Farmers Market Pricing Project Bronwyn Aly Local Foods/Small Farms Educator University of Illinois Extension
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1 Farmers Market Pricing Project Bronwyn Aly Local Foods/Small Farms Educator University of Illinois Extension
2 Farmers Market Pricing Project Why & How 2014 Pricing information Changes in reporting 2015 Pricing information Accessing price reports
3 Why & How - Provide growers with a tool to help them determine a pricing strategy that supports profitability of their farm - Expose producers and market managers to the range of prices that are being paid for products across the state - Help producers new to farmers markets or who are interested in growing and selling new products set prices
4 Why & How Consumers can use the price reports to find product and price information from farmers markets throughout the state Because prices are reported in quantified units (pound, pint, head, dozen, etc.), consumers can easily make price comparisons and be more informed shoppers Consumers can track when certain products are available at the different markets and plan shopping trips accordingly
5 Why & How Collaboration with University of Kentucky Center for Crop Diversification Reporters collect weekly pricing information from markets throughout the state Reports are compiled and submitted to UK for publication on their website
6 $8.00 $7.00 $6.00 $5.00 $4.00 $3.00 $ Average Pricing of Spinach Across All Markets $4.70 average price /lb across four markets Spinach $/lb Spinach $/gallon
7 $ Average Pricing of Tomatoes Across All Markets $3.50 $3.00 $2.50 $2.00 $1.50 $0.50 $2.28 average price across all markets Tomatoes $/lb
8 $ Average Pricing for Broccoli Across All Markets $3.00 $2.50 $2.00 $1.50 $0.50 $2.05 average price across all markets Broccoli $/head
9 $5.00 $4.50 $4.00 $3.50 $3.00 $2.50 $2.00 $1.50 $ Average Pricing for Cantaloupe Across All Markets $2.86 average price across all markets Cantaloupe $/each
10 $7.00 $6.00 $ Average Pricing for Watermelon Across All Markets $4.00 $4.55 average price across all markets $3.00 $2.00 Watermelon $/each
11 $ Average Pricing for Sweet Corn Across All Markets $6.00 $5.00 $4.00 $4.81 average price across all markets $3.00 $2.00 Sweet Corn $/dozen
12 $16.00 $14.00 $12.00 $ Average Pricing for Apples Across All Markets Apples $/lb Apples $/each Apples $/gallon $8.00 $6.00 $4.00 $2.00 $1.56 average price/lb from four markets
13 $0.90 $0.80 $0.70 $0.60 $0.50 $0.40 $0.30 $0.20 $ Average Pricing for Bell Pepper Across All Markets $0.64 average price across all markets Bell Pepper $/each
14 2014 Average Pricing for Zucchini Across All Markets $1.80 $1.60 $1.40 $1.20 Zucchini $/lb Zucchini $/each $0.80 $0.60 $0.40 $0.68 average price each across all markets $0.20
15 $ Average Pricing for Green Bean Across All Markets $3.50 $3.00 $2.50 $2.54 average price across all markets $2.00 $1.50 $0.50 Green Bean $/lb
16 2015 Illinois Farmers Market Pricing Report Benton* 2 Canton 3 Charleston* 4 Decatur* 5 Harrisburg* 6 Kankakee* 7 Mattoon* 8 Mt. Vernon 9 Orland Park 10 Quincy* 11 Springfield* 12 Woodstock*
17 Changes in 2015 Created an on-line reporting form Limited the number of crops to 20 Reported the price range for each crop, not an average Provided set quantifiable units of measure for each crop Received weekly reports from one produce auction
18
19 Top 10 Marketed Crops in 2015 Crop Number of Times Reported Green Beans lb 115 Tomatoes (red slicing) lb 109 Cucumbers (slicing) - each 106 Bell Peppers each 99 Zucchini each 94 Onions (red,sweet,white,yellow) - each 76 Sweet Corn dozen 67 Garlic bulb 62 Potatoes (red, white, yellow) - lb 58 Blackberries/Raspberries - pint 57 Cabbage - head 57
20 $3.50 $3.00 $2.50 $ Average Price Range for Green Beans Across Markets $2.54/lb Ave in 2014 $2.66 Ave High $2.39 Ave Low $1.50 $0.50 Low Price/ lb High Price/lb
21 2015 Average Price Range for Tomatoes (red slicing) Across Markets $3.50 $3.00 $2.28/lb Ave in 2014 $2.50 $2.00 $2.41 Ave High $2.05 Ave Low $1.50 $0.50 Low Price/ lb High Price/lb
22 $ Average Price Range for Slicing Cucumbers (slicing) Across Markets $0.80 $0.60 $0.86 Ave High $0.65 Ave Low $0.40 $0.20 Low Price each High Price each
23 $1.60 $1.40 $1.20 $0.80 $0.60 $0.40 $ Average Price Range for Bell Peppers Across Markets $0.64 each Ave in 2014 $0.95 Ave High $0.63 Ave Low Low Price Each High Price Each
24 2015 Average Price Range for Zucchini Across Markets $1.60 $1.40 $1.20 $0.80 $0.60 $0.40 $0.20 $0.68 each Ave in 2014 $1.08 Ave High $0.74 Ave Low Low Price Each High Price Each
25 2015 Average Price Range for Onions (red,sweet,white,yellow) Across Markets $1.60 $1.40 $1.20 $0.80 $0.60 $0.40 $0.20 $0.98 Ave High $0.82 Ave Low Low Price Each High Price Each
26 $7.00 $6.00 $5.00 $ Average Price Range for Sweet Corn Across Markets $4.81 each Ave in 2014 $5.22 Ave High $4.63 Ave Low $3.00 $2.00 Low Price/dozen High Price/dozen
27 2015 Average Price Range for Garlic Across Markets $1.60 $1.40 $1.20 $0.80 $0.60 $0.40 $0.20 $0.89 Ave High $0.72 Ave Low Low Price/bulb High Price/bulb
28 2015 Average Price Range for Potatoes (red,white,yellow) Across Markets $2.50 $2.00 $1.50 $1.67 Ave High $1.43 Ave Low $0.50 Low Price/lb High Price/lb
29 2015 Average Price Range for Blackberries/Raspberries Across Markets $7.00 $6.00 $5.00 $4.00 $4.64 Ave High $4.21 Ave Low $3.00 $2.00 Low Price/pint High Price/pint
30 2015 Average Price Range for Cabbage Across Markets $4.50 $4.00 $3.50 $3.00 $2.50 $2.00 $1.50 $0.50 $2.21 Ave High $1.80 Ave Low Low Price/head High Price/head
31 Pricing Changes Over the Season Green Beans lb average lows $3.50 $3.00 $2.50 $2.00 $1.50 $ May 16-May 23-May 30-May 6-Jun 13-Jun 20-Jun 27-Jun 4-Jul 11-Jul 18-Jul 25-Jul 1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep 3-Oct 10-Oct 17-Oct 24-Oct Green Beans - lb
32 Pricing Changes Over the Season Tomatoes & Cucumbers average lows $3.50 $3.00 $2.50 $2.00 Tomatoes - lb Cucumbers - each $1.50 $ May 16-May 23-May 30-May 6-Jun 13-Jun 20-Jun 27-Jun 4-Jul 11-Jul 18-Jul 25-Jul 1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep 3-Oct 10-Oct 17-Oct 24-Oct
33 Pricing Changes Over the Season Bell Peppers & Zucchini average lows $1.20 $0.80 Bell Peppers - each Zucchini - each $0.60 $0.40 $ May 16-May 23-May 30-May 6-Jun 13-Jun 20-Jun 27-Jun 4-Jul 11-Jul 18-Jul 25-Jul 1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep 3-Oct 10-Oct 17-Oct 24-Oct
34 Pricing Changes Over the Season Sweet Corn average lows $6.00 $5.00 Sweet Corn - dozen $4.00 $3.00 $ May 16-May 23-May 30-May 6-Jun 13-Jun 20-Jun 27-Jun 4-Jul 11-Jul 18-Jul 25-Jul 1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep 3-Oct 10-Oct 17-Oct 24-Oct
35 How to Access the Price Reports mersmarket.html Google University of Illinois Small Farms Click on Farmers Market tml Google Center for Crop Diversification Click on Price Reports
36 Questions/Suggestions? Bronwyn Aly University of Illinois Extension College Ave Carmi, IL 62821
Farmers Market Pricing Project. Farmers Market Pricing Project. Why & How. Why & How. Why & How 2/10/2016
Farmers Market Pricing Project Farmers Market Pricing Project Bronwyn Aly Local Foods/Small Farms Educator University of Illinois Extension Why & How 2014 Pricing information Changes in reporting 2015
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