,Dana Point Marina Company

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1 _._----_._-- _._--_._----_._-- _..._-_..._----_._ L,,Dana Point Marina Company West Basin Marina Manag'ement Presentation Deember 12 th, 2011

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3 Is The-Best Candidate for th:e West.Basin Management History Pven Trak Reord Operational Advantages to a Unified West and East Basin Marinas Finanial Benefits Transition Plan Conlusion 3

Dana Point Mlarilna Company History As a master leaseholder in 1971, Dana Point Marina Company (DPMC) beame the first marina operator in Dana Point; designing, building and managing one of the

4 Dana Point Mlarilna Company History As a master leaseholder in 1971, Dana Point Marina Company (DPMC) beame the first marina operator in Dana Point; designing, building and managing one of the largest private marinas on the West Coast. 40 years experiene pviding superior servie to the boating publi and the County of Orange. DPMC is one of the most respeted and experiened publi / private marina ompanies in California made a smooth transition to an operating manager for the County Value long term working relationship with the County The best of a publi and private partnership We have delivered the servies and reated value for the County and the boaters... therefore the ideal hoie to manage the West Basin. 4

Pven Trak Reord Unmathed 40 year trak reord of pviding top quality ustomer servie, maintenane and management in Dana Point Customer Servie ~ Outstanding ustomer servie =High slip oupany (urrently 95

5 Pven Trak Reord Unmathed 40 year trak reord of pviding top quality ustomer servie, maintenane and management in Dana Point Customer Servie ~ Outstanding ustomer servie =High slip oupany (urrently 95 % ) and long waitlist ~ Pioneered fair and transparent waitlist poliies ~ Quik response to ustomer work orders ~ Responsive to ustomer onerns and suggestions ~ Robust ustomer ommuniation... monthly news letter, informative up to date website and ustomer surveys. ~ Customer servie training with annual refresher training o Maintenane employees wear uniforms.

Pven Trak Reord Finanially Experiened and Pfessional Oversight y Exellent relationship with County Aounting./ Timely finanial reporting./ Compliane with County doumentation & pedural requirements.

6 Pven Trak Reord Finanially Experiened and Pfessional Oversight y Exellent relationship with County Aounting./ Timely finanial reporting./ Compliane with County doumentation & pedural requirements./ Cooperation during County reoniliations, researh and historial reporting needs y Consistently better than-budgeted performane for the past 10 years y Effetive oversig ht of tenant perentage rent y Initiated marina management software used Harbor-wide./ Ease of data onversion to one system./ Consisteny in reporting, budgeting, and transation apabilities. 6

'Pven Trak Reord Unparalleled Management and Maintenane > Pviding leadership in envinmental ptetion o Clean Marina Certifiation o Semi-annual underwater lean-ups o On the water trash removal >

7 'Pven Trak Reord Unparalleled Management and Maintenane > Pviding leadership in envinmental ptetion o Clean Marina Certifiation o Semi-annual underwater lean-ups o On the water trash removal > Developed rules and regulations needed for safe and effiient operations > Part of the task fore that helped develop the 12 Priorities for Dana Point Harbor > Established lose relationships with merhants and organizations thughout Dana Point Harbor - a ommunity leader > Developed a unique and speialized pgram for maintaining onrete doks... extending their useful life and saving money. 7

8 Pven Trak Reord Example of Dana Point Marina Company speialized Dok Maintenane Pgram,-,-" WEST BASIN MARINA EAST BASIN MARINA 8

Operational Advantages to a Unified West and East Basin Marinas Only DPMC an offer the finanial, organizational, administrative and single ontat benefits of a onsolidated marina offie.

9 Operational Advantages to a Unified West and East Basin Marinas Only DPMC an offer the finanial, organizational, administrative and single ontat benefits of a onsolidated marina offie. ~ Poliy inonsistenies will be eliminated, impving boater understanding of pedures ~ More effetive management of parking resoures thugh out the harbor ~ Major redution in overhead and impving effiieny ~ Pviding a single point of ontat for ustomers ~ Oversight of one management team will be more effiient OCDPH, espeially during redevelopment ~ Consolidating servie pviders will pmote maintenane ontinuity. 9

Finanial Benefits Only DPMC an unify both marinas with signifiant finanial benefits: ~ Elimination of dupliated management positions ~ Free up Building B for lease to the publi ~ Additional savings

10 Finanial Benefits Only DPMC an unify both marinas with signifiant finanial benefits: ~ Elimination of dupliated management positions ~ Free up Building B for lease to the publi ~ Additional savings in administrative and offie expenses Pjeted savings in exess of $3 million dollars over 5 years, ompared to the urrent 2011/2012 West Basin budget $1.6 Million savings in wages and employee benefits $408,000 savings in offie and other administrative expenses $146,000 additional gss reeipts fm the lease Pposed management fees Yr 1-2%, Yr 2-3%, Yr's 3 &4-4% and Yr 5-5% Cost savings are $383,000 ompared to the West Basins urrent 5% fee. 10

'Dana Point Marina Company Transition Plan An important part of the management transition is that we an hit the gund running, effetively implementing operations and addressing ustomer onerns

11 'Dana Point Marina Company Transition Plan An important part of the management transition is that we an hit the gund running, effetively implementing operations and addressing ustomer onerns Immediately implement operational impvements ~ Initiate staffing plan ~ Unify poliies and pedures of the marinas ~ Exeute maintenane pgram 90 day transition plan for ustomer outreah ~ Canvassing the doks ~ Customer survey ~ Monthly newsletters and offie ontat 11

Conlusion. As we have demonstrated with our RFP as well as our presentation; Our pfessional team will.:. Impve publi servie.:. Enhane maintenane.:. Generate substantial additional revenues - a rare opportunity.

12 Conlusion. As we have demonstrated with our RFP as well as our presentation; Our pfessional team will.:. Impve publi servie.:. Enhane maintenane.:. Generate substantial additional revenues - a rare opportunity.:. Have our total fous on Dana Point Marina - No other onflits Taken together, these attributes make Dana Point Marina Company the best hoie for operating the West Basin Marina at Dana Point Harbor. 12

CHAPTER 9 BUDGETARY PLANNING SUMMARY OF QUESTIONS BY STUDY OBJECTIVES AND BLOOM S TAXONOMY. True-False Statements. Multiple Choice Questions

CHAPTER 9 BUDGETARY PLANNING SUMMARY OF QUESTIONS BY STUDY OBJECTIVES AND BLOOM S TAXONOMY. True-False Statements. Multiple Choice Questions HTER 9 BUDGETARY PLANNING SUMMARY OF QUESTIONS BY STUDY OBJETIVES AND BLOOM S TAXONOMY Item SO BT Item SO BT Item SO BT Item SO BT 4 6 6 6 1 11. 11. 114. 11. 116. 117. 118. 119. 10. 11. 1. 1. 14. 1. 16.