Farmers Market Pricing Project. Farmers Market Pricing Project. Why & How. Why & How. Why & How 2/10/2016

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1 Farmers Market Pricing Project Farmers Market Pricing Project Bronwyn Aly Local Foods/Small Farms Educator University of Illinois Extension Why & How 2014 Pricing information Changes in reporting 2015 Pricing information Accessing price reports Why & How - Provide growers with a tool to help them determine a pricing strategy that supports profitability of their farm - Expose producers and market managers to the range of prices that are being paid for products across the state - Help producers new to farmers or who are interested in growing and selling new products set prices Why & How Consumers can use the price reports to find product and price information from farmers throughout the state Because prices are reported in quantified units (pound, pint, head, dozen, etc.), consumers can easily make price comparisons and be more informed shoppers Consumers can track when certain products are available at the different and plan shopping trips accordingly Why & How Collaboration with University of Kentucky Center for Crop Diversification Reporters collect weekly pricing information from throughout the state Reports are compiled and submitted to UK for publication on their website $ Average Pricing of Spinach Across All Markets $4.70 average price /lb across four Spinach $/lb Spinach $/gallon 1

2 2014 Average Pricing of Tomatoes 2014 Average Pricing for Broccoli $2.28 average price across all $2.05 average price across all Tomatoes $/lb Broccoli $/head $ Average Pricing for Cantaloupe $2.86 average price across all Cantaloupe $/each 2014 Average Pricing for Watermelon $4.55 average price across all Watermelon $/each 2014 Average Pricing for Sweet Corn $4.81 average price across all Sweet Corn $/dozen $16.00 $14.00 $12.00 $10.00 $ Average Pricing for Apples Apples $/lb Apples $/each Apples $/gallon $1.56 average price/lb from four 2

3 $0.90 $0.70 $0.30 $ Average Pricing for Bell Pepper $0.64 average price across all Bell Pepper $/each $ Average Pricing for Zucchini Zucchini $/lb Zucchini $/each $0.68 average price each across all 2014 Average Pricing for Green Bean 2015 Illinois Farmers Market Pricing Report $2.54 average price across all Green Bean $/lb 1 Benton* 2 Canton 3 Charleston* 4 Decatur* 5 Harrisburg* 6 Kankakee* 7 Mattoon* 8 Mt. Vernon 9 Orland Park 10 Quincy* 11 Springfield* 12 Woodstock* Changes in 2015 Created an on-line reporting form Limited the number of crops to 20 Reported the price range for each crop, not an average Provided set quantifiable units of measure for each crop Received weekly reports from one produce auction 3

4 Top 10 Marketed Crops in 2015 Crop Number of Times Reported Green Beans lb 115 Tomatoes (red slicing) lb 109 Cucumbers (slicing) - each 106 Bell Peppers each 99 Zucchini each 94 Onions (red,sweet,white,yellow) - each 76 Sweet Corn dozen 67 Garlic bulb 62 Potatoes (red, white, yellow) - lb 58 Blackberries/Raspberries - pint 57 Cabbage - head 57 Green Beans Across Markets $2.54/lb $2.66 Ave High $2.39 Ave Low Low Price/ lb High Price/lb Tomatoes (red slicing) Across Markets $2.28/lb $2.41 Ave High $2.05 Ave Low Slicing Cucumbers (slicing) Across Markets $0.86 Ave High $0.65 Ave Low Low Price/ lb High Price/lb Low Price each High Price each Bell Peppers Across Markets Zucchini Across Markets $0.64 each $0.68 each $0.95 Ave High $0.63 Ave Low $1.08 Ave High $0.74 Ave Low Low Price Each Low Price Each High Price Each High Price Each 4

5 Onions (red,sweet,white,yellow) Across Markets $0.98 Ave High $0.82 Ave Low Sweet Corn Across Markets $4.81 each $5.22 Ave High $4.63 Ave Low Low Price Each High Price Each Low Price/dozen High Price/dozen Garlic Across Markets $0.89 Ave High $0.72 Ave Low Potatoes (red,white,yellow) Across Markets $1.67 Ave High $1.43 Ave Low Low Price/bulb High Price/bulb Low Price/lb High Price/lb Blackberries/Raspberries Across Markets $4.64 Ave High $4.21 Ave Low $4.50 Cabbage Across Markets $2.21 Ave High $1.80 Ave Low Low Price/pint High Price/pint Low Price/head High Price/head 5

6 9-May 9-May 9-May 9-May 2/10/2016 Green Beans lb average lows Tomatoes & Cucumbers average lows Tomatoes - lb Cucumbers - each Green Beans - lb Bell Peppers & Zucchini average lows Bell Peppers - each Zucchini - each Sweet Corn average lows Sweet Corn - dozen How to Access the Price Reports mersmarket.html Google University of Illinois Small Farms Click on Farmers Market tml Google Center for Crop Diversification Click on Price Reports Questions/Suggestions? Bronwyn Aly University of Illinois Extension baly@illinois.edu College Ave Carmi, IL