Value propositions - competing in a crowded market

Transcription

1 Value propositions - competing in a crowded market

2 Value Propositions Content Facts & feelings Customisation & design Total Package Outreach Strategy

3 The FDI landscape -continuous change

4 Global FDI levels 2007 $1.83 trillion 2008 $1.45 trillion 2009 $1.00 trillion 2010 $1.12 trillion 2011 $1.50 trillion 2012 $1.30 trillion 2013 $1.36 trillion 2014 $1. 26 trillion?

5 Disruptive Factors Crisis Instability Confidence Risk New business models

6 Share of FDI inflows Developing / transition countries 19% 56% Developed countries 81% 44%

7 Top 5 FDI destinations China $ 128 bn Hong Kong $ 111 bn USA $ 86 bn Singapore $ 81 bn Brazil $ 62 bn

8 Sekov slaw of Attraction Companies on the move and people on the move are always attracted to places on the move

9 The changing environment 2015 The changing environment for place sellers : Rise of multinationals in emerging countries Rise of micro-multinationals in developed markets Rise of customisation Promotion to selection Real-time delivery required The changing environment for investors: Need to be global and local Power of partnerships Compete and cooperate Risk management More competition Only the flexible survive Doing nothing is not an option!

10 and Micro-multi cross-over Impact investment Convergence investment Sharing economy Co-Creation

11 The old mentality The one ship you should not sail in is the partnership HBS

12 The power of partnership If you want to go faster travel alone. If you want to go further travel together African proverb

13 Features and benefits economic social cultural technological environmental educational

14 The 3G model what next? First Generation Second Generation 3G Driver Jobs Growth Transformation Orientation Institutions Agencies Catalysts Style Promotion Facilitation Selection Focus Industries Sectors Niches Offer Incentives Access Solutions Targets Multinationals Transnationals MicroMultinationals

15 n Integrated Internationalisation

16 Internationalised Places Adapt more quickly Sustainable growth New jobs New skills More capital Innovation

17 ... Good things happen Talent comes Talent stays Competitiveness Diversification Sense of purpose Feeling of place

18 Sweden strong performance in 2013 Sweden $33.28 bn Norway $ bn Denmark $ 9.17 bn Finland $ 4.03 bn

19 Norrland Comparison 2014 Employees Units Norrbotten Västerbotten Jämtland Gävleborg Västernorrland

20 Total package Swedish Wire (15/4) One of the best countries to be born Best country to grow up Best country to die! Best start-up country Top for innovation and ICT Swedish model > American dream..and many more

21 Something interesting is happening

22 Turning potential into performance billion

23 Norrbottennaturally! Energy Mining Big Data Tourism Urban transformation Space Cold climate testing

24 The Norrbottenmodel Public Sector Mining Private Sector Energy Space. Big Data. N Cold Climate. Tourism Urban TransF Citizens

25 Reaching new levels visits decisions establishments enquiries contacts meetings

26 Clear blue water

27 Clusters -Sune schaos Map

28 The complete package Hard Factors Soft factors X Factors

29 Investors Needs Hard Factors Deal Makers Soft Factors Deal Breakers X FACTORS

30 Create needs profile 2015 Motive % of total Market growth % Proximity to customers and partners % Natural resources % Communications& telecommunications % Skills and talent % Location, Supply chain and Logistics % ICT infrastructure % Business and financial services % Cost of doing business % Investment climate % Risk Reward( ROI) % Total % Source: fdi Markets

31 Customisation Development T1 s T1 T2 T2 T3 T3

32 FDI Magazine Digital Marketing Awards: Top Websites RANK AGENCY LOCATION TYPE 1 IDA Ireland County 2 Columbus Region City 3 Scottish Enterprise Country 4 Calgary Economic Development City 5= Invest Hong Kong City 5= New York City Economic Development Corporation City 7 ConnectIreland Country 8 Nova Scotia Business Region 9 Invest Victoria Region 10 World Business Chicago City 11 Liverpool Vision City 12= Ohio Aerospace Hub EZ 12= Ras Al Khaimah Free Trade Zone EZ 14= CINDE (Costa Rica) Country 14= Västerbotten Investment Agency Region 16 Richardson Economic Development Partnership City 17 Greater Halifax Partnership City 18 ProExport Colombia Country 19= Berlin Partner City 19= London Economic Development Corporation City

33 Norrbotten sdigital One Stop Shop Case studies Opportunity profiles Real time delivery

34 Value-Propositions Country County Municipality Industry Sector Niche Opportunity Urban transformation, Mining Tourism, Big Data Space Energy

35 Recommendations Integrated international strategy Opportunity Mapping & Gap analysis Attract FDI in local companies Opportunity profiles Micromultinational Portfolio Pilot project

36 The Alderney Value Proposition? Q. But aren t we too small? A. Remember Alderney

37 Norrbotten a European Hot Spot for new investment? Dare to be different

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