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1 2016 Annual General Meeting 18 NOVEMBER 2016

2 YOUR BOARD Greg Ridder Ruslan Kogan David Shafer Harry Debney Independent, Non-Executive Chairman Founder & CEO CFO & COO Independent, Non-Executive Director 2

3 CHAIRMAN S ADDRESS Greg Ridder, Chairman 3

4 FY16 RESULTS $211.2 million revenue 5% on prospectus forecasts $4.0 million Pro Forma EBITDA REMUNERATION Set to appropriately attract, reward and retain team members at all levels of business INCENTIVE ARRANGEMENTS Combination of fixed remuneration and cashbased short and equity-based long-term incentives, in line with best practice 37.9% on prospectus forecasts $0.8 million NPAT 100% on prospectus forecasts Notes: 1. The basis of the Pro Forma results is consistent with the Prospectus. 4

5 CEO PRESENTATION Ruslan Kogan, Founder & CEO 5

6 AGENDA Strong growth in core business Operating leverage delivering results New verticals performing well Growth plans Long term market opportunity Trading update 6

7 STRONG GROWTH REVENUE CHANNELS COMMUNITY $225m $211.2m 3.7 million active subscribers % over six months $200m $200.3m $201.1m Active customers 3 VERTICALS 770, , , $175m FY15A FY16F 1 FY16A 650,000 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Notes: 1. FY16F reflects the Prospectus Forecast 2. Active Subscribers: unique subscribers as at 30 June 2016, rounded to the nearest thousand 3. Active customers: unique customers who have purchased in the last twelve months, rounded to the nearest thousand. 7

8 OPERATING LEVERAGE GROSS MARGIN Pro Forma 1 EBITDA VALUE DRIVERS 18% $5m 17% 16% 15.5% $4m $4.0m Strong Private Label business 15% 14% 13% 14.4% 14.5% $3m $2m $1.6m $2.9m World class supply chain 12% $1m 11% 10% 0 FY15A FY16F 2 FY16A FY15A FY16F2 FY16A Established brand Notes: 1. The basis of the Pro Forma results is consistent with the Prospectus. 2. FY16F reflects the Prospectus Forecast. 8

9 NEW VERTICALS KOGAN TRAVEL & KOGAN MOBILE Kogan Travel and Kogan Mobile performed above forecast levels in FY16 Launched in May 2015 to market affordable travel and holidays online through existing and new customer base. Launched in October 2015 to offer affordable pre-paid mobile plans. 4G roll-out completed ahead of schedule. Periodic plan reviews (with two new plans commencing since launch) and regular promotions demonstrate a strong commercial relationship between Kogan and Vodafone. FY16 QUARTERLY GROSS SALES 1 - KOGAN TRAVEL FY16 QUARTERLY GROSS SALES 1 - KOGAN MOBILE 1.6m 300, m 1.2m 1.0m Seasonal Impact post Christmas 250, , , , , , , ,000 50,000 Partial Quarter - launched on 19 Oct - - Q1FY16 Q2FY16 Q3FY16 Q4FY16 Q2FY16 Q3FY16 Q4FY16 Notes: 1. Gross Sales is a non-ifrs measure. In respect of commission based sales generated under Kogan Mobile and part of Kogan Travel, Gross Sales represents only the commission received by the Company, and not the GTV paid by consumers. 9

10 DELIVERING GROWTH IN FY17 & BEYOND Kogan.com s growth initiatives are designed to support and consolidate our position as Australia s largest pure play online retailer by leveraging our core business strengths. EXISTING GROWTH INITIATIVES USE OF NEW CAPITAL MEDIUM-TERM OPPORTUNITIES Third Party Domestic growth Continued growth in Kogan Mobile & Kogan Travel Launch additional business verticals Investment in Private Label Building the Kogan Community Growth in contribution from Dick Smith Delivering growth in FY17 & beyond Selective & opportunistic M&A Underlying Market Growth 11.5% CY CY2019 CAGR 1 Notes: 1. Euromonitor, Euromonitor Passport Retailing Forecast size and growth of the Australian Online Retail Market. 10

11 MARKET OPPORTUNITY MOST VISITED AUSTRALIAN SHOPPING WEBSITES MOST SEARCHED PURE-PLAY ONLINE GENERAL MERCHANDISE RETAIL WEBSITE 2 Google search queries for Kogan.com and selected Australian pure-play online retail websites (CY14 15) Index value Index value Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Kogan.com Catch of The Day GraysOnline DealsDirect Notes: 1. Roy Morgan Single Source Australia, July June Google Trends, Google search queries are indexed to 100, with 100 representing the highest number of queries generated within the dataset, accessed 11 March

12 MARKET OPPORTUNITY AUSTRALIAN ONLINE RETAIL PENETRATION STILL COMPARATIVELY LOW 11.5% CAGR Euromonitor forecast for Australian online retail growth to % CAGR Euromonitor forecast for Australian mobile online retail growth to 2019 Note: Euromonitor Passport Retailing Online penetration, calculated as internet retail sales value divided by retail sales value for China, the United Kingdom, the United States, Germany, Japan, France and Australia, excludes sales tax. Shown in Current Terms. Calculated in local currency. 12

13 MARKET OPPORTUNITY AUSTRALIAN ONLINE RETAIL AS A PROPORTION OF TOTAL RETAIL Note: Euromonitor Passport Retailing Retail sales value and internet retail sales value shown for 2015, excluding GST. 13

14 TRADING & OUTLOOK Strong sales performance, exceeding expectations when compared to the Prospectus forecast. Investment in systems and automation delivering operating leverage and margin. Continued growth in active customer base. Targeted investment in inventory and marketing. Well placed for peak Christmas trading period Based on this strong performance, the Board has revised guidance for FY17 over and above the Prospectus forecasts. Kogan.com is now forecasting Pro Forma EBITDA of between $8 million and $9 million for FY17. Kogan Mobile performing well with both new and repeat customers; strong customer demand following 4G rollout. 14

15 Resolutions 15

16 ORDINARY BUSINESS FINANCIAL STATEMENTS & REPORTS 16

17 ORDINARY BUSINESS RESOLUTION 1 ADOPTION OF REMUNERATION REPORT To consider and if thought fit pass the following resolution as an ordinary resolution: That the Company adopt the remuneration report for the period ended 30 June 2016 in accordance with Section 250R(2) of the Corporations Act. 17

18 PROXY VOTING RESULTS RESOLUTION 1 ADOPTION OF REMUNERATION REPORT Number % For Against Open - Nominated Chair 1 Open - Other nomination 6,031, , ,942 50, Notes: 1. To be voted in favour of the resolution 18

19 ORDINARY BUSINESS RESOLUTION 2 ELECTION OF MR GREGORY RIDDER AS DIRECTOR To consider and if thought fit pass the following resolution as an ordinary resolution: That Gregory Ridder, who retires in accordance with the Company s constitution and, being eligible, be elected as a Director of the Company. 19

20 PROXY VOTING RESULTS RESOLUTION 2 ELECTION OF MR GREGORY RIDDER AS DIRECTOR Number % For Against Open - Nominated Chair 1 Open - Other nomination 74,331, ,810 50, Notes: 1. To be voted in favour of the resolution 20

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