Mr Green & Co AB. Interim Report January - September Per Norman CEO & Simon Falk CFO. October 28, 2016

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1 Mr Green & Co AB Interim Report January - September Per Norman CEO & Simon Falk CFO October 28, 1

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3 Delivering on our new strategy Mr Green 2.0 FIVE CORNERSTONES; BRAND, USER EXPERIENCE, PRODUCT OFFERING, GEOGRAPHICAL EXPANSION, GREEN GAMING 3

4 Key steps from foundation to Mr Green 2.0 Mr Green 2.0 April Renewed Board, Kent Sander elected Chairman April Jesper Kärrbrink new CEO Malta Ltd 7 th June Sportsbook launched 30 th Sep New live casino launched Active customers ATH +39% Deposits ATH Implementation of strategy initiated Fall Mobile apps for Android and ios Preparation phase Oct Decision to prepare for listing at Nasdaq Sthlm July License UK Development of new platform started April Per Norman new CEO History March License Italy 2007 Founded Aug Online casino Green gaming Mr Green launched introduced Listed at AktieTorget KEY STEPS TAKEN IN TO IMPLEMENT MR GREEN 2.0 4

5 Business highlights All Time High Total revenue Active customers Customer deposits Mobile gaming share STRENGTHENED MARKET POSITION OUTSIDE NORDIC REGION 5

6 Strong growth momentum from SEK million Change Total revenue % EBITDA before non-recurring items % Mobile gaming as % of revenue % Deposits from customers % Number of active customers * 102,429 92, % *) An active customer has played with money deposited during the quarter or has played with winnings from free spins and/or bonuses. DEPOSITS AT ATH ALSO IN 6

7 LIVE CASINO LAUNCHED 30 SEPTEMBER 7

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9 Sportsbook well received by customers 9

10 European online gaming market growth EUR m. 30,000 25,000 Casino expected growth 8.3% Live Casino expected growth 11.2% CAGR % 20,000 Sportsbook expected growth 9.6% 15,000 10,000 5, E 2017E 2018E 2019E 2020E Source: H2GC September MOBILE GROWTH EXPECTED CAGR 17.6%

11 Mobile gaming 43.3% of total revenues SEK m % 45% % % 30% % 20% % % 5% 0.0 0% MR GREEN HAS RECEIVED SEVERAL COVETED INTERNATIONAL AWARDS FOR ITS APPS 11

12 Well prepared for coming local regulations Betting duties in relation to total revenues 16% 14% 12% 10% 8% 6% 4% 2% 0.0% 0.2% 0.2% 1.4% 3.5% 4.0% 12.6% 12.6% 13.6% 14.1% 15.2% Betting duties *) 15.2% of total revenue in Requires advanced corporate governance, compliance and responsible gaming Mr Green is a committed member of local gaming associations around Europe 0% *) Betting duties include gaming taxes and other indirect taxes EXPECTING BETTING DUTIES OF 15-20% 12

13 Enhanced offering attracts new customers Number of active customers 120, , ,429 Active customers +39.0% from 80,000 60,000 40,000 41,394 65,854 66,266 73,689 Active customers +10.5% from Focus on further developing the user experience 20, AN ACTIVE CUSTOMER HAS PLAYED WITH MONEY DEPOSITED DURING THE QUARTER OR HAS PLAYED WITH WINNINGS FROM FREE SPINS AND/OR BONUSES 13

14 Customer deposits showed strong development SEK m ATH in % from % from STABLE GROWTH IN CUSTOMER DEPOSITS SINCE LAUNCH OF NEW PLATFORM 14

15 Revenue grew 14.0% from SEK m % in local currencies from +8.8% from to REVENUES ALL TIME HIGH IN 15

16 New regional split as of 27.8% 1.1% 37.7% Increased number of regions from three to four Enhanced transparency Better comparability 33.4% Nordic Region Western Europe Central, Eastern and Southern Europe Rest of the World EVEN DISTRIBUTION OF REVENUES BETWEEN REGIONS 16

17 Strengthened market position outside Nordics SEK 000 2, , ,000 63,879 6,717 45,831 Central, Eastern and Southern Europe +39.4% from - driven by growth in Austria 100,000 76,881 56,048 Western Europe +37.2% from 50, ,578 92,959 Nordic Region Western Europe Central, Eastern and Southern Europe Rest of the World Strengthened market position outside Nordics Less marketing spent in Nordics, hence revenues -6.9% from GROWTH NORDIC REGION +1.9% FROM -16 TO

18 EBITDA * effected by higher marketing vs SEK m. 60 Austrian ongoing tax provision SEK m from mainly due to increased marketing and betting duties as well as launch of sportsbook and new live casino EBITDA * margin 7.6% in * * * * Improvement from driven by revenue growth *) EBITDA before non-recurring items NON-RECURRING ITEMS IN RELATE TO COSTS FOR THE NASDAQ STOCKHOLM LISTING 18

19 Increased marketing from low levels SEK m % % 40% 30% 20% 10% exceptionally low marketing cost Increased marketing in absolute terms Marketing as share of total revenues lower than in Marketing cost Mark./Revenue 32% 36% 40% 37% 38% 48% 40% 37% 35% 47% 46% 34% 28% 36% 35% 38% 37% 0% MARKETING AT LOWER LEVEL DURING DEVELOPMENT OF NEW PLATFORM 19

20 Focus areas in Continue implementing new strategy Mr Green 2.0 Capture growth momentum Leverage from new tech platform Continue to develop the user experience and customer communication Leverage from new Live Casino and Sportsbook Planned listing on Nasdaq Stockholm Project running according to plan YEAR-END REPORT 10 FEBRUARY

21 Q&A 21