Case Studies.

Transcription

1 Case Studies

2 Public Communication Campaign Perfect10 has succeeded in supporting the government projects Kerosene to LPG Conversion and Lingkaran Biru Family Planning The activities have been undertaken among others were: Creating broad publicity using credible mass media approach through several PR tools e.g. press conference, feature news writing, events coverage, advertorials and PSA (print, radio, TV). Using PR approach to win stakeholders support via TV talkshow, TV filler and workshops. Obtaining media support by conducting media briefing and media entertainment. Educating new target adopters via group communication (direct trainings) built-in at entertaining events. 07-Mar-18 2

3 Corporate Social Responsibility Perfect10 was appointed by Danone Indonesia in handling their CSR program related to healthy food and nutrition for elementary students in Jawa and Sumatera ( ). Some activities were: Cooperating with Indonesia Nutritionist Association aimed at enhancing students knowledge on healthy food and nutrition Training on nutrition and healthy food for elementary schools in Jawa and Sumatra. Inviting mass media to the events for generating publicity. Maximize publicity of Zinedin Zidane s visit to Indonesia for the program exposure. 07-Mar-18 3

4 Raising Publicity and Visibility Perfect10 was retained by the European Union from 2003 up to the present to undertake a sustained PR program to promote awareness of the EU among all Indonesian stakeholders. The objective was to enhance the effectiveness of specific EU aid programs by supporting these with visibility and publicity activities. Previously the program had not been very effective in raising greater awareness of the EU support to Indonesia. The PR campaign was conducted by developing a coherent approach to the visibility of EU cooperation in Indonesia. Some activities were: Conducting dissemination events and creating information materials for projects in economic, human rights, environment and health areas (since 2003). Developing visibility of EU Aceh Peace Process Support via media tools such as film documentary, TV quiz and photo exhibition ( ). Creating annual events for students such as Drawing Competition, National Intervarsity Debating Contest (since 2008). Developing media relations of ASEAN-EU Programme for Regional Integration Support such as press conference, release dissemination, exclusive interview with national and regional media ( ). 07-Mar-18 4

5 Enhancing Awareness and Credibility A retainer service (from 2010) to PT Bank BRISyariah (BRIS) to carry out marketing communication campaign, Perfect10 has been successful to lift-up the brand awareness to be number two from number seven based on SWA magazine independent survey. In addition, Perfect10 has also supported the BRIS CEO achieving the Marketeer of the Year award (2011). 07-Mar-18 5

6 EU Public Diplomacy & Outreach Programme The overall objective of the project is to deepen the political, economic and cultural relationships of the EU with Indonesia and ASEAN by promoting widespread understanding of the EU as an important partner for Indonesia/ASEAN as well as stimulate local interests in cooperating with the EU, its guiding principles and its values among specifically targeted opinion makers and opinion takers in Indonesia and ASEAN. The purpose of this contract is to support the EU Delegation in the design and execution of EU public diplomacy and outreach actions related to the political, economic and cultural relationship of the EU with Indonesia and ASEAN. Activities undertaken so far: Security and Defense Seminar in Brussels Cooperation with UGM, NU, FIHRSST, ICRS, etc EU-ASEAN Debate (Indonesia, Singapore) Signature Events (EU5K, Destination Europe, EU Roadshows) 07-Mar-18 6

7 07-Mar-18 7 EUROPE ON SCREEN European Film Festival in Indonesia

8 07-Mar-18 8 NATIONAL SALES CONFERENCE PT Merck Sharp and Dohme Indonesia

9 07-Mar-18 9 Ground Breaking of Telaga Murni Light Train Station PT Metropolitan Land Tbk.

10 Public Campaign on Adult Vaccine in commemorating Hari Lansia Nasional 07-Mar-18 10

11 07-Mar EU5K Annual Fun Run at Car-Free Day Area (Jl. Jend. Sudirman), Jakarta

12 07-Mar DESTINATION EUROPE The European Travel & Culture Fair in Indonesia

13 07-Mar SINGULAIR Launch Symposium MSD and Indonesia Pulmonologists Association (PDPI) Achieving Current Control in Asthma, Reducing Future Risk

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15 07-Mar Jakarta Public Dialog Forum EU-ASEAN Enhancing FTA Capacity Programme

16 07-Mar Europe on Screen 2013 (European Union Film Festival in Indonesia)

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