Mission STAFF. Kaela Bruns Technical Sales Representative. Moojan Hakim President. Kyle Nye Web Programmer. Ashton Patel Web Designer

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1 Dragonfly Booklet.indd 1 10/21/2015 2:40:24 PM

2 Table of Contents Mission...3 What We Do...4 Location...5 Floor Plan...6 Equipment...7 Employees...8 Business Plan...9 Company Flow Chart...10 BHR - President...11 BHR - Technical Sales Representative...12 BHR - Web Designer...13 BHR - Web Developer/Programmer...14 Pricing...15 Terms and Conditions Dragonfly Booklet.indd 2 10/21/2015 2:40:24 PM

3 Mission We add value to small businesses by consulting and redesigning their websites in such way that can be used on multiple platforms. Our goal is to make you efficient and user friendly. STAFF Moojan Hakim President Kaela Bruns Technical Sales Representative Kyle Nye Web Programmer Ashton Patel Web Designer 3 Dragonfly Booklet.indd 3 10/21/2015 2:40:25 PM

4 What We Do OUR COMPANY: In today s world the Internet is one of the most important forms of media. Web Design is very important when it comes to web media, as websites are no longer constrained to desktop computers. In fact, consumers spend more time on mobile devices than any other form of media. This means companies are possibly losing out on potential business, because they are not optimized for mobile use. We saw a business opportunity to help smaller companies upgrade their websites to meet the demand of growing mobile technologies. At Dragonfly, we help businesses showcase their content with our responsive redesigns and consultations to ensure that the world gets to see their businesses at full potential on multiple platforms. With an initial investment of $200,000, we can kick-start our business and start providing small businesses the opportunity to reach customers on the devices they use on a daily basis. 4 Dragonfly Booklet.indd 4 10/21/2015 2:40:25 PM

5 Location 341 N Sam Houston Pkwy E Houston, TX The location provides 172,969 square feet of office space for rent. The 2-story buildings have meticulous landscaping and offer ample garage parking, lush garden lobbies with koi ponds, and floor-to-ceiling windows that stream in plenty of natural light. Tenants enjoy a number of amenities, including a conference room, Internet-ready offices, and FedEx and UPS drop boxes. The on-site Citiline Deli 6, open Monday through Friday from 8 a.m. to 4 p.m., offers a variety of breakfast and lunch options. Security features like video surveillance, an exterior lighting system, and 24-hour secure key card access provide peace of mind to all employees. Meanwhile, convenience abounds with on-site maintenance, on-site leasing, on-site management, and Boxer Property s online Tenant Center. The offices are located near I-45, FM 1960, and Hardy Toll Road, with easy access to The Woodlands. Bush Continental Airport is approximately 7 miles away, making business travel a breeze. Across the Beltway you ll find a Hyatt and a Hyatt Place, perfect for out-of-town clients or employees. There are a number of nearby dining options including Arby s, McDonald s, Popeye s, and much more. Less than two miles away, Greenspoint Mall provides more dining, shopping, and a large movie theater. 5 Dragonfly Booklet.indd 5 10/21/2015 2:40:25 PM

6 Floor Plan PRODUCTIVE AREAS sq. ft. = 62.8 % The 1,540 sq. ft. office has six rooms, that includes a room shared by the president and technical sales representative, 2 rooms that are shared between the designers and developers, a conference room, a break room, and a server room. 6 Dragonfly Booklet.indd 6 10/21/2015 2:40:26 PM

7 Equipment Equipment Quantity Cost Total Other costs Cost Annual Desktop PC's: ATT phone service $230/month $2, i5 2 $470 $ Internet security software $150/yr. $ i7 4 $706 $2, istock $79/month $ Phones 6 $60 $ Microsoft Sharepoint/MS 365 $14/month $ Printer 1 $50 $50.00 Back up internet/wireless Use hotspot through president's phone Monitors: $0.00 Back up electricity 23 in. 2 $120 $ Adobe Crative cloud (4) $49.99/month $2, in. / nicer monitors 4 $180 $ Electricity $197/month $2, ipad 1 $799 $ Samsung Tablet 1 $650 $ Desks 6 $200 $1, Health Insurance $320/month $3, Desk chairs 6 $130 $ Fire Insurance - BHR include $4/month Mircowave 1 $70 $70.00 Liability insurance $500 $ Refrigerator 1 $300 $ Rent + water + maintanence $1341/month $16, Lunch table + chairs 1 $330 $ Domain $10/yr. $10.00 Whiteboard 44" 32" 1 $60 $60.00 Trademake Cost $275 $ Cisco network switch 1 $235 $ Copy Right $55 $55 20ft. Ethernet cables 6 $8.99 $53.94 TOTAL $29, Server 1 $1,500 $1, Server cabinet (small) 1 $130 $ Office Supplies Cost Server room AC 1 $500 $ Server room installation fee 1 $2,500 $2, Printer Cartridge $130 Security $0.00 Folders $75 Monitoring $0.00 Paper $10 Walls for server room $0.00 Pens $10 Trash cans 6 $7 $42.00 TOTAL $ TOTAL $14, Dragonfly Booklet.indd 7 10/21/2015 2:40:26 PM

8 Employees Title/Role Number of Employees Annual Salary President 1 $100,000 Technical Sale Representative 1 $60,000 Web Programmer 2 $85,000 Web Designer 2 $75,000 Moojan Hakin - President Moojan is the founder and leader of Dragonfly. She manages finances and delivers consultations to potential clients. She also oversees all projects and directs the company towards its goals. In other words, she is the boss. Kaela Bruns - Technical Sales Representative Kaela represents the company in selling a range of goods and services. She is responsible for keeping up with the competitors, negotiating prices, helping customers, providing quotes, and recording orders. She also prepares sales reports and collects feedback from the customers. Part of her job is to attend exhibitions and trade shows to represent our company. In other words, she brings in the money. Kyle Nye - Web Programmer Kyle s main job is to handle the technical aspects of the web development process, make sure certain functions and applications work properly, and create an operative website. In other words, he makes stuff work. Ashton Patel - Web Designer Ashton uses both creative and technical skills to build or redesign websites. He has the ability to understand what is needed to make a website functional and easy to use, but at the same time make it aesthetically appealing to the user. He is also responsible to manage the websites content and outsource jobs, if needed. In other words, he makes everything look pretty. 8 Dragonfly Booklet.indd 8 10/21/2015 2:40:26 PM

9 Business Plan TARGET MARKET: We work with small businesses that own websites, which are not compatible with mobile devices such as cellphones and tablets. Our definition of a small business is as follows: Located within the U.S. Website includes no more than 7 main sections with a total of 20 pages or less. No need for complicated databases. No need for third party integrations for e-commerce websites. SELLING STRATEGY: Dragonfly will start its focus on the Houston area and eventually expand nationwide. We are planning to market ourselves as an Internet and Web services organization devoted to offering high-end services to smaller businesses. Our team of creative designers and experienced web programmers has the ability to bring profit to our clients by giving their businesses an opportunity to expand their websites on various platforms. We only focus on one service, responsive design. That is what makes us professionals in this field and better than our competitors. Indentify needs Initiate contact Present offer Prospecting SALES PROCESS MODEL Manage objections Repeat sales and referrals Close and sale 9 Dragonfly Booklet.indd 9 10/21/2015 2:40:26 PM

10 Dragonfly s Flow Chart Contact with the client Technical Sales Rep. schedules an appt. with the client. Consultation with Programmer, Designer, and President Present contract to client for pending approval 2nd 33% invoice will be sent when the project is halfway done Once the client approves progress, the remainder of the work will be completed. Discuss project progress with client and make any changes Programmer and Designer start project Complete remaining work. Present final fundraising to client Client approves final project Invoice sent for last 33% of contact total Client rejects estimate Client approves and signs estimate Invoice will be sent for 33% of total cost. Upload website on server 10 Dragonfly Booklet.indd 10 10/21/2015 2:40:31 PM

11 BHR - President 11 Dragonfly Booklet.indd 11 10/21/2015 2:40:31 PM

12 BHR - Technnical Sales Representative 12 Dragonfly Booklet.indd 12 10/21/2015 2:40:32 PM

13 BHR - Web Designer 13 Dragonfly Booklet.indd 13 10/21/2015 2:40:32 PM

14 BHR - Web Developer/Programmer 14 Dragonfly Booklet.indd 14 10/21/2015 2:40:32 PM

15 Pricing Consultation Fixed rate for 2 hours $88 x 2 (Web Designer BHR at 80% productivity x hours spent) + $99 x 2 (Web Programmer BHR at 80% productivity x hours spent) + $126 x 2 (President BHR at 80% productivity x hours spent) = $176 + $198 + $252 = $626 (Total Price) Project Fee BHR at 80% productivity x hours spent + profit (5%) = price $88 x (hours spent on project by Web Designer) + $99 x (hours spent on project by Web Programmer) + 5% (profit) = Total Price 15 Dragonfly Booklet.indd 15 10/21/2015 2:40:32 PM

16 16 The following terms and conditions apply to all website development / design services provided by Dragonfly to the Client. 1. Acceptance It is not necessary for any Client to have signed an acceptance of these terms and conditions for them to apply. If a Client accepts a quote then the Client will be deemed to have satisfied themselves as to the terms applying and have accepted these terms and conditions in full. Please read these terms and conditions carefully. Any purchase or use of our services implies that you have read and accepted our terms and conditions. 2. Charges Charges for services to be provided by Dragonfly are defined in the project quotation that the Client receives via or in person. Quotations are valid for a period of 30 days. Dragonfly reserves the right to alter or decline to provide a quotation after expiry of the 30 days. Unless agreed otherwise with the Client, all website design services require an advance payment of a minimum of thirty three (33) percent of the project quotation total before the work is supplied to the Client for review. A second charge of thirty three (33) percent is required after the development stage, with the remaining thirty three (33) percent of the project quotation total due upon completion of the work, prior to upload to the server or release of materials. Payment for services is due by check or bank transfer. Checks should be made payable to Dragonfly and sent to Dragonfly, Suite B N Sam Houston Pkwy E, Houston, TX Bank details will be made available on invoices. 3. Client Review Dragonfly will provide the Client with an opportunity to review the appearance and content of the website during the design phase and once the overall website development is completed. At the Terms and Conditions completion of the project, such materials will be deemed to be accepted and approved unless the Client notifies Dragonfly otherwise within ten (10) days of the date the materials are made available to the Client. 4. Turnaround Time and Content Control Dragonfly will install and publicly post or supply the Client's website by the date specified in the project proposal, or at date agreed with Client upon Dragonfly receiving initial payment, unless a delay is specifically requested by the Client and agreed by Dragonfly. In return, the Client agrees to delegate a single individual as a primary contact to aid Dragonfly with progressing the commission in a satisfactory and expedient manner. During the project, Dragonfly will require the Client to provide website content; text, images, movies and sound files. 5. Failure to provide required website content: Dragonfly is a small business, to remain efficient we must ensure that work we have programmed is carried out at the scheduled time. On occasions we may have to reject offers for other work and enquiries to ensure that your work is completed at the time arranged. This is why we ask that you provide all the required information in advance. On any occasion where progress cannot be made with your website because we have not been given the required information in the agreed time frame, and we are delayed as result, we reserve the right to impose a surcharge of up to 25%. If your project involves Search Engine Optimization (SEO), we need the text content for your site in advance so that the SEO can be planned and completed efficiently. If you agree to provide us with the required information and subsequently fail to do within one week of project commencement we reserve the right to close the project and the balance remaining Dragonfly Booklet.indd 16 10/21/2015 2:40:32 PM

17 becomes payable immediately. Simply put, all the above condition says is do not give us the go ahead to start until you are ready to do so. NOTE: Text content should be delivered as a Microsoft Word, (or similar) document with the pages in the supplied document representing the content of the relevant pages on your website. These pages should have the same titles as the agreed website pages. Contact us if you need clarification on this. Using our content management system you are able to keep your content up to date yourself. 6. Payment Invoices will be provided by Dragonfly upon completion but before publishing the live website. Invoices are normally sent via ; however, the Client may choose to receive hard copy invoices. Invoices are due upon receipt. Accounts that remain unpaid thirty (30) days after the date of the invoice will be assessed a service charge in the amount of the higher of one and one-half percent (1.5%) or $30 per month of the total amount due. 7. Additional Expenses Client agrees to reimburse Dragonfly for any additional expenses necessary for the completion of the work. Examples would be purchase of special fonts, stock photography etc. 8. Web Browsers Dragonfly makes every effort to ensure websites are designed to be viewed by the majority of visitors. Websites are designed to work with the most popular current browsers (e.g. Firefox, Internet Explorer 8 & 9, Google Chrome, etc.). Client agrees that Dragonfly cannot guarantee correct functionality with all browser software across different operating systems. Dragonfly cannot accept responsibility for web pages which do not display acceptably in new versions of browsers released after the website have been designed and handed over to the Client. As such, Dragonfly reserves the right to quote for any work involved in changing the website design or website code for it to work with updated browser software. 9. Default Accounts unpaid thirty (30) days after the date of invoice will be considered in default. If the Client in default maintains any information or files on Dragonfly s Web space, Dragonfly will, at its discretion, remove all such material from its web space. Dragonfly is not responsible for any loss of data incurred due to the removal of the service. Removal of such material does not relieve the Client of the obligation to pay any outstanding charges assessed to the Client's account. Checks returned for insufficient funds will be assessed a return charge of $25 and the Client's account will immediately be considered to be in default until full payment is received. Clients with accounts in default agree to pay Dragonfly reasonable expenses, including legal fees and costs for collection by third-party agencies, incurred by Dragonfly in enforcing these Terms and Conditions. 10. Termination Termination of services by the Client must be requested in a written notice and will be effective on receipt of such notice. or telephone requests for termination of services will not be honored until and unless confirmed in writing. The Client will be invoiced for design work completed to the date of first notice of cancellation for payment in full within thirty (30) days. 11. Indemnity All Dragonfly services may be used for lawful purposes only. You agree to indemnify and hold Dragonfly harmless from any claims resulting from your use of our service that damages you or any other party. 12. Copyright The Client retains the copyright to data, files and graphic logos provided by the Client, and grants Dragonfly the rights to publish and use such material. Dragonfly retains the copyright to all data, files, and graphic logos that is created by Dragonfly. The Client must obtain permission and rights to use any information or files that are copyrighted by a third party. The Client is further responsible for granting Dragonfly permission and rights for use of the 17 Dragonfly Booklet.indd 17 10/21/2015 2:40:32 PM

18 same and agrees to indemnify and hold harmless Dragonfly from any and all claims resulting from the Client's negligence or inability to obtain proper copyright permissions. A contract for website design and/or placement shall be regarded as a guarantee by the Client to Dragonfly that all such permissions and authorities have been obtained. Evidence of permissions and authorities may be requested. 13. Standard Media Delivery Unless otherwise specified in the project quotation, this Agreement assumes that any text will be provided by the Client in electronic format (ASCII text files delivered on flash drive or via or FTP) and that all photographs and other graphics will be provided physically in high quality print suitable for scanning or electronically in.gif,.jpeg,.png or.tiff format. Although every reasonable attempt shall be made by Dragonfly to return to the Client any images or printed material provided for use in creation of the Client's website, such return cannot be guaranteed. 14. Design Credit A link to Dragonfly will appear in either small type or by a small graphic at the bottom of the Client's website. If a graphic is used, it will be designed to fit in with the overall site design. If a client requests that the design credit be removed, a nominal fee of 10% of the total development charges will be applied. When total development charges are less than $5000, a fixed fee of $500 will be applied. The Client also agrees that the website developed for the Client may be presented in Dragonfly's portfolio. 15. Access Requirements If the Client's website is to be installed on a third-party server, Dragonfly must be granted temporary read/write access to the Client's storage directories which must be accessible via FTP. Depending on the specific nature of the project, other resources might also need to be configured on the server. 16. Post-Placement Alterations Dragonfly cannot accept responsibility for any alterations caused by a third party occurring to the Client's pages once installed. Such alterations include, but are not limited to additions, modifications or deletions. 17. Domain Names Dragonfly may purchase domain names on behalf of the Client. Payment and renewal of those domain names is the responsibility of the Client. The loss, cancellation or otherwise of the domain brought about by non or late payment is not the responsibility of Dragonfly. The Client should keep a record of the due dates for payment to ensure that payment is received in good time. 18. General These Terms and Conditions supersede all previous representations, understandings or agreements. The Client's signature below or payment of an advance fee constitutes agreement to and acceptance of these Terms and Conditions. Payment online is an acceptance of our terms and conditions. 19. Governing Law This Agreement shall be governed by U.S. Law. 20. Liability Dragonfly hereby excludes itself, its Employees and or Agents from all and any liability from: Loss or damage caused by any inaccuracy; Loss or damage caused by omission; Loss or damage caused by delay or error, whether the result of negligence or other cause in the production of the web site; Loss or damage to clients' artwork/photos, supplied for the site. Immaterial whether the loss or damage results from negligence or otherwise. The entire liability of Dragonfly to the Client in respect of any claim whatsoever or breach of this Agreement, whether or not arising out of negligence, shall be limited to the charges paid for the Services under this Agreement in respect of which the breach has arisen. 21. Severability In the event any one or more of the provisions of this Agreement shall be held to be invalid, illegal or unenforceable, the remaining provisions of this 18 Dragonfly Booklet.indd 18 10/21/2015 2:40:32 PM

19 Agreement shall be unimpaired and the Agreement shall not be void for this reason alone. Such invalid, illegal or unenforceable provision shall be replaced by a mutually acceptable valid, legal and enforceable provision, which comes closest to the intention of the parties underlying the invalid. 19 Dragonfly Booklet.indd 19 10/21/2015 2:40:32 PM