL MORE GREEN SPACE 10% 10% 6% 4% BETTER PUBLIC TRANSIT MORE SOCIAL CHOICES (I.E BARS, RESTAURANTS) NO MORE BIKE LANES 4% 2% 2% PET FRIENDLY BETTER SCHOOLS MORE LIGHTING

36 ARE THERE SPECIFIC AREAS OF DOWNTOWN THAT YOU BELIEVE NEED MORE ATTENTION OR REVITALIZATION EFFORTS? IF YES, WHERE? QUESTION 30: 34% 22% 14% 9% MLK BROAD/MARKET ST. SOUTHSIDE WEST SIDE 8% 6% 5% 3% MILLER PARK/PLAZA PATTEN TOWERS REMOVAL OF CHICKEN PLANT ERLANGER AREA (EMPTY STORE FRONTS) (NEAR INTERSTATE)

37 EVENTS & PUBLIC SPACE

38 QUESTION 31: HOW IMPORTANT ARE PARKS/OPEN SPACES TO YOU? NOT IMPORTANT 1% SOMEWHAT IMPORTANT 7% I M NEUTRAL 8% IMPORTANT 30% VERY IMPORTANT 51% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

39 QUESTION 32: HOW OFTEN DO YOU USE DOWNTOWN PARKS & OPEN SPACES? DAILY 9% WEEKLY 33% MONTHLY 37% ANNUALLY 11% NEVER 4% OTHER 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

40 QUESTION 33: WHAT IS YOU FAVORITE DOWNTOWN CHATTANOOGA EVENT? 30% 14% 13% NIGHTFALL RIVERBEND MAINx24 9% 8% 3 SISTERS CHATTANOOGA MARKET

41 QUESTION 34: WHAT IS YOU LEAST FAVORITE DOWNTOWN CHATTANOOGA EVENT? 73% 5% 5% RIVERBEND NIGHTFALL IRONMAN 2% 2% SOUTHERN BREWERS FESTIVAL THE STRUT * 11% RESPONDED N/A OR THEY LIKED ALL EVENTS.

42 QUESTION 35: ARE YOU AWARE OF THE UPCOMING RENOVATION OF MILLER PARK LOCATED ON THE 900 BLOCK OF MARKET STREET? 60% YES 40% NO

43 QUESTION 36: HOW INFORMED DO YOU FEEL ABOUT THE RENOVATION OF MILLER PARK? VERY INFORMED 6% INFORMED 35% NEITHER 28% UNINFORMED 24% VERY UNINFORMED 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

44 WHAT IMPROVEMENTS WOULD YOU LIKE TO SEE IN MILLER PARK? QUESTION 37: HONORABLE MENTIONS: EXERCISE EQUIPMENT, ELECTRICAL OUTLETS, BIKE AMENITIES, WIFI ACCESS, SKATEBOARD FRIENDLY

45 QUESTION 38: HOW MUCH DO YOU BELIEVE THE RENOVATION OF MILLER PARK WILL IMPROVE DOWNTOWN CHATTANOOGA? SIGNIFICANTLY CHANGE 18% MODERATELY CHANGE 49% MINIMAL CHANGE 26% NO CHANGE 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

46 WHO TOOK THE SURVEY?

47 QUESTION 39: IF YOU LIVE IN DOWNTOWN CHATTANOOGA, HOW LONG HAVE YOU BEEN A DOWNTOWN RESIDENT? UNDER 1 YEAR 5% 1 5 YEARS 16% 6 10 YEARS 4% YEARS 2% YEARS 1% 20+ YEARS.62% DOESN T APPLY 68% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

48 QUESTION 40: IF YOU WORKING DOWNTOWN CHATTANOOGA, HOW LONG HAVE YOU BEEN A DOWNTOWN WORKER? UNDER 1 YEAR 7% 1 5 YEARS 26% 6 10 YEARS 11% YEARS 5% YEARS 3% 20+ YEARS 5% DOESN T APPLY 39% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

49 QUESTION 41: WHAT IS YOUR AGE? 18 to 24 14% 25 to 34 34% 35 to 44 18% 45 to 54 14% 55 to 64 13% 65 to 74 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

50 QUESTION 42: HOW MANY PEOPLE RESIDE IN YOUR HOUSEHOLD? 19% 41% 20% 1 PERSON 2 PEOPLE 3 PEOPLE 13% 4% 2% 4 PEOPLE 5 PEOPLE 6 PEOPLE

51 QUESTION 43: ZIP CODE 18% North Chattanooga area up to Red Bank and base of Signal Mountain 10% Red Bank and small part of Hixson 9% East Side of Downtown-UTC, Erlanger and east down 3rd and 4th Streets 6% Main Street and Southside area south to St. Elmo 5% Hixson

52 QUESTION 44: WHAT IS YOUR APPROXIMATE AVERAGE HOUSEHOLD INCOME? $0- $24,999 11% $25,000-$49,999 17% $50,000-$74,999 19% $75,000-$99,999 15% $100,000-$124,999 14% $125,000-$149,999 6% $150,000-$174,999 4% $175,000-$199,999 2% $200,000+ 7% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

53 QUESTION 45: WHAT IS YOUR SEX? MALE 37% FEMALE 60% PREFER NOT TO ANSWER 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

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