ECONOMIC DEVELOPMENT. THE HONOURABLE JON HAVELOCK Minister 103 Legislature Building, AMOUNT TO BE VOTED

Transcription

1 ECONOMIC DEVELOPMENT THE HONOURABLE JON HAVELOCK Minister 103 Legislature Building, AMOUNT TO BE VOTED Estimates Gross Gross Gross Comparable Comparable Comparable Gross Dedicated Net Estimates Revenue Estimates Forecast Budget Actual OPERATING EXPENSE and CAPITAL INVESTMENT to be voted 51,236 (339) 50,897 48,927 51,439 35,411 including: OPERATING EXPENSE 51,236 (339) 50,897 48,815 51,439 35,225 CAPITAL INVESTMENT

2 DEPARTMENT SUMMARY OPERATING EXPENSE and CAPITAL INVESTMENT Gross Gross Gross Estimates Comparable Comparable Comparable Gross Dedicated Net Program Expense Revenue Expense Forecast Budget Actual 1 Ministry Support Services 5,112-5,112 4,824 5,195 3,966 2 Marketing and Business Development 29,189 (339) 28,850 27,102 29,220 20,350 3 Tourism 16,935-16,935 17,001 17,024 11,095 TOTAL VOTED 51,236 (339) 50,897 48,927 51,439 35,411 Valuation Adjustments and Other Provisions TOTAL VOTED AND STATUTORY 51,236 (339) 50,897 48,927 51,439 35,

3 DEPARTMENT SUMMARY - Continued OPERATING EXPENSE Gross Gross Gross Estimates Comparable Comparable Comparable Gross Dedicated Net Program Expense Revenue Expense Forecast Budget Actual 1 Ministry Support Services 5,112-5,112 4,824 5,195 3,966 2 Marketing and Business Development 29,189 (339) 28,850 26,990 29,220 20,164 3 Tourism 16,935-16,935 17,001 17,024 11,095 TOTAL VOTED 51,236 (339) 50,897 48,815 51,439 35,225 Valuation Adjustments and Other Provisions TOTAL VOTED AND STATUTORY 51,236 (339) 50,897 48,815 51,439 35,424 CAPITAL INVESTMENT Comparable Comparable Comparable Program Estimates Forecast Budget Actual 2 Marketing and Business Development TOTAL VOTED

4 PROGRAM 1 - MINISTRY SUPPORT SERVICES OPERATING EXPENSE Gross Estimates Comparable Forecast Comparable Gross Dedicated Net Gross Dedicated Net Reference Element Expense Revenue Expense Expense Revenue Expense Budget Minister's Office Deputy Minister's Office Finance and Administration 3,571-3,571 3,305-3,305 3, Alberta Economic Development Authority Support Standing Policy Committee on Economic Sustainability Communications PROGRAM OPERATING EXPENSE 5,112-5,112 4,824-4,824 5,

5 PROGRAM 2 - MARKETING AND BUSINESS DEVELOPMENT OPERATING EXPENSE and CAPITAL INVESTMENT Gross Estimates Comparable Forecast Comparable Gross Dedicated Net Gross Dedicated Net Reference Element Expense Revenue Expense Expense Revenue Expense Budget 2.1 Policy and Knowledge Management Policy and Economic Analysis 2,046-2,046 1,943-1,943 1, Knowledge and Information Management 3,639 (19) 3,620 2,865-2,865 3,625 Total Sub-program 5,685 (19) 5,666 4,808-4,808 5, Investment and Trade Operations International Trade Representation 6,205-6,205 5,098-5,098 6, International Marketing - Operating Expense 6,149-6,149 5,662-5,662 6,055 - Operating Expense funded by Lotteries Capital Investment funded by Lotteries Investment 1,748-1,748 1,765-1,765 1, External Relations Total Sub-program 15,061-15,061 13,937-13,937 15, Industry and Regional Development Operations Industry Development 4,903-4,903 4,969-4,969 5, Regional Development 3,248 (320) 2,928 3,106-3,106 2,869 Total Sub-program 8,443 (320) 8,123 8,357-8,357 8,311 TOTAL PROGRAM 29,189 (339) 28,850 27,102-27,102 29,220 PROGRAM OPERATING EXPENSE 29,189 (339) 28,850 26,990-26,990 29,220 PROGRAM CAPITAL INVESTMENT

6 PROGRAM 3 - TOURISM OPERATING EXPENSE Gross Estimates Comparable Forecast Comparable Gross Dedicated Net Gross Dedicated Net Reference Element Expense Revenue Expense Expense Revenue Expense Budget Travel Alberta Secretariat 1,100-1, , In-Alberta/Regional Marketing Campaign 2,000-2,000 2,000-2,000 2, International Marketing Campaign 6,000-6,000 6,700-6,700 6, Regional Marketing Network 1,500-1,500 1,500-1,500 1, Alberta Image Promotion 1,500-1,500 1,400-1,400 1, Research Foreign Representatives Visitor Support Services 2,811-2,811 2,595-2,595 2, Image Bank and Website Tourism Development Branch PROGRAM OPERATING EXPENSE 16,935-16,935 17,001-17,001 17,

7 MINISTRY BUSINESS PLAN SUMMARY 121

8 MINISTRY BUSINESS PLAN SUMMARY VISION Economic Development s vision is that Alberta is the best place in the world to live and do business. MISSION The Ministry of Economic Development works closely with the Alberta Economic Development Authority (AEDA), Strategic Tourism Marketing Council, and the Travel Alberta Secretariat. AEDA acts as a high level policy advisory group to the government concerning key economic development and industry competitiveness issues. This unique relationship with the private sector ensures Economic Development s goals are achieved in partnership with business and industry. The Strategic Tourism Marketing Council establishes the strategic tourism marketing plan. The Council is a cooperative effort between government and the private sector to maximize the effectiveness of investment made in increasing tourism within Alberta. The Travel Alberta Secretariat consists of a small group of marketing professionals that provide assistance to the Council and are responsible for implementing and coordinating the strategic marketing plan. The department s mission is to promote Alberta s continuing prosperity. CORE BUSINESSES Strategic Leadership for Economic Development Policy and Planning Market Development and Investment Attraction Tourism Marketing and Development GOALS Alberta has a vibrant and versatile economy. Alberta s businesses, communities and industry sectors are globally competitive. Alberta is a globally competitive tourism destination. MAJOR STRATEGIES Lead interdepartmental and intergovernmental collaboration to address Alberta s economic priorities and the interests of stakeholders. Lead the implementation of a new economic development strategy for Alberta. Provide support to the AEDA and its committees and coordinate the work of the Council of Economic Development Ministers. Assess the drivers of the Alberta Advantage and ensure integrated policies are developed to maintain the Alberta Advantage. Develop and communicate results of long-term trends for the Alberta economy. Further develop and support regional partnerships to address economic development priorities as identified by communities throughout Alberta. Implement the International Marketing Strategy. Implement changes to Alberta s international representation. Provide competitive intelligence, market information and knowledge to support companies accessing marketing opportunities. Promote capabilities, products and services of export ready Alberta businesses in international markets. 122

9 Promote Alberta as a location of choice for new and expanding business investment. Improve local access to capital by promoting investment into diversified sectors and expanding sources of capital investment. Promote investment into the production of goods that add value to Alberta s resources. Provide information and services that assist the development of small Alberta businesses through innovative means such as The Business Link, the Calgary Business Information Centre, Connectivity 2000, and participating in a business tax review. Attract and grow advanced technology sectors through a cooperative joint venture with the Department of Innovation and Science. Partner and deliver marketing programs that are strongly endorsed by the industry through the Strategic Tourism Marketing Council and Travel Alberta. Deliver valued support services to the tourism industry including visitor information, product and business information, image materials, and tourism research. Address tourism issues such as regulation/policy, access to land, infrastructure, and product enhancement that impacts growth, expansion and marketability. Develop a strategy for mountain region tourism development in Alberta, including the national parks. HIGHLIGHTS FOR Lead the implementation of a new economic development strategy for Alberta that will result in continued prosperity for Alberta. Implement an International Marketing Strategy to focus department international marketing efforts in targeted geographic regions. Complete changes to Alberta s foreign offices. In conjunction with other public and private sector partners, lead Alberta s presence at the Hanover 2000 World Fair by focusing on technology and innovation to sell and market the province s advantages under its theme The Future Works Here. Coordinate the province s participation in the National Petroleum Show/World Petroleum Conference 2000 in Calgary in June Implementation of industrial sector strategies to focus department s efforts on targeted value added industry sectors. Complete the integration of the Agri-Food trade policy group into Economic Development activities. Continue to work closely with industry through the Strategic Tourism Marketing Council to address tourism marketing issues and market Alberta as an attractive tourism destination. In conjunction with AEDA, formulate a long-range tourism strategy. Implement a comprehensive performance measurement and program evaluation system to improve accountability. Implement a comprehensive system to improve the management of the Department s information and knowledge. The Ministry s budget is $51 million which includes $17 million for tourism development and marketing, $15 million for investment and trade activities, and $8 million for industry and regional development. 123

10 GOAL 1: Alberta has a vibrant and versatile economy KEY PERFORMANCE MEASURES Alberta s Gross Domestic Product - GDP values are adjusted for inflation at market prices (constant 1992 dollars) Actual Actual Estimate Target Target Target Target Business Plan % Growth Real GDP ($ billion) Employment Growth - The annual average number of Albertans employed. Actual Actual Actual Target Target Target Target Business Plan % Growth Employment (000) 1,457 1,514 1,557 1,604 1,650 1,698 1,747 Net New Jobs (000) Manufacturing and Service Exports - The value of Alberta s international (outside Canada) exports of manufactured goods and services. Actual Actual Estimate Target Target Target Target Business Plan % Growth Exports ($ billion) Client and Stakeholder (AEDA) satisfaction with overall department services. Actual Estimate Target Target Target Target Business Plan AEDA Satisfaction 100% 100% 100% 100% 100% 100% Client Satisfaction 93% 95% 95% 95% 95% 95% GOAL 2: Alberta s businesses, communities and industry sectors are globally competitive. Manufacturing and Service Industry Investment - The value of new capital expenditures on construction, machinery, and equipment in Alberta s manufacturing and service industries. Actual Actual Estimate Target Target Target Target Business Plan % Growth Investment ($ billion)

11 Agri-food Exports - The value of out-of-country exports of agriculture and food products. Actual Actual Estimate Target Target Target Target Business Plan Total International Agri-food Exports ($ billion) % Growth 8.0 (14.4) (11.0) To be top among, or tied with, competitors on elements of the Alberta Advantage. Alberta will be benchmarked with other provinces and/or with selected U.S. states on 16 elements of the Alberta Advantage. Actual Estimate Target Target Target Target Business Plan Number of elements on which 8 of 16 9 of 16 9 of of of of 16 Alberta is top or tied, relative to competing jurisdictions GOAL 3: Alberta is a globally competitive tourism destination. Tourism Industry Revenue - The annual value of all tourism industry revenues in Alberta. This includes expenditures made in Alberta by visitors from overseas, the United States, other Canadian provinces, and residents of Alberta. Actual Actual Estimate Target Target Target Target Business Plan Revenue ($ billion) % Growth Alberta s market share of Canadian international tourism visitors from Europe, Asia and the United States. Actual Estimate Target Target Target Target Business Plan Europe % Asia % United States % Alberta s share of total Canadian tourism revenue. Actual Estimate Target Target Target Target Business Plan Alberta/Canada %

12 MINISTRY INCOME STATEMENT BY PROGRAM Comparable Comparable Comparable Estimates Forecast Budget Actual REVENUE Internal Government Transfers Contribution from Lottery Fund Transfers from Government of Canada Various Other Revenue Various ,222 Ministry Revenue 1,089 1,250 1,250 1,222 EXPENSE Program Ministry Support Services 5,112 4,824 5,195 3,966 Marketing and Business Development 29,189 26,990 29,220 20,164 Tourism 16,935 17,001 17,024 11,095 Department Statutory Valuation Adjustments Ministry Expense 51,236 48,815 51,439 35,424 Gain (Loss) on Disposal of Capital Assets NET OPERATING RESULT (50,147) (47,565) (50,189) (34,202) 126

13 DEPARTMENT INCOME STATEMENT Comparable Comparable Comparable Estimates Forecast Budget Actual REVENUE Internal Government Transfers Contribution from Lottery Fund Transfers from Government of Canada Various Other Revenue Various ,222 Total Revenue 1,089 1,250 1,250 1,222 EXPENSE Program Voted Ministry Support Services 5,112 4,824 5,195 3,966 Marketing and Business Development 29,189 26,990 29,220 20,164 Tourism 16,935 17,001 17,024 11,095 Total Voted Expense 51,236 48,815 51,439 35,225 Statutory Valuation Adjustments and Other Provisions Total Voted and Statutory Expense 51,236 48,815 51,439 35,424 Gain (Loss) on Disposal of Capital Assets NET OPERATING RESULT (50,147) (47,565) (50,189) (34,202) CHANGE IN CAPITAL ASSETS New Capital Investment Less: Disposal of Capital Assets Less: Capital Amortization (42) (44) (104) (142) Increase (Decrease) in Capital Assets (42) 68 (104)

14 MINISTRY FULL-TIME EQUIVALENT EMPLOYMENT Comparable Estimates Budget Department Total Full-Time Equivalent Employment