Broaden Your Investor Base Globally

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1 Broaden Your Investor Base Globally

2 About NASDAQ OMX Where Innovation Meets Action NASDAQ OMX is the one global exchange company dedicated to giving the world s most innovative ideas the most innovative means of execution. In the idea-first world of business, NASDAQ OMX connects buyers and sellers, visionaries and experts, dreamers and doers. Our mission is to fuel the world s economic growth one investor, one company, one market at a time. Together, we transform the global economy.

3 The Market Change Agent We invented electronic trading. And we now power many of the world s exchanges. As a result, the world s capital markets move faster, more efficiently and more transparently. That s why our superior electronic trading is emulated by every equities electronic exchange in the world. And why 70 exchanges in 50 countries trust our trading technology to power their markets driving growth in emerging and developed economies. We own and operate 24 markets, 5 clearing houses and 3 central securities depositories spanning six continents, making us the world s largest exchange company. We are also the power behind 1 in 10 of the world s securities transactions. Plus, we understand what it s like to be a public company because we are one, as well as being part of the S&P 500. We are The Benchmark. As an exchange company, we are the world s leading index provider, calculating nearly 1,500 global indexes. Licensed by commercial and investment banks, our indexes are the basis for over 2,500 third-party structured products listed and/or traded on global exchanges with notional value over $350B in 35 countries.

4 Dual Listing Benefits

5 Globalization and the impact of cross border investments between the US and Europe has increased rapidly during the past 10 years. Mirror your business reach with a European dual-listing to broaden your investor base and increase visibility and brand awareness in Europe. NASDAQ OMX offers a unique and attractive alternative for companies to become global players. Through our dual-listings, companies get access to investors worldwide, superior trading efficiency and increased global visibility: > > Increased visibility and brand awareness Gain attention in the European market both from an investor, analyst and media perspective, resulting in a stronger brand awareness and addiitonal research coverage. Moreover visibility and a broadened investor base are achieved through inclusion in key NASDAQ OMX indexes. > > Broadened investor base Become eligible for inclusion in several types of equity funds targeting Europe, from which you would otherwise be disqualified from. Additionally, clock in more trades as your time zones widen. > > Eligibility for inclusion in key primary European indexes Companies listed on NASDAQ OMX are all eligible for inclusion in our indexes, which in turn, puts your company in front of institutional investors. The Stockholm 30 Index (OMXS30) is amongst the top four most traded blue chip indexes in Europe. > > Greater Liquidity and valuations With our world-leading exchange technology, high liquidity and best execution, our market is a more efficient place to trade. On NASDAQ OMX, the spread between bid and ask prices is narrower than the other major exchanges in Europe. This is also the case for blue chips, as well as small-cap companies. Trades will grow, investor cost will decrease and your shareholders will benefit from minimal risk of price volatility.

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7 Real Value. Real Results. With the harmonization of the European exchange landscape, companies no longer need to list in their home markets or traditional financial centers in order to access global capital pools. A dual-listing at NASDAQ OMX has proven to give companies access to a global investor base, leading to improved liquidity, all at a low cost of trading for investors. NASDAQ OMX is the world s largest exchange company. We provide companies with global support on one global platform to enhance your company s visibility and liquidity. The numbers don t lie - matched on sector and market cap, the average traded value, the average number of trades and the turnover velocity is higher for NASDAQ OMX-listed companies compared to companies listed on other major European marketplaces. Our high market quality attracts investors. NASDAQ OMX has a proven placing power. We have a history of fostering international access as the first exchange in Europe to connect remote members in The stocks listed on NASDAQ OMX are held by local, regional and global investors and our investor base represents a balanced mix of long-term, short-term, and retail shareholders.

8 Annual average return in % for gross total return indices in USD 40-year average 30-year average 20-year average 15-year average 10-year average 5-year average % 5% 10% 15% 20% 25% 30% 35% Sweden Nordic Countries Europe World USA Source: MSCI, 2011

9 High Long Term Valuations NASDAQ OMX has a proven track record of high performance; whether you re comparing our valuations one year back, or forty, we remain the leaders. The valuations across our market, together with high liquidity across all segment sizes and a market that understands your sector makes NASDAQ OMX a natural choice for a secondary listing.

10 Fast Track Listing The company The company and the Exchange discuss the time plan The company prepares the listing application and prospectus The company files the listing application with the Exchange Press release regarding the listing 2-4 months -10 days -4 days -3 days Listing approval from the Exchange Marketplace announcement regarding the listing the Exchange

11 First Trading Day In order to make the dual-listing process easier, NASDAQ OMX offers a fast-track listing process for companies listed on NASDAQ, NYSE and the Toronto Stock Exchange. Welcome ceremony at the Exchange

12 Global Business Communications

13 Maximize the value of your listing NASDAQ OMX provides the technology for global business communications, which help companies identify, target and communicate with stakeholders. Our solutions help increase transparency, maximize efficiency and minimize risk. Amongst our suite of solutions, which include tools for corporate communications, board support and investor relations, we offer visibility options to increase brand exposure and engage investors.

14 Join the global leaders A dual-listing at NASDAQ OMX will put you alongside many of the world s most well-known companies,enhancing your brand value. For more information regarding a dual-listing please contact your Key Account Manager or listings@nasdaqomx.com. New York Beijing Hong Kong London Stockholm Copenhagen Helsinki Iceland

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16 Copyright 2011, The NASDAQ OMX Group, Inc. All rights reserved. NASDAQ OMX, The NASDAQ Stock Market and NASDAQ are trademarks of The NASDAQ OMX Group, Inc. Q

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