INTERNATIONAL BANKING ASSOCIATION. Brand guidelines. Version 2.0 (October 2014)

Transcription

1 INTERNATIONAL BANKING ASSOCIATION Brand guidelines Version 2. (October 214) 1

2 Brand guidelines Version 1. (September 214) Contents Logo 1 3 Original Reversed Development Application 4-5 Colours 6-7 Use of brand by member banks 8-9

3 Original logo Gradient Roundel positioned to right of typography Roundel positioned below typography Roundel positioned to right of typography with strapline (Frutiger 67 bold condensed) INTERNATIONAL BANKING ASSOCIATION 1

4 Reversed logo Roundel positioned to right of typography Roundel positioned below typography Roundel only Roundel positioned to right of typography with strapline INTERNATIONAL BANKING ASSOCIATION 2

5 Development logo 2 colour Pantone refs: 158C + Cool Gray Roundel positioned to right of typography Roundel positioned below typography Roundel positioned to right of typography with strapline (Frutiger 67 bold condensed) INTERNATIONAL BANKING ASSOCIATION 3

6 Application IBOS Summer School 214 International Cash and Treasury Management Systems and Services IBOS Summer School August 214 International Cash and Treasury Management Systems and Services 8-13 September 213 INTERNATIONAL BANKING ASSOCIATION IBOS SEPA INFORMATION EXCHANGE Transitional Provisions, Additional Optional Services, and other complications for the migration A look ahead June 213 INTERNATIONAL BANKING ASSOCIATION XXXX IBOS SEPA Information Exchange 1 IBOS Roadshow 7.3am - 8.3am Wednesday, 5th November 214 Morrison-Clark Historic Inn Washington 4

7 Application I can integrate my full-service partner banks Treasury Advisory & Strategies Central Pool IBOS Guaranteed Service Levels at Coordinator ICM Coordinator IBOS Guaranteed Service Levels at IBOS Partner IBOS Partner domestic pooling IBOS Partner local branch and clearing services IBOS Partners IBOS, the International Banking Network that gives you access to 9% of Europe and the Americas I can use IBOS to integrate my own affiliates if they have their own IT Country GDP Bank Germany 3,64 UniCredit France 2,775 HSBC France UK 2,429 RBS Treasury Advisory & Strategies Central Pool IBOS Guaranteed Service Levels at Coordinator Coordinator Italy 2,195 Intesa SanPaolo, Unicredit Russia 1,858 ZAO UniCredit Spain 1,478 Santander Netherlands 837 KBC Sweden 539 Nordea Belgium 514 KBC Poland 514 Bank Zachodni Norway 485 Nordea IBOS Europe GDP $19,443bn out of $21.765bn IBOS Guaranteed Service Levels at own bank Own Bank domestic pooling Own bank local branch and clearing services IBOS Partners Austria 418 BankAustria Denmark 332 Nordea Finland 263 Nordea Portugal 237 Santander Totta Ireland 221 Ulster Bank Czech Republic 217 CSOB Romania 19 UniCredit Tiriac Bank Hungary 138 K+H Bank Slovakia 96 CSOB Bulgaria 53 CI Bank Slovenia 5 Banka Koper IBOS / Americas 93% IBOS / Europe 89% IBOS / Americas & Europe combined 91% IBOS / Global 57% GDP figures: USD Billions Source: World Bank 211 Country GDP Bank USA 14,991 JPM, PNC, USBank, SVB IBOS Americas GDP $2,67bn out of $22,224bn Canada 1,737 RBC Mexico 1,155 Santander Mexico Brazil 2,476 Santander Brasil Chile 248 Santander Chile 5

8 Colours Existing Black C R M G Y B K 1 Hex # Pantone Black 6

9 Colours Possible Grey Orange C R 113 C 2 R 239 M 2 G 112 M 66 G 117 Y B 116 Y 1 B 33 K 68 K Hex # Pantone Cool Gray 11 Hex # Pantone 158 EF7521 7

10 Use of the IBOS logo by member banks Incorporation of a secondary logo is often a challenge and our guidelines for usage aim to be flexible. We have produced the following stickers for ease of incoporation into your designs: MEMBER BANKS MEMBER BANK MEMBER BANK ASSOCIATE MEMBER BANKS ASSOCIATE MEMBER BANK ASSOCIATE MEMBER BANK GENERIC If you have any questions on usage please contact us: Golden Cross House, 8 Duncannon St, London WC2N 4JF Tel: +44 ()

11 Application of IBOS stickers SIZE 25mm 35mm The minimum width of the sticker is 25mm although we recommend usage of 35mm or greater. If you require the logo any smaller, remove the strapline and use the logo with no descriptive text. Retain the keyline at.25pt. The IBOS brand must not appear smaller than 15mm in width. 15mm APPLICATION As already detailed the sticker may be used on any design as long as it retains the solid background and keyline. There are no restrictions in size in relation to other page elements such as your brand. The sticker may be positioned anywhere on a page as long as it is 5mm or more from the edge of the page. The logo elements must not be split and the elements must not be reversed. MEMBER BANK 9