T H E F U T U R E O F C X I N B A N K I N G

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1 CX EXPECTATIONS T H E F U T U R E O F C X I N B A N K I N G

2 F R A N C I S M A C A O N G H U S I n d u s t r y T r a n s f o r m a t i o n O r a c l e

3

4 1927 METROPOLIS

5 SPACE ODYSSEY

6 1998 ENEMY OF THE STATE

7 2014 EX MACHINA

8 1989 BACK TO THE FUTURE 2

9 2004 I ROBOT

10 2013 IRON MAN 2

11 2013 IRON MAN 2

12 1982 KNIGHT RIDER

13 2011 MI GHOST PROTOCOL

14 1999 THE MATRIX

15 2002 THE MINORITY REPORT

16 1994 STAR TREK GENERATIONS

17 1990 TOTAL RECALL

18 1982 BLADE RUNNER

19 1995 THE NET

20 2009 TERMINATOR SALVATION

21 T H E E V O L U T I O N O F T EC H N OLOGY I N N OVAT I ON 1960s 1970s 1980s 1990s 2000s 2010s Has little impact, it is a curiousity For academics and has little impact Invades the home and starts to change behaviours It is everywhere connecting us around the globe explosive growth and creating seamless connections Fully integrated into our daily lives

22 I N N O V A T I O N S F O R A FUTURE WORLD NO POVERTY ZERO HUNGER GOOD HEALTH & WELL-BEING QUALITY EDUCATION GENDER EQUALITY CLEAN WATER & SANITATION AFFORDABLE & CLEAN ENERGY DECENT WORK & ECONOMIC GROWTH INDUSTRY, INNOVATION & INFRASTRUCTURE REDUCED INEQUALITIES SUSTAINABLE CITIES & COMMUNITIES RESPONSIBLE CONSUMPTION & PRODUCTION CLIMATE ACTION LIFE BELOW WATER LIFE ON LAND PEACE, JUSTICE & STRONG INSTITUTIONS PARTNERSHIPS FOR THE GOALS

23 I N N O V A T I O N S F O R A FUTURE WORLD

24 I N N O V A T I O N S F O R A FUTURE WORLD

25 I N N O V A T I O N S F O R A FUTURE WORLD

26 I N N O V A T I O N S F O R A FUTURE WORLD

27 I N N O V A T I O N S F O R A FUTURE WORLD

28 I N N O V A T I O N S F O R A FUTURE WORLD

29 I N N O V A T I O N S F O R A FUTURE WORLD

30 L I V I N G I N T H E F U T U R E W O R L D PEOPLE

31 WE ARE DIGITAL

32 OUR ENVIRONMENT IS BECOMING DIGITAL

33 WE WILL BECOME HYBRID

34 WE WILL BECOME HYBRID

35 WE WILL BECOME HYBRID

36 WE WILL BECOME HYBRID

37 WE WILL BECOME HYBRID

38 BW UE T AIRS E T AH LI SL T R Y I N G T O A C H I E V E TRUE? CUSTOMER CENTRICITY

39 W E T A L K A B O U T O U R B U S I N E S S I N REVENUE COSTS

40 W E T A L K A B O U T O U R B U S I N E S S I N REVENUE COSTS

41 W E K N O W J O U R N E Y S A R E COMPLEX

42 W E K N O W J O U R N E Y S A R E COMPLEX

43 B U T W E M A N A G E T H E M A S I F LINEAR NEED SELECT RECEIVE MAINTAIN RESEARCH PURCHASE USE RECOMMEND

44 B U T W E M A N A G E T H E M A S I F LINEAR NEED SELECT RECEIVE MAINTAIN RESEARCH PURCHASE USE RECOMMEND

45 R U N A N D M E A S U R E D I N SILOS CLUBS SECURITY CHAT COMMUNITIES STOREFRONTS CALL CENTRE OUTDOOR VOICE ACTIVATION POS SALES MOBILE REWARDS

46 R U N A N D M E A S U R E D I N SILOS CLUBS SECURITY CHAT COMMUNITIES STOREFRONTS CALL CENTRE OUTDOOR VOICE ACTIVATION POS SALES MOBILE REWARDS

47 CONNECT Get Going Short term goals and wins ENGAGE Get Better Medium term objectives and plans INSPIRE Get Ahead Future mapping and innovation

48 CONNECT Get Going Short term goals and wins ENGAGE Get Better Medium term objectives and plans INSPIRE Get Ahead Future mapping and innovation

49

50 WE WANT TO ENJOY OURSELVES CONNEC T AU TOMAT E AU G M E N T

51

52

53

54

55

56

57

58

59

60

61 M OMENTS OF T RUTH

62 REMEMBE R W H E N?

63 Copyright 2018, Oracle and/or its affiliates. All rights reserved.

64 PRINT SOCIAL CONTACT CENTER WEB DIGITAL ADS SUPPORT PORTAL COMMERCE TV WOM CONTACT CENTER SOCIAL RESELLERS COMMUNITY SEARCH KW/ADS COMMERCE SUPPORT PORTAL CONTACT CENTER REVIEWS RESELLERS CONTACT CENTER COMMERCE RESELLERS SOCIAL CONTACT CENTER WOM

65 DISCOVER NEED RESEARCH RECEIVE OFFER TRACK ONBOARDING BUY RECEIVE SERVICE ERRORS POST REVIEW SETUP SERVICE BILLING ISSUE MAKE PAYMENT CLAIMS PROCESS TERMINATE SERVICE JOIN GROUPS ONBOARDING ISSUES CHANGE ADDRESS RESTART SERVICE RECEIVE OFFER REFER FRIENDS WEB SEARCH KW/ADS REVIEWS SOCIAL SOCIAL SOCIAL CONTACT CENTER CONTACT CENTER CONTACT CENTER CONTACT CENTER CONTACT CENTER RESELLERS RESELLERS RESELLERS COMMUNITY WOM WOM PRINT SUPPORT PORTAL SUPPORT PORTAL TV COMMERCE COMMERCE COMMERCE DIGITAL ADS INTEREST ACTION USE ACTION ADVOCACY ADVOCACY DECISION USE

66 ONE CUSTOMER

67 M A N Y JOURNEYS

68 I N F I N I T E P OSSIBILITIES

69 I N F I N I T E PAT H S OF E N G A G E M E N T

70 ADAPTIVE FLUID TODAY S CUSTO M E R E X P E R I E N CE IMMEDIATE

71 INFINITE MODULAR M U S T BE O M N I CHANNEL CONNECTED

72 INFINITE MODULAR M U S T BE O M N I CHANNEL CONNECTED

73 D E L I V E RING T H E JOURNEY BUSINESS OBJECTIVES KPIs BUSINESS ACTIVITIES CAPABILITIES CLOUD

74 D E L I V E RING T H E JOURNEY BUSINESS OBJECTIVES KPIs BUSINESS ACTIVITIES CAPABILITIES CLOUD

75 D E L I V E RING T H E JOURNEY Awareness & Acquisition Onboarding Loan Origination Retention CTR CVR ROI KPI KPI KPI KPI KPI KPI KPI KPI KPI RELEVANCE DRIVING ACTION ADVANCED KNOWLEDGE SELF SERVE DATA TRENDS UNDERSTANDING BEHAVIOUR GROWING RELATIONSHIPS 360 DEGREE VIEW LEAD CAPTURE OPTIMIZED JOURNEY REAL TIME RESPONSE POSITIVE SENTIMENT RISK ANALYSIS CHANGING BEHAVIOURS MICRO MOMENTS AUTOMATION NEGATIVE RETARGETTING LOOKALIKE MODELLING SELF SERVE APP DEVELOPMENT AI PROCESS FLOW AUTOMATION CONTACT AUTOMATION LEAD SCORING CAMPAIGN AUTOMATION SOCIAL ENGAGEMENT BIOMETRICS CHATBOT OPA SMART CONTRACTS 360 DEGREE VIEW ROBO ADVISORS CLOUD

76 D E L I V E RING T H E JOURNEY Awareness & Acquisition Onboarding Loan Origination Retention CTR CVR ROI KPI KPI KPI KPI KPI KPI KPI KPI KPI RELEVANCE DRIVING ACTION ADVANCED KNOWLEDGE SELF SERVE DATA TRENDS UNDERSTANDING BEHAVIOUR GROWING RELATIONSHIPS 360 DEGREE VIEW LEAD CAPTURE OPTIMIZED JOURNEY REAL TIME RESPONSE POSITIVE SENTIMENT RISK ANALYSIS CHANGING BEHAVIOURS MICRO MOMENTS AUTOMATION NEGATIVE RETARGETTING LOOKALIKE MODELLING SELF SERVE APP DEVELOPMENT AI PROCESS FLOW AUTOMATION CONTACT AUTOMATION LEAD SCORING CAMPAIGN AUTOMATION SOCIAL ENGAGEMENT BIOMETRICS CHATBOT OPA SMART CONTRACTS 360 DEGREE VIEW ROBO ADVISORS CLOUD

77 D E L I V E RING T H E JOURNEY CONNECT The capabilities that will deliver quick wins AUTOMATE Driving digital transformational change in the CX journey AUGMENT Innovating beyond the ordinary CUSTOMER JOURNEY MAPPING NEXT INNOVATION DESIGN THINKING STRATEGIC VALUE PROPOSITIONS

78 F R A N C I S. M A C. A O N G H U O R A C L E. C O M

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