COLLEGE OF INSURANCE, Insurance Institute of India, MUMBAI New Vistas in Online Insurance Marketing

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1 Relevance of the program:- The focus of the insurance industry is shifting to online marketing these days. We can see that there is continuous increase in the number of people preferring to buy various products and services online. Experts relate this shift to increased penetration of Internet in India. Marketing has become increasingly price sensitive globally; and factors like competition in the liberalized market and detariffing in the Indian and developing market contexts have forced insurers to look for more effective and cost-efficient marketing channels. On the consumer side, individual insured s are getting disinterested in spending time on buying decisions across the table. They are becoming more and more comfortable doing financial transactions online in the comfort of their homes, possibly due to the increased ease of use and security measures. In essence, it has become imperative for the insurance sector to change its focus from brick and mortar business to online business. In this context, the aims to provide a stronger theoretical framework for new vistas in marketing to Insurers and bring in a higher degree of professionalism in their work. The program seeks to broaden their vision, reconnect them to the oft forgotten fundamentals, acquaint them to the changing trends in market practices and in the process broaden their professional and academic horizon by exposing them to professionals in multiple spheres of marketing. Program Objectives:- The program is designed to enable participants to: Reconnect with the theoretical framework of service marketing Develop better insights into different approaches of online and offline marketing Appreciate the increasing relevance of knowledge and technology in insurance Realign themselves with the technical and risk management aspects of online marketing Understand the challenges in designing, developing the products for online space Appreciate concerns in servicing of these online products 1

2 Course Content:- Basics of marketing with focus on insurance sector Differences in online and offline marketing The market scenario from different perspectives o Regulatory perspective o Customer perspective o Company perspective Issues and challenges in implementation Social media marketing, Data aggregation, data mining and formulating marketing strategies Participants Profile:- The program is designed for serious minded practitioners interested in insurance and its marketing. It is also for people working in marketing and information technology departments of various insurance, broking companies and related areas. Faculty members involved in this program have extensive experience with insurance companies, broking or related technical areas. Hence, participants are expected to have around 2 years exposure to marketing or information technology areas in insurance domain. Program Duration: - 2 days from 25 th to 26 th May, 2015 Timing : a.m. to p.m. Enrolment: To enrol for the training program please download the enrolment form and after filling in the necessary details submit your form and fees to the office of Insurance Institute of India, Plot C-46, G-Block, Near Dhirubhai Ambani International School, Bandra-Kurla Complex, Bandra (East), Mumbai by 18th May

3 Course Fees:- Residential participants: Total amount Required Rs. 7800/- plus service tax as applicable. The fees cover tuition, course material, A/C single room accommodation in the Institute s campus and full boarding (bed tea/coffee, breakfast, lunch, light refreshments in the evening and dinner). All rooms are fully furnished with attached bathroom and Internet facility. Rooms are reserved noon onwards the day prior to the commencement of the program. The participants can stay till noon next day after the conclusion of the program. Non-residential participants: applicable. Total amount required Rs.5600/- plus service tax as The fees cover tuition, course material and day boarding (i.e. tea/coffee during tea breaks and lunch for actual days of training). Payment Terms and Conditions:- 1) The payment should be received by the before the commencement of the program. 2) The confirmation of registration for the program will be subject to the receipt of the payment. 3) We do not consider any refund request or adjustment of fees for the next program in case of non attendance. 4) Fees should be paid by Demand Draft drawn in favour of Insurance Institute of India payable at Mumbai and forward it together with the Enrolment form available from s website or by online payment mode following the below link 3

4 COLLEGE OF INSURANCE, (From: 25th to 26th May 2015) Training Venue :- Insurance Institute of India (), G Block, Plot No. C-46, Near American Consulate, Bandra Kurla Complex, Bandra (E), Mumbai Parking Facility: "VEHICLE PARKING IS NOT ALLOWED IN OUR CAMPUS". Course Co-ordinator Dr George E Thomas Tel: Thomas@iii.org.in Respond to :Mrs. J. Noronha Mrs. A B Nagpal Mr P M Tare college_insurance@iii.org.in

5 Nomination Form 1) Name: 2) Address: Please affix your photograph here 3) Educational Qualification: 4) Date of Birth: 5) Position Held: 6) Mobile No. : 7) Phone No.: 8) Fax No. : 9) 10) Sponsoring Organization: 11) Food preference: Vegetarian Non-Vegetarian 12) Hostel facility required : Yes No 13) Details of Fee Paid: Cheque / D.D. No. dt. drawn on Bank, for Rs. Signature & seal of the authority Signature of the Participant of the Sponsoring organisation *Name of Co-ordinator: Mobile No: -Id.: Tel. No.: Company Name: *This column is mandatory for those participants who are sponsored by company. 5