Marmore Industry Reports 2015
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1 Marmore Industry Reports 2015 Hospitality In the Growth Stage Highlights nalyzing the Hospitality Sector focusing on the supply-demand dynamics and investment trends. The report also discusses the various growth drivers, trends and challenges in the industry.
2 MRMORE INDUSTRY RESERCH Hospitality - November 2015 M.R. Raghu CF, FRM Head of rmandagolathur@markaz.com N.C. Karthik Ramesh Manager - kramesh@markaz.com Irfan hmed Naheem nalyst INaheem@markaz.com Naveen ttri Intern Support Jenevivu Lasrado Executive Secretary, jlasrado@markaz.com Nataraj Balakrishnan Manager dmin & Support Nbalakrishnan@markaz.com Nael boul Huda Manager, Media & Communications naboulhuda@markaz.com Disclaimer This report has been prepared and issued by Marmore MEN Intelligence Ltd (Marmore), a fully owned research of Kuwait Financial Centre Markaz K.P.S.C. Marmore is a private limited company registered with the Registrar of Companies in India. This Report is owned by Marmore and is privileged and proprietary and is subject to copyrights. Sale of any copies of this Report is strictly prohibited. This Report cannot be quoted without the prior written consent of Marmore. ny user after obtaining Marmore's permission to use this Report must clearly mention the source as Marmore." The Report is intended to be circulated for general information only and should not to be construed as an offer to buy or sell or a solicitation of an offer to buy or sell any financial instruments or to participate in any particular trading strategy in any jurisdiction. The information and statistical data herein have been obtained from sources we believe to be reliable, but no representation or warranty, expressed or implied, is made that such information and data is accurate or complete, and therefore should not be relied upon as such. Opinions, interpretations, estimates, and projections in this report constitute the current judgment of the author as of the date of this Report. They do not necessarily reflect the opinion of Markaz or Marmore or other identified parties and are subject to change without prior notice. Neither Marmore nor Markaz have an obligation to update, modify, or amend this report or to otherwise notify a reader thereof in the event that any matter stated herein, or any opinion, projection, forecast, or estimate set forth herein, changes or subsequently becomes inaccurate, or if research on the subject company is withdrawn. This Report may not consider the specific investment objectives, financial situation, and the particular needs of any specific person who may receive this report. Investors are urged to seek financial advice regarding the appropriateness of investing in any security or investment strategy discussed or recommended in this report and to understand that statements regarding future prospects may not be realized. Investors should note that income from such securities, if any, may fluctuate and that each security s price or value may rise or fall. Investors should be able and willing to accept a total or partial loss of their investment. ccordingly, investors may receive back less than originally invested. Past performance is not necessarily indicative of future performance. Markaz may seek to do business, including investment banking deals, with companies covered in its research reports. Markaz may have interests in the areas covered in this research report. Markaz, Markaz managed entities, its clients, or its employees may have from time to time long or short positions in any security, derivative or other types of assets referred to in this research report. s a result, investors should be aware that Markaz may have a conflict of interest that could affect the objectivity of this report. This report may provide the addresses of or contain hyperlinks to websites. Except to the extent to which the report refers to website material of Markaz and Marmore, Markaz has not reviewed the linked site and takes no responsibility for the content contained therein. Such address or hyperlink (including addresses or hyperlinks to Markaz s or Marmore s own website material) is provided solely for your convenience and information, and the content of the linked site does not in any way form part of this document. ccessing such website or following such link through this report or Markaz s or Marmore s website shall be at your own risk. For further information, please contact Markaz at P.O. Box 23444, Safat 13095, Kuwait; info@e-marmore.com; Tel: ; Fax:
3 Tables and Charts MRMORE INDUSTRY RESERCH Hospitality - November 2015 Tables Charts 6.1 Top Ongoing Hotel Projects in various regions of Saudi rabia as of pril Hotel Rooms Supply, Riyadh ( ) 6.2 Saudi rabia airport expansion projects 3.2 Riyadh Hotel Key Metrics 6.3 Top 10 leisure projects in pipeline in Saudi rabia, as of pril Hotel Rooms Supply, Jeddah ( ) 6.4 Hospitality/uxiliary industry M& Deals 3.4 Jeddah Hotel Key Metrics 8.1 Infrastructure projects in pipeline Saudi rabia, as of pril Saudi Inbound Tourist rrival, Region-wise 8.2 Saudi rabia Population (in million) 4.1 Estimated verage Occupancy Rates in 8.3 Saudi rabia Medical Cities 4.2 Estimated verage Daily Rate in, in USD 9.1 Countries Selected Indicators Ranking 4.3 Estimated verage Revenue per vailable Room in, in USD 9.2 Ease of doing business-comparison among nations (2015) 5.1 International Tourist rrivals, in millions 9.3 Saudi nationals to be employed under nitaqat scheme 5.2 Travel & Tourism Total Contribution to GDP 11.1 Key Financials Dur Hospitality Co SJSC 5.3 Travel & Tourism Direct Contribution to Employment 11.2 Key Ratios Dur Hospitality Co SJSC 6.1 Capital Investment in Travel & Tourism 11.3 Key Financials Tourism Enterprises Co SJSC 7.1 Branded Economy Hotel Supply in Saudi rabia 11.4 Key Ratios - Tourism Enterprises Co SJSC 7.2 Leisure Spending in Saudi rabia, in bn USD (real prices) 11.5 Key Financials l Tayyar Travel Group Holding 8.1 GDP Per Capita, Saudi rabia, in current USD 11.6 Key Ratios - l Tayyar Travel Group Business Tourism Spending in Saudi rabia, in 8.2 Holding Co SJSC USD bn 11.7 Key Financials - bdulmohsen l Hokair Government Individual Expenditure, Travel & Group for Tourism and Development Co 8.3 Tourism CJSC 11.8 Key Ratios - bdulmohsen l Hokair Group for Tourism and Development Co CJSC 8.4 Travel & Tourism Internal Consumption 12.1 Cities occupancy rates, 2014, in % 9.1 Outbound travel & tourism expenditure comparison with domestic and foreign expenditure, in USD bn (real prices) 12.2 Cities verage Daily Rate, , in International Tourist rrivals year wise (in 12.1 USD Millions) 12.3 Cities Revenue per vailable Room, International Tourist rrivals by country (in , in USD Millions) 12.4 Rooms Supply to be added in various room hotel categories for 12.3 International tourists by country, 2013 countries 12.4 Leisure Spending, USD bn, Business Spending, USD bn, Hotel Room and partment Capacity among, Rooms Supply for each country from
4 Table of Contents MRMORE INDUSTRY RESERCH Hospitality - November Executive Summary Hospitality Industry Overview Hospitality Industry in Saudi rabia... 9 Riyadh Hospitality Industry... 9 Jeddah Hospitality Industry Key Hotel Metrics Occupancy Rates verage Daily Rate (DR) Revenue per vailable Room (RevPR) Travel & Tourism Industry in Travel & Tourism contribution to GDP and Employment Investments in Travel & Tourism Trends in the Hospitality Industry Religious Tourism Rising budget hotels Technological dvancement and Innovation Halal Tourism Leisure Tourism Growth Drivers High Income Levels MICE Government Spending Consumer Spending Population Government Policies Challenges in Hospitality Industry Challenge of doing business in Saudi rabia
5 MRMORE INDUSTRY RESERCH Hospitality - November 2015 Expatriate Labor Challenges /Local Citizens preferred Challenges for foreign investment irbnb a threat to Hotel Industry Outbound tourism dominating inbound tourism Hospitality Industry Regulations Key Players Dur Hospitality Co SJSC Tourism Enterprises Co SJSC l Tayyar Travel Group Holding Co SJSC bdulmohsen l Hokair Group for Tourism and Development Co CJSC ppendix 1: Hospitality Industry in International rrivals in Leisure and Business Tourism in Hotel Metrics Basic Terminologies in Hospitality and Tourism Industry Direct Contribution and Total Contribution
6 MRMORE INDUSTRY RESERCH Hospitality - November Executive Summary The total number of rooms was around 324,517 in Saudi rabian economy is hydrocarbon based with governmental revenues being heavily reliant on oil exports. However, the dynamics are now shifting from hydrocarbon sector to non-hydrocarbon sector, which includes travel & tourism, hospitality, retail and banking especially after the economic crisis when oil exports declined by 14.36% in Hospitality industry has gained a lot of importance in Saudi rabia. The total number of rooms was around 324,517 in 2014 and the supply of rooms is expected to increase 351,401 in 2018 with a CGR of 2%. The hotel room occupancy rate is estimated to go down to 57.3% in 2015 from 65% in It is expected to reach 61.6% in 2016 and 71.6% in While for serviced apartments, the occupancy rate is 60% in 2014 and is estimated to reach 52% in The drop in occupancy rates is attributable to anticipated lower international visitors and drop in foreign spending in The Travel & Tourism industry in Saudi rabia is in a growth phase. The verage Daily Rate (DR) for hotel rooms and service apartments is expected to increase at a CGR of 4.46% during the period. The Revenue per vailable Room (RevPR) is forecasted to grow at a CGR of 6.99% for hotel rooms and service apartments during The improved occupancy rate and higher DR would result in higher RevPR. Travel and Tourism (T&T) is one of the key driving forces of revenue for the hospitality industry. The Travel & Tourism industry in Saudi rabia is in a growth phase. For 2015, Saudi rabia was ranked 5th regionally (MEN) and 64th out of all countries in the Travel & Tourism Competitiveness index (TTCI). It is forecasted that the tourism and travel industry will rise by 6.2% in 2015 and by 4.3% per annum from 2015 to The total contribution to employment by T&T sector, including jobs indirectly supported by the industry is estimated to reach around 1.16mn in 2015 and 1.69mn in The hospitality industry in Saudi rabia is going through the growth stage. The industry also benefits from perennial flow of religious tourists, with millions of Muslims visiting Saudi rabia annually for the Hajj pilgrimage. To meet the growing demand, the Government is investing considerably in developing the infrastructure, such as the High Speed rail and Metro 6
7 MRMORE INDUSTRY RESERCH Hospitality - November 2015 Saudi rabia is ranked 5th regionally and 64th out of all countries on the Travel and Tourism Competitiveness Index. The presence of the holiest cities of Muslims - Makkah and Madina offer a huge influx of religious tourists. projects in Makkah and the expansion of the Prince Mohammed Bin bdulaziz irport in Madinah. dditionally, the industry stakeholders are also investing in new projects in the form of development of hotels to meet the growing demand. Saudi rabia is ranked 5th regionally and 64th out of all countries on the Travel and Tourism Competitiveness Index. Some of the key indicators identified where Saudi rabia has fared poorly even in comparison to its regional peers are discussed in the table below. Improving the marketing to attract tourists, increasing the expenditure allocated and prioritizing the travel and tourism sector are some the areas where the focus of Government is required. Saudi rabia in-order to improve its travel and tourism sector competitiveness has to improve its visa requirements regulations as it is ranked last across the globe. The presence of the two holiest cities of Muslims - Makkah and Madina offer a huge influx of religious tourists. Religious tourism is the key driver of tourism industry in Saudi rabia. bout 40.6% of the 17mn visitors in 2013 travelled in Saudi rabia for religious purpose. The number of visitors was 17.5mn in 2014 and it is expected to reach around 25mn in 2025 growing at a CGR of 3.3%. The increasing budget hotels, use of technological advancement and innovation in the hospitality industry to cross-sell/up-sell products and services, enhances guest experience through personalized services, promotion of halal tourism and leisure tourism are some of the emerging trends impacting the hospitality industry. Increasing income levels of the residents, promotion of Meetings, incentives, conferences, and exhibitions (MICE) industry to increase business tourism, government spending in projects to promote leisure tourism and increase in domestic tourism are some of the key drivers for the hospitality industry. Cost of the full report: $250 For payment details please write to: info@e-marmore.com Or Kindly use our online payment gateway at 7
8 Library (Complimentary ) Capital Markets WCC (2015) Berkshire Hathaway (2015) pple (2015) Mother of ll IPOs - National Commercial Bank (2015) Saudi rabian Markets Set to Open (2014) MEN sset Management Policy Perspectives (2013) Including in the MSCI EM Index (2012) lpha bound: Study to explore lpha generation in (2012) Kuwait Investment Sector (2012) Defensive Bellwether Stocks (2012) Kuwait 15 Index (2011) SWFs: The Golden Portfolio (2010) Persistence in performance: The Experience (2010) Will catch up with GEM? -What is left for 2009 This Too Shall Pass: What can we expect in 2009 for Markets? (2009) Missing the rally (2009) Fishing in Troubled Waters (2008) Down and Out: Saudi Stock Outlook (2008) Mr. Market-Manic Depressive (2008) To Yield or Not To Yield: Examining the Potential of Yield Stocks in (2008) China and India: Too Much Too Fast(2007) Kuwait sset Management Industry (2007) Gulf Emerging Portfolio: nd Why Not? (2007) Derivatives Market in (2007) Managing Volatility (2007) Regulatory Regulatory Digest (Semi-nnual) Kuwait s new Law on Preference Shares (2015) Kuwait's BOT law (2014) Land Reforms in Kuwait (2014) Kuwait s PPP Law (2013) Bankruptcy Law in the (2013) Got a CM (Kuwait): What Next? (2012) The New Regulations for Kuwait Investment Sector (2010) Wanted: Kuwait Capital Market uthority (2010) To Leap or To Lag: Choices before Regulators (2007) Economic Is China Stalling? (2015) Crowdfunding in the (2015) Iran Nuclear Deal (2015) Kuwait Dealing with Construction Permits (2015) Dubai Government Summit 2015 (2015) Negative Interest Rates (2015) Central Bank Shocks (2015) Fiscal Breakeven Oil Price (2015) Kuwait starting Business (2015) Kuwait Electricity Tariff Hikes (2015) Basel III Norms (2015) Kuwait Real Estate (2015) Swiss Franc (2015) Cheaper Oil (2015) Rising Fuel Prices in Kuwait (2015) Knowledge Gap (2014) Cloud Computing (2014) Free Trade Zones (2014) Disruptive Technology: Bitcoins (2014) The Internet of Things! Big Data (2014) Kuwait Credit Growth (2014) Kuwait SME s (2014) FIF World Cup 2022 (2013) Multiple directorships in (2013) Policy Kuwait Reforms (Series) - Education Oil & Gas Markets and the Emergence of New Resources (2014) Countries & sia: Bolstering Energy Ties (2014) Energy Strategies: The Way Forward (2014) Blueprint for Public Sector Good Governance in Kuwait (2013) Kuwait - Private Labor Market (2013) Kuwait - lternatives for Power Generation (2013) Kuwait - Sustainable Power Strategy (2012) Tools to Strengthen & Support Kuwait's Private Sector (2012) Daily Morning Brief Kuwait Daily Monthly MEN Markets Review International Market Update Quarterly Marmore Bulletin Half yearly Regulatory Digest Corporate Earnings nnual Periodic Reports Markets Outlook Equity Risk Premium Fixed Income Update
9 Library (Paid ) Power Egypt Kuwait Ports Kuwait viation Infrastructure * Low Cost Carriers Water Kuwait ICT UE Roads and Railways Real Estate Office RE Residential RE ffordable Housing MEN (Ex- ) UE UE Oman Full Service Carriers Kuwait UE Kuwait Office RE UE Residential RE Industry * Offsets in the Healthcare, Education,, UE Family Business Wealth Management, UE Banking Kuwait,, UE, Hospitality, Retail, ; Luxury -, Kuwait, UE; Online sset Management MEN,, UE, Egypt Islamic Finance Investment Banking, UE Insurance, Media, UE Social Media, UE Petrochemicals, Kuwait, Contracting Kuwait,, UE Metals & Mining Women Investors l Rajhi Bank Company Reports* lmarai Group Company for Cooperative Insurance (Tawuniya) Jarir Marketing Co. National Commercial Bank (NCB) Riyad Bank SBIC Samba Saudi rabian Fertilizers Co. Saudi rabian Mining Company Saudi British Bank Saudi Cement Company Saudi Electricity Co Saudi Telecom Savola Group TSNEE National Industrialization Company The National Shipping Co. of Saudi rabia BHRI Barwa Real Estate Co QSC Commercial Bank of Ooredoo Electricity and Water Company Insurance Co National Bank UE bu Dhabi Commercial Bank bu Dhabi National Hotels Co ir rabia ldar Properties PJSC rab National Bank rabtec Holding Company ramex Dubai Islamic Bank EMR Properties Emirates NBD Emirates Telecom First Gulf Bank National Bank of bu Dhabi *Paid reports ranging from US$100-$500
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