MOBILE APPS AND THE RISE OF THE SHARING ECONOMY. Monthly Webinar Featuring The Results Of ARC s Latest Research

Transcription

1 MOBILE APPS AND THE RISE OF THE SHARING ECONOMY Monthly Webinar Featuring The Results Of ARC s Latest Research June 17, 2015

2 WE B IN A RL OGIS T IC S Today s webinar will be recorded. You will be ed a link. We welcome your feedback. Please enter your questions in the Questions box. We will answer as many as possible at the end. If you re having technical difficulties, try logging in with a different browser. 2

3 T OD AY S H O S T & P R E S E N T E R Ben Gray App Quality Evangelist Applause bgray@applause.com My Mom 3

4 AGENDA The industries disrupted by the Sharing Economy What it takes for brands to delight their customers A profile of the best and worst Sharing Economy apps How brands can benchmark themselves on app quality Q&A / automation webinar featuring Forrester Research 4

5 MERRIAM WEBSTER S CLASS OF

6 S O M E S H A R I N G E C O N O M Y S T AT S 9,000+ $7+ Billion STARTUPS FUNDING INDUSTRIES DISRUPTED Q U A L I T Y D E L TA $335+ Billion FORECASTED REVENUE IN 2025 (PwC) 6

7 A C C O R D I N G TO J E R E MI A H O W YAN G Jeremiah Owyang, Crowd Companies ( 7

8 ACCORDING TO FORRESTER RESEARCH Forrester s Why The Sharing Economy Matters For Customer Experience Professionals report, February 25,

9 ACCORDING TO GARTNER Gartner s Market Trends: Mobile Apps Will Drive the Sharing Economy report, May 21,

10 ACCORDING TO THE MEDIA & AUDITORS 10

11 T HE DE F I N I T I O N S AR E E V O LVI N G Fast Company, Rachel Botsman,

12 W H AT I T ME AN S Sharing Economy brands want to deliver experiences that are: Socially-conscious Useful Convenient Easy If done right, the opportunities are: Endless Lucrative 12

13 HOWEVER, CHALLENGES REMAIN Sharing Economy brands fall short of your users quality expectations The inability to benchmark yourselves on app quality is a problem Most brands don t understand what your users value most And what users value most is where you re falling most short Applause and ARC by Applause want to help 13

14 A R C S LATE S T AP P Q U A LI T Y I ND E X Rating The Best Apps In The Sharing Economy report ( 14

15 THE BEST OF APP QUALITY (8) # App 1 Rent the Runway Android Android ios reviews score reviews ios score Total reviews Average score N/A N/A 1, , Waze 194, , , Twice , Hailo 7, , Instacart , Udacity , thredup 1, , , Fiverr 6, , , Rating The Best Apps In The Sharing Economy report ( 15

16 THE BEST OF APP QUALITY [12] Waze Rent the Runway Hailo Twice Rating The Best Apps In The Sharing Economy report ( 16

17 THE BEST OF APP QUALITY [22] Udacity Instacart Fiverr thredup Rating The Best Apps In The Sharing Economy report ( 17

18 THE WORST OF APP QUALITY (6) Android reviews Android score 2, Kickstarter N/A N/A 3 Threadflip Etsy 5 Couchsurfing # App name 1 FireChat 6 Postmates ios ios reviews score Total reviews Average score 30 2, , , , , , , , , , , Rating The Best Apps In The Sharing Economy report ( 18

19 WHERE BRANDS FALL MOST SHORT Bad news: Most Sharing Economy brands fall short with their app s: Elegance (e.g., unintuitive navigation) Privacy (e.g., broken social networking features) Content (e.g., displaying unwarranted content) Interoperability (e.g., frequent freezes, hangs and crashes) Good news: All of these issues are comparatively easy to fix via: Focused usability audits/testing Security testing Manual and automated functional testing App store analytics as an extension of your Voice of the Customer program Rating The Best Apps In The Sharing Economy report ( 19

20 APPLAUSE ENABLES YOU TO ACHIEVE 360 APP QUALITY Q U A L I T Y, D E F I N E D B Y Y O U R U S E R S 20

21 TESTING SERVICES FUNCTIONAL TESTING Do your apps function flawlessly in the hands of your users? TEST A U T O M ATI O N Are your apps maintaining quality from build to build? USABILITY TESTING Are your apps as intuitive and easy-to-use as you think? L O C A L I Z AT I O N TESTING Are your apps primed to thrive in different markets & cultures? LOAD TESTING Can your apps handle the peaks & pressures of the real world? SECURITY TESTING Are your apps protecting your users data & privacy? 21

22 APP QUALITY TOOLS M O B I L E B E TA MANAGEMENT Gain early feedback from users with mobile-first flows APPLAUSE A N A LYT I C S Listen to what your users are saying in the app stores APPLAUSE SDK Discover crashes in real time and distribute builds 360 APP QUALITY DASHBOARD Access all of your app quality results in a single place 22

23 A P P L A U S E AN A LYT I C S AN S W E R S W H AT I S O R I S N T W O R K I N G? W H AT S N E X T? 23

24 A P P L A U S E AN A LYT I C S AN S W E R S H O W D O I C O M PAR E W I T H T H E C O M P E T I T I O N? 24

25 A P P L A U S E AN A LYT I C S D A S H B O A R D 25

26 USER-DEFINED APP QUALITY TRENDS 26

27 I N T E RN ATI O N A L P R ES E NC E 27

28 COMPETITIVE BENCHMARKING 28

29 A P P R E V I E W AT T R I B U T E A N A LYS I S 29

30 APPS ECONOMY INSIGHTS 30

31 K E Y TAK E A WAYS The Sharing Economy is off to a phenomenal start With more than 9,000 startups and some valued in the billions, the opportunities within the Sharing Economy are awesome. However, protecting your brands with high quality experiences is becoming an increasing concern that requires addressing before it s too late. Brands must listen and respond to user feedback App store analytics distills the noise into actionable intelligence that drives quicker, more informed decisions for developers & product managers and competitive intelligence for M&S professionals. Raise your app quality benchmark along with your users lofty customer experience expectations Monitor mobile app quality as defined by your users so your internal benchmark for quality can raise along with customer expectations. 31

32 G E T S TART E D W I T H AP P LA US E TODAY Visit sales@applause.com Download our new ARC 360 report, Rating The Best Apps In The Sharing Economy from 10/rating-best-sharingeconomy-apps/ Speak with an app quality advisor by calling Thank you! Ben Gray App Quality Evangelist Applause bgray@applause.com Register at: for: Functional Test Automation Best Practices, featuring Forrester Research Wed 1pm EDT 32