Organizations Participating in Portfolio

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2 Organizations Participating in Portfolio Trend 108 Trend 276

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5 Sector Is Operating in the Red Operating Margin: Unrestricted Revenue vs. Expenses, Excluding Investments % Break Even

6 Sector Is Operating in the Red Operating Margin: Unrestricted Revenue vs. Expenses, Excluding Investments % Break Even -9%

7 Expenses Are Relatively Flat Communications +8% Physical Plant -1% Artistic/Programmatic +1% Services Professional Services +6% Salaries and Benefits +8% TOTAL +4%

8 -19% Contributed Income

9 Contributed Income 2009 (Revenues) Break Even Corporate -$12.1M Government -$10.1M Foundation -$40.1M

10 $23.6M Contributed Income 2009 (Revenues) Individual Break Even Corporate -$12.1M Government -$10.1M Foundation -$40.1M

11 -62% Earned Income

12 Earned Income 2009 Admissions $19.3 Special Events -$29.5 Break Even Investments/ Interest -$424.8M

13 Total Endowment and Other Investment Values $3.0 $2.3B $2.0 $1.9B $

14 Investments Compared to Market 30.0% 20.0% 10.0% 0.0% -10.0% -20.0% -30.0% -40.0% -50.0% Jan-07 Jul-07 Feb-08 Aug-08 Mar-09 Sep Portfolio Lipper Balanced Fund Index Trailing average return for 12 month period ending in each given month. S & P 500 Index

15 -1% Earned Income Excluding Investments/Interest

16 5% Attendance

17 Bucking the Trend NEA Survey (SPPA) NEA Survey and 2011 Portfolio. Total Attendance converted to 100 point scale.

18 Bucking the Trend NEA Survey (SPPA) National Arts Index (AFTA) NEA Survey and 2011 Portfolio. Total Attendance converted to 100 point scale.

19 Bucking the Trend NEA Survey (SPPA) National Arts Index (AFTA) 2011 Portfolio NEA Survey and 2011 Portfolio. Total Attendance converted to 100 point scale.

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22 Bucking the Trend 5% 5% Attendance

23 Bucking the Trend 5% 5% 8% 8% Attendance Membership & Subscriptions

24 Bucking the Trend 5% 8% 20% Attendance Membership & Subscriptions Individual Giving

25 Categories of Revenue from Individuals Increased $47million Total $339.1m Admissions, Tickets, & Tuitions

26 Categories of Revenue from Individuals Increased $47million Total $339.1m Memberships & Subscriptions Admissions, Tickets, & Tuitions

27 Categories of Revenue from Individuals Increased $47million Total $339.1m Total $386.0m Individual Contributions Memberships & Subscriptions Admissions, Tickets, & Tuitions

28 Total Employment at Portfolio organizations: 24,268 Positions

29 Inspirational AND Affordable Admission Price 1/3 the Cost of Production Median $15 Admission Price

30 Inspirational AND Affordable Admission Price 1/3 the Cost of Production Median Admission Price $15 Median $15 Admission Price Median cost of $48 Production

31 Inspirational AND Affordable 52% of Admissions are Free

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34 We Worked Harder and Smarter +1% # of Events Break Even -2% FTE Positions

35 Cuts to Administrators Deeper Than Cuts to Artistic and Programmatic Staff -1% Artist and Program Break Even

36 Cuts to Administrators Deeper Than Cuts to Artistic and Programmatic Staff -1% Break Even Artist and Program -4% Fundraising and General

37 Sector s Compensation Remained Low

38 Sector s Compensation Remained Low

39 Volunteer and Board Positions Paid Positions Volunteers Paid: 24,000 Board Volunteers + Board: 38,000

40 Volunteers Were Essential 30% of all hours worked were donated. Small orgs: More than 50% of hours donated. 100% 90% 80% 70% 60% 50% 40% 30% Staff Volunteer 20% 10% 0% Small Medium Large Very Large Total

41 A Shift to Independent Contractors More than 50% employed as independent contractors. Full-time Independent: 52% Full-time: 20% Part-time: 28% Independent Part-time

42 Facilities-Related Expenses Declined 44% Including Major Repairs M M

43 Continued Investment in Marketing

44 2,000,000 Shift to Online Marketing 1,800,000 1,600,000 1,400,000 $1.29M 1,200,000 1,000,000 $869K 800, , , ,

45 Fundraising Campaigns Capital Campaigns

46 Fundraising Campaigns Capital Campaigns Endowment Campaigns

47 Engage Individuals

48 Photo by G. Widman for GPTMC

49 Engage Individuals Technology

50 Engage Individuals Technology Relationships

51 Engage Individuals Technology Relationships Personal Stories

52 PROOF

53 Engage Individuals Technology Relationships Personal Stories

54 Love Thy Labor

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56 Love Thy Labor External Forces

57 Love Thy Labor External Forces Bottom-up Planning

58 Move to New Models

59 Move to New Models

60 Move to New Models Capitalization

61 Move to New Models Capitalization Strategic Alliances

62 Move to New Models Capitalization Strategic Alliances Funding

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67 Photo: Vincent J. Brown Photo by B. Krist for GPTMC

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73 Photo: Vincent J. Brown

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75 The 2011 Portfolio was made possible by The Pew Charitable Trusts, PNC, and the William Penn Foundation. Additional support was provided by the Dolfinger-McMahon Foundation.