WH Expert Elite. Direct access buy side trading platform.

Transcription

1 WH Expert Elite Direct access buy side trading platform Guarantees: significant cost savings, superior execution speed, execution breadth and anonymity Cost savings, speed and execution breadth are certainly three of the primary benefits buy-side firms are deriving from direct access. WST, Robert Sales

2 WH Expert Elite 1. The advantages of direct access 2. Main features + some particular features 3. Straight-through processing (STP) 4. Compare to Instinet 5. Free trial rate indication institutional clients are now clamoring for increased efficiency, price transparancy, and lower trade costs. And one of the ways they think they can achieve this is through direct access technology. Celent Comms, Fritz McCormick

3 Why use our direct access platform? Website/Tel/Instinet Direct access Client Order Order Broker Broker decides - Execute in market - Trade against order flow - Sell order to other broker - Wait for match - Trade only in broker s book Route your own order to - Stock exchange platform or - ECN + manage the order yourself Direct access Extremely FAST Get Get the thebest execution PRICE Manage your ORDERS very very tightly see see them in in level2 orderbook Order spread in in the the market guarantees ANONYMITY

4 Direct access to what? Smart direct order routing to: to: A. A. Stock exchange platforms ISI (DOT & SuperDOT): SNET (450 Market makers) + SOES: Options markets (5) NYSE & AMEX NASDAQ B. B. Electronic Connectivity Networks (ECN) Island (ISLD) Archipelago (ARCA) Globalnet (GNET) Bloomberg Etc. C. C. Automated order routing

5 WH Expert Elite 1. The advantages of direct access 2. Main features + some particular features 3. Straight-through processing (STP) 4. Compare to Instinet 5. Free trial rate indication

6 Main product features Windows based design your own lay-out Manage your own orders Instant order confirmation Quotes directly from NQDS Market, limit & stop orders (incl. Trailing) GTC orders Island reserve orders Extremely stable Advanced technical analysis package Level2 Order entry Time & Sales Order Manager

7 Create your own stock baskets

8 Stock scanner

9 Options calculator and charting

10 Order entry can be done individually or in a batch Enter orders individually Note: see also page? for a detailed order entry screen Enter orders and then batch place orders or place orders individually Note: as detailed in the chapter on STP, order entry can also be fully automated

11 WH Expert Elite 1. The advantages of direct access 2. Main features + some particular features 3. Straight-through processing (STP) 4. Compare to Instinet 5. Free trial rate indication

12 Straight-through-processing is possible Order entry Trade confirms 1. Manual (traders can work the orders) and/or 2. Automated via FIX API link (e.g. computer generated trades) 1. Live drop copy in FIX protocol via VPN or 2. Hourly/daily copy via VPN or Note: You can either use your own prime broker (DVP account) or use ours, Penson Financial Services Inc. Penson already serves large clients such as Charles Schwab and GNI. Using our prime broker is cheaper and easier but the choice is yours.

13 WH Expert Elite 1. The advantages of direct access 2. Main features + some particular features 3. Straight-through processing (STP) 4. Compare to Instinet 5. Free trial rate indication

14 WH Expert Elite guarantees the best execution prices Trial: On between & hrs CET we compared at random time intervals the Instinet quote with the WH Expert Elite quote of two stocks DELL & MSFT. In both cases WH Expert Elite gave superior execution prices (and these are some of the most liquid stocks). Note: request a free real-time demo and you can do the same test on your most frequently traded stocks. WE BUY DELL WE SELL MICROSOFT HOUR DIRECT ACCESS INSTINET BETTER THAN INSTINET DIRECT ACCESS INSTINET BETTER THAN INSTINET ,77 28,79 0,02 69,70 69,67 0, ,69 28,72 0,03 69,65 69, ,76 28,77 0,01 69,68 69,66 0, ,71 28,74 0,03 69,79 69,73 0, ,60 28,65 0,05 69,71 69,70 0, ,83 no quote 69,60 69,51 0, ,81 28, ,52 69,52 0, ,80 28, ,67 69,58 0, ,80 28,82 0,02 69,60 69,57 0, ,81 28,83 0,02 69,68 no quote ,81 28,82 0,01 69,56 69,55 0, ,80 28, ,52 69,49 0,03 0,19 0,37 Total number of orders: 12 Total number of orders: 12 Assume: shares/order Assume: shares/order Total saving vs Instinet on these 12 orders: $190 Total saving vs Instinet on these 12 orders: $370 Assume: orders/month. Average saving: $ /month Assume: orders/month. Average saving: $ /

15 WH Expert Elite 1. The advantages of direct access 2. Main features + some particular features 3. Straight-through processing (STP) 4. Compare to Instinet 5. Free trial rate indication

16 Would you like to do a free real-time trial? For For a FREE FREE real-time real-time trial trial Return Return by by fax fax to: to: Our Our base base rates rates are are competitive: competitive: USD USD 0.015/share* 0.015/share* + ECN ECN fees fees if if applicable applicable If If you you provide provide an an answer, answer, however, however, to to these these 6 questions questions we we will will submit submit an an aggressive aggressive quote quote Full Name:. 1. On average, how many orders do you do every month? Company:. 2. On average, how many shares do you trade a month? What is your average ticket size? Telephone:. Language: What % of your trades are Nasdaq vs. NYSE & Amex? 5. What is the total amount of assets associated with your U.S. trading? 6. What is your current method of routing orders? At what cost? * Plus a DVP charge if you prefer a DVP account If you do retail size orders, when can quote a fixed fee per order