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2 REGISTRATION NOW OPEN SIGN UP TODAY FOR BIG DISCOUNTS! N A S H V I L L E J U N E A L T E R Y X. C O M / I N S P I R E
3 ALTERYX + TABLEAU Powering monthly rolling forecasting Mark Thompson Director of Data Services The General Scott Truesdale Asst. Accounting Manager The General
4 1. Intro: 1. Purpose 2. Presenters, The General, Alteryx 3. Harmony Between Alteryx + Tableau 4. History A G E N DA 5. The 3 E s Excellence, Efficiency, Enablement 2. The Business Case 1. Legacy Forecast Planning 2. The Business Problem 3. The Solution 3. Summary 1. Nuggets 2. A Technical Key 4. Questions
5 W H Y A R E W E H E R E?
6 S E A R C H F O R T H E FA B L E D P U R P L E - W I N G E D P E G A S U S
7 Director of Data Services Masters in International Business: Finance & IT M A R K T H O M P S O N Liaison between functional areas Finance: IT guy sitting in Operations Data guy: spin it from data to information Spreadsheet super-user turned Alteryx & Tableau super-fan
8 Assistant Accounting Manager S C O T T T R U E S D A L E Bachelor s of Science in Accountancy, Clemson University Master s candidate at Texas A&M Commerce Process workflow analyst Systems integrations liaison
9 1. Selling insurance for 50+ years 2. 1,400 employees 3. American Family Insurance affiliate 4. Writing in 47 states & DC 5. Over 250% growth since 2013
10 DATA C H A O S & A N A LY T I C S H I D D E N D AT A M U L T I P L E I N P U T S M O D E L I N G I N E F F I C I E N C I E S W A S T E D E F F O R T S 37% 60%+ $60B 87% Analyst time spent searching for data Models have five or more different data sources Per year on repetitive manual spreadsheet work Data science models are only partially deployed IDC, The State of Data Discovery and Cataloging HBR, Data Blending: A Powerful Method for Faster, Easier Decisions IDC, The State of Self-Service Data Preparation and Analysis Using Spreadsheets Rexer Analytics Data Science Survey,
11 M O D E R N E N D - TO- E N D A N A LY T I C S P L AT F O R M C O M M U N I T Y D I S C O V E R + C O L L A B O R A T E P R E P + A N A L Y Z E / M O D E L S H A R E + S C A L E / G O V E R N D E P L O Y + M A N A G E D A T A S C I E N C E & A N A L Y T I C S C U L T U R E
12 THE ALTERYX DIFFERENCE REPEATABLE WORKFLOWS Automate time-consuming, manual data tasks into real-time, repeatable analytic workflows.
13 THE ALTERYX DIFFERENCE CODE-FRIENDLY +CODE-FREE Intuitive drag and drop user interface for both code-free modeling as well as codefriendly advanced analytics.
14 THE ALTERYX DIFFERENCE FLEXIBLE & DIVERSE Start with what you need and expand over time. We support vast data inputs and outputs for your business needs.
15 THE ALTERYX DIFFERENCE ANALYTICS DEPLOYED We cover the complete, end-toend analytics process - model development to deployment
16 THE ALTERYX DIFFERENCE EASE OF USE OUR TRUE NORTH Ease-of-use translates into unmatched time-to-insight for the citizen data scientist - minutes not weeks.
17 THE ALTERYX DIFFERENCE SCALE + GOVERNANCE Deliver security, collaboration and governance as you scale analytics for the enterprise.
18 BLIND DATE
19 DATA EXCEL LEGACY WORLD
20 ALTERYX THE FIT
21 ALTERYX TABLEAU VISUALIZATION
22 Improved query accuracy & quality Improved transparency E XC E L L E N C E Improved understanding Standardized tools Standardized process, practices and format Standardized connection strings
23 Speed of development Speed of execution E F F I C I E N C Y Report automation KPI hours saved Touch free, end-to-end Data to consumption Automation, team doesn t work weekends/holidays Speed of information to consumer; ready when they are Reporting that wasn t possible before
24 Organizational education E N A B L E M E N T Empower self-serve, end-user analysis Robust analytics for the analysts Server applications for the business user non-analysts
25 THE BUSINESS CASE Prior Case
26 Legacy planning: 4 channels
27 Legacy planning: spaghetti spreadsheets
28 Legacy planning: the dreaded arrival of annual planning
29 Legacy planning: manual effort
30 THE BUSINESS CASE The Problems We Wanted to Solve
31 Huge, annual, uphill effort to get started, followed by hanging on for the ride
32 Ownership could be less than obvious
33 Simplification needed
34 Capture product manager input
35 Maximize transparency
36 Capture data from the source
37 Hurry up, and wait
38 THE BUSINESS CASE Solution: Alteryx + Tableau
39 THE TEAM! THE TEAM! THE TEAM! Forecast team: visionary, technical, and empowered
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41 I do not code. I Alteryx.
42 Alteryx: runs with data from over 2 dozen sources and counting
43 Alteryx: fires data to create 408 Excel tabs across 51 files
44 Familiar tool for Product Manager input California Actual Actual Actual Actual Actual Actual Actual Actual Actual Actual Actual Actual Actual Actual Actual Actual Actual Actual Actual Actual Actual Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Calculations Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec Jan-23 Feb-23 Mar-23 Apr-23 May-23 Jun-23 Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec Section 1: Initial National Cable Impressions Served Population Percent Non-Served Population Percent Total Population Percent Percent of the State Served Total Impressions Forecasted Change in Resonation Impressions per Quote Total Quotes Close Rate New Business Count Renewal Opportunities Total Renewal Business Count Total New Business Cancels Term6 Total New Business Cancels Term12 Total Renewal Cancels Term6 Total Renewal Cancels Term12 Total Cancel Count Seasonality Endorsement Count Seasonality Renewal Business Count Cancel Count (net of reins) Endorsement Count Average New Business Premiums Average Renewal Premiums Average Cancellation Premiums Average Endorsement Premiums National Assumptions Policies Inforce (PIF) New Business Premiums Renewal Premiums Cancellation Premiums Endorsement Premiums Direct Written Premium Section 2: Adjustments Served Population Percent Spot Impressions Radio Impressions Impressions per Quote Close Rate Renewal Business Count Cancel Count (net of reins) Endorsement Count Average New Business Premiums PM Input Section 3: Adjusted Calculations National Cable Impressions Served Population Percent Non-Served Population Percent Total Population Percent Percent of the State Served Total Impressions Forecasted Change in Resonation Impressions per Quote Total Quotes Close Rate Monthly Seasonality Weighting Close Rate New Business Count Renewal Opportunities Total Renewal Business Count Total New Business Cancels Term6 Total New Business Cancels Term12 Total Renewal Cancels Term6 Total Renewal Cancels Term12 Total Renewal Business Count Cancel Count (net of reins) Endorsement Count Average New Business Premiums Average Renewal Premiums Average Cancellation Premiums Average Endorsement Premiums Adjusted Results Policies Inforce (PIF) New Business Premiums Renewal Premiums Cancellation Premiums Endorsement Premiums Direct Written Premium Direct Written Premium Change Policies Inforce (PIF) Change
45 Alteryx: captures 1,122 Excel named ranges from 51 files
46 Alteryx at Hyper speed: 1.5 million records!
47 Data Sources Alteryx: Captures data > 24 sources Excel: PM s input State by Channel detail Alteryx: Captures Updated Data from 1122 Named Ranges Alteryx Publishes Data and creates 8 Tabs on 51 Spreadsheets = 408 Tabs Alteryx: Publishes 1.5M Records to Tableau Hyper File each month!
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54 N E X T S T E P S
55 Please complete the session survey from the Session Details screen in your TC18 app
56 1. Use the right tool 2. Elevator Venn where things fit 3. Alteryx Unlimited data sources 4. Tableau HYPER files 5. Seamlessly creates a work of art 6. Alteryx Download the Tableau Template
57 A L T E R Y X Tableau Server Tool configuration ALTERYX.COM/TCKIT
58 ALTERYX Tableau Server Tool configuration
59
60 Please complete the session survey from the Session Details screen in your TC18 app
61 QUESTIONS
62 THANK YOU
63
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