Program Review Analysis

Transcription

1 Review Analysis ing/ing Management, General 2017

2 Page 2 of 11 Program Review Analysis Degree Description Title: ing/ing Management, General Program Definition: A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets. DU Programs Offered ing BBA ing GR Cert Intelligence

3 Page 3 of 11 Job Need Below are growth statistics for each occupational category that maps to this degree. Advertising and Promotions Managers Description: Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Sample of reported job titles: Account Executive, Advertising Director, Advertising Manager, Advertising Sales Manager, Classified Advertising Manager, ing and Promotions Manager, ing Director, ing Manager, Promotions Director, Retail Advertising Sales Manager. Region Employment Employment Change Average Openings Numeric Percent Growth Rate Growth Replacement Total US 31,000 32,400 1, % * , % 1% Detroit Metro % 1% East Central % -1% East * * * * * * * * Northeast % 0% Northwest % 0% South Central % 0% Southeast % 0% Southwest % -1% Upper Peninsula * * * * * * * * West % 1% Typical Employer Hiring Level and Experience Required Bachelor's degree 60% Associate's degree 24% Some college, no degree 16% Experience in related occupation required Less than 5 years Intelligence

4 Page 4 of 11 ing Managers Description: Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services. Sample of reported job titles: Account Supervisor, Brand Manager, Business Development Director, Business Development Manager, Commercial Lines Manager, Development Executive, ing Coordinator, ing Director, ing Manager, Product Manager. Region Employment Employment Change Average Openings Numeric Percent Growth Rate Growth Replacement Total US 194, ,500 18, % * 1,830 4,590 6, % 1% Detroit Metro % 1% East Central % 1% East % 1% Northeast % 0% Northwest % 1% South Central % 1% Southeast % 1% Southwest % 1% Upper Peninsula * * * * * * * * West % 1% Typical Employer Hiring Level and Experience Required Bachelor's degree 62% Master's degree 26% Professional Degree 12% Experience in related occupation required 5 years or more Intelligence

5 Page 5 of 11 Sales Managers Description: Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers. Sample of reported job titles: District Sales Manager, National Sales Manager, Regional Sales Manager, Sales and ing Vice President, Sales Director, Sales Manager, Sales Representative, Sales Supervisor, Sales Vice President, Store Manager. Region Employment Employment Change Average Openings Numeric Percent Growth Rate Growth Replacement Total US 376, , % * 1,900 8,900 10, % 1% Detroit Metro % 1% East Central % 0% East % 0% Northeast % 0% Northwest % 1% South Central % 1% Southeast % 1% Southwest % 1% Upper Peninsula % 0% West % 1% Typical Employer Hiring Level and Experience Required Bachelor's degree 75% Post-baccalaureate certificate 10% Associate s degree 15% Experience in related occupation required Less than 5 years Intelligence

6 Page 6 of 11 Research Analysts and ing Specialists Description: Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. Sample of reported job titles: Business Development Specialist, Client Service and Consulting Manager, Client Services Vice President, Communications Specialist, Analyst, Research Analyst, Research Consultant, Research Manager, Product Line Manager, Project Manager. Region Employment Employment Change Average Openings Numeric Percent Growth Rate Growth Replacement Total US 495, ,800 92, % * 9,240 5,900 15, % 2% Detroit Metro % 2% East Central % 2% East % 2% Northeast % 1% Northwest % 2% South Central % 2% Southeast % 2% Southwest % 2% Upper Peninsula % 2% West % 2% Typical Employer Hiring Level and Experience Required Bachelor's degree 74% Master's degree 22% Post-baccalaureate certificate 4% Experience in related occupation required None Sources: U.S. Department of Education Institute of Education Sciences National Center for Education Statistics Department of Technology, Management & Budget U.S. Bureau of Labor Statistics Intelligence

7 Page 7 of 11 Analysis Direct Competitor Analysis This analysis looks at the health of the market taking into account the job outlook as well as competitor graduates. Geography Intelligence DU Campus Job Openings (through 2024) Completions Potential Statewide All Detroit Metro East Central East Northeast Northwest South Central Southeast Southwest Upper Peninsula Warren/ Livonia/ Wayne CCC/ Schoolcraft/ Macomb CC Midland/ Delta Flint - Mott CC N/A Traverse City Lansing N/A KVCC N/A Analysis Highly Gap in the Highly Gap in the Gap in the Balanced Top Institutions/ Program Share Central University 12.3% State University 9.3% Grand Valley State University 8.7% Northwood University - 7.3% Baker College 7% Davenport University 4.9% Oakland University 23.3% Wayne State University 22.1% Madonna University 11.2% University of -Dearborn 9.1% Walsh College of Acc. & Busn. Admin. 7.9% Davenport University - Warren 1.2% Davenport University - Livonia 0.9% Central University 59.4% Northwood University- 35.1% Delta College 3.5% Alma College 1.6% Davenport University - Midland 0.3% University of -Flint 32.1% Baker College Center for Graduate Studies 28.2% Baker College of Owosso 15.4% St Clair County CC 11.5% Mott Community College 6.4% N/A Baker College of Cadillac 63.6% Davenport University - Traverse City 36.4% State University 96.5% Davenport University - Lansing 3.5% Eastern university 63.6% Adrian College 12.3% Hillsdale College 10.3% Spring Arbor University 5.1% Baker College of Jackson 5.1% Western University 75.5% Lake College 8.2% Kalamazoo Valley Community College 7.5% Andrews University 3.4% Davenport University - Kalamazoo 2.7% Northern University 64.6% Technological University 20.8% Lake Superior State University 14.6%

8 Page 8 of 11 Geography DU Campus Job Openings (through 2024) Completions Potential Analysis Top Institutions/ Program Share West W.A. Lettinga/Cook Center/Holland Grand Valley State University 49.7% Ferris State University 23.7% Davenport University - Lettinga 15.1% Baker College of Muskegon 5.8% Cornerstone University 4.8% Davenport University - Holland 0.6% Direct Competitor Analysis Statewide by Level CIP Code Level Job Openings (through 2024) Completions Potential Bachelor's degree Certificates above the baccalaureate Analysis Highly Gap in the Top Institutions/ Program Share Central University 14.1% State University 10.6% Grand Valley State University 10% Davenport University 5.4% Ferris State University 30.8% Glen Oaks Community College 30.8% Macomb Community College 15.4% Source: Department of Technology, Management & Budget & IPEDS Intelligence

9 Page 9 of 11 Indirect Competitor Analysis The below degrees are not directly related to this program, but produce graduates that are qualified for the same types of occupations. DU graduates are expected to face some amount of competition from those graduating from the following programs. Occupational Category Advertising and Promotions Managers Qualifying Degrees Public Relations, Advertising, and Applied Communication Public Relations/Image Management Advertising. Occupational Category ing Managers Qualifying Degrees Consumer Merchandising/Retailing Management Apparel and Textile ing Management Pharmaceutical ing and Management ing Research International ing ing, Other. Occupational Category Qualifying Degrees Sales Managers Consumer Merchandising/Retailing Management Pharmaceutical ing and Management Business/Commerce, General Business Administration and Management, General. Occupational Category Research Analysts and ing Specialists Qualifying Degrees Consumer Merchandising/Retailing Management Applied Economics ing Research International ing. Sources: U.S. Department of Education Institute of Education Sciences National Center for Education Statistics Intelligence

10 Page 10 of 11 Wage Data Advertising and Promotions Managers Area Mean Wages Wage at 10th Wage at 25th Median Wages Wage at 75th Wage at 90th $ 105,010 $ 43,790 $ 60,080 $ 96,020 $ 141,050 $ 178,830 Ann Arbor, MI $ 67,760 $ 33,530 $ 43,880 $ 69,060 $ 89,720 $ 101,020 Flint, MI $ 76,000 $ 52,560 $ 55,740 $ 61,030 $ 86,640 $ 136,050 Grand Rapids-Wyoming, MI $ 63,460 $ 41,870 $ 47,470 $ 59,500 $ 76,620 $ 94,460 Kalamazoo-Portage, MI $ 60,710 $ 36,540 $ 44,890 $ 54,720 $ 63,220 $ 91,820 Lansing-East Lansing, MI $ 77,460 $ 30,620 $ 52,250 $ 74,190 $ 92,360 $ 145,380 Muskegon, MI $ 79,260 $ 44,310 $ 50,970 $ 59,630 $ 90,640 $ 176,610 Niles-Benton Harbor, MI $ 68,420 $ 39,150 $ 54,440 $ 61,280 $ 86,710 $ 97,510 ing Managers Area Mean Wages Wage at 10th Wage at 25th Median Wages Wage at 75th Wage at 90th $ 120,130 $ 56,010 $ 76,010 $ 110,140 $ 150,040 Ann Arbor, MI $ 112,700 $ 67,830 $ 76,570 $ 105,730 $ 129,540 $ 164,450 Battle Creek, MI $ 173,340 $ 93,380 $ 118,620 $ 174,090 Detroit-Warren-Dearborn, MI $ 133,230 $ 61,420 $ 86,160 $ 125,460 $ 162,790 Flint, MI $ 107,470 $ 60,770 $ 86,640 $ 109,980 $ 124,650 $ 158,890 Grand Rapids-Wyoming, MI $ 96,220 $ 50,110 $ 69,250 $ 91,090 $ 116,440 $ 145,080 Jackson, MI $ 140,440 $ 72,720 $ 100,980 $ 136,060 $ 170,300 Kalamazoo-Portage, MI $ 112,910 $ 57,580 $ 71,180 $ 103,880 $ 142,420 Lansing-East Lansing, MI $ 107,430 $ 64,250 $ 75,740 $ 100,720 $ 127,050 $ 169,030 Monroe, MI $ 119,160 $ 81,780 $ 93,210 $ 110,250 $ 124,190 $ 148,930 Muskegon, MI $ 108,160 $ 66,090 $ 77,540 $ 97,770 $ 121,420 $ 159,960 Niles-Benton Harbor, MI $ 107,600 $ 42,270 $ 48,420 $ 62,810 $ 163,070 Saginaw, MI $ 70,200 $ 43,090 $ 51,440 $ 59,220 $ 87,660 $ 118,740 South Bend-Mishawaka, IN-MI $ 112,700 $ 51,120 $ 68,210 $ 97,100 $ 128,770 Intelligence

11 Page 11 of 11 Sales Managers Area Mean Wages Wage at 10th Wage at 25th Median Wages Wage at 75th Wage at 90th $ 125,120 $ 59,830 $ 81,400 $ 115,150 $ 152,240 Ann Arbor, MI $ 128,970 $ 60,560 $ 76,530 $ 119,530 $ 157,790 Battle Creek, MI $ 93,030 $ 43,060 $ 55,920 $ 89,520 $ 118,630 $ 153,000 Bay City, MI $ 105,160 $ 55,080 $ 62,510 $ 93,480 $ 134,900 $ 162,920 Detroit-Warren-Dearborn, MI $ 133,770 $ 67,760 $ 92,570 $ 123,080 $ 158,530 Flint, MI $ 103,710 $ 36,250 $ 62,830 $ 81,160 $ 130,330 Grand Rapids-Wyoming, MI $ 122,760 $ 59,020 $ 79,710 $ 110,660 $ 148,460 Jackson, MI $ 108,330 $ 52,190 $ 59,270 $ 75,050 $ 144,800 Kalamazoo-Portage, MI $ 119,410 $ 51,960 $ 60,930 $ 107,480 $ 154,290 Lansing-East Lansing, MI $ 99,850 $ 52,690 $ 74,840 $ 99,140 $ 125,260 $ 147,730 Midland, MI M $ 120,030 $ 49,050 $ 78,800 $ 113,240 $ 151,090 Monroe, MI $ 109,820 $ 58,630 $ 77,780 $ 94,800 $ 128,670 $ 183,580 Muskegon, MI $ 103,610 $ 48,650 $ 67,300 $ 91,310 $ 134,470 $ 175,120 Niles-Benton Harbor, MI $ 138,840 $ 62,860 $ 90,740 $ 131,580 $ 171,620 Saginaw, MI $ 99,420 $ 52,960 $ 68,370 $ 89,270 $ 114,670 $ 162,490 South Bend-Mishawaka, IN-MI $ 91,600 $ 50,640 $ 66,170 $ 81,730 $ 110,200 $ 143,870 Research Analysts and ing Specialists Area Mean Wages Wage at 10th Wage at 25th Median Wages Wage at 75th Wage at 90th U.S. $ 70,030 $ 33,530 $ 44,950 $ 62,150 $ 87,900 $ 120,460 $ 67,200 $ 33,760 $ 44,050 $ 60,140 $ 86,330 $ 115,090 Ann Arbor, MI $ 68,130 $ 41,680 $ 52,470 $ 61,150 $ 77,420 $ 101,840 Battle Creek, MI $ 90,070 $ 43,670 $ 57,410 $ 85,770 $ 123,730 $ 147,960 Bay City, MI $ 41,130 $ 25,430 $ 30,840 $ 38,450 $ 48,180 $ 60,510 Detroit-Warren-Dearborn, MI $ 72,900 $ 35,530 $ 46,590 $ 67,300 $ 96,220 $ 121,800 Flint, MI $ 59,000 $ 30,840 $ 42,020 $ 60,210 $ 73,810 $ 87,130 Grand Rapids-Wyoming, MI $ 57,060 $ 32,630 $ 41,170 $ 52,140 $ 69,680 $ 92,260 Jackson, MI $ 67,730 $ 36,600 $ 44,970 $ 65,100 $ 89,290 $ 108,050 Kalamazoo-Portage, MI $ 51,520 $ 22,920 $ 29,730 $ 47,520 $ 66,940 $ 89,700 Lansing-East Lansing, MI $ 56,850 $ 32,080 $ 41,390 $ 50,850 $ 70,570 $ 91,710 Monroe, MI $ 58,940 $ 32,700 $ 39,110 $ 57,970 $ 78,650 $ 93,190 Muskegon, MI $ 58,900 $ 30,960 $ 40,680 $ 52,080 $ 73,870 $ 96,350 Niles-Benton Harbor, MI $ 82,060 $ 38,790 $ 56,210 $ 81,200 $ 106,630 $ 130,750 Saginaw, MI $ 50,580 $ 27,310 $ 34,780 $ 49,770 $ 60,270 $ 74,420 South Bend-Mishawaka, IN-MI $ 51,190 $ 29,990 $ 38,310 $ 48,030 $ 59,360 $ 75,410 *Please note, data is not always available for all regions; availability is based on total size of the market for a particular job title. Source: Department of Technology, Management & Budget & U.S. Bureau of Labor Statistics Division of Occupational Employment Statistics Intelligence