March 2019 Visitor Profile

Transcription

1 RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA TEL (813) FAX (813) Naples, Marco Island, Everglades Convenion and Visiors Bureau Visior Profile Prepared for: Collier Couny Board of Couny Commissioners and Naples, Marco Island, Everglades Convenion and Visiors Bureau Prepared by: Research Daa Services, Inc. April 2019

2 Naples, Marco Island, Everglades: Summary Execuive Summary: 1. This March, some 243,100 visiors sayed in Collier s commercial lodgings (4.2%)*. Their visis conribued an esimaed $369,276,400 of economic impac o he Couny (5.8%). Key performance merics are as follows: 2019** % Occupancy 91.1% 91.6% 0.5% ADR $372.0 $ % RevPAR $338.9 $ % * Available records sugges ha approximaely 15 Collier lodging unis remained closed in. (: 660 unis) Addiionally, approximaely 113 new unis were added o Collier s renal pool since las March. 2. Collier s March visiaion originaes from he following primary marke segmens: 2019 March Visiaion Visior # U.S. Regions Florida 55, Souheas 14, (Exploraory) Norheas Opporuniy Midwes Markes WA MT ME ND VT NH OR MN WI NY MA ID SD MI NJ WY NE IA NV IL OH MD UT IN WV VA AK CA KS MO KY TN NC AZ OK AR SC NM GA Souheas MS AL Norheas 69, PA DE Midwes 52, CO Canada 6, Europe 34, TX LA Oher 9, Toal 243, Florida FL HI i Copyrigh PCD (~ Research Daa ~ mo, ~e rose arch,

3 Naples, Marco Island, Everglades: Summary 3. Compared o las March, 37.9% of Collier lodging managers repor heir hree monh forward reservaions levels as up. % of Properies (March) Reporing Reservaions: Up 51.7% 37.9% Same Down This March, seven ou of en of he desinaion s visiors flew (2018: 76.8%; 2019: 76.3%). A majoriy of hese (63.1%) deplaned a RSW, wih Miami capuring some 11.3% of deplanemens. 5. This March, visior pary size averaged 2.7 ravelers who sayed for 3.3 nighs in he Naples, Marco Island, Everglades area (2018: 2.9 people; 3.4 nighs). 6. Some 41.8% of Collier s March visiors are in he desinaion for he firs ime. 7. Fully 93.7% consul he web for rip informaion, wih some 78.2% making bookings for heir rip online. 8. The majoriy (96.3%) are saisfied wih heir Collier say, wih 92.7% planning a fuure rip o he area. 9. The ypical March visior is 52.9 years of age. ii Copyrigh PCD (~ Research Daa ~ AO 111.lf' ~ B L r u&l.!drc.h,

4 Naples, Marco Island, Everglades: Visior Profile ~ "\ 1\1'I.I s,\\arco ISi A"\D l.\ ' l:rgi AIH :S PLO.IDA S,AlAOIH COAlf * Copyrigh PCD r,s Research Daha ~ ROS marke researc

5 Year o Dae (January March) % March % H/M/C Visior Saisics / ** 18/ 19 Visiors (#) 621, , , , Room Nighs 744, , , , Direc Exp. ($) $540,565,200 $573,623, $233,985,900 $247,670, Toal Eco. Impac ($) $805,982,800 $855,272, $348,873,000 $369,276, Visiors saying in commercial lodging subjec o he resor ax (hoel/moel/condo, ec.) March Economic Impac Mar. March Occupancy $400,000, ,276, ,873,000 $350,000,000 $300,000, ,887, ,606,100 Toal Eco. Impac 91.1 Indirec/Induced 2018 $250,000,000 Direc Exp $200,000, $150,000,000 % $100,000,000 $50,000,000 March Room Raes $0 Mar ,985, ,670, March Lodging Saisics ** % 18/ 19 Occupancy 91.1% 91.6% 0.5 Room Raes $372.0 $ RevPAR $338.9 $ $ ** Noe: Available records sugges ha approximaely 15 Collier lodging unis remained closed in. (: 660 unis). Addiionally, approximaely 113 new unis were added o Collier s renal pool since las March. 1 Copyrigh PCD l( ~ Research Daa ~ marke research

6 Visior Origin Markes Visior Origins Florida Souheas Norheas Midwes Canada Europe Oher Toal Share of Mk (%) 21.5% Number of Visiors 50,159 14,464 68,124 49,460 4,666 37,328 9, , Share of Mk (%) 22.7% Number of Visiors 55,183 14,100 69,770 52,996 6,807 34,277 9, ,100 % 18/ Visior Origins 9,967 34,277 55,183 6,807 14,100 52,996 69,770 Florida Souheas Norheas Midwes Canada Europe Oher 2 Copyrigh PCD l~ Research Daa ~ o mar ke resear ch,

7 Transporaion Mode (Muliple Response) Plane 76.8% 76.3% Renal Car Personal Car Airpor Deplaned (Base: Flew) Souhwes Florida Inernaional 60.5% 63.1% Miami Inernaional F. Lauderdale Inernaional Orlando Inernaional/Sanford Tampa Inernaional Purpose of Trip (Muliple Response) Vacaion/Weekend Geaway 84.2% 83.6% Group Travel Visi wih Friends and Relaives Special Even Firs Visi o (% yes) Collier Couny 42.6% 41.8% Florida Lengh of Say (Days) In Collier Couny Transporaion % Plane Renal Car Personal Car Airpor Deplaned (Top Four) % SW FL Miami For Orlando/ Lauderdale Sanford Days Lengh of Say in Collier Couny (Days) Pary Size Number of People Days in Collier 3 Copyrigh PCD l( ;s Research Daa ~ RD marke research

8 Pary Composiion (Muliple Response) Couple 60.7% 59.6% Family Single Group of Friends Did Pary Have Lodging Reservaions for Say % Yes 97.9% 98.6% Expense Relaive o Expecaions More Expensive 27.2% 22.8% Less Expensive As Expeced Saisfacion wih Collier Couny Very Saisfied 83.0% 84.4% Saisfied Saisfacion Level (Combined) 95.3% 96.3% Recommend Collier o Friends/Relaives % Yes 88.9% 91.3% Plan o Reurn (% Yes) To Local Area 91.5% 92.7% Pary Composiion (Top Three) % Couple Family Single % % Saisfied/Recommend Saisfied Plan o Reurn Recommend To Local Area 4 Copyrigh PCD lf;s Research Daa ~ RD mar ke res ear ch

9 Aciviies Enjoyed in Area (Muliple Response) Dining Ou Beach Relaxing Pool Shopping Reading Swimming Sighseeing Enjoying Naure/Bird Waching/Everglades Walking Sunses Bars/Nighlife Sunning Visiing wih Friends/Relaives Ar Galleries/Shows/Fairs Shelling Golfing 80.0% % Aciviies Enjoyed in Area (Top Five) Ou 80.0 Dining Beach Relaxing Pool Shopping % Collier Base Budges Demographics Average Age Head of Household (Years) Median Annual Household Income Collier Base Budge Toal Per Person/Say Per Person/Day 52.6 $177,932 $2, , $179,814 $2, , $ 3,000 2, ,909 2,751 2,000 1,500 1,000 1, , Toal Pary Per Person/ Per Person/ Budge Say Day 5 Copyrigh PCD lf;s Research Daa ~ o mer<el research

10 Area Informaion Seen/Read/Heard % Yes Direcly Influenced by Informaion (Base: Seen/Read/Heard Area Informaion) % Yes 50.9% 53.2% 52.1% 54.3% Seen/Read/Heard Info. Influenced % % Why Chose he Area (Muliple Response) Beach Area Weaher Previous Experience Relaxing Resaurans Qualiy of Accommodaions Appealing Brochures/Websies Oudoor Recreaion/Naure Quie/Peaceful/Laid Back Business/Meeing/Conference Recommendaion Never Been No Crowded 54.5% % / 0 0 % Yes % Yes Inerne Use % Use Web for Travel Book Reserv for Trip Info This Trip Online Inerne Use Use Inerne o Obain Travel Info for This Trip (% Yes) 95.4% 93.7% Book Reservaions for Trip Online (%Yes) I l~ Research Daa ~ RO, m11r<el research 6 Copyrigh PCD

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12 34,000 Collier Direc Leisure and Hospialiy Employmen (Calendar Year) * Monhly Direc Leisure and Hospialiy Employmen 32,000 30,000 28,000 26,000 24,000 22, Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oc. Nov. Dec ,800 32, ,700 31,600 31,700 30,500 29,100 27,500 26,600 26,500 26,300 27,500 29,500 30, ,300 30,700 31,100 30,400 28,700 27,000 25,800 25,900 23,400 26,700 29,200 30, ,000 29,700 29,700 29,000 27,500 25,900 25,000 24,800 24,800 26,300 28,500 29, ,700 28,400 28,600 27,900 26,300 24,800 23,800 23,800 24,000 25,600 27,900 28,700 * Source: Florida Deparmen of Economic Opporuniy/U.S. Deparmen of Labor. (May 2017 hrough December 2018 employmen projecions revised as of March 11, 2019 reporing.) 1 Copyrigh PCD ~ Ros o: Research marke researc Da~~

13 Souhwes Florida Inernaional Airpor (RSW) Passenger Traffic 1,500,000 RSW Toal Passenger Traffic 1,300,000 1,100, , ,000 CY 2015: 8.37 million (5.0%) CY 2016: 8.60 million (2.8%) CY 2017: 8.84 million (2.8%) CY 2018: 9.37 million (6.0%) CY 2019 o dae: 2.17 million (7.3%) 500, , Jan. 1,050, , , , ,953 Feb. 1,117,409 1,053, , , ,039 Mar. 1,379,728 1,252,124 1,269,961 1,181,382 Apr. 939,957 1,032, , ,669 May 668, , , ,891 Jun. 546, , , ,512 Jul. 561, , , ,114 Aug. 501, , , ,360 Sep. 418, , , ,045 Oc. 569, , , ,921 Nov. 810, , , ,556 Dec. 958, , , ,359 2 Copyrigh PCD Research Daa mar ke research