2017 RATE CARD. No 1 Chinese Daily in Northern Sarawak & Brunei. Advertisement rates effective 1 st Jan 2017

Transcription

1 No 1 Chinese Daily in Northern Sarawak & Brunei 2017 RATE CARD Advertisement rates effective 1 st Jan 2017 D&C Marketing Sdn Bhd ( K) 99B Jalan SS 21/1A, Damansara Utama, Petaling Jaya, Selangor Darul Ehsan. Tel: Fax:

2 Publication Profile Advertisement Rates (Effective Jan 2017) Frequency Language Format : Daily : Chinese : Broadsheet Circulation : 58,661 copies (source: ABC Report Jun 2016) Coverage Website : Kuching / Miri / Sibu & Sarikei / Brunei : Profile: United Daily News is the fastest growing Chinese Newspaper in East Malaysia. Our circulation number had increased from 40,947 copies in year 2004 to 58,661 copies in year We have circulated our newspaper to all the major towns in Sarawak such as Miri, Kuching, Sibu, Bintulu, Labuan and also Brunei. Our distribution network had also extended to Kota Kinabalu (Sabah) in August 2009.

3 2017 United Daily News Rate Card Frequency Language Format Size : Daily : Chinese : Broadsheet : 54cm (H) x 33cm (W) Circulation : 58,661 (ABC Report Jun 2016) Coverage Website Advertisement Rate Casual Rate 13 insertions 26 insertions 39 insertions 52 insertions Announcement / Classified : Kuching / Sibu / Miri / Bintulu / Brunei / KK : : RM per.cm.col : RM per.cm.col : RM per.cm.col : RM per.cm.col : RM per.cm.col : RM per.cm.col Color Loading Full Color : + RM 3, Spots Color : + RM 2, Spot Color : + RM 1, Position Loading Main Paper Section 2 Front Page + 100% + 50% Page % Page % Back Page + 30% + 30% Front Half Right + 30% Front Half + 20% Centerspread + 30% Others Specific Page + 20% + 20% DISPLAY ADVERTISEMENT BLACK & WHITE FULL COLOR DESCRIPTION AD SIZE COST COST Full Page 54cm x 10cols RM7, RM10, Junior Page 37cm x 7cols RM3, RM6, Half Page 27cm x 10cols RM3, RM7, Quarter Page 27cm x 5cols RM1, RM5, Front Page Panel 10cm x 10cols RM6, Back Page Panel 10cm x 10cols RM5, Inner Page Panel 10cm x 10cols RM1, RM4, Centerspread 54cm x 20cols RM19, RM26, Column Per Width - 1 Column : 3.0cm - 6 Columns : 19.5cm - 2 Columns : 6.3cm - 7 Columns : 22.8cm - 3 Columns : 9.4cm - 8 Columns : 26.1cm - 4 Columns : 12.9cm - 9 Columns : 29.4cm - 5 Columns : 16.2cm - 10 Columns : 33.0cm Booking / Material Deadlines (AOT / Datamation) 3 working days before publication date Cancellation Deadlines Front Page 15 working days Others - 3 working days Cancellation charges equivalent to 25% of the based advertising rate will be imposed on any cancellations made subsequently to the deadline.

4 Multiple Platforms Print Digital Replica Circulation: 58,661* Subscriber: 3,536* Unique Visitor: 51,213 *Source: ABC Report Jun 2016

5 Distributed throughout Sarawak & Brunei Miri 20,700 Kuching 18,055 Sibu/ Sarikei 12,484 Brunei Darussalam and others 7,422 Total: 58,661 ABC Report: Jun 2016

6 Our Readers 234,644 readership 47% male 53% female 53% are aged between years old 63% has household income Between RM2K RM6k

7 Our Content Main Edition contains:- Community News Focus Today Local News Features Section 2 contains:- National News World News Wealth Commercial Sports Entertainment

8 Our Content Brunei Edition contains:- Brunei News Features United Weekly (Sunday):- Health Pregnancy Parenting Beauty Fashion Gadget & Tech Recipe Travelling

9 Education Supplement 2017 欲於以下日期出版 教育特辑, 欢迎所有教育学院与大专学府参与, 为莘莘学子提供本地及外国各种教育课程最新资讯 为了鼓励商家们刊登广告, 我们提供以下优惠 : United Daily News is going to publish 13 Education Supplement for the year of This comprehensive education guide will be featuring information on education courses, local and foreign institutions and colleges as guidance for school leavers. In order to encourage educational related advertisers to join this supplement, we are ready to offer a special advertisement rate as stated below: Education Calendar 2017 Jan Feb Mac April May Jun Jul Aug Sep Oct Nov Dec Rate : RM pccm Size Black & White Full Color Full Page 54 cm x 10 cols RM7,560.00* RM10,860.00* Junior Page 37 cm x 7 cols RM3,626.00* RM6,926.00* Every advertiser will be offered corresponding advertorial space to feature their write up (write-up to be submitted by the advertiser). Half Page 27cm x 10 cols / 54 cm x 5 cols RM3,780.00* RM7,080.00* Quarter Page 27cm x 5 cols RM1,890.00* RM5,190.00* Material Deadline Write-up Deadline : 7 days before publication : 10 days before publication *Subject to 6% GST

10 2017 United Daily News Packages Box Ad Front Page Half Page Front Page Panel Main Paper Front Page Panel Size : 10cm (H) x 10col (W) Color : Full Color Position : Main Paper Front Pg Cost : RM 6, ins : RM 4, per insertion 26 ins : RM 4, per insertion 39 ins : RM 3, per insertion Main Paper Front Page Box Ad Size : 6cm (H) x 7.5cm (W) Color : Full Color Position : Main Paper Front Pg Cost : RM ins : RM per insertion 13 ins : RM per insertion 26 ins : RM per insertion Main Paper Front Page Half Page Size : 27cm (H) x 10col (W) Color : Full Color Position : Main Paper Front Pg Cost : RM 10, per insertion Offered : RM 9, per insertion

11 2017 United Daily News Packages Front Page Panel Sec 2 Front Page Panel Size : 10cm (H) x 10col (W) Color : Full Color Position : Section 2 Front Pg Cost : RM 5, ins : RM 4, per insertion 26 ins : RM 3, per insertion 39 ins : RM 3, per insertion Wrap Around - UDN mask head size : - 7cm (H) x 10cols (W) - Across Cutter : - 54cm (H) x 68cm (W) Or - Separate Layout : - 54cm (H) x 10cols/33cm (W) x 2 Cost Offered : RM 64, per insertion : RM 57, per insertion

12 Facts you should know about United Daily News

13 Chinese Newspaper has the highest penetration rate 57% in Sarawak s Chinese community among all media platform Total Chinese Population : 374,500 (source: 2012 Sarawak Statistic Yearbook) (Age Group from year old) Total Chinese Daily Circulation : 207,754 (source: ABC Report Jan Jun 2016)

14 No.1 Chinese Paper in Northern Sarawak & Brunei South Sarawak North Sarawak 2 Key markets in Sarawak, Southern & Northern Sarawak Miri Sibu Bintulu United Daily News is the Local mainstream paper Kuching No.1 Chinese Daily in Northern Sarawak - Serving the Chinese affluent group in Sarawak + Brunei

15 Untapped Market Potential from Miri & Brunei Miri (Brunei) - a missing link of most of the advertisers Miri Brunei Miri was elevated to city status on 20 May 2005 and proven its strong development & capital income per household Sibu Bintulu Major Industry such as plantation like palm oil, gas & oil and tourism. Kuching Bonus Bruneian 1 hour journey from Brunei to Miri

16 1 title is insufficient national title is unable to penetrate a single region with 40% market share of circulation Coverage Standard Chinese Print Media Coverage Throughout Sarawak 0%-20% (Bad) 20%-40% (Weak) 40%-60% (Moderate) 60%-80% (Good) 80%-100% (Excellent) Media Kuching Miri Sibu Brunei Only SH 30% 33% 39% No coverage Only SC 28% 16% 34% No coverage Only UDN 19% 47% 24% 100% Best combination of South + North Chinese Daily UDN has the widest coverage and best media plan inclusive Brunei market Media Kuching Miri Sibu Brunei UDN + SH 48% 80% 63% 100% SH = See Hua SC = Sin Chew UDN = United Daily News

17 Rationales of United Daily News 1. Serving the 3 rd largest city Miri in East Malaysia with No.1 circulation number in Miri. 2. Over 40% of urban dweller in Sarawak is Chinese 3. Newspaper has the highest penetration rate 4. UDN has wider coverage and distributed to all major towns of Sarawak, includes Kuching, Miri, Sibu and Brunei. 5. Best combination for 1 Southern Publication + 1 Northern Publication 6. We provide the widest reach through multiple media platform Newspaper + Digital Replica + Website

18 United Daily News Digital Portal

19 United Daily News Website United Daily News is the fastest growing Chinese Newspaper in East Malaysia with our circulations cover major towns in Sarawak such as Miri, Kuching, Sibu, Bintulu, Labuan and Brunei. Online version eunited is one of the leading News Portal in Chinese language which has been an effective channel to connect Sarawak online users with our comprehensive content online. 232,684 monthly page views 51,213 unique users 62% are aged between years old Google Analytics 2016

20 Rate Card 2017

21 Advertiser Portfolio

22 eunited Facebook United Daily News aims to create a space on Facebook where local readers can exchange intelligent and informed commentary that enhances the quality of our news and information. Language News : Chinese : Sarawak regional news : Community news : Events & Activities General Information Total No. of Likes 15,984 Total No. of Followers 15,839 Source: Facebook Dec 2016

23 Print + Digital Campaign Available Reach Up to 250,000 Potential Readers in Sarawak! Print Website Facebook Circulation 58,661 copies Page View 232,684 Total Like 15,984 (source: ABC Report Jun 2016) Monthly Unique users 51,213 (source: Facebook Statistic Report Dec 2016) (source: Google Analytic Report 2016)

24 Project Portfolio ½ Page Color Ads (Print) B1 Rectangle (Website) Product Feature (FB) Helping brands develop whole new areas of content distribution To provide more comprehensive content while driving traffic into publisher website

25 facebook.com/dmdcmedia DM Communications Sdn Bhd D&C Marketing Sdn Bhd 99B, Jalan SS21/1A, Damansara Utama Petaling Jaya, Selangor D.E T: F: Jeremy Lim (General Manager) : / jeremy@dmdc.com.my Bosco Lim (Marketing Manager cum Writer) : / bosco@dmdc.com.my Kit (Senior Marketing Executive cum Writer) : / kit@dmdc.com.my Fannie Liau (Marketing Executive cum Writer) : / fannie@dmdc.com.my Kristal FM East Malaysia Outdoor