Great Lakes/Seaway Review connects the Great Lakes St. Lawrence Seaway System to the world

Transcription

1 The international transportation magazine of Midcontinent North America Great Lakes/Seaway Review connects the Great Lakes St. Lawrence Seaway System to the world

2 the market A modern expressway, serving 24 major bi-national ports on a 2,340-mile deepwater route extending from the Gulf of St. Lawrence to the western end of Lake Superior The Great Lakes St. Lawrence Seaway system reaches deep into the heart of North America. Proximity of major markets and world-class industries make the Seaway a competitive transportation route. Great Lakes/Seaway Review dominates the Midcontinent North American transportation market, which is the origin of most bulk and manufactured domestic and international cargoes. This high visibility, internationally-circulated, full-color magazine has covered the Great Lakes St. Lawrence Seaway system since Facts about the Great Lakes St. Lawrence Seaway system The Great Lakes St. Lawrence Seaway system is a modern expressway, allowing smooth, seamless movement of waterborne cargo on a 2,340-mile deepwater route extending from the Gulf of St. Lawrence to the western end of Lake Superior. More than 300 million metric tons of cargo move along the waterway annually, including domestic and U.S.-Canadian trade within the Lakes and international importexport trade via the Seaway. This traffic fuels an economic engine that annually generates more than $4.3 billion in personal income, $3.4 billion in transportation-related revenue and $1.3 billion in federal, state and local taxes. The system is comprised of Canadian and U.S. ports that connect the waterway with inland transportation. With world trade quadrupling in the last 40 years and the expectation that it will double within the next 20 years, the system provides an efficient means of meeting demand for imports and exports. Twenty-four major ports in Canada and the United States, plus a number of smaller ports, harbors and private dock facilities provide services in the market. On the U.S. side alone, more than 152,000 jobs are related to cargo movement on the system. Bulk cargoes such as iron ore, coal, grain, cement, stone, potash, limestone, sand and salt are primary commodities which move within the region both domestically and internationally. The system also handles project cargoes, containers, forest products, petroleum products, chemicals, edible oils, nonferrous metals and other materials. The Seaway provides access to major North American markets, directly serving the provinces of Ontario and Quebec and the states of Illinois, Indiana, Michigan, Minnesota, New York, Ohio, Pennsylvania and Wisconsin. One-quarter of the United States population and 50 percent of Canada s population live within the Great Lakes St. Lawrence Seaway region. Shorter shipping distances, more rapid transit times and proximity of major markets and worldclass industries make the Seaway a competitive transportation artery. More than 50 percent of the Fortune 500 industrial companies are located within the region. The system s marine route uses less fuel and ensures safer travel than rail or truck for equivalent cargoes and distances. The system is a leader in the application of new maritime technologies. Customer service is enhanced by the bi-national Seaway website, a comprehensive source of information and online business services for commercial navigation in the region. The Great Lakes St. Lawrence system is considered, in U.S. federal law, as the nation s fourth seacoast.

3 The magazine s founding vision: To help the Great Lakes Seaway System achieve its full economic potential and accrue benefits for the port cities, the eight Great Lakes/Seaway states and two provinces which comprise the region. editorial Jacques LesStrang Publisher Emeritus Strongly 68% Somewhat 32% Excellent 27% Good 63% Fair 10% Fair 4% Excellent 53% Good 43% Strongly 45% Somewhat 53% 2% Do Not Great Lakes/Seaway Review is an important source of information on Great Lakes/Seaway shipping? How would you rate the magazine s editorial content? How would you rate the magazine s layout and design? Information provided by Great Lakes/Seaway Review is not generally found in other publications I receive? Readers indicate the value of the following sections: STATISTICS OBTAINED FROM READER SURVEY Port Profile Shipbuilding/Ship Repair Waterfront Development Season Preview/Review { Port Security Cargo Handling Barging & Towing Interviews with Industry Leaders Navigation Technology Passenger Cruise Fleet Management Dredging & Marine Contractors Propulsion Guest Editorial Spill Management Admiralty Law Training & Recruitment Liquids Bulk High Medium Low % of respondents Regular Coverage includes: Commodity features Dredging Fleet operations Intermodal transportation International trade Legislation Maritime technology Port profiles Regional events Regional history and cultural tourism Shipbuilding and ship repair Waterfront development Great Lakes/Seaway Review is the premier publication for commercial shipping on the Great Lakes St. Lawrence Seaway system. After nearly four decades of publication, the magazine s 6,000 quarterly copies are read by industry leaders who make decisions on how, when and where to ship bulk and general cargoes by water from the U.S. and Canada to markets around the world. The full-color, high quality, glossy magazine combines editorial excellence with a high quality graphic environment and has been called as beautiful as it is important. Great Lakes/Seaway Review is not only the recognized voice of the Great Lakes region, it is also an advocate for the region. Great Lakes/Seaway Review provides the most in-depth coverage of the Great Lakes St. Lawrence Seaway system.

4 Our readers read every issue cover-to-cover. The opinion leaders and legislators who formulate the policies which guide the transportation industry read every issue of the magazine. Readership STATISTICS OBTAINED FROM READER SURVEY 10+ Years 6% 10 Years 7% 3-5 Years 61% 1-2 Years 26% Some 12% All 46% Most 42% Permanent Collection 48% 1-6 Months 15% 6-12 Months 15% 1-2 Years 22% Not Meeting Potential 3% Other 5% Well-Rounded 41% Industry Advocate 25% Valuable Tool 26% How long have you been reading? 74% of readers have been reading for 3 years or more. How much do you read? 88% read each issue of the magazine from cover to cover. How long do you typically retain your copy of Great Lakes/Seaway Review? How do you view Great Lakes/Seaway Review? Reach Rate base: 6,000 Audience: 33,000 Readers per copy: 5.5 Frequency: Quarterly Great Lakes/Seaway Review readers include those whose buying and decision-making influence extends across the entire maritime transportation industry from naval architects to corporate presidents to major shippers to the highest halls of government. Readers include the people who design, build, own, operate and buy for the U.S. and Canadian Great Lakes and international fleets, as well as the people who make decisions on how, when and where to ship bulk and general cargoes by water from the U.S. and Canadian Midcontinent to the markets of the world. The opinion leaders and legislators who formulate the policies which guide the transportation industry read every issue of the magazine. The lead article of every issue is posted on-line, along with an archive of back issues and an editorial search capacity. Our readers said: 48% retain their copy as part of a permanent collection An average of 5.5 people read each copy 88% read each issue from cover to cover 100% find the magazine an important source of information on Great Lakes Seaway shipping Our readers include: Custom house brokers, freight forwarders and export management companies Export sales companies, importers and exporters Foreign embassies in Washington, D.C. Fortune 1000 CEOs in the Great Lakes region Great Lakes port executives Great Lakes shipyards and ship repair companies Great Lakes U.S. Congressional delegation Great Lakes St. Lawrence towing and barging fleets Industrial and commercial traffic managers or transportation executives Management companies Members of Canadian parliament Overseas seamen entering the system Seaway Trade Mission participants and their international contacts Terminal operators U.S. and Canadian Great Lakes fleets U.S. and Canadian ocean fleets Bonus Distribution: Canada Ports & Harbours Association Canadian Institute of Maritime Engineering (Maritech) Great Lakes Commission Semi-Annual Meetings Great Lakes Industry Days, Great Lakes Maritime Academy Great Lakes Marine Community Day, Cleveland Great Lakes Maritime Day, Washington, D.C. International Joint Conference of the U.S. Lake Carriers Association and Canadian Shipowners Association International Ship Masters Association Annual Meeting Marine Club Dinner SeaTrade Passenger Cruise Convention Seaway Trade Missions world-wide SNAME Great Lakes & Great Rivers quarterly meetings Windsor Transportation Club Marine Night

5 YOUR ADVERTISING ADVANTAGE advertise The editorial excellence and high production standards of Great Lakes/Seaway Review guarantees your advertisement a quality environment which enhances your image and outreach. Ads are placed near relevant editorial throughout the publication. You will never find your insertion lost in the middle of consecutive advertising pages. All current advertisers are posted on the Great Lakes/Seaway Review website with links to each advertiser s website. Decision-Maker 66% Most 78% For rates, specifications and editorial calendar (800) Recommend 34% None 5% All 17% What are your buying responsibilities? STATISTICS OBTAINED FROM READER SURVEY How much advertising in Great Lakes/ Seaway Review do you read? the ports Twenty-four major ports in Canada and the United States, plus a number of smaller ports, harbors and private dock facilities provide services in the market. Sept Iles Thunder Bay Quebec Duluth/Superior Trois-Rivieres Montreal Valleyfield Prescott Becancour Green Bay Milwaukee Toronto Hamilton Oshawa Buffalo Oswego Ogdensburg Chicago Burns Harbor Detroit Toledo Windsor Cleveland Erie

6 reader testimonials An excellent magazine that is enjoyed by several members in our organization. I find your publication very interesting and a good way to stay current on events pertaining to the Great Lakes. Your wonderfully written and illustrated magazine is terrific. Your staff really does a splendid job. Your magazine is a great service to the Great Lakes maritime community and beyond. Your entire staff is a pleasure to work with. The articles succinctly reflect the Port District, past, present and future. What you do is greatly appreciated. The articles, pictures and knowledge depicted in the magazine are wonderful. Great Lakes/Seaway Review has been educating me on the critically important maritime industry since I was elected to the House of Representatives. It is a privilege to support the foundational business of shipping and I am pleased to have an opportunity to work with you.