Economic Impact of Tourism in El Dorado County
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1 Economic Impact of Tourism in El Dorado County Presented by Jody Franklin Executive Director of Tourism El Dorado County Visitors Authority August 6, 2018
2 Key Takeaways for Today How economic impact is measured California s Travel Impact El Dorado County Travel Impact How does El Dorado measure up with our neighbors State & Regional Market Share Benefits of tourism to residents
3 How the Economic Impact is Measured Terms & Definitions you should know Economic impacts are based on Statewide Visitor Trips." Statewide Visitors Trips = taken by individuals who stay overnight away from home, or travel more than 50 miles one way on a non-routine trip. **This definition of a visitor is derived from the California Tourism Marketing Act. Terms & Definitions: Other spending = resident air travel, travel arrangement and reservation services, & convention and trade show organizers. Non-transportation visitor spending = accommodations, food services, retail, food stores, and arts, entertainment & recreation. Visitor transportation spending = private auto, auto rental, other local ground transportation & one-way airfares. Earnings - wages & salaries, earned benefits and proprietor income. Employment - full and part-time employment of payroll employees & proprietors
4 How the Economic Impact is Measured Definitions of Tax Revenue Local tax revenue includes lodging, sales & auto rental taxes and airport passenger facility charges paid by visitors, and the property tax payments and sales tax payments attributable to the travel industry income of employees and businesses. State tax revenue includes lodging, sales and motor fuel tax payments of visitors, income tax & sales tax payments attributable to the travel industry income of businesses and employees. Federal tax revenue includes motor fuel excise taxes and airline ticket taxes paid by visitors, and the payroll and income taxes attributable to the travel industry income of employees and businesses
5 Visitor Spending..$132.4B 4.8 % increase from the previous year Jobs...1.1M 3.1 percent increase over 2016 State & Local Tax Revenues...$10.9B Visit California s budget = $100M+
6 2017 El Dorado County Travel Impact Visitor Spending...$862M 3.1 increase from previous year Jobs...11, percent increase from previous year State & Local Tax Revenues...$80.1M 1 percent decrease from previous year Formula for calculating has changed that may affect comparisons Visit El Dorado budget = $231K
7 A revised methodology more thoroughly factors in lodging tax receipt data available for jurisdictions across the state. Tax receipts are individually reported by each jurisdiction and allow for a more accurate and consistent determination of lodging moving forward.
8
9 Jobs Direct impacts represent earnings attributable to travel expenditures made directly by travelers at businesses in EDC. Indirect impacts are from earnings associated with industries that supply goods and services to tourism businesses.
10 Transient Occupancy Tax (Hotel / Motel Tax) Unincorporated..$3,700, percent increase from previous year South Lake Tahoe...$16,772, percent increase from previous year 2016 Placerville (last data available).$187,000.5 percent increase from previous year
11 2017 Direct Travel Spending in millions El Dorado showed an increase in travel spending it was slightly less than regional partners. Loss of 1 % of market share among these selected Sierra Foothill Counties
12 2017 Direct Travel Spending in millions If Placer is added into that mix we are down 2 percent
13 2017 Travel Spending Selected Sierra Foothill Counties Calaveras 13% Amador 9% Tuolumne 17% El Dorado 61% Amador El Dorado Tuolumne Calaveras Compared with Amador, Calaveras, and Tuolumne, El Dorado County represents 61% of the total travel spending.
14 2017 El Dorado County Travel Impact State & Local Travel-Generated Tax Revenue per Household $1,090
15 El Dorado Market Share Regional State
16
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