When it comes to financial planning, we all want the same things.

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1 Empowered Investing

2 When it comes to financial planning, we all want the same things. Security in times of uncertainty. Your feeling of financial security gives you security in other areas of your life. First Financial Equity Corporation knows the value of this feeling during times of uncertainty, and at different stages of life. What is your investment objective? For as many investors as there are, there are as many investment strategies. Some investors benefit from an investment model which aligns with a particular goal. Others have multiple goals and plans. Our goal is to design a plan for your goals within your acceptable level of risk tolerance. Build wealth in times of opportunity. Making your money work for you is one of the best ways to achieve financial freedom. Having a partner on your side to help you make appropriate financial decisions will empower you to build wealth strategically and according to your personal short- and long-term goals. Capital Preservation Protect your wealth by choosing investments that minimize the potential loss of principal. Income Provide income rather than the long-term growth of principal. Growth Increase the value of your investments over time while recognizing a high level of volatility. Speculation Assume a higher level of risk in anticipation of higher-thanaverage gains. POTENTIAL LOSS POTENTIAL GAIN POTENTIAL RISK

3 t When it comes to financial advisors, we all expect the same things. Integrity. You deserve clear, honest, and realistic communications with your advisor. Our recommendations are personal. We have your goals in mind. Knowledge. A process to build your future. It is imperative for an investor and a financial advisor to have a clear understanding regarding investment objectives. First Financial Equity Corporation strategizes with clients and businesses of all types using the process below. When it comes to your financial success, you expect deep industry knowledge on markets, economic issues, and historical trends. Looking back can give us strong insight as we develop forward-thinking investment strategies. Innovation. When it comes to investing, one size does not fit all. First Financial Equity Corporation leverages industry relationships to bring you new and unique investment products from a variety of providers. Our offerings are independently evaluated before they are made available to you Step Process 4 3 Trust. You expect to be treated professionally, courteously, and with the strictest confidentiality. Upon that foundation is where we earn your trust and build confidence in our relationship. 1. Set and maintain objectives 2. Determine appropriate investment strategy 3. Implement plan 4. Monitor performance and make adjustments 5. Regular client review

4 Get to know FFEC When you partner with First Financial Equity Corporation (FFEC), you become empowered to take control of your financial future. In partnership with your advisor, you will receive objective, unbiased guidance backed by industry-leading research and resources. Our success is measured by the quality of relationship we establish with you. We are committed to the highest levels of customer service and personal attention. Through each interaction, we strive to make every point of contact exceed your expectations. Contact a local FFEC representative to empower yourself to take control of your financial future. First Financial Equity Corporation does not offer any tax advice. Securities and investment advisory services are offered through FFEC. First Financial Equity Corporation is a member of FINRA, SIPC. integrity knowledge innovation trust empowered investing

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