Development of Towards Zero Road Safety Strategy for in Western Australia

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2 Development of Towards Zero Road Safety Strategy for in Western Australia Iain Cameron Executive Director A Contribution for the Meeting of Road Safety Leaders MINSK May 2009

3 Community Forums

4 Engaging the Community in Dialogue Gaining honest and open feedback we utilised hand held voting machines, 1.Wait for the music to start 2.Vote using the numbered keys 3.Use the C button to clear an error then revote 4.There is no need to press enter 2007

5 Microphone Instructions Features to encourage participation; 1.Turn keypad upside down 2.HOLD down large blue button 3.Hold approx. 15cm from mouth and speak into microphone clearly 2007

6 What the Participants Viewed How realistic do you think it is that you, as an individual or as part of your community, could do something to make a difference in the level of road trauma in your community?

7 Another Example of Responses When you are driving would you say that you:

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9 Geographical Areas: Metro, Regional, Remote

10 Strategy Consultation and Development Aug 2006 April 2007 Community Engagement Forums Pilot - Narrogin Geraldton Collie Albany Etc (49) Preparation and Stakeholder Forums (including Political Leaders) Development of options from MUARC (Modelling Scenarios) Aug 2007 Discussion Paper of Draft Options for Feedback Oct 07 Dec 07 Community Forums Stakeholder Forums Special Interest Group Forums Feedback on Options for New Strategy Community surveys Public Submissions Jan-Jul2008 Draft Strategy to Road Safety Council 7 th Aug 2008 Draft Strategy to Government Second Half 2008 New Strategy Commences

11 South West Region Serious crashes by nature of crash

12 South West Region Serious crashes where illegal behavior was not a factor

13 Major Crash Types and Contributing Factors

14 Hidden Risks in Transport

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16 Projected Reductions in Trauma 2007

17 The Cornerstones of the Safe System 2007

18 Community perception versus Expert modelled effectiveness of safer systems cornerstones 100 % perceived effectiveness community Perceived Effectiveness Driver behaviour, $20m Vehicle safety, $3.3m Road conditions, $185m 25 Expert Modelled Effectiveness % contribution to total reduction in serious casualties modelled 2 Sources: 1 Safer Vehicles Campaign Evaluation, August 2007, Synovate 2 Road Safety Strategy Discussion Paper, September 2007, MUARC

19 Community perception versus Expert modelled effectiveness of safer systems cornerstones 100 % perceived effectiveness community Perceived Effectiveness Driver behaviour, $20m Vehicle safety, $3.3m Road conditions, $185m Compliance & enforcement Speed limits, $31m 25 Expert Modelled Effectiveness % contribution to total reduction in serious casualties modelled 2 Sources: 1 Safer Vehicles Campaign Evaluation, August 2007, Synovate 2 Road Safety Strategy Discussion Paper, September 2007, MUARC

20 Summary Implications from Community Feedback Summary/Implications Majority/strong support for: safer road users, vehicles, roads/roadsides Divergent views on speed limit reductions IMPLICATIONS IF REDUCTIONS KEY FINDINGS ACCEPTED Not well supported by special interest groups/individuals Reluctant support for delay Louder voice, potential to influence Understand key issues by group work closely to manage Community at large less resistant Enforcement/compliance issue Mobility Community education is critical Supported by enforcement/ perceptions of enforcement

21 Where to from here? In March 2009, Towards Zero was endorsed by the Cabinet of the WA Government and presented to the WA Parliament on the 19 March 2009, where it received bipartisan support (Copy of the Ministers Speech is enclosed). Our focus has now been turned to implementation. Towards Zero can be found at For further information please contact

22 Where to from here? In March 2009, Towards Zero was endorsed by the Cabinet of the WA Government and presented to the WA Parliament on the 19 March 2009, where it received bipartisan support (Copy of the Ministers Speech is enclosed) Our focus has now been turned to implementation