30 th European Hotel Investment Conference Experience the future. Simon Oaten & Guy Langford Wednesday 7 November

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1 30 th European Hotel Investment Conference Experience the future Simon Oaten & Guy Langford Wednesday 7 November

2 Passion for leisure Both strong economic fundamentals as well as changes in consumer behaviour have led to the rise of a confident leisure consumer Record high employment Recovering earnings Low inflation Shifting spending from needs to wants UK leisure consumer Making time for leisure Seeking enriched lives Owning less, sharing more 2

3 Net % of consumer spending more A view on the UK leisure consumer Despite the uncertainty around the impact of Brexit, the leisure consumer has continued to spend on leisure 0% -2% Brexit referendum -4% -6% -8% -10% -12% Q Q Q Q Q Q Q Q Q Q Q Spending more on leisure Deloitte Consumer Confidence Index Source: The Deloitte UK Leisure Consumer 3

4 Net % of consumer spending more Leisure travel demand Leisure travel demand has held up as consumers have prioritised their holidays compared to other leisure activities. Spending on exercise has also remained stable. 2% 0% -2% -4% -6% -8% -10% -12% -14% -16% Q Q Q Q Q Q Q Q Q Q Q Long holidays Short breaks Eating out Going to the gym or playing sport Source: The Deloitte UK Leisure Consumer 4

5 Drivers of UK consumer spending Will the leisure consumer remain resilient? Forecast Real disposable income Q % Q % Growth: % Household final consumption expenditure Q % Q % % CPI Inflation Sep % Sep % Q4 2020* 2.0% Unemployment rate Q % Q % Q % Source: ONS; HM Treasury Forecast report; Trading Economics; Bank of England Inflation Report 5

6 Consumer confidence and leisure travel spending (inbound and domestic) The majority of the European economies show a trend towards falling consumer confidence while leisure travel spending so far has remained resilient Overall confidence in Euro Area +3.1% 108.1bn +17% 146bn +3.2% 24.6bn Spain UK Netherlands +2.2% 129.0bn +2.3% 275.5bn +1.4% 138.3bn Leisure travel spending, % change in 2018 over last 5 years; total spending France Germany Italy Leisure travel spending, % change in 2018 over 2017; total spending Positive consumer confidence Q3 18 vs. Q3 17 Fall in consumer confidence Q3 18 vs. Q3 17 Source: Trading Economics, Factiva, (conversion rate pound to euro 1 GBP = 1.13 EUR) 6

7 Financial optimism among European CFOs Overall business confidence has been more jittery in the post-referendum period Source: Deloitte European CFO survey, spring

8 A view on the European hospitality markets Our delegate survey suggests the UK is already at the top of the investment cycle, while Spain, France and Greece are the markets on the upturn Peak Upturn Downturn Trough Source: 2018 EHIC Delegate survey 8

9 How can the hospitality sector keep the leisure (and business) consumer engaged? L e v e r s c a n h o t e l i e r s p u l l i n t h e a g e o f REAL-TIME P E RSONALISATION? 9

10 BIG TECH a l r e a d y k n o w s w h a t y o u r GUEST DID NEXT SUMMER 10

11 Master the Digital Hotels guest are leaving digital footprints everywhere C o m b i n e i n s i g h t s f r o m g u e s t s D I G I T A L F O O T P R I N T S a n d C R M D A T A t o d e l i v e r I N T E L L I G E N T & P E R S O N A L I S E D e n g a g e m e n t i n R E A L T I M E a t e v e r y s t e p 11

12 and the Physical Digital loses power when the physical loses relevance 12

13 Do Well in Wellbeing Wellness and wellbeing have gone from fad to fundamental Wellbeing Inspired Trips - vs - Wellbeing Inspired Amenities 13

14 Go Private (Accommodations) Blending the best of both worlds to curate authentic experiences 14

15 This publication has been written in general terms and we recommend that you obtain professional advice before acting or refraining from action on any of the contents of this publication. Deloitte LLP accepts no liability for any loss occasioned to any person acting or refraining from action as a result of any material in this publication. Deloitte LLP is a limited liability partnership registered in England and Wales with registered number OC and its registered office at 2 New Street Square, London, EC4A 3BZ, United Kingdom. Deloitte LLP is the United Kingdom affiliate of Deloitte NWE LLP, a member firm of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ( DTTL ). DTTL and each of its member firms are legally separate and independent entities. DTTL and Deloitte NWE LLP do not provide services to clients. Please see to learn more about our global network of member firms Deloitte LLP. All rights reserved.

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