Press release. GfK releases 2013 purchasing power for Austria and Switzerland. Switzerland

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1 Press release April 3, 2013 Cornelia Lichtner Public Relations T F cornelia.lichtner@gfk.com GfK releases 2013 purchasing for Austria and Switzerland This year's GfK purchasing data for Austria and Switzerland is now available. Purchasing levels vary substantially both between and within these two neighboring countries. The purchasing study by GfK GeoMarketing reveals the regional distribution of purchasing from the level of federal states down to detailed postcodes. GfK GeoMarketing forecasts a 2013 of 36,351 for Switzerland. The total purchasing for Switzerland in 2013 is expected to be bil. The total purchasing for Austria in 2013 is predicted to be bil. On average, every Austrian will thus have 21,295 available for consumption, rent and living costs. These figures put Austria and Switzerland ahead of Germany: The average German will have a purchasing of 20,621 in GfK GeoMarketing GmbH info@gfk-geomarketing.com Bruchsal headquarters: Werner-von-Siemens-Str. 9 Building Bruchsal GERMANY T F Hamburg office: Herrengraben Hamburg Nuremberg office: Nordwestring Nuremberg Purchasing measures the available net income of the population, including government subsidies such as unemployment assistance, child benefit and pension contributions. The study by GfK GeoMarketing illuminates the regional differences in these values and reveals the regional distribution of purchasing within each individual country and internationally. Switzerland Comparison of cantons Four of the five wealthiest cantons in terms of are located in Switzerland's German-speaking area, while only Geneva is located in the French-speaking area. By contrast, French-speaking Neuchâtel and Jura have very low purchasing indices; on average, inhabitants of Jura have less three three-fourths of the available to inhabitants of Geneva. Ticino, the only fully Italianspeaking canton, has a mid-level ranking with regard to in Switzerland's cantons. Managing director: Wolfram Scholz Commercial register Mannheim: HRB VAT reg. number: DE

2 Switzerland: Top 5 cantons rank canton inhabitants households 1 Zug 115,104 52, Schwyz 147,904 63, Nidwalden 41,311 18, Zurich 1,392, , Geneva 460, , Source: GfK Purchasing Power Switzerland 2013 A different picture emerges when comparing total purchasing among the cantons: The top spot goes to the country's most populous canton of Zurich, which has a total purchasing of 57.6 bil. Zurich is followed by the canton of Bern, which has just under 33 bil.; third place goes to Vaud, which has 26.3 bil. Even so, the of Bern (index: 92.1) and Vaud (index: 99.6) lies below the national average. Comparison of districts Of Switzerland s 148 districts, the 15 districts with more than 100,000 inhabitants together comprise almost 40 percent of the country's disposable income. Inhabitants of Höfe District in the canton of Schwyz which encompasses Zurich's residential suburbs of Feusisberg, Freienbach and Wollerau have an annual purchasing of 79,202 per person, which is more than double the national average. As such, inhabitants of this district have almost 40 percent more purchasing than inhabitants of the secondranked district Meilen in the canton of Zurich ( 57,207 per person, index: 157.4). Switzerland: Top 10 districts rank district inhabitants households 1 Höfe District 27,550 12, Meilen District 97,649 45, Zug District 115,104 52, Küssnacht (SZ) District 12,238 5, Horgen District 117,410 56, Nyon District 91,478 38, Nidwalden Canton 41,311 18, March District 39,473 16, Lavaux-Oron District 56,645 26, Uster District 121,782 57, Source: GfK Purchasing Power Switzerland

3 Austria Lower Austria will move ahead of Vienna in 2013 to take the top spot among Austria's federal states. The two federal states with the most inhabitants together comprise more than 40 percent of the country's disposable income. Austria does not however have the stark variations in per-capita purchasing that characterize Switzerland: The average inhabitant of the wealthiest federal state of Lower Austria only has approximately 7.4 percent more disposable income than the average inhabitant of the federal state of Carinthia. This equates to a difference of only 1,500. Austria: Purchasing rankings of the federal states rank federal state inhabitants households 1 Lower Austria 1,617, , Vienna 1,731, , Salzburg 534, , Vorarlberg 371, , Upper Austria 1,416, , Burgenland 286, , Tyrol 714, , Styria 1,213, , Carinthia 557, , Source: GfK Purchasing Power Austria 2013 Comparison of districts Vienna is home to eight of the ten districts with the highest in Austria. Stark contrasts characterize the 23 districts located in the nation's capital: The almost 17,000 inhabitants of the topranked district of Innere Stadt (index: 203.7) have more than twice the average purchasing in Austria. Conversely, inhabitants of the twentieth-ranked district of Brigittenau have an average of 25,600 less per year (index: 83.6). Most of the top-ten districts outside of Vienna's municipal boundaries are located in the immediate surroundings of the capital. Lower Austria is significantly more homogenous than Vienna: Inhabitants of Mödling (index: 132) have an average of approximately 11,100 per person more than inhabitants of Zwettl (index: 80.1), Lower Austria's district with the lowest purchasing. Other large Austrian cities only make an appearance further down in the top 30 of the nation's purchasing rankings: Linz - ranked 13 (index: 116.2), Salzburg ranked 16 (index: 112.8), Klagenfurt ranked 17 (index: 110.9), Innsbruck ranked 24 (index: 106.9), Graz ranked 27 (index: 105.9). 3

4 Austria: Top 10 districts rank district inhabitants in 1 Vienna 1, Innere Stadt 16,797 43, Vienna 13, Hietzing 51,014 29, Mödling 114,497 28, Vienna 19, Döbling 69,324 27, Vienna 8, Josefstadt 23,955 26, Vienna 4, Wieden 31,187 26, Wien-Umgebung 115,383 25, Vienna 7, Neubau 30,515 25, Vienna 18, Währing 48,147 25, Vienna 9, Alsergrund 39,895 25, Source: GfK Purchasing Power Austria 2013 Results of the study GfK Purchasing Power Germany 2013 can be found in the press release of 12 December 2012 at germany_2013. About the study GfK Purchasing Power is defined as the sum of the net income of the population according to place of residence. Purchasing figures take into account income related to self- and non-self-employment as well as capital gains and government subsidies, such as unemployment assistance, child benefit and pension contributions. Not included in these calculations are expenditures related to living expenses, insurance, rent and associated costs such as utilities (gas and/or electricity), clothing and savings plans. Calculations are carried out on the basis of reported income and earnings, statistics on state taxes and deductions as well as economic forecasts provided by leading economic institutes. GfK first calculated purchasing in Applications of the data The regional GfK purchasing data serves as an important planning basis for sales and marketing endeavors among companies from diverse branches. A key insight provided by the data is an accurate illustration of 4

5 the regional distribution of purchasing. The focus of the study is consequently not on tracking data trends over the years, but rather on providing a prognosis that reflects this regional distribution. Additional information on purchasing can be found at Print-quality illustrations can be found at dach_2013. About GfK GeoMarketing GfK GeoMarketing's headquarters are located in Bruchsal, Germany. The company is a subsidiary of GfK. GfK is one of the world s largest research companies, with more than 12,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK s sales amounted to 1.51 billion. Additional information can be found at 5