Visual identity tool kits, electronic project application systems and more - POLISH SOLUTION

Transcription

1 Visual identity tool kits, electronic project application systems and more - POLISH SOLUTION INFORM Network Meeting Bucharest, 11 December 2015

2 OPERATIONAL PROGRAMMES IN POLAND 5 NATIONAL PROGRAMMES: 1. Infrastructure & Environment (EFDF + CF, TA financed by CF) 2. Smart Growth (ERDF) 3. Digital Poland (ERDF) 4. Technical Assistance (CF) 5. Knowledge, Education, Development (ESF) 1 MACROREGIONAL PROGRAMME: Eastern Poland (ERDF) for 5 voivodhips 16 REGIONAL PROGRAMMES (ERDF + ESF, TA financed by ESF) PL hosts MA for 3 INTERREG PROGRAMMES:

3 POLAND has decided to continue visual identity adopted for the period throughout the perspective. Same changes have been introduced to simplify the sign EU colours Polish accent Have you seen this sign before? YES % %

4 100% Familiarity with the terms European Funds and EU Funds in Poland 90% 80% 79% 83% 88% 85% 89% 90% 70% 60% 50% 40% 30% 20% 64% 21% 44% 54% 57% 56% 56% 63% I am familiar with the term European Funds I am familiar with the term European Funds and I know what it means 10% 0%

5 LOGO FAMILY BRAND LOGO EUROPEAN FUNDS PROGRAMME LOGO are based on BRAND LOGO The visual identity system comprises: brand logo European Funds, OP logos, Partnership Agreement logo, European Funds Information Centres logo, European Funds Portal logo. This system can be enhanced by adding new logos, built according to the rules provided in the Visual Identity Guide.

6 A mandatory set of signs: THE LOGO OF PROGRAMME WHICH IS CO-FINANCING A PROJECT THE EU LOGO WITH THE NAME OF THE FUND WHICH IS CO-FINANCING A PROJECT European Funds brand logo Name of the OP Name of the cohesion policy fund

7 Two common documents for all programmes: Cohesion Policy Applicant and Beneficiary Manual on Information & Promotion Visual Identity Guide - a technical document with detailed graphic information

8 Cohesion Policy Applicant and Beneficiary Manual on Information & Promotion FOR APPLICANTS: What should you know before you became a beneficiary? 1. How to formulate the project title? 2. How to write a short description of the project? 3. What kind of information will be placed in the List of operations? 4. How to plan information and promotion activities? in case the MA requires proposal of indicative promotional activities in applications The short guide how to plan information and promotion activities can be also used by beneficiaries during project implementation.

9 Cohesion Policy Applicant and Beneficiary Manual on Information & Promotion FOR BENEFICIARIES: a clear distinction between INFORMATION obligations resulting form EU regulations 1303/2013 & 821/2014 and additional optional PROMOTIONAL activities & good practices. 1. What are beneficiaries obligations? 2. When to start informing about the project? 3. How to mark documents and informational/promotional activities? 4. How to mark location of the project? 5. What information has to be placed on Internet sites? 6. How to inform project participants & final users? 7. How to document informational and promotional activities? 8. What are other rules to observe? 9. Where to look for assistance?

10 Cohesion Policy Applicant and Beneficiary Manual on Information & Promotion 1. How to use logos? (technical part) horizontal and vertical sets of signs, fonts, colours, black & white version, monochrome version, colour background, small objects other language version 2. Where to find logos to download? 3. What are legal basis? (links to documents)

11 VISUAL CARDS ARE APPENDIXES TO APPLICANTS & BENEFICAIRIES MANUAL OP VISUAL ID CARDS an example of Eastern Poland OP

12 OP VISUAL ID CARDS an example of PODLASKIE OP Regions include in the set of logos and on billboards/ plaques/poster a sign of their voivodship

13 FOR BENEFICIARIES: All logos and their sets are downloadable from one Internet site (European Funds Portal) and sites of each programme (sign attributed to a given OP) To see information and promotion requirements on the Polish European Funds Portal click:

14 Visual Identity Guide Provides information on: construction and proportions of signs, colours, fonts (UBUNTU), size of the basic field and the protective field, rules for creating sets of signs, etc.

15 Each programme has a set of colours attributed to it:

16 Uniform template for all temporary & permanent billboards/plaques (mandatory)

17 Uniform template for posters layout is optional under the condition that all mandatory information is included and clearly visible

18 One Common Portal with Internet Sites for All Programmes Coherent Architecture and Layout 15 grudnia 2015

19 Uniform Recommended Layout for Brochures, Leaflets, Documents All institution involved in the European Funds system are encouraged to copy it from INTRANET and use based on a free licence from Ministry of Development

20 Most often asked questions: Where to locate posters? in every location where operation is implemented (e.g. in training facilities during training, in workplaces which use grants to upgrade the workplace?) How to inform project participants & final users? - shall posters be located e.g.. at schools, playgrounds where users use facilities? are other ways appropriate? When a beneficiary can use EFSI? eg. can institutions use EFSI always if the entire programme is two-fund (even if the TA is financed only by one fund)?

21 Aleksandra Sztetyłło-Budzewska Department of Information and Promotion (Partnership Agreement Coordinating Institution in the area of communication) Ministry of Development POLAND