* Pharmacy Practice (est. 1985) * Pharmacy Post (1993), Drugstore Canada (2008) * 2014: Drugstore Canada+ Pharmacy Practice=Pharmacy Practice+
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1 Vicki Wood, editor
2 OUR EXPERTISE * Pharmacy Practice (est. 1985) * Pharmacy Post (1993), Drugstore Canada (2008) * 2014: Drugstore Canada+ Pharmacy Practice=Pharmacy Practice+
3 OUR EXPERTISE Self-care Symposiums * Survey on OTC Counselling & Recommendations (1993) * Trends & Insights surveys of pharmacists and pharmacy owners & managers(1994) * Commitment to Care and Service Awards (1993) * Self-care Symposiums (2009)
4 THE PHARMACIST S ROLE HAS CHANGED * injections and immunization
5 THE PHARMACIST S ROLE HAS CHANGED * injections and immunization * medication reviews * chronic disease management
6 THE PHARMACIST S ROLE HAS CHANGED * injections and immunization * medication reviews * chronic disease management * minor ailment prescribing
7 THE PHARMACIST S ROLE HAS CHANGED * injections and immunization * medication reviews * chronic disease management * minor ailment prescribing * smoking cessation coaching * etc.
8 THE PHARMACIST S ROLE HASN T CHANGED A blessing
9 THE PHARMACIST S ROLE HASN T CHANGED Most accessible: both a blessing and a curse: Where are the pantyhose?
10 MOST ACCESSIBLE MEANS Dr. Oz says everyone should take an Omega3 supplement. Which one is best? Which of these cold medicines will help my runny nose but I don t want to be sleepy? Where are the pantyhose?
11 WHAT WE KNOW FOR SURE: Pharmacists are the drug experts.
12 WHAT ELSE WE KNOW FOR SURE: Pharmacists are the OTC experts.
13 SURVEY ON OTC COUNSELLING & RECOMMENDATIONS * Est (physician version added 2008) * Fielded online October to December, 2014 to retail pharmacists and physicians * Completed by 1,468 pharmacists; 1,204 physicians * Margin of error: Pharmacists + 2.5%, 18/20; Physicians + 2.7%, 18/20 * (Weighted for regional, pharmacy format representation.)
14 Are pharmacists really self-care influencers?
15 OF PHARMACISTS Believe OTC product counselling is an important part of their job patients should not be expected to distinguish between the safety and effectiveness of products below the cash register, in the OTC laxative section, or in the dispensary. They expect us to do that for them. Source: Pharmacy Practice+ 2014/15 Survey on OTC Counselling & Recommendations (pharmacist topline results)
16 HOW MANY TIMES PER DAY (ON AVERAGE) ARE YOU APPROACHED BY PATIENTS WHO HAVE QUESTIONS RELATED TO OTC PRODUCTS? Physicians Pharmacists Source: Pharmacy Practice+ and The Medical Post 2014/15 Survey on OTC Counselling & Recommendations (pharmacist and physician topline results)
17 PATIENTS CONSIDER ME A SOURCE OF INFORMATION ON SELF-CARE AND OTC PRODUCTS: 99% of pharmacists agree 76% of physicians agree Source: Pharmacy Practice+ and The Medical Post 2014/15 Survey on OTC Counselling & Recommendations (pharmacist and physician topline results)
18 I CONSIDER MYSELF WELL-INFORMED ON SELF-CARE AND OTC PRODUCTS: 97% of pharmacists agree 69% of physicians agree Source: Pharmacy Practice+ and The Medical Post 2014/15 Survey on OTC Counselling & Recommendations (pharmacist and physician topline results)
19 PATIENTS CONSIDER ME A SOURCE OF INFORMATION ON NATURAL HEALTH PRODUCTS: 95% pharmacists 55% physicians Source: Pharmacy Practice+ and The Medical Post 2014/15 Survey on OTC Counselling & Recommendations (pharmacist and physician topline results)
20 KEEPING THE BIG PICTURE IN MIND of pharmacists agree I often ask patients about their use of OTC and NHP products when counselling on prescriptions Source: Pharmacy Practice+ 2014/15 Survey on OTC Counselling & Recommendations (pharmacist topline results)
21 ARE PHARMACISTS REALLY SELF-CARE INFLUENCERS? How often does the consumer purchase the product that you recommend? of the time Source: Pharmacy Practice+ 2014/15 Survey on OTC Counselling & Recommendations (pharmacist topline results)
22 IT HAS ALWAYS BEEN THUS. How often does the consumer purchase the product that you recommend? 1993 to 2014 Nine times out of 10 For 22 years consumers have followed pharmacists advice 9 out of 10 times Source: Pharmacy Practice+ 2014/15 Survey on OTC Counselling & Recommendations (pharmacist topline results)
23 SOMETHING TO THINK ABOUT.. When pharmacist recommends a product More than 265,000 patient queries a day the person buys the product
24 A VALUED SOURCE OF INFORMATION Source: Pharmacy Practice+ 2014/15 Survey on OTC Counselling & Recommendations (pharmacist topline results)
25 WHAT INFLUENCES A PHARMACIST S PRODUCT RECOMMENDATION? Source: Pharmacy Practice+ 2014/15 Survey on OTC Counselling & Recommendations (pharmacist topline results)
26 WHAT IS THE MOST COMMON MEDICAL PROBLEM FOR WHICH YOU RECOMMEND AN OTC PRODUCT? 71% Source: Pharmacy Practice+ 2014/15 Survey on OTC Counselling & Recommendations (pharmacist topline results)
27 WHAT IS THE MOST COMMON REASON THAT YOU RECOMMEND A NHP? 53% Source: Pharmacy Practice+ 2014/15 Survey on OTC Counselling & Recommendations (pharmacist topline results)
28 IT IS IMPORTANT FOR ME TO RECEIVE MORE FORMAL CONTINUING EDUCATION ON NONPRESCRIPTION TOPICS. 68% AGREED Where do you currently receive the majority of your information/education about OTCs and NHPs? Professional journals CE events My own research Manufacturer information
29 FOR WHICH OF THE FOLLOWING OTC-RELATED TOPICS WOULD YOU LIKE TO RECEIVE MORE GENERAL INFORMATION OR CONTINUING EDUCATION?
30 PRODUCTS PHARMACISTS RECOMMEND MOST OFTEN Product (Recommendations per month)
31 WHICH BRANDS DO PHARMACISTS MOST OFTEN RECOMMEND? *OTC Counselling & Recommendations Survey *Open-ended questions about brands most often recommended in 75+ product categories
32 *#1 claim on advertising
33 INFLUENCE EXTENDS BEYOND THE DATA One survey respondent estimates that each time she engages someone in the OTC aisles, she ends up helping about four other people. I could be out there for 40 minutes.
34
35
36 Thank you!
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